What JHPUSA does

JHPUSA is a US-based e-commerce retailer founded in 1999 and headquartered in San Gabriel, California, specializing in aftermarket and OEM performance parts for Honda and Acura vehicles. The catalog spans more than 5,000 SKUs across product categories that include brake systems, exhaust, drivetrain, engine components, suspension, interior, performance wheels, exterior and aero, electronics and tuning, and apparel. The assortment is anchored on more than 100 branded partners such as Spoon Sports, Skunk2, Mugen, J's Racing, Rays/Volk Racing, K-Tuned, Hybrid Racing, AEM, AiM Sports, and ACT, with curated bundles such as complete K-series engine-swap conversion packages for several Civic and Integra chassis.

The company operates three storefronts: a direct-to-consumer retail site at jhpusa.com, a wholesale portal at JHPWHOLESALE for retailers and bulk buyers, and a specialized off-road performance parts site at JHPUSA OFFROAD. Local customers can pick up orders curbside. Distribution is limited to the continental United States; Alaska, Hawaii, US territories, and international orders are not served. Marketing is conducted through organic Facebook, Instagram, and Threads presence plus email.

Revenue is generated through one-time hardware sales at unit prices ranging from approximately $25 for small accessories to over $5,000 for premium wheels and performance kits, with free shipping on eligible items within the continental US, taxes calculated at checkout, an 8% cancellation fee on canceled orders, and Affirm pay-over-time financing available. The business is privately held with no disclosed funding, parent company, or institutional investors; ownership structure, founder identity, and financial performance are not published.

Name

JHPUSA

Legal name

JHPUSA

Website

https://jhpusa.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

JHPUSA is a US-based e-commerce retailer founded in 1999 that sells aftermarket and OEM performance parts, accessories, and apparel for Honda and Acura vehicles through a DTC store, wholesale portal, and off-road storefront.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Parts Retail

NAICS

Other Motor Vehicle Parts Manufacturing (33639)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Powertrain, Engine & Drivetrain Parts Distribution (New/Reman) (TLAKAOAE)

Keywords

• Aftermarket automotive parts
• Honda Acura performance
• JDM performance parts
• Engine swap components
• Suspension brake systems

Headquarters

HQ city

San Gabriel

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: JHPUSA generates revenue through the sale of automotive performance parts and accessories. Products include engine components, suspension, brake systems, wheels, exhaust systems, and interior parts for Honda/Acura vehicles. Sales are one-time transactions with no subscription component. The company also operates a wholesale channel through JHPWHOLESALE for bulk/retailer purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

JHPUSA is an e-commerce retailer that sells aftermarket and OEM performance parts and accessories primarily for Honda and Acura vehicles, alongside related JDM and off-road brands. Its catalog spans brake systems, exhaust, drivetrain, engine parts, suspension, interior, performance wheels, exterior/aero, electronics and tuning, and branded apparel/accessories, drawing from 100+ brand partners such as Spoon Sports, Skunk2, J's Racing, Mugen, Rays/Volk Racing, Advan Racing, ACT, AEM, and Recaro. The company operates separate retail, wholesale (JHPWHOLESALE), and off-road (JHPUSA OFFROAD) storefronts.

Product overview

JHPUSA is an e-commerce retailer specializing in Honda and Acura performance automotive parts and accessories, operating under the tagline 'Dream it. Build it. Race it.' The company offers a comprehensive catalog of over 5,000 products across major categories including Brake Systems (brake kits, pads, rotors, master cylinders), Exhaust Systems (headers, cat-back exhausts, turbo manifolds), Drivetrain Components (axles, shifting systems, clutch kits, transmissions), Engine Parts (intake manifolds, valvetrain, cams, fuel systems, turbo/superchargers), Suspension Systems (coilovers, camber kits, chassis bracing), Interior Components (steering wheels, shift knobs, race seats), Performance Wheels (Volk Racing, Gram Lights, Advan Racing, Enkei, BBS), Exterior & Aero Parts (carbon fiber hoods, wings, body kits), Electronics & Tuning (sensors, gauges, ECU enhancement), and Apparel & Accessories. The product portfolio features over 100 aftermarket brands including ACT, Action Clutch, Acuity Instruments, AEM, AiM Sports, AlphaRex, APR Performance, Spoon Sports, Skunk2, J's Racing, Tein, Cusco, and more. JHPUSA also offers specialized K-Swap engine conversion packages and operates multiple retail stores including JHPWHOLESALE and JHPUSA OFFROAD.

