invokable

What invokable does

invokable GmbH is a privately held German internet-technology company headquartered in Remscheid, North Rhine-Westphalia, with a second office in Essen and approximately 45 employees. The company specializes in producing, operating, and maintaining PHP-based web applications, with core technical depth across CMS platforms (TYPO3, WordPress), e-commerce systems (Shopware), and custom development on Zend Framework 1, Zend Framework 3, and Laminas. It operates a portfolio of six recognized sub-brands — JAR Media, wirklich.digital, bbbserver, deinPIM, sags.digital, and blogbutler — spanning SaaS products, digital services, hosting, and content tooling.

Its revenue mix combines recurring SaaS subscriptions (notably deinPIM, a Product Information Management system for centralized multi-channel product data, plus bbbserver and blogbutler) with professional services for industry, trading companies, resellers, and agencies. Pricing is custom-quoted on a subscription/managed-services basis with monthly billing; no public pricing tiers are disclosed. The go-to-market is sales-led, with SDRs running cold acquisition via phone, email, LinkedIn, and video conference before handing qualified leads to project managers or sales colleagues for closing.

The company differentiates through a DIY ethos — it has built proprietary internal tools including a development cloud, a custom apprenticeship training platform, and self-developed project-management frameworks — and invests in employee experience via concierge services, dedicated professional-development days every second Friday, and remote-work flexibility. It holds membership in BVMW (the German Mittelstand business association). No external investors, parent companies, or holding structures are disclosed, and there is no public evidence of AI/ML capability, patents, or significant M&A activity.

Name

invokable

Legal name

invokable GmbH

Website

https://invokable.gmbh

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

invokable GmbH is a German PHP-based web technology company (~45 employees, Remscheid) that builds and operates SaaS platforms (deinPIM, bbbserver, blogbutler) and delivers custom digital services for industry, trading firms, resellers, and agencies.

Ownership category

akta.pro rank

Product category

Web Application Development and SaaS Platform Services

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industries

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL), Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)

Keywords

• PHP web development
• SaaS platform operation
• Product information management
• Custom web applications
• E-commerce and CMS services

Headquarters

HQ city

Remscheid

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platforms Operation: Operating and maintaining SaaS platforms and web applications for customers, including their own brands like deinPIM (PIM system), bbbserver, blogbutler, and others.
2. Custom Digital Services and Development: Individual digital services and solutions development for industry, trading companies, resellers and agencies. Programming services for websites, online shops and entire platforms.
3. deinPIM Product Sales: Sales of the PIM (Product Information Management) software solution deinPIM as a SaaS product, enabling companies to centrally manage product data and distribute across various sales channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

invokable GmbH creates and operates PHP-based SaaS platforms and web applications, including its proprietary PIM system deinPIM, custom CMS implementations (TYPO3, WordPress), e-commerce builds (Shopware), and bespoke web solutions developed on Zend Framework and Laminas. The company additionally delivers individual digital services and custom development for industry and trading companies, resellers, and agencies, and runs multiple in-house brands such as JAR Media, wirklich.digital, bbbserver, sags.digital, and blogbutler.

Product overview

invokable GmbH is an internet technology company that specializes in creating and operating SaaS platforms and web applications. The company operates multiple brands including deinPIM (a Product Information Management system for central product data management and multi-channel distribution), wirklich.digital (individual digital services), JAR Media, bbbserver, sags.digital, and blogbutler. Their core technology focus is PHP-based web development, including CMS platforms (TYPO3, WordPress), e-commerce systems (Shopware), and custom development using Zend Framework, Zend Framework 3, and Laminas frameworks.

Differentiator

Problem solved

Functional benefit

Brands

• JAR Media: Brand operated by invokable GmbH.
• wirklich.digital
• bbbserver
• deinPIM
• sags.digital
• blogbutler

Products and services

• deinPIM A Product Information Management (PIM) software solution that enables companies to centrally manage their product data and distribute it across various sales channels, sold to companies needing centralized product data management across multiple sales channels.
• wirklich.digital digital services Custom digital services and solutions for industry, trading companies, resellers, and agencies, offering programming services for websites, online shops, and entire platforms.
• bbbserver A brand operated by invokable GmbH.
• JAR Media A brand operated by invokable GmbH.
• sags.digital A brand operated by invokable GmbH.
• blogbutler A brand operated by invokable GmbH.

Quantifiable outcome

• More than 100 applications received annually for 2-3 apprenticeship positions

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BVMW (Bundesverband der Mittelständischen Wirtschaft)minorOthersinvokable GmbH is a member of BVMW, the German Association of Small and Medium-sized Businesses, indicating membership in a business association for SMEs.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Akeneo: Akeneo is a leading dedicated Product Information Management (PIM) SaaS vendor serving global brands and mid-market companies. It directly competes with invokable's deinPIM in the PIM category, with significantly larger scale and venture backing.
• Shopware: Shopware is a German-headquartered open-source e-commerce platform vendor and one of the core platforms invokable develops against and integrates. It is a direct peer in the DACH e-commerce technology stack where invokable specializes.
• TYPO3 GmbH: TYPO3 is a major open-source enterprise CMS where invokable holds documented specialization. The company competes with other TYPO3 agencies and partners closely with the ecosystem, making it a direct peer in the German CMS services market.
• censhare: censhare is a German PIM, DAM and content management vendor with deep DACH enterprise penetration. It directly competes with deinPIM in the PIM space and overlaps with invokable's content management heritage.

Emerging players

• Storyblok: Storyblok is a headless CMS challenger that competes with TYPO3 and WordPress implementations for which invokable provides services. It represents an emerging alternative that could displace part of invokable's CMS integration pipeline.
• Strapi: Strapi is an open-source headless CMS used by many developers and agencies. It is an emerging alternative in the same content management category where invokable builds solutions, particularly attractive for JavaScript-first teams over PHP.
• Magnolia: Magnolia is an enterprise Java-based headless and hybrid CMS with strong DACH presence. It competes with TYPO3-based implementations invokable delivers and represents an alternative in enterprise content management.

Broad incumbents

• Contentful: Contentful is a venture-backed enterprise headless CMS platform competing with the TYPO3/WordPress stacks invokable services. As a broader incumbent in the content platform category, it overlaps with invokable's CMS consulting and integration work.
• WP Engine: WP Engine is a large managed WordPress hosting and platform provider. It competes with invokable's bbbserver brand and WordPress service offerings at the managed-WordPress layer, while operating at significantly greater scale.
• Adobe Experience Manager: Adobe Experience Manager is a broad incumbent CMS/DAM platform competing for the same enterprise content and PIM-adjacent workloads invokable targets. Its scale and ecosystem make it a benchmark for what mid-market PIM and CMS buyers may eventually graduate to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about invokable