Town and Country Housing

What Town and Country Housing does

Town and Country Housing (TCH) is a not-for-profit housing association and a subsidiary within The Peabody Group, registered as a charitable Registered Society under the Co-operative and Community Benefit Societies Act 2014 (FCA No. 30167R). Headquartered at Monson Way, Tunbridge Wells, the organisation provides more than 13,000 affordable homes across 15 local authority areas spanning Kent, Surrey and Sussex, serving general needs tenants, key workers, shared ownership purchasers, and older/vulnerable residents in later living accommodation. Housing stock is allocated primarily through Choice Based Letting schemes (Kent Homechoice, Homemove) operated in partnership with local authorities.

TCH's product surface centres on housing management services: tenancy allocation and management, repairs and maintenance (including annual gas safety checks and five-year electrical inspections via Sureserve), and resident support services such as the Home Improvement Agency, Money Support Services (in partnership with Crosslight Advice, Citizens Advice and Money Helper), and specialist/later living communities. The Love Living Homes sub-brand operates a market-rate channel for shared ownership, outright sale and market rental. Technology infrastructure consists of the MyHomeOnline customer portal for self-service tenancy and rent management, payment processing via PayPoint (switched from AllPay in October 2025, with a mobile app planned for 2026), DocuSign for tenancy documentation, and a fibre broadband roll-out via Netomnia. There is no evidence of proprietary AI/ML or advanced data analytics capability.

The revenue model is hybrid: recurring affordable rental income from approximately 13,000 social housing units, one-off shared ownership and market sale receipts through Love Living Homes, and professional services income from later living catering and care contracts (notably a three-year contract with Compass Group's White Oaks across 242 assisted living apartments in Kent). Following the 2024 merger with Rosebery Housing Association, TCH operates an enlarged South East England footprint, with Surrey and West Sussex services running under the retained Rosebery brand. Pricing is set at regulated affordable rent levels negotiated with local authorities and is not publicly disclosed.

Name

Town and Country Housing

Legal name

Town and Country Housing

Website

https://tchg.org.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Town and Country Housing is a not-for-profit housing association and Peabody Group subsidiary providing over 13,000 affordable homes across Kent, Surrey and Sussex, serving general needs tenants, key workers, shared ownership buyers and older residents through local authority partnerships and sub-brands Love Living Homes and Rosebery.

Ownership category

akta.pro rank

Product category

Social Housing / Affordable Housing

NAICS

Lessors of Residential Buildings and Dwellings (53111), Community Housing Services (62422), Other Community Housing Services (624229), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Co-Living Property Management (BPAJAFAJ)

Keywords

• Affordable housing rental
• Social housing association
• Shared ownership homes
• Housing management services
• Later living communities

Headquarters

HQ city

Tunbridge Wells

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Affordable Housing Rent: Rental income from approximately 13,000+ affordable homes across Kent, Surrey and Sussex
2. Shared Ownership Sales: Homes sold through Love Living Homes brand offering shared ownership, outright sale, and market rental options
3. Later Living Services: Catering and care services at assisted living developments with 242 self-contained apartments across Kent

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Town and Country Housing is a not-for-profit housing association that provides and manages more than 13,000 affordable homes across Kent, Surrey and Sussex. Its core offerings include general needs rental housing, key worker accommodation, shared ownership homes via the Love Living Homes brand, mutual exchange, and specialist later living communities with assisted care services.

Product overview

Town & Country Housing is a not-for-profit housing association providing more than 13,000 affordable homes across Kent, Surrey, and Sussex. The core product encompasses housing management, property maintenance, and resident support services. Key products include the Online Account Portal for digital tenancy management, Money Support Services for financial assistance, Home Improvement Agency for vulnerable residents, and the Love Living Homes sub-brand for homeownership and market rent options. The Rosebery brand operates in Surrey and West Sussex following a 2024 merger. Residents can access services through the online portal, text updates for repairs, and various community investment programmes. Safety services include annual gas checks and five-year electrical inspections. Later Living communities provide specialist accommodation with catering services through partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Rental Housing General needs affordable rental homes allocated through local authority housing registers via Choice Based Letting schemes (Kent Homechoice and Homemove) for individuals and families needing housing support in Kent, Surrey and Sussex.
• Key Worker Housing
• Love Living Homes (Shared Ownership and Homeownership)
• Later Living Communities
• HomeSwapper Mutual Exchange
• Money Support Services
• Home Improvement Agency
• Gas and Electrical Safety Services
• Rosebery Housing (Surrey and West Sussex operations)

Quantifiable outcome

• Nine recommendations made for Neighbourhood Housing Management service improvements through resident scrutiny
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Peabody GroupcoreStrategic or Co-development PartnerTown and Country Housing is a subsidiary within The Peabody Group. The merger with Rosebery Housing Association in 2024 combined resident scrutiny panels and expanded services across Kent, East and West Sussex and Surrey. Peabody Group coordinates broader initiatives including fibre broadband rollout through Netomnia.
• Crosslight AdvicecoreStrategic or Co-development PartnerPartnership to offer free online money resources through The Money Course, providing self-led or live Zoom sessions, budgeting tools, and expert guidance to help residents manage finances.
• Thistle Tenant RiskscoreChannel Partner/ Reseller/ DistributorProvides specialist Tenants Contents Insurance policies through My Home Contents Insurance scheme. Partners with Great Lakes Insurance UK Ltd to offer coverage for social housing residents.
• Compass Group UK & Ireland - White OaksminorChannel Partner/ Reseller/ DistributorWhite Oaks, senior living foodservice provider, won a three-year contract to provide resident catering services at four assisted living developments in Kent with 242 self-contained apartments.
• Match My ProjectcoreStrategic or Co-development PartnerPlatform matching contractor resources with community organization needs. Connects businesses offering volunteering time, materials, professional services with local community projects aligned to TCH priorities.
• Citizens AdviceminorChannel Partner/ Reseller/ DistributorReferral partner for residents needing guidance on debt management, welfare benefits, housing, and other support services.
• Money HelperminorChannel Partner/ Reseller/ DistributorReferral partner providing budgeting advice and guidance regarding universal credit and family benefits.
• Sureserve Compliance SouthcoreChannel Partner/ Reseller/ DistributorGas safety contractor handling annual gas safety checks and servicing for residents. Residents can book or rearrange visits through their customer portal.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Peabody Group: Direct parent organisation and one of the UK's largest housing associations managing over 100,000 homes. Operates the same charitable housing association model and provides the funding, governance, and shared services framework within which TCH operates.

Direct peers

• Clarion Housing Group: UK's largest housing association with around 125,000 homes. Directly comparable as a charitable Registered Provider delivering general needs, supported, and shared ownership housing, with similar regulatory and funding structures to TCH.
• L&Q Group: Major UK housing association and developer with approximately 110,000 homes. Comparable business model combining affordable rental housing, shared ownership sales, and resident services across a similar geographic footprint.
• Optivo: Large housing association formed from the merger of AmicusHorizon and Viridian Housing, managing over 45,000 homes across London and the South East. Directly comparable geographic overlap, tenant profile, and product mix.
• Hyde Group: Housing association operating primarily in London and the South East with around 50,000 homes. Comparable as a regional affordable landlord with shared ownership, supported housing, and development activities.
• Southern Housing: Housing association operating across the South East with over 77,000 homes. Directly comparable scope over shared ownership, general needs, and older persons housing in overlapping geographies.
• Orbit Group: Housing association with around 47,000 homes across the Midlands, East and South East. Comparable mixed-tenure model including market rent, shared ownership, and affordable rent, with broadly similar portfolio scale.
• Home Group: UK housing association managing around 55,000 homes including supported and older persons housing. Comparable as a regional affordable landlord with a similar merger and consolidation history.
• Notting Hill Genesis: Major UK housing association with over 66,000 homes, formed from the 2018 merger of Notting Hill Housing and Genesis Housing Association. Comparable as a post-merger housing association with significant London and South East portfolio overlap.

Emerging players

• Sage Housing: Tech-enabled build-to-rent housing provider operating in the UK shared ownership and affordable rent space. Comparable product offering through shared ownership but with a more digital-native operational model and smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/town-and-country-housing
• Xx.com/tandchousing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town and Country Housing