Data Image
Data Image is a Michigan-based AV technology reseller serving K-12 schools and government agencies. As a REMC SAVE Awarded Vendor, it distributes BenQ interactive displays, Epson projectors, and HoverCam document cameras bundled with consultation and installation services.
- Company typePrivate
- Founded1998
- HeadquartersCommerce Township, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Data Image does
Data Image is a Michigan-based audio-visual technology reseller and integrator headquartered in Commerce Township, serving K-12 schools, charter and private schools, and state, county, and local government agencies exclusively within the state of Michigan. The company was established in 1998 and has operated continuously for over 27 years, accumulating more than 600 school district and private school customers. Its primary commercial advantage is REMC SAVE Awarded Vendor status through the Regional Educational Media Center cooperative purchasing program, which pre-clears pricing and allows schools to buy without a competitive bid process. The company also operates as a REMC SAVE Catalog Discount Provider for all its represented vendors.
Data Image firmographics
Firmographics- Name
- Data Image
- Legal name
- Data Image LLC
- Website
- https://dataimage.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Data Image is a Michigan-based AV technology reseller serving K-12 schools and government agencies. As a REMC SAVE Awarded Vendor, it distributes BenQ interactive displays, Epson projectors, and HoverCam document cameras bundled with consultation and installation services.
- Ownership category
- akta.pro rank
Data Image industry classification
Industry- Product category
- Education Technology / Audio-Visual Integration
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- IT & AV Hardware Procurement (Computers, Displays, Projectors, Interactive Panels) (EDAEAIAD)
Keywords
Where Data Image is headquartered
LocationHeadquarters
- HQ city
- Commerce Township
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Data Image business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- AV Equipment Sales: Data Image generates revenue through sales of audio/visual equipment including interactive displays, projectors, document cameras, and audio systems to Michigan schools and government agencies. Products are sold through REMC SAVE pricing contracts, with negotiated lowest possible prices from major manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BenQ Interactive Flat Panels - 65" to 86" displays |
| One time/ perpetual license | Pay-as-you-go | Epson Projectors - various models |
| One time/ perpetual license | Pay-as-you-go | HoverCam Document Cameras |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Data Image product offering
Product offeringCore offering
Data Image is a Michigan-based audio-visual consulting company that sells, distributes, and professionally installs AV systems for K-12 schools, school districts, and government agencies. The product portfolio centers on BenQ interactive flat panels, Epson projectors, and HoverCam document cameras, supplemented by TeachLogic audio systems, mounting solutions (BalanceBox, Chief), and Da-Lite projection screens. The offering is delivered turn-key through AV design consultation, expert installation, and REMC SAVE contract pricing that enables schools to purchase without competitive bidding.
Product overview
Data Image is a Michigan-based AV technology provider specializing in products and services for K-12 education and government agencies. The company operates as a REMC SAVE Awarded Vendor, offering consultation, sales, and installation services. Their product portfolio centers on three main categories: (1) BenQ Interactive Flat Panels (Boards) in RP, RM, and RE series ranging from 55" to 98" with 4K UHD displays, available in sizes from 65" to 86"; (2) Epson projectors including PowerLite and BrightLink lines with various resolutions (XGA to 4K), brightness levels (3600-5200 lumens), and throw types (standard, ultra-short, extreme short-throw), many featuring laser light sources and interactive capabilities; and (3) HoverCam document cameras offering 4K and 1080p options with wireless connectivity. Additional offerings include audio systems (TeachLogic), mounting solutions (BalanceBox, Chief), projection screens (Da-Lite), and installation/mounting accessories. The company serves over 600 school districts in Michigan and provides same-day quotes, product demos, and complete turn-key AV solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- BenQ Interactive Flat Panels (BenQ Boards) 4K UHD interactive flat panel displays available in sizes from 55" to 98" (including 65", 75", and 86" RM-series models). Designed for K-12 classrooms with germ-resistant screens, classroom audio integration, Android OS, wall mount included, three-year warranty, and no annual licensing fees. Sold to Michigan schools and school districts as an authorized BenQ reseller.
