What Valified does

Valified is a Copenhagen-based SaaS company that operates an ESG (Environmental, Social, Governance) intelligence platform targeting Danish small and medium-sized enterprises (SMEs) and, increasingly, Danish banks. Founded in 2018 and operating as Valified ApS (CVR: 39237407), the platform addresses a structural problem: Danish SMEs face growing demands from customers, lenders, and EU regulation (VSME, CSRD) to document sustainability performance, yet lack the internal expertise or tools to do so systematically. Valified consolidates guided ESG data collection, Scope 1/2/3 carbon footprint calculation under the GHG Protocol, benchmarking against 127-710 industry branches, and professional sustainability report generation into a single digital workflow.

The platform is built around four integrated modules: an ESG Baseline assessment (a 15-minute questionnaire aligned with UN Global Compact and EFRAG VSME), a CO2 Calculator using Danish Business Authority emissions factors, a Valified Benchmark comparison tool across 13 ESG indicators, and an ImpactReport module producing VSME Mini, VSME Basis, and Omstillingsplan (transition plan) templates. Pre-built templates for sustainability policies, action plans, and Code of Conduct supplement the core offering. Data exchange between data-requesting and data-providing companies is enabled through a partnership with e-nettet, positioning Valified as an infrastructure layer for supply-chain ESG data.

Valified monetizes via a tiered SaaS subscription (Starter free, Pro at 4,980 kr/year, Performance at 7,990 kr/year) supplemented by professional services packages (Package 1 at 5,995 kr, Package 2 at 8,995 kr) and a premium analytics engagement (ESG Business Insights Plus at 25,000 kr ex VAT). Distribution combines a direct self-serve sign-up flow with a partnership channel spanning industry associations (SMV Danmark, TEKNIQ, Auto Branchen), banks (Lollands Bank, Nykredit), and adjacent providers (OK, Anset), with an additional 50% subsidy program (Tilskudspulje) to accelerate SME adoption.

Name

Valified

Legal name

Valified ApS

Website

https://valified.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Valified is a Copenhagen-based SaaS platform that helps Danish SMEs and banks collect, benchmark, and report ESG data in compliance with the EU VSME standard through guided workflows, CO2 calculation, and professional sustainability reporting tools.

Ownership category

akta.pro rank

Product category

ESG and sustainability reporting software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

akta.pro secondary industries

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA), Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ), Sustainability & ESG Consulting (BPAHACAK)

Keywords

• ESG reporting software
• Sustainability reporting platform
• Carbon footprint calculator
• VSME compliance tooling
• ESG benchmarking SaaS

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue (Software): Annual subscription model with three tiers: Starter (free), Pro (4,980 kr/year), and Performance (7,990 kr/year). Subscriptions auto-renew annually with 12-month commitment periods. Pro includes ESG reporting capabilities, while Performance adds comprehensive benchmarking with 13 ESG indicators across 127 branches.
2. Professional Services: Two service packages where Valified staff set up the platform with company ESG data and create professional reports. Package 1 (5,995 kr) includes standard CO2 calculation and VSME report; Package 2 (8,995 kr) adds 30-minute briefing meeting, personalized report with company branding, and professional copywriting.
3. ESG Business Insights Consulting: Premium consulting service at 25,000 kr ex VAT providing deep ESG performance analysis, 710-branch benchmarking, economic potential breakdown across 4 areas, concrete goal recommendations, and associated risk assessment. Includes Pro subscription in year 1.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Valified provides a cloud-based ESG intelligence platform that enables Danish small and medium-sized enterprises and banks to collect sustainability data, calculate carbon footprints under the GHG Protocol, benchmark performance across up to 710 industry branches, and generate VSME-compliant sustainability reports. Offerings span a free Starter tier plus paid Pro (4,980 kr/year) and Performance (7,990 kr/year) subscriptions, alongside assisted setup packages (5,995 kr and 8,995 kr) and a premium ESG Business Insights Plus service (25,000 kr).

Product overview

Valified is an ESG (Environmental, Social, Governance) intelligence platform designed for small and medium-sized enterprises (SMEs) in Denmark. The platform operates as a unified SaaS solution consisting of a core ESG baseline assessment tool, a CO2 calculator based on GHG Protocol standards, and the ImpactReport module for creating professional sustainability reports. The platform offers tiered subscriptions (ESG Starter free tier, Pro at 4,980 kr/year, and Performance at 7,990 kr/year) along with paid setup packages and ESG Business Insights Plus analysis. Key workflow tools include ESG and VSME baselines for data collection, Valified Benchmark for industry comparison across 127-710 industries, action plan templates, Code of Conduct and sustainability policy templates, and the Omstillingsplan (Transition Plan) template. The platform integrates VSME, UN Global Compact, and GHG Protocol standards to help businesses collect, benchmark, and report sustainability data for bank dialogues, customer requirements, and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Valified Intelligence Pro Annual subscription providing ESG baseline assessments, key ESG themes, industry risk insights, goal setting with action plans, and sustainability reporting capabilities for Danish small and medium-sized enterprises.
• Valified Intelligence Performance Premium subscription tier including all Pro features plus 13 ESG indicators with benchmarking across 127 industry categories, ESG placement index, potential savings analysis, and recommended goals and actions.
• ESG Starter (Free tier) Free subscription tier providing access to most platform features for Danish companies getting started with ESG reporting, including baseline assessments.
• ESG Business Insights Plus Deep-dive business analysis covering 710 industry benchmarks, economic potential in 4 areas, concrete goal recommendations with operational initiatives, and risk assessment for proposed actions; includes Pro subscription in year 1.
• Pakke 1 (Setup Package) One-time guided onboarding package at 5,995 kr including platform setup with company ESG data, standard CO2 calculation (Scope 1 & 2), and a professional standardized VSME sustainability report.
• Pakke 2 (Personalized Package) Enhanced one-time package at 8,995 kr including all Pakke 1 features plus a 30-minute online briefing, personalized sustainability report with custom logo and images, and professional copywriting.
• CO2 Beregner (CO2 Calculator) Digital tool for calculating corporate carbon footprint based on Erhvervsstyrelsens Klimakompasset and GHG Protocol standards, covering Scope 1, 2, and 3 emissions.
• ImpactReport Professional ESG reporting tool enabling companies to create, customize, and share sustainability reports with stakeholders, based on VSME standards.
• Valified Benchmark Comparison tool that benchmarks company performance against others in the same industry and size class, identifying strengths and improvement opportunities across 127 to 710 industry branches.