Differentiator

Problem solved

Functional benefit

Brands

• JHPWHOLESALE: Wholesale division of JHPUSA for bulk/distributor orders
• JHPUSA OFFROAD

Products and services

• Brake Systems Complete brake system components for Honda/Acura performance builds, including brake kits (calipers, front/rear/drag brake kits), brake pads, rotors, master cylinders, brake lines, brake fluid, hand brakes, proportioning valves, booster delete plates, and reservoir covers. Targets Honda/Acura owners performing braking upgrades and track-day preparation.
• Exhaust Systems Headers (B-Series, K-Series, K-Swap, H-Series, D-Series, S2000), cat-back exhausts from Spoon, Greddy, Skunk2, HKS, J's Racing, Revel, Remark, Invidia, DC Sports, plus turbo manifolds (top-mount, ram horn) and turbo blankets, with header gaskets and flanges. Targets Honda/Acura enthusiasts performing engine and exhaust upgrades.
• Drivetrain Components Axles for B-Series, K-Series, H-Series, D-Series, Subaru and Nissan applications; full shifting systems (shift knobs, short shifters, shifter extensions, shift linkage/cables/brackets); clutch kits, flywheels, transmissions, final drive kits, LSD/differentials, synchros, and gear sets. Targets Honda/Acura owners upgrading power transfer and gear changes.
• Engine Parts & Components Intake manifolds, valvetrain components (valves, retainers, rocker arms, valve springs), cams and cam gears, engine mounts, maintenance items (motor oil, oil filters, fluids), engine dress-up (valve covers, oil/radiator caps), engine internals (timing belts, pistons, rods, oil pumps), fuel systems (injectors, fuel rails, pumps, regulators), air induction (short ram, cold air, hybrid, carbon intakes), turbo/superchargers, intercoolers, and radiators. Targets enthusiasts building high-output Honda/Acura engines.
• Suspension Systems Coilovers from Skunk2, Function & Form, Buddy Club, Tein, K-Tuned, TruHart, D2 Racing, Godspeed Project, HKS; camber kits, toe kits, roll center adjusters; chassis bracing (lower control arms, sway bars, strut bars, subframe braces); suspension bushings; and lowering springs. Targets Honda/Acura owners performing handling and stance upgrades.
• Interior Components Steering wheels from Nardi, Momo, Personal, Sparco, NRG; steering hubs; shift knobs; safety harnesses; short shifters; race seats from Recaro, Bride, Sparco, Momo, Mugen, NRG; interior accessories including pedals, floor mats, and push start buttons. Targets enthusiasts customizing interiors for street, track, or show builds.
• Performance Wheels Wheels from Volk Racing (CE28N, TE37, ZE40 series), Gram Lights, Advan Racing, Spoon Sports, Enkei, Konig, Work Wheels, Weds Sport, Mugen, Buddy Club, plus lug nuts, wheel spacers, and wheel hubs/studs. Targets enthusiasts performing wheel and fitment upgrades.
• Exterior & Aero Parts Aero components including door visors, front bumpers, front lip spoilers, rear lip spoilers, front grills, carbon fiber hoods, side mirrors, side skirts, rear wings, fenders, canards, and rear diffusers; carbon fiber parts, hood pins, emblems, and exterior lighting (headlights, tail lights, fog lights). Targets enthusiasts performing exterior and aerodynamic modifications.
• Electronics & Tuning Sensors (throttle position, MAP, coolant/temp, oil, boost solenoid), gauges (air/fuel ratio, digital dash), ECU enhancement (ECU tuning, jumper harnesses), wire harnesses (conversion/tuck harness, injector harness), ignition systems (ignition wires, coil packs, coil on plug), and batteries. Targets enthusiasts performing ECU tuning and electronic upgrades.
• Apparel & Accessories Branded apparel including T-shirts, hoodies, jackets, and face masks; decals and prints; license plate frames; collectibles (folding storage containers, lapel pins, skate decks, toys, watches); air fresheners, keychains/lanyards, tote/tool bags, rear-view mirrors, and gift cards. Targets enthusiast lifestyle buyers.