- Epson Interactive and Standard Projectors Authorized Epson reseller offering BrightLink interactive projectors, PowerLite ultra-short throw and extreme short-throw laser displays, and standard classroom projectors with resolutions from XGA to 4K, brightness from 3600 to 5200 lumens, and laser light sources up to 30000 hours. Includes interactive pens and built-in BrightLink GoBoard software; REMC SAVE pricing.
- HoverCam Document Cameras 4K and 1080p document cameras in wired and wireless models (SPARK II 4K, Solo 8 Plus 4K, Orbit Wireless, DUO 1080p) featuring USB/HDMI connectivity, built-in microphones, up to 8x zoom, and compatibility with Windows, Mac, and Chromebook. Warranties of two to five years. Sold as an authorized HoverCam reseller to Michigan schools.
- TeachLogic Classroom Audio Systems Classroom amplification systems and microphones sold as part of Data Image's complete AV solution portfolio for Michigan schools, used for whole-classroom audio distribution and teacher/student voice amplification.
- AV Mounting Solutions (BalanceBox and Chief) BalanceBox height-adjustable mounts for interactive displays and whiteboards, plus Chief professional AV mounts and mobile carts. Sold as part of complete AV system installations in Michigan schools and government facilities.
- Epson Ultra-Short Throw Mount Wall mount compatible with Epson BrightLink 1485Fi, 1480Fi, and PowerLite 800F, 750F, 685W, 7200, 720c, 725W, 755F, 805F series projectors. Supports 16:9 content from 65 to 100 inches and 16:6 content up to 120 inches with a telescopic extension arm.
- Da-Lite Projection Screens Projector screens from Da-Lite offered as part of Data Image's complete classroom AV solution portfolio for Michigan schools.
- AV Design Consultation Services Expert AV design consultation provided to Michigan schools and government agencies covering technology selection, integration with existing systems, and stakeholder justification. Sold as a stand-alone or pre-sale advisory engagement.
- Expert Installation Services Professional turn-key installation services for complete AV systems including interactive displays, projectors, document cameras, mounting hardware, audio systems, and cabling. Offered as a stand-alone installation service or bundled with hardware sales.
Quantifiable outcome
- Over 600 Michigan school districts and private schools trust Data Image
Companies that use Data Image
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Data Image technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Data Image partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- BenQcoreData Image is an authorized reseller of BenQ Boards (interactive flat panels) for Michigan schools. Products include the BenQ Board RP, RM, and RE series in sizes from 55" to 98", featuring 4K UHD displays, germ-resistant screens, and classroom audio integration.
- EpsoncoreData Image is an Approved Epson Reseller offering a full range of Epson projectors including PowerLite series, BrightLink interactive displays, and ultra-short throw projectors for Michigan education. Includes 10+ product models with REMC SAVE pricing.
- HoverCamcoreAuthorized reseller of HoverCam document cameras including SPARK II 4K, Solo 8 Plus, Orbit Wireless, and DUO 1080p models with 4K resolution, wireless capability, and USB/HDMI connectivity.
- TeachLogicsupportingClassroom audio systems and microphones provider. Data Image offers TeachLogic classroom amplification systems as part of their AV solutions for Michigan schools.
- BalanceBoxsupportingHeight adjustable mounts for interactive displays and whiteboards. BalanceBox is positioned as the new standard in height adjustable mounting solutions.
- Da-LitesupportingProjector screens provider for Michigan classrooms, offered as part of Data Image's complete AV solution portfolio.
- ChiefsupportingProfessional AV mounts and mobile carts for schools, available through Data Image for installation projects.
- REMC (Regional Educational Media Center)coreREMC SAVE cooperative purchasing program allows Michigan schools to purchase Data Image products without competitive bidding. Data Image is a REMC SAVE Awarded Vendor and Catalog Discount Provider for all represented vendors.
