Disman Bakner

What Disman Bakner does

Disman Bakner is a manufacturers' representative firm founded in 1983 that provides technical sales representation for semiconductor, component, subsystem, and module manufacturers serving the wireless communications market. The company covers Northern California and Northern Nevada from its Santa Clara, CA headquarters and an El Dorado Hills, CA satellite office, while an affiliated entity, Disman Bakner Northwest, extends coverage across the Pacific Northwest US and four western Canadian provinces. Its line card spans radio modules (BT/BLE, cellular, 802.15.4/ZigBee/Thread, GNSS, Wi-Fi), wireless test solutions, thermal pads, EMI shielding, and bond wire/ribbon plus semiconductor packaging solutions, with field sales engineers providing on-site technical advice and an inside sales team supporting the full sales cycle.

The firm earns commission-based revenue (transaction-fee model) by representing its manufacturer principals and connecting their products with OEM customers across consumer electronics, industrial, medical, and defense & space verticals. In September 2022, Disman Bakner and RFAN combined their operations, consolidating coverage in the regional wireless-component rep space. Disman Bakner also coordinates with manufacturer-established distributor networks for inventory fulfillment and rapid order delivery. There is no disclosed AI/software product layer, no public funding, no parent company, and no disclosed management team; the company appears to be a privately held, independently owned sales-representation business operating at a sub-50-employee scale.

Name

Disman Bakner

Legal name

Disman Bakner

Website

https://dbsales.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Disman Bakner is a manufacturers' representative firm, founded in 1983, that provides technical sales representation for wireless communications component makers across Northern California and Northern Nevada, with field sales engineers and inside sales support serving consumer, industrial, medical, and defense customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Campbell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sales Commission: Disman Bakner operates as a manufacturers' representative firm, earning commission-based revenue by representing semiconductor, component, subsystem and module manufacturers of wireless communications products and providing sales coverage throughout their territory.

Go-to-market motion1 record

Distribution channels3 records

Core offering

Disman Bakner is a manufacturers' representative firm that provides technical sales representation for semiconductor, component, subsystem, and module manufacturers of wireless communications products. The company covers the Northern California and Northern Nevada territory with field sales engineers and an inside sales team, representing principals whose product lines span radio modules, wireless test solutions, thermal pads, EMI shielding, and bond wire/semiconductor packaging solutions.

Product overview

Disman Bakner is a manufacturers' representative firm serving the wireless communications components market in Northern California and Northern Nevada. Founded in 1983, the company provides technical sales representation for semiconductor, component, subsystem and module manufacturers of wireless communications products. The product portfolio includes radio modules (BT/BLE, cellular, 802.15.4/ZigBee/Thread, GNSS & Wi-Fi), wireless test solutions for engineering and production, thermal pads, EMI shielding solutions, and bond wire/ribbon/solder preforms/semiconductor packaging solutions. In September 2022, Disman Bakner and RFAN joined forces to expand coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Modules All types of radio modules including BT/BLE, cellular, 802.15.4/ZigBee/Thread, GNSS and Wi-Fi, sold on behalf of manufacturer principals to electronics OEMs in Northern California and Northern Nevada.
• Wireless Test Solutions Industry-leading wireless test solutions for engineering and production environments, sold through manufacturer principals to wireless product developers.
• Thermal Pads Best-in-class thermal pads for heat management in electronic assemblies, represented on behalf of thermal management manufacturers.
• EMI Shielding Solutions Creative EMI shielding solutions that reduce size, weight and cost in electronic designs, sold through manufacturer principals to electronics OEMs.
• Bond Wire, Ribbon and Semