Somedia Promotion

What Somedia Promotion does

Somedia Promotion AG is a Chur, Switzerland-based full-service regional advertising sales house and wholly-owned subsidiary of the Somedia AG media conglomerate. Founded in 2014 and employing approximately 50 people across five regional offices (Chur, Thusis, Ilanz, Ennenda, Uznach), the company sells advertising inventory across its parent's owned media assets — Radio Grischa (96% brand awareness in Graubünden, 71,000 daily listeners), TV Südostschweiz (56,500 evening viewers), and a portfolio of regional newspapers including Südostschweiz Bündner Zeitung, Glarner Nachrichten, Linth-Zeitung, Sarganserländer, Bündner Woche, Pöschtli, and La Quotidiana (the only Romansh-language daily). The company also operates regional job portals Südostschweizjobs.ch (5.4M+ annual page views, 15,000+ job postings/year), Liechtensteinjobs.li, and Lehrstellencheck.ch.

The product portfolio is a multi-channel advertising catalog rather than a unified software platform: it spans TV formats (TV Spot, TV Spotlight PR-Spot, Produktplatzierung, Rondo Serie, Themensponsoring, Splittscreen), radio formats (Radiospot, Eventline, Gewinnspiele, Jobticker, Rubrikensponsoring), print formats (Inserate, Publireportagen, Prospektbeilage, Ummantelung, Kundenmagazine, Sponsored Content), and digital formats (Displaywerbung, Native Kampagnen, Google Ads management, Social Media Push, Programmatic Job Boost). Supporting tooling includes the Produktfinder discovery wizard and Caymland M4 marketing automation for CRM, form handling, and newsletters. Pricing is mostly unit-based and pay-as-you-go at modest ticket sizes (e.g., Eventline Fr. 180–210/day, radio spots Fr. 600–790).

The go-to-market is hybrid: direct sales consultation at regional offices for mid-market and enterprise advertisers (Manor, government agencies, healthcare systems, regional employers), complemented by self-serve digital channels (online booking, job-portal self-service) for SMB and individual buyers. Primary customer segments are regional SMEs and local businesses across Graubünden, Glarus, Sarganserland, See-Gaster, Ausserschwyz, Rheintal, and Liechtenstein, plus employers/HR departments using job-portal and Jobticker recruitment advertising. Revenue is generated entirely from advertising sales across owned media channels and job-portal subscription/posting fees; no third-party ad-network revenue or programmatic-marketplace participation is disclosed.

Name

Somedia Promotion

Legal name

Somedia Promotion AG

Website

https://somedia-promotion.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Somedia Promotion AG is a Chur-based full-service regional advertising sales house, wholly-owned by Swiss media conglomerate Somedia AG, selling print, radio, TV, digital, and job-portal advertising across Eastern Switzerland (Graubünden, Glarus, Liechtenstein) primarily to regional SMEs and local employers.

Ownership category

akta.pro rank

Product category

Regional Media Advertising

NAICS

Media Buying Agencies (54183), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Audio/Podcast/Streaming Media Buying (MPAAABAF), Radio Media Buying (MPAAABAI), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI)

Keywords

• Regional media advertising
• Multi-channel advertising
• Print advertising services
• Radio broadcast advertising
• Digital advertising agency

Headquarters

HQ city

Chur

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print Advertising: Advertising space sales across multiple newspapers including Südostschweiz Bündner Zeitung, Glarner Nachrichten, Linth-Zeitung, Sarganserländer, and various weekly newspapers and special interest publications.
2. Radio Advertising: Radio spot advertising on Radio Grischa including packages with multiple airings, sponsorships, and content partnerships.
3. TV Advertising: Television advertising on TV Südostschweiz including spots, sponsorships, product placements, and PR spotlight packages for regional SMEs.
4. Job Portal Advertising: Job posting fees on Südostschweiz.ch and Liechtensteinjobs.li including individual postings, subscriptions, job tickers on radio, and programmatic job boost services.
5. Digital Advertising: Online advertising including display advertising, native campaigns, online publireportages, Google Ads management, and social media advertising.
6. Event Promotion: Eventline service combining radio and TV promotion for events, concerts, and local gatherings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Somedia Promotion AG is a full-service advertising agency operating across print, radio, TV, and digital channels in Eastern Switzerland. The company sells advertising space and formats (TV spots, radio spots, print display ads, online display, native campaigns, and job advertising) on its owned regional media brands including TV Südostschweiz, Radio Grischa, and a portfolio of local newspapers. Services include campaign conception, creative production support, media placement, and performance reporting for regional SMEs and employers.

