McRoskey Mattress Company

What McRoskey Mattress Company does

McRoskey Mattress Company is a fourth-generation, family-owned mattress manufacturer founded in 1899 in San Francisco by brothers Edward and Leonard McRoskey, originally from Chicago. The company produces premium handcrafted mattresses sold under two principal lines: The Modern Collection, a luxury tier using 100% all-natural materials (fabric-encased pocketed coils, natural Talalay latex, cotton, wool, alpaca, cashmere, and horsetail), and The Classic Collection, a heritage line using traditional wire-tied coil construction with cotton and polyester. All mattresses are built to order with a stated 3-4 week fabrication time, and the company explicitly targets a production goal of 20 perfect mattresses per day rather than high-volume output.

The underlying manufacturing technology rests on proprietary techniques originated by founder Edward McRoskey, including the patented McRoskey Tufting Machine (1931), Button Threading Machine, and Hand Tufting Tool — innovations that enable dense comfort layering and hand-tufting still core to production today. The go-to-market combines owned retail showrooms in the San Francisco Bay Area with a direct-to-consumer e-commerce store on Shopify, supplemented by white glove delivery and old mattress removal within the local service area. Pricing is not publicly disclosed but the Modern Collection occupies a luxury price tier while the Classic Collection is positioned as a more accessible entry point.

The customer base is broadly distributed across three consumer segments: luxury/heritage seekers (multi-generational buyers, documented cases of original 1940s mattresses still in service), value-conscious traditional buyers, and eco-conscious luxury buyers. The company emphasizes a horizontal segmentation approach, with no enterprise/B2B contracts and revenue derived from individual consumer purchases across both showroom and DTC channels.

Name

McRoskey Mattress Company

Legal name

McRoskey Mattress Company

Website

https://mcroskey.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

1–10 employees

Short description

McRoskey Mattress Company is a fourth-generation, family-owned mattress manufacturer founded in 1899 in San Francisco, producing handcrafted premium mattresses via the Modern (all-natural) and Classic (heritage) collections. It sells through Bay Area showrooms and Shopify-powered DTC e-commerce to heritage-seeking, eco-conscious, and value-conscious consumers.

Ownership category

akta.pro rank

Product category

Premium Handcrafted Mattresses

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Handcrafted mattresses
• Luxury bedding
• Innerspring mattresses
• Natural fiber mattresses
• Mattress manufacturing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mattress Sales: Primary revenue from handcrafted mattresses sold through showrooms and e-commerce. Products are built to order with a 3-4 week fabrication time for standard sizes.
2. Box Springs and Foundations: Pocketed coil box springs and foundations available in 6", 8", and 11" height options, sold as a complete sleep system.
3. White Glove Delivery Services: Delivery and setup services with removal of old mattress included within the local service area. Additional fees apply for orders outside the local area.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

McRoskey Mattress Company handcrafts premium mattresses made to order in San Francisco, offering two distinct lines: the Classic Collection (wire-tied coil construction, cotton and polyester, value-friendly) and the Modern Collection (pocketed coils, 100% all-natural materials including natural latex, cotton, wool, alpaca, cashmere, and horsetail). The company complements mattresses with pocketed coil box springs/foundations in 6, 8, and 11 inch heights and provides white-glove delivery with old mattress removal in the local service area.

Product overview

McRoskey Mattress Company offers premium handcrafted mattresses through three main collections: The Modern Collection (luxury line with 100% all-natural materials, pocketed coils, and natural fibers including cashmere, alpaca, latex, and wool), The Classic Collection (heritage construction with wire-tied coils, cotton, and polyester), and the Heritage line honoring their San Francisco origins since 1899. The Modern Collection includes six named models (St. Francis, Presidio, Pacific Heights, Cole Valley, Sunset, Hayes Valley), while the Classic Collection features the Mission model. All mattresses are double-sided, hand-layered, and hand-tufted with no artificial materials. Optional responsive box springs in multiple heights complement the mattress offerings.

Differentiator

Problem solved

Functional benefit

Brands

• The Modern Collection: A new generation of McRoskey mattresses featuring 100% all-natural materials, fabric-encased pocketed coils, and premium natural fibers like latex, cotton, wool, alpaca, and cashmere. Products include St. Francis, Presidio, Pacific Heights, Cole Valley, and Sunset.
• The Classic Collection
• Heritage

Products and services

• The Modern Collection Luxury mattress line featuring 100% all-natural materials including fabric-encased pocketed coils, natural latex foam, cotton, wool, alpaca, and cashmere, designed for affluent consumers seeking premium, non-toxic, and eco-friendly sleep products.
• St. Francis Mattress Modern Collection mattress showcasing luxury and innovation with fabric-encased pocketed coils and premium natural materials.
• Presidio Mattress Platform-bed-compatible Modern Collection mattress featuring 5 inches of ventilated all-natural Talalay latex and two layers of dynamically responsive Softech MicroCoils, designed for use without a box spring and available in Extra Gentle comfort.
• Pacific Heights Mattress Most indulgent Modern Collection mattress featuring ultra-soft fine-combed cashmere, locally sourced hand-teased wool, alpaca fleece, 4 inches of ventilated all-natural Talalay latex, lofty Hessian horsetail, and two layers of precision pressure-relief NanoCoils, finished in the Framing Fog woven fabric design and available in Gentle, Relaxed, or Firm comfort selections.
• Cole Valley Mattress Modern Collection mattress featuring resilient breathable horsehair cushioning and two cooling tiers of dynamically responsive Softech MicroCoils for enhanced pressure relief.
• Sunset Mattress Modern Collection mattress featuring ultra-conforming innersprings and breathable buoyant natural layers, hand-layered and hand-tufted for pressure point alleviation.
• Hayes Valley Mattress Modern Collection mattress with ultra-conforming innersprings and breathable natural fibers, featuring 2 inches of ventilated all-natural Talalay latex, available in Gentle or Firm comfort selections.
• The Classic Collection Original heritage mattress line utilizing wire-tied coil innerspring construction for outstanding responsiveness and support, combining natural cotton with durable polyester for a comfortable, firm sleep experience at a more budget-friendly price point.
• Mission Mattress Heritage construction Classic Collection mattress with highly responsive innersprings and breathable layers, featuring Timeless Tartan woven fabric design, hand-applied modern flat black metal airlets, and reinforced double box-stitched handles, built with Ever-Softening Supima Cotton, organic cotton, EcoWool, and a proprietary hand-built pocketed innerspring design.
• Heritage Line Historical collection referencing the company's origins since 1899, honoring the legacy of handcrafted mattresses and San Francisco heritage for customers seeking the brand's original craftsmanship narrative.
• Responsive Box Springs Pocketed coil box springs and foundations designed to work in concert with McRoskey mattresses, available in 6, 8, and 11 inch height options; King size box springs are split into two pieces.

Quantifiable outcome

• 10-year non-prorated warranty demonstrates confidence in product durability
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• Shopify Inc.coreTechnology or IntegrationShopify powers McRoskey's online e-commerce store, providing the platform that enables the company to sell products and services to customers directly through mcroskey.com.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Naturepedic: Organic and non-toxic mattress specialist with certified natural materials (organic cotton, wool, latex). Targets the same eco-conscious, chemical-free buyer as McRoskey's Modern Collection with broader product range and national distribution.
• Avocado: DTC mattress brand specializing in certified organic, natural materials (latex, wool, cotton). Directly competes with McRoskey's eco-friendly Modern Collection positioning, but at greater scale with national digital marketing and broader product range.
• Duxiana: Swedish heritage luxury mattress maker known for high-end innerspring systems. Comparable to McRoskey in heritage positioning, premium price point, and focus on durable innerspring construction rather than foam.
• Vispring: British luxury handcrafted mattress maker using natural materials and pocketed springs. Comparable to McRoskey's Modern Collection in materials, craftsmanship focus, and ultra-premium price positioning.
• WinkBeds: Premium DTC mattress brand offering handcrafted innerspring and natural material options. Competes in the same premium tier as McRoskey with broader product line, stronger digital marketing, and national delivery.
• Saatva: Premium DTC mattress brand offering handcrafted innerspring, latex, and memory foam options with white-glove delivery. Comparable in premium positioning, but operates at significantly greater scale nationally and competes directly for the same eco-conscious luxury buyer.
• Hästens: Swedish heritage luxury mattress maker (founded 1852) using handcrafted construction with natural materials (wool, cotton, horsehair). Directly comparable to McRoskey in targeting affluent buyers with multi-generational durability and handcraftsmanship premium positioning.

Emerging players

• Brentwood Home: California-based natural and organic mattress brand (founded 2010) using materials like latex, wool, and cotton. Direct competitor in McRoskey's regional California market with a similar eco-friendly, natural materials positioning, though at a slightly lower price point.

Broad incumbents

• Casper: Original mattress-in-a-box disruptor and one of the largest DTC mattress brands. Represents the commoditized, mass-market opposite of McRoskey's positioning, but competes for the same overall mattress purchase decision and dominates consumer mindshare through heavy digital marketing.
• Helix: Larger DTC mattress brand offering a wide range of sleep products with customizable comfort. Competes with McRoskey's Classic Collection tier with greater scale, broader product portfolio, and stronger digital presence, though less focused on heritage craftsmanship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mcroskey
• Facebookfacebook.com/McRoskeyMattress

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McRoskey Mattress Company