Spielberger

What Spielberger does

Spielberger GmbH is a privately held, family-owned German flour mill founded in 1930 and headquartered in Brackenheim, operating across three generations. The company produces and sells biodynamic and organic flours, flakes, pasta, rice, and whole grain products, certified under Demeter, Bioland, Naturland, EU Organic, Bio-Siegel, and Fairbio, with all packaging transitioned to 100% paper (plastic-free). It runs two production facilities: the flour mill in Brackenheim and the flake mill in Würzburg, and maintains the Mühlenladen on-site retail store plus the shop.spielberger-muehle.de e-commerce storefront.

Manufacturing is anchored in a 2022-modernized, digitally controlled roller mill with 16 passage flours and 16 processing stages per grain, frequency-controlled machinery, vibration and temperature sensor monitoring, dual-speed roller stands for differentiated granulation, and full online traceability from farm to bag. The historic ~300-year-old mill building was reconstructed (completed 2021–2023) using ecological materials, an activated pile foundation for geothermal heating/cooling, rainwater reuse, and rooftop photovoltaic generation, reducing per-kilogram energy consumption by approximately 30%.

The commercial model is hybrid direct-to-consumer and wholesale: products reach end customers through the proprietary online shop, the Brackenheim mill store, and a network of German organic specialty stores (Biomärkte), supported by recurring in-store promotional campaigns ("Der Sinn der Sache"), content marketing (Rezeptbuch, Mühlenwissen), email (Mühlenbrief), and social channels. Customer segments span health-conscious home bakers, artisan bakeries, organic retailers, and functional-nutrition consumers purchasing newer specialty products (High Protein Flocken, Beta Glucan Flocken, Darm Wohl Flocken, Roggen Schwarzbrotmehl, Kartoffelbrotmehl). Spielberger employs 51–100 staff and reports no external investors or parent company.

Name

Spielberger

Legal name

Spielberger GmbH

Website

https://spielberger-gmbh.de

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Spielberger GmbH is a family-owned, Demeter-certified biodynamic flour mill founded in 1930 in Brackenheim, Germany, producing and selling organic flours, flakes, pasta, rice, and grains to German consumers, artisan bakeries, and organic specialty retailers via its mill store and e-commerce shop.

Ownership category

akta.pro rank

Product category

Organic Flour Milling

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Food Manufacturing (311)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

akta.pro secondary industries

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

Keywords

• Organic flour milling
• Biodynamic grain products
• Artisan flour production
• Specialty flour blends
• Grain flake products

Headquarters

HQ city

Brackenheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Organic Flour and Grain Sales: Spielberger generates revenue through the production and sale of biodynamic/organic flours, whole grains, and flakes to consumers, bakeries, and organic retailers. Products include specialty flours (rye black bread flour, potato bread flour, spelt baguette flour, spelt rustic bread flour), various grain types (spelt, emmer, einkorn, rye, wheat), and flakes (oat, spelt, barley, etc.).
2. Pasta and Noodle Sales: Sale of organic pasta products including spelt pasta, durum wheat pasta, and egg noodles, sold through the online shop, the mill store, and organic retail channels. All pasta is packaged in 100% paper (plastic-free).
3. Specialty Functional Flakes: New product line of functional flakes (High Protein Flocken, Beta Glucan Flocken, Darm Wohl Flocken) sold at premium pricing through organic retail and the online shop. These target health-conscious consumers seeking nutritional benefits.
4. Direct-to-Consumer Online Shop: The company operates its own e-commerce storefront (shop.spielberger-muehle.de) for direct consumer sales, including promotional products like the 'Flockenglas' (oat flakes in a reusable jar) sold as limited-time campaign items.
5. Mill Store (Mühlenladen) Retail: On-site mill store at the Brackenheim location sells all company products directly to walk-in customers, plus a curated selection of organic products for cooking and baking.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Spielberger is a traditional German biodynamic flour mill producing and selling organic flours, flakes, pasta, rice, and whole grain products. The company operates a modernized six-story flour mill in Brackenheim and a flake mill in Würzburg, processing grains through 16 passage flours and 16 processing stages with digitally monitored, frequency-controlled roller mills and full online raw material traceability. Products carry Demeter, Bioland, and Naturland certifications and are packaged plastic-free in 100% paper materials, sold through the company's own e-commerce shop, on-site mill store, and organic specialty retailers across Germany.