Scale indicators3 records
Recent moves6 records
Expansion highlights2 records
Data Image competitors and assessment
Company assessmentDirect peers
- Tierney Brothers: Minnesota-based AV integrator specializing in K-12 and higher education, holding similar state-cooperative (MNC1P/TIPS) contract vehicles and offering overlapping brands like BenQ, Epson, and HoverCam — the closest direct analog to Data Image's Michigan REMC SAVE-based model.
- Trox (Trox Communications / Trox Ed): Education-focused AV integrator selling interactive displays, projectors, and classroom audio to K-12 districts across multiple U.S. regions via cooperative contracts — similar product portfolio and GTM motion to Data Image but with broader geographic reach.
- JourneyEd: Education-focused technology reseller offering interactive displays, projectors, software, and peripherals to K-12 and higher education via cooperative contracts — close analog in product mix and contract-based GTM.
Broad incumbents
- CDW Government: Large national IT/AV reseller serving K-12 and higher education with broad catalog contracts (E-Rate, state co-ops); competes with Data Image for larger district-wide deployments but does not typically focus on AV design + installation at the single-school level in Michigan.
- SHI International: National IT solutions and AV reseller with substantial K-12 and state-government contract presence; overlaps with Data Image in interactive displays and classroom AV but at meaningfully larger scale and broader geography.
- AVI-SPL: Large global AV integrator with strong K-12 and higher-education practice; comparable to Data Image on AV design and installation services, but operates at enterprise scale with national account coverage rather than single-state focus.
- Connection (GovConnection): National IT/AV reseller (via GovConnection and Connection Enterprise Solutions) serving K-12 and state/local government with E-Rate and cooperative purchasing; overlaps with Data Image on classroom AV but operates at significantly larger scale.
- School Specialty: Large education supplies and equipment distributor serving U.S. K-12 districts; overlaps with Data Image on AV/technology procurement at the district level, though it is broader in category scope and not AV-specialized.
Others
- Carahsoft: Government IT contractor holding GSA Schedule and consortium contracts (including education-focused vehicles) through which vendors and resellers reach K-12 buyers — adjacent as the contract-vehicle enabler rather than a head-to-head AV reseller.
- B&H Photo Video: Large electronics and AV equipment retailer used by education buyers for purchases outside cooperative contracts; not a head-to-head competing integrator but adjacent as an alternate distribution channel for the same underlying brands Data Image resells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Data Image social profiles
Digital presenceData Image financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Image leadership team
Management profileNumber of profiles
Data Image funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Image M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Image
What does Data Image do?
Data Image is a Michigan-based audio-visual consulting company that sells, distributes, and professionally installs AV systems for K-12 schools, school districts, and government agencies. The product portfolio centers on BenQ interactive flat panels, Epson projectors, and HoverCam document cameras, supplemented by TeachLogic audio systems, mounting solutions (BalanceBox, Chief), and Da-Lite projection screens. The offering is delivered turn-key through AV design consultation, expert installation, and REMC SAVE contract pricing that enables schools to purchase without competitive bidding.
Is Data Image a public or private company?
Data Image is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Data Image founded?
Data Image was founded in 1998. It employs 1 to 10 people.
Where is Data Image based?
Data Image is headquartered in Commerce Township, United States, in the North America region.
How does Data Image make money?
One revenue line is on record: AV Equipment Sales.
Who are Data Image's main competitors?
Direct peers on record are Tierney Brothers, Trox (Trox Communications / Trox Ed) and JourneyEd. Broad incumbents are CDW Government, SHI International, AVI-SPL, Connection (GovConnection) and School Specialty. Others are Carahsoft and B&H Photo Video.
Does Data Image have an API?
No public API is recorded for Data Image.
What industry is Data Image in?
Data Image's product category is Education Technology / Audio-Visual Integration. Its primary akta.pro industry code is EDAEAIAD, IT & AV Hardware Procurement (Computers, Displays, Projectors, Interactive Panels). Its SIC code is 3861.