• K-Swap Packages Complete K-swap conversion packages for 88-91 Civic/CRX, 92-95 Civic/94-01 Integra, and 96-00 Civic applications, bundling the necessary components to perform K-series engine swaps into Honda chassis. Targets enthusiasts performing engine swap conversions.
• Sale Items Monthly sale items offering discounted lug nuts, steering wheels, suspension components, coilovers, engine parts, and combo deals; outlet items, open box/used items, and shipping-damaged items at reduced prices. Targets price-sensitive consumers and bargain hunters across the catalog.
• JHPWHOLESALE wholesale channel Separate wholesale portal (jhpwholesale.com) supplying JHPUSA's catalog of Honda/Acura and JDM performance parts to retailers, resellers, and bulk buyers for resale. Functions as a wholly-owned wholesale distribution channel distinct from the JHPUSA consumer storefront.
• JHPUSA OFFROAD Specialized off-road parts storefront (jhpusaoffroad.com) operated as a wholly-owned sub-brand of JHPUSA, focused on off-road vehicle performance parts. Functions as a dedicated parallel storefront distinct from the JHPUSA consumer and wholesale channels.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Turn5 (AmericanMuscle / ExtremeTerrain): Vertically focused e-commerce platform for aftermarket parts serving enthusiast vehicle segments with proprietary content and curated catalogs. Comparable vertically integrated parts retail playbook at larger scale.
• RockAuto: Online-only multi-brand auto parts retailer offering broad catalog across vehicle makes including Honda/Acura. Competes on price-driven, no-frills e-commerce convenience rather than on enthusiast curation.
• Summit Racing Equipment: One of the largest U.S. performance and restoration parts retailers with a multi-brand catalog covering engine, drivetrain, suspension, and brakes across many platforms. Competes with JHPUSA for performance enthusiast spend but at much broader scope.
• Tire Rack: Specialty e-commerce retailer for wheels, tires, and suspension components with fitment expertise. Overlaps with JHPUSA on the wheels, tire, and suspension portion of the catalog at a broader platform scope.
• ECS Tuning: Direct-to-consumer performance parts retailer with deep catalog in European and import platforms (including Honda applications). Comparable multi-brand e-commerce model and enthusiast community focus.

Direct peers

• K-Tuned: Honda-specific aftermarket brand that both develops and sells its own performance parts (shifters, engine mounts, pulleys) through direct e-commerce. Overlaps with JHPUSA on Honda performance buyer and K-Series category.
• Hybrid Racing: Honda/Acura performance parts manufacturer and retailer with strong focus on K-Series swap components, fuel systems, and shifters. Comparable direct-to-consumer model targeting the same Honda enthusiast buyer.
• King Motorsports: Long-established Honda/Acura performance parts specialist retailer offering a comparable JDM-focused catalog of engine, suspension, and exterior components. Direct overlap with JHPUSA on Honda platforms and JDM brand assortment.
• Import Image Racing: Import performance parts retailer with strong Honda/Acura and JDM brand selection including exterior, suspension, and engine categories. Comparable niche import-specialist e-commerce model.
• Real Time Racing Engineering: Honda/Acura performance parts specialist and race team with retail operations for Spoon Sports, Toda, and other JDM brands. Direct overlap on premium Japanese brand distribution and Honda racing applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jhpusacom
• Instagraminstagram.com/jhpusa
• Xx.com/jhpusa
• LinkedInlinkedin.com/company/jhpusa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JHPUSA