Product overview

Spielberger is a traditional biodynamic flour mill operating since the 1930s in Brackenheim, Germany. The company produces artisan flours, flakes, pasta, rice, and specialty grains under demeter, Bioland, and EU Organic certifications. Their core offering centers on handcrafted flour milling using 16 passages and 16 processing stages to achieve premium quality. Recent product expansions include functional specialty flakes (High Protein, Beta Glucan, Darm Wohl) and specialty bread flours (Roggen Schwarzbrotmehl, Kartoffelbrotmehl). All products are packaged plastic-free in 100% paper materials. The company operates two facilities: a flour mill in Brackenheim and a flake mill in Würzburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Roggen Schwarzbrotmehl, demeter Aromatic flour blend combining wheat Type 1050 with rye wholemeal, designed for traditional Schwarzbrot with juicy crumb, aromatic crust, and long-lasting freshness. Targeted at home bakers and artisan bakeries.
• Kartoffelbrotmehl, demeter Flour mixture combining wheat Type 812 with potato fibers, ideal for Swabian potato bread with moist crumb and long-lasting freshness. Targeted at home bakers and artisan bakeries.
• High Protein Flocken, demeter Functional flake mixture combining soy flakes, oat flakes, einkorn flakes, buckwheat bran, and buckwheat flakes, steamed and rolled to preserve whole grain nutrients. Supports protein-rich diet for active consumers.
• Beta Glucan Flocken, demeter Functional flake blend of oat, barley, and brown millet flakes with oat bran, steamed and gently rolled. Naturally supports heart health and cholesterol maintenance through beta-glucans.
• Darm Wohl Flocken, demeter Light, digestible flakes combining whole grain cereals with rye bran. One serving covers one-third of recommended daily fiber intake, supporting normal intestinal function.
• Haferflocken Kleinblatt, demeter Fine oat flakes produced using the traditional Haferdarre oat roasting method, where whole oats are dried with hot air while still in the husk before careful dehulling and rolling.
• Mehlprodukte (Flour Products) Artisan flour product line including Dinkel (spelt), Weizen (wheat), Roggen (rye), and specialty grains in Vollkornmehl (wholemeal), Type 405, Type 550, Type 630, Type 1050, and Type 1150 varieties.
• Flockenprodukte (Flake Products) Various grain flakes including Haferflocken (oat), Dinkelflocken (spelt), Gerstenflocken (barley), Roggenflocken (rye), Einkornflocken (einkorn), and multigrain blends (3-Korn, 4-Korn, 5-Korn).
• Nudeln (Pasta Products) Pasta products made from Dinkel (spelt) and Hartweizen (durum wheat), including Spaghetti, Bandnudeln (flat noodles), Spiralen (spirals), and specialty shapes, packaged in 100% paper (plastic-free).
• Reisprodukte (Rice Products) Rice products including Basmatireis (basmati rice) and Jasminreis (jasmine rice) in demeter quality, sourced from Thailand.
• Getreide (Grain Products) Whole grains including Dinkel (spelt), Weizen (wheat), Roggen (rye), Gerste (barley), Hafer (oat), Einkorn, Emmer, and special varieties like Nacktgerste (naked barley) and Nackthafer (naked oat).
• Hafer Spiralen & Hafer Rigatoni (Gluten-Free Oat Pasta) Gluten-free oat pasta in two new shapes — Hafer Spiralen and Hafer Rigatoni — launched in 2025, available in organic stores.
• Flockenglas mit Haferflocken Kleinblatt Reusable 1550ml glass jar filled with Haferflocken Kleinblatt in demeter quality, sold as a limited-time promotional item under the 'Der Sinn der Sache' campaign.

