What Levoy Theatre does

The Levoy Theatre is a 501(c)(3) non-profit performing arts organization operating a 696-seat main theatre and 75-seat mezzanine in Millville, New Jersey, with origins dating to 1908 and a major renovation and reopening in September 2012. The venue hosts a diverse programming slate spanning Broadway-licensed productions (Beautiful: The Carole King Musical, Annie, Death of a Salesman, Diary of a Wimpy Kid), concerts (Classic Stones Live, Suzy Bogguss, The Last Waltz Celebration), comedy, family shows, films, and the Daytime Series for school field trips.

Its core product is the venue itself, anchored by partnerships with Broadway Licensing Global and Music Theatre International that enable professional-grade productions. The Arts & Education Center at 16 E. Pine Street extends the offering into private lessons ($35-$50), group classes ($25-$150/session), summer camps (Willy Wonka KIDS/JR.), and structured programs including Act It Out! teen improv and Mommy & Me TinyTunes, plus the Echoes of Service veterans choir and the Arts for Smarts school-incentive voucher program with Millville Board of Education.

Revenue is generated through a multi-stream model: per-ticket transactions ($21.25-$108 across event tiers), tiered annual memberships (Bronze $75 through Diamond $200), season subscriptions ($1,500-$4,000/pair), venue rentals (corporate and non-profit rates), summer camps and classes, corporate sponsorships, individual giving, and grants from federal, state, and county arts funders (NEA, NJ State Council on the Arts, NJ Cultural Trust, Cumberland County Cultural & Heritage Commission, Horizon Foundation). Distribution is primarily direct-to-consumer via the levoy.net website, phone box office, and on-site sales, supplemented by an exclusive lodging partnership with Tower Hospitality and marketing reach of approximately 20,000 email subscribers and 19,000+ social followers.

Name

Levoy Theatre

Legal name

The Levoy Theatre

Website

https://levoy.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Levoy Theatre is a non-profit performing arts venue in Millville, New Jersey, operating a 696-seat main theatre and an adjacent Arts & Education Center that delivers Broadway-licensed productions, concerts, classes, summer camps, and school programs to Southern New Jersey consumers, students, and community groups.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Fine Arts Schools (61161)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Arts Education & Community Arts Programs (BPAGAHAC), Theater, Musicals & Performing Arts (THAJAFAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Performing arts venue
• Live entertainment
• Theatrical productions
• Arts education
• Event hosting

Headquarters

HQ city

Millville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for concerts, Broadway productions, comedy, family shows, and movies with prices ranging from $21.25 to $108 depending on event type and seating tier.
2. Membership Programs: Annual membership subscriptions with tiered benefits including Bronze ($75), Silver ($100), Gold ($150), and Diamond ($200). Members receive advance sale access, ticket discounts, dining/retail discounts, concession coupons, merchandise discounts, and exchange privileges.
3. Space Rentals: The 696-seat main theatre and 75-seat mezzanine are available for rental for performances, private events, meetings, and corporate functions. Rental rates vary by event type and duration with non-profit and corporate rate options.
4. Summer Camps and Classes: Theatre summer camps (Willy Wonka programs) and classes including private lessons, group classes, and workshops generating enrollment fees ranging from $25-$150 per session.
5. Corporate Sponsorship and Individual Donations: Corporate sponsorship opportunities offering customized packages with marketing exposure to tens of thousands of homes weekly. Individual giving program supporting education and community engagement programs.
6. Season Ticket Packages: Season subscriptions guaranteeing same seat location for all productions: Orchestra (Rows K-AA) at $2000 per ticket/$4000 per pair, Balcony options at $1500 per ticket/$3000 per pair.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Levoy Theatre operates a 696-seat performing arts venue in Millville, New Jersey that presents concerts, Broadway productions, comedy shows, family entertainment, and films to the public. The Levoy Arts & Education Center provides performing arts education (private lessons, group classes, summer camps, and daytime school programs) for students and community members of all ages and abilities. Supporting offerings include tiered annual memberships (Bronze through Diamond), season ticket packages, venue rentals for private events, gift certificates, and corporate sponsorship programs.

Product overview

The Levoy Theatre is a 696-seat performing arts center in Millville, New Jersey, offering a diverse portfolio of entertainment and educational programs. The core product is the mainstage venue hosting concerts, comedy shows, Broadway productions, plays, and films. Broadway at the Levoy delivers the mainstage season with full-scale productions including Beautiful: The Carole King Musical, Death of a Salesman, Diary of a Wimpy Kid, and Annie. The Levoy Arts & Education Center provides comprehensive performing arts education at 16 E. Pine Street, including summer camps (Willy Wonka KIDS/JR.), private music and acting lessons, and structured classes (Disney Magic, Project Disney, Act It Out!). The venue also serves schools through the Daytime Series and community programs including the Echoes of Service veterans choir and Arts for Smarts student incentive program. Supporting products include tiered memberships (Bronze through Diamond), season ticket packages, gift certificates, and venue rentals for both the 696-seat Main Hall and 75-seat Mezzanine.

Differentiator

Problem solved

Functional benefit

Brands

• Levoy Arts and Education Center: Arts education center located at 16 E. Pine Street, Millville, NJ, offering performing arts classes for all ages, music lessons, summer camps, and educational programs for schools and homeschoolers.

Products and services

• Levoy Theatre Main Venue A 696-seat state-of-the-art performing arts venue in Millville, New Jersey hosting concerts, comedy shows, Broadway productions, plays, films, and educational performances for the general public in Southern New Jersey.
• Broadway at the Levoy Season Mainstage Broadway season featuring full-scale touring and licensed theatrical productions including musicals and plays such as Beautiful: The Carole King Musical, Death of a Salesman, Diary of a Wimpy Kid, and Annie, presented through licensing partnerships with Music Theatre International (MTI) and Broadway Licensing Global.
• Levoy Arts & Education Center Performing arts education division at 16 E. Pine Street, Millville, NJ offering private music and acting lessons, group classes, summer camps, daytime school programs, and community programs for all ages and economic backgrounds.
• Summer Camps Theatre summer camps for youth in Grades 2 through 12, including themed "Pure Imagination" Willy Wonka KIDS, JR., and Chocolatier Imagineers sessions, registered via Active Network.
• Private Lessons Private music and acting lessons for students of all ages and skill levels covering piano, voice, percussion, strings, woodwinds, brass, audition coaching, music theory, and music composition. Half-hour ($35) and full-hour ($50) individual sessions plus group lessons at $25 per person per 45-minute session.
• Performing Arts Classes Recurring 8-week performing arts classes for children and teens including Mommy & Me TinyTunes music (ages 0-36 months), Disney Magic (ages 4-6), Project Disney (ages 7-12), What's My Line? improv (ages 7-12), and Act It Out! teen improv (ages 13-17).
• Daytime Series (School Performances) School-day performance series bringing professionally produced daytime theatrical performances (titles include Winnie The Pooh, Macbeth, and Diary of a Wimpy Kid: The Musical) to students from Pre-K through high school at subsidized rates including $12 per Title 1 school student. More than 66 programs delivered to 23,300+ children in the last decade.
• Arts for Smarts Program School incentive program delivered in partnership with the Millville Board of Education providing vouchers for 2 free tickets to select Levoy performances to students demonstrating academic achievement.
• Echoes of Service Veterans Choir Community choir program honoring veterans through patriotic choral performances, open to veterans, active duty service members, military families, and community members of all backgrounds.
• Membership Programs Tiered annual membership program offering Bronze ($75), Silver ($100), Gold ($150), and Diamond ($200) levels with benefits including advance ticket sales, ticket discounts, dining and retail discounts, concession coupons, gift shop merchandise discounts, exchange privileges, and Diamond-level exclusive seat reserves.
• Season Ticket Package Annual season subscription guaranteeing the same seat location for all mainstage productions throughout the season. Orchestra (Rows K-AA) at $2,000 per ticket or $4,000 per pair; Balcony (Rows DD-NN) at $1,500 per ticket or $3,000 per pair.
• Gift Certificates Gift certificates redeemable in person at the Levoy Box Office for any performance, allowing recipients to choose their own show.
• Venue Rental Rental of the 696-seat Main Hall and 75-seat Mezzanine for performances, weddings, awards ceremonies, speaking engagements, corporate functions, and meetings, with separate corporate and non-profit rate structures.
• Corporate Sponsorship Program Customized corporate sponsorship packages providing recurring marketing exposure to tens of thousands of households weekly across the Levoy's combined print, digital, email, social media, radio, and grassroots channels.

Quantifiable outcome

• 23,300+ children served through 66+ school programs in the last decade
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eleven partnerships are on record, tiered major, minor and core.

• National Endowment for the ArtsmajorOthersFederal arts funding agency providing grant support for cultural and educational programming at the Levoy Theatre.
• Cumberland County Cultural & Heritage CommissionmajorOthersCounty-level arts and cultural funding body providing grant support for programming.
• New Jersey State Council on the ArtsmajorOthersState arts council providing funding and support for New Jersey arts organizations.
• New Jersey Cultural TrustmajorOthersState trust providing funding support for cultural organizations.
• Discover Jersey ArtsminorOthersNew Jersey arts marketing initiative promoting awareness of arts organizations.
• Visit NJminorOthersNew Jersey tourism promotion organization.
• The Horizon Foundation for New JerseyminorOthersCorporate foundation providing grant support for Echoes of Service veterans program.
• Tower Hospitality (Hampton Inn & Suites, Wingate by Wyndham, Holiday Inn Express & Suites)minorGTM or Marketing PartnerExclusive lodging partner of the Levoy Theatre offering discounted rates at affiliated hotels in Vineland/Millville area for theatre patrons.
• Transylvanian Nipple ProductionsminorGTM or Marketing PartnerShadow cast production company performing The Rocky Horror Picture Show live on stage.
• Broadway Licensing GlobalcoreStrategic or Co-development PartnerLicensing partner for productions including Diary of a Wimpy Kid the Musical. Provides authorized performance materials.
• Music Theatre International (MTI)coreStrategic or Co-development PartnerLicensing partner for Annie, Beautiful: The Carole King Musical, and Death of a Salesman. Provides all authorized performance materials.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Paper Mill Playhouse: Regional nonprofit professional theater in Millburn, NJ producing Broadway-scale musicals and plays. Directly comparable as a New Jersey regional theater combining mainstage productions with education programs.
• Bucks County Playhouse: Historic nonprofit regional theater in New Hope, PA producing Broadway musicals, plays, and concerts. Closely comparable as a restored historic venue in the Greater Philadelphia/South Jersey corridor offering similar entertainment and educational programming.
• Two River Theater: Professional nonprofit regional theater in Red Bank, NJ producing a mainstage season alongside robust education and community programs. Directly comparable as a NJ-based presenting and producing theater with significant educational outreach.
• George Street Playhouse: Nonprofit regional theater in New Brunswick, NJ producing plays and musicals with a dedicated education program. Comparable as a New Jersey regional theater serving suburban audiences with mixed mainstage and educational offerings.
• Walnut Street Theatre: National Historic Landmark nonprofit theater in Philadelphia producing Broadway musicals, plays, and children's theater with its own education and outreach programs. Comparable as a historic, mid-Atlantic regional nonprofit theater combining productions and education.
• Surflight Theatre: Nonprofit professional theater in Beach Haven, NJ producing Broadway musicals and plays. Comparable as a New Jersey-based regional producing theater targeting similar suburban and tourist audiences.
• Bristol Riverside Theatre: Nonprofit professional regional theater in Bristol, PA producing Broadway musicals and plays in the greater Philadelphia market. Comparable as a mid-size mid-Atlantic nonprofit theater with similar presenting and producing model.

Others

• Music Theatre International (MTI): Licensing partner of the Levoy for productions like Annie, Beautiful, and Death of a Salesman. Not a competitor, but a comparable ecosystem participant as Broadway's leading theatrical licensing agency enabling regional theater programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thelevoytheatre
• Facebookfacebook.com/thelevoytheatre
• Instagraminstagram.com/thelevoytheatre
• Xx.com/thelevoytheatre
• LinkedInlinkedin.com/company/levoy-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Levoy Theatre