Product overview

Somedia Promotion is a Swiss regional media and advertising company operating as a comprehensive multi-channel advertising platform across print, TV, radio, and digital media in southeastern Switzerland. The product portfolio centers on media channels including TV Südostschweiz (regional TV reaching 56,500+ viewers daily) and Radio Grischa (regional radio reaching 71,000 daily listeners), complemented by a portfolio of newspapers such as Südostschweiz Bündner Zeitung, Südostschweiz Glarner Nachrichten, Linth-Zeitung, Sarganserländer, Bündner Woche, Pöschtli, and La Quotidiana (the only Romansh-language daily). The advertising offerings span: TV advertising formats (TV Spot, TV Spotlight PR-Spot, Produktplatzierung, Rondo Serie, Themensponsoring, Rubrikensponsoring TV, Splittscreen); Radio advertising formats (Radiospot, Eventline, Gewinnspiele, Grischa vor Ort, Jobticker, Thementag-/Woche/Ratgeber, Rubrikensponsoring Radio); Print advertising formats (Inserate, Publireportagen, Promo-Sticker, Prospektbeilage, Ummantelung, Kundenmagazine, Testfahrer, PR-Text Spotlight, Partnergeschichten, Sponsored Content, Occasionsmarkt, Stelleninserat); and Digital advertising (Displaywerbung, Native Kampagnen, Online Publireportage, Google Ads, Social Media Push, Social Media Recruiting). The company also operates specialized job portals including Südostschweizjobs.ch (5.4M+ annual page views, 15,000+ annual job postings), Liechtensteinjobs.li, and Lehrstellencheck.ch. A complementary discovery tool (Produktfinder) helps customers identify suitable advertising formats. This is a modular multi-channel advertising platform rather than a unified software product, offering individual advertising formats across owned media channels with supporting services like production assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Radio Grischa: Leading local radio station in the Southeast Switzerland, reaching 71,000 daily listeners in Graubünden canton.
• TV Südostschweiz
• Südostschweizjobs.ch
• Liechtensteinjobs.li
• Lehrstellencheck.ch

Products and services

• TV Südostschweiz Regional TV advertising channel covering the cantons of Graubünden and Glarus, reaching over 56,500 viewers daily with news, interviews, and weather broadcasts. Sells TV advertising spots to regional SMEs and national brands.
• Radio Grischa Leading local radio station in Graubünden with 71,000 daily listeners and 96% brand awareness; audio advertising spot sales including various package options and content partnership opportunities.
• Südostschweizjobs.ch Regional online job portal for Eastern Switzerland with over 5.4 million annual page views, publishing more than 15,000 job listings per year. Offers self-service single postings, Jobabo subscriptions, and programmatic job boost services.
• Liechtensteinjobs.li Most-used job portal in the Principality of Liechtenstein, included automatically with Südostschweizjobs.ch publications.
• Lehrstellencheck.ch First online apprenticeship portal for Southeast Switzerland, offering job postings for apprenticeships, application tips, and career videos.
• Eventline Cost-effective event promotion combining radio announcements on Radio Grischa with image panels on TV Südostschweiz. Available as 1-day, 5-day, and 10-day packages (e.g., Fr. 210 per day for combined radio and TV exposure).
• Radiospot Audio advertising spots on Radio Grischa with regional packages offering various frequency options and voice talent selection (amateur, semi-professional, professional speakers at Fr. 600–790 per spot).
• TV Spot Short TV commercials broadcast on TV Südostschweiz with hourly repetitions for sustained audience reach, targeting local businesses and regional brands.
• TV Spotlight (PR-Spot) PR-spot package for regional SMEs including professional production, featuring company representatives in editorial-style content on TV Südostschweiz.
• Produktplatzierung (Product Placement) Subtle product integration within TV Südostschweiz programming, featuring products authentically in talk shows and series for natural brand exposure.
• Rondo Serie Content partnership format featuring editorial-style TV segments about a company over multiple days, produced with experienced video journalists.
• Themensponsoring (TV) Sponsorship of themed TV programming including intro/outro spots, logo presence, and placement within selected shows on TV Südostschweiz.
• Jobabo Annual subscription for recurring job postings on Südostschweizjobs.ch with self-managed account and parallel publication on multiple portals.
• Displaywerbung Digital banner advertising across online platforms with versatile format options and prominent placements on owned regional news portals.
• Native Kampagnen Native advertising campaigns seamlessly integrated into editorial content of owned news portals for credibility and engagement.
• Social Media Recruiting (Programmatic Job Boost) Programmatic job advertising targeting suitable candidate profiles across the web and social media with precision targeting for employer recruitment campaigns.
• Google Ads (Suchmaschinenwerbung) Search engine advertising services managing Google Ads campaigns for recruitment and employer branding for regional businesses.
• Jobticker Radio job advertisement broadcast during prime time on Radio Grischa, reaching employed individuals actively or passively seeking positions.

Quantifiable outcome

• Radio advertising increases brand awareness by average of 5%
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and supporting.

• VIADUCTcoreImplementation/ SI/ Consulting PartnerVIADUCT is the production partner for TV spot creation and placement. They collaborate with Somedia Promotion to produce professional television commercials for clients, then facilitate placement on TV Südostschweiz regional broadcaster.
• slb media agminorStrategic or Co-development Partnerslb media ag provides radio spot text expertise and production services. Marc Neff from slb media ag is featured as an expert contributor on successful radio spot creation, offering copywriting and production guidance.
• communicaziun.chsupportingTechnology or IntegrationWeb design, concept, and programming partner for Somedia Promotion's website and digital platforms. Located in Ilanz.
• Caymland Technologies AGsupportingTechnology or IntegrationProvides Caymland M4 marketing automation software for customer relationship management, campaign automation, and marketing processes. Cloud-based solution with hosting in Switzerland and EU.
• Visit GlarnerlandminorGTM or Marketing PartnerContent partnership for the 'z Bsuäch in...' special section featuring excursion tips from Visit Glarnerland in the Glarner Nachrichten newspaper.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CH Media: Swiss regional media group operating newspapers, radio, and TV across multiple cantons with in-house advertising sales. Comparable to Somedia Promotion as a multi-channel regional media company with owned broadcast and print assets, though operating at significantly larger geographic and financial scale.
• NZZ Mediengruppe: Swiss newspaper and media group publishing NZZ and regional titles, with advertising sales operations across multiple Swiss regions. Comparable in offering integrated print/digital advertising sales to regional advertisers, though at national scale and with editorial brand positioning very different from local regional titles.
• Ringier Advertising: Swiss media group operating Blick, Schweizer Illustrierte, and digital platforms with significant advertising sales operations. Comparable in selling multi-channel advertising (print + digital) to Swiss advertisers, though at national scale with substantially larger audience reach.

Direct peers

• AZ Medien (CH Media): Regional Swiss media company operating newspapers and digital properties in German-speaking Switzerland. Comparable as a regional newspaper group with advertising sales operations targeting local SMEs, though no longer operating as a separate entity after merger into CH Media.
• Goldbach Group: Swiss digital advertising sales house and marketing services provider (subsidiary of TX Group). Comparable as an advertising intermediary representing media owners to Swiss advertisers, with strong focus on digital/video inventory though less anchored to regional print and broadcast media.
• Publicitas: Historical Swiss advertising sales representative for newspapers and magazines, providing media planning and buying services. Comparable as a media representative selling print and digital advertising on behalf of publishers, though Publicitas has historically focused on national-scale publications rather than regional broadcasters.

Others

• Jung von Matt: Major Swiss-German creative and advertising agency with full-service campaign capabilities. Comparable in offering multi-channel advertising campaign execution to Swiss clients, though focused on creative-led brand work for larger national advertisers rather than regional SMB sales of owned media.
• Wirz Communications: Leading Swiss full-service advertising agency. Comparable as a Swiss-based multi-channel campaign provider, though serving predominantly national brand clients rather than regional SMBs and without owned regional media assets.

Regional players

• Radiotelevisiun Svizra Rumantscha (RTR): Public Romansh-language broadcaster operating radio and TV in the same Graubünden market where Somedia Promotion sells advertising. Comparable as a regional broadcast advertising environment in Eastern Switzerland, though as a public broadcaster its advertising inventory is regulated and limited.
• Liechtenstein Marketing: National marketing organization for the Principality of Liechtenstein, where Somedia Promotion already operates job portal services (Liechtensteinjobs.li). Comparable as a regional advertising/marketing partner for Liechtenstein-based advertisers, though not a direct competitor in media sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Somedia Promotion