Quantifiable outcome

• Most user-friendly digital ESG tool for smaller companies
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SMV DanmarkcoreGTM or Marketing PartnerSMV Danmark (Danish SME Association) partners with Valified to offer their members access to the ESG platform. The partnership enables sponsored access for member companies as a member benefit.
• Lollands BankcoreGTM or Marketing PartnerLollands Bank offers Valified platform access to their business customers as part of their sustainability advisory services and customer engagement strategy.
• TEKNIQcoreGTM or Marketing PartnerTEKNIQ (Danish electrical and plumbing industry association) partners with Valified to provide their member companies with access to ESG reporting tools and sustainability management.
• NykreditcoreGTM or Marketing PartnerNykredit offers Valified access to their business banking customers to support sustainability documentation for loan applications and customer ESG dialogue.
• Auto BranchencoreGTM or Marketing PartnerAuto Branchen (Danish automotive industry association) partners with Valified to provide ESG platform access to member companies in the automotive sector.
• OK (Oliefyrskompagniet)minorGTM or Marketing PartnerOK (energy company) partners with Valified to offer ESG platform access to their business customers as part of sustainability service offerings.
• AnsetminorGTM or Marketing PartnerAnset partnership enables ESG platform access for Anset's business customers as part of their service offerings.
• e-nettetcoreTechnology or Integratione-nettet (CVR: 21270776) serves as Valified's data partner, transporting data between companies requesting ESG data and companies providing data. Data is not stored by e-nettet.
• Videnshuset CabiminorStrategic or Co-development PartnerVidenshuset Cabi (knowledge center for social responsibility in the labor market) collaborates with Valified on guidelines for corporate social responsibility and workplace practices, referenced in Valified's sustainability content.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Microsoft Sustainability Manager: Microsoft Sustainability Manager is a cloud ESG data platform for carbon accounting and CSRD reporting. Hyperscaler competitor with deep enterprise distribution that could eventually target Valified's SME/mid-market segment.
• Workiva: Workiva is a publicly listed sustainability, ESG and regulatory reporting platform. Larger enterprise-scale SaaS offering overlapping with Valified's ImpactReport and VSME disclosure workflows.
• Salesforce Net Zero Cloud: Salesforce Net Zero Cloud is an enterprise ESG data and carbon-accounting solution integrated into the Salesforce ecosystem. Competes at the upper end of the same disclosure and benchmarking category Valified serves.
• OneTrust (ESG & Sustainability Cloud): OneTrust is a large incumbent privacy/ESG/governance platform with carbon accounting and CSRD reporting modules. Broader portfolio play that overlaps Valified on sustainability disclosure and benchmarking.

Direct peers

• Watershed: Watershed is an enterprise-grade sustainability platform covering Scope 1-3 emissions, CSRD reporting and benchmarking. Operates one tier above Valified but addresses the same ESG data infrastructure need.
• Greenly: Greenly is a carbon-accounting SaaS platform targeting SMBs with intuitive workflows for Scope 1-3 measurement and CSRD reporting — almost identical product/segment fit to Valified, differing mainly by geography (France-based, EU-wide).
• Emitwise: Emitwise is a carbon accounting SaaS that helps companies measure and reduce emissions across their value chain. Direct comparable to Valified's CO2 calculator and Scope 1-3 coverage.
• Persefoni: Persefoni is a climate management and accounting platform offering GHG inventory, CSRD reporting and analytics for corporate users. Competes in the same disclosure/carbon-accounting category as Valified.
• Normative: Normative provides a carbon-accounting and CSRD/ESG disclosure platform for businesses, with benchmarking against industry peers. Direct comparator to Valified's CO2 calculator + Benchmark + ImpactReport stack.
• Sweep: Sweep is a sustainability data management platform serving mid-market companies with carbon accounting, VSME/CSRD templates and stakeholder reporting. Closely overlaps Valified's ImpactReport + Benchmark workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@valified
• Facebookfacebook.com/valified
• LinkedInlinkedin.com/company/valified

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valified