Quantifiable outcome

• Energy consumption reduced by ~30% per kg of flour following 2022 mill modernization
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Brevo (Sendinblue GmbH)coreTechnology or IntegrationSpielberger uses Brevo (Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin) software for newsletter/email marketing ('Mühlenbrief'). A data processing agreement (AVV) is in place to ensure GDPR compliance. Customer email addresses are processed on Brevo's servers in the EU.
• .diff communications GmbHminorImplementation/ SI/ Consulting PartnerTechnical implementation partner for the Spielberger website. .diff communications GmbH (Bucher Straße 79a, 90419 Nürnberg) is credited as the technical agency responsible for the website's development and operation.
• M28 Markenwerbung GmbHminorImplementation/ SI/ Consulting PartnerDesign partner for the Spielberger website. M28 Markenwerbung GmbH (Neusser Tor 14, 40625 Düsseldorf) is credited as the design agency responsible for the visual identity and creative direction of the website.
• Meta Platforms (Facebook & Instagram)minorGTM or Marketing PartnerSpielberger operates company pages on Facebook and Instagram (Meta Platforms Ireland Limited). The company uses Meta's social platforms for brand communication and audience engagement. Data processing is governed by Meta's privacy policy; Spielberger and Meta share joint responsibility for Page Insights data under a Page Controller Addendum.
• LinkedIn Ireland Unlimited CompanyminorGTM or Marketing PartnerSpielberger maintains a LinkedIn company page for B2B communication and employer branding. Page Analytics data is shared between Spielberger and LinkedIn under a joint controller agreement. Data transfers to the U.S. are covered by Standard Contractual Clauses and LinkedIn's EU-U.S. Data Privacy Framework certification.
• ENSE-CUR GmbHminorOthersENSE-CUR GmbH (Kaiserstraße 86, 76133 Karlsruhe) serves as Spielberger's external data protection officer (Datenschutzbeauftragter). Contactable at [email protected].
• Demeter (Demeter e.V.)coreOthersDemeter is the primary organic-biodynamic certification body for Spielberger. All products carrying the Demeter logo meet the standards of biodynamic agriculture and processing. The company has been a Demeter partner for decades, underpinning its brand identity as a biodynamic mill.
• Bioland (Bioland e.V.)coreOthersBioland is a leading German organic farming association whose standards exceed EU organic regulations. Spielberger holds Bioland certification alongside Demeter, reinforcing its commitment to high-quality organic production.
• NaturlandcoreOthersNaturland is an international organic farming association. Spielberger holds Naturland certification as part of its multi-certification strategy, demonstrating broad compliance with global organic standards.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Meyermühle (Landshuter Kunstmühle): German organic mill producing flours, grain products, and baking ingredients distributed via organic specialty stores. Comparable to Spielberger in organic milling focus, German-only distribution, and craft positioning against industrial millers.
• Bohlsener Mühle: Lower-Saxony-based Demeter-certified organic mill producing flours, flakes, and grain specialties for the German organic retail channel. Highly comparable to Spielberger in scale (mid-sized craft mill), product mix (organic flours and flakes), and distribution focus (Biomärkte, natural food stores).
• Mühle Ebert (Dinkelschwabe): Specialized German mill focused on spelt (Dinkel) and ancient grain products. Direct peer in the specialty/ancient-grain milling niche, serving similar artisan bakeries and health-conscious end consumers through organic retail.
• Bauck GmbH (Bauck Hof / Bauck Mühle): German family-owned Demeter/Bioland-certified organic mill producing flours, flakes, muesli, and baking mixes. Closest direct competitor to Spielberger in the biodynamic flour/flake category in Germany, with overlapping customer base (organic specialty retail) and similar Demeter-driven value proposition.

Broad incumbents

• Bob's Red Mill: US-based large-scale specialty/organic grain, flour, and baking-products company. Comparable product category (whole-grain flours, flakes, ancient grains) but operates at much larger scale with broad retail distribution; functions as a benchmark for what a scaled organic grain brand can become.
• King Arthur Baking Company: US premium baking flour and ingredient brand with strong DTC, baking-content engine, and retail presence. Comparable premium positioning and content-led brand model, though at significantly larger scale and with a broader sweet/savory baking portfolio than Spielberger.

Regional players

• Doves Farm Foods: UK-based organic flour and grain specialist producing flours, flakes, pasta, and baking ingredients. Comparable in the organic/Heritage-grain value proposition and DTC + retail hybrid model, but operates primarily in the UK market rather than Germany.
• Naturmühle Linz / Ebner Mühle: Austrian organic mill producing organic flours and grain products for the Austrian and DACH region. Comparable product mix and Demeter-style organic positioning, but primarily serves Austrian retail rather than direct competition in Spielberger's German core market.

Others

• Rapunzel Naturkost: Leading German organic food brand specializing in dried goods (rice, pasta, grains, nuts, oils). Partly complementary (could be a customer or supplier in the organic supply chain) and partly overlapping in organic grain/pasta/rice retail shelves, but with a much broader portfolio and international footprint.
• Alnatura: Major German organic food retailer and private-label brand. Functions both as a key distribution channel for Spielberger (organic Biomärkte) and as a partial competitor via Alnatura's own organic flour and grain ranges. Highly relevant ecosystem participant rather than direct substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SpielbergerMuehle
• Instagraminstagram.com/spielbergermuehle

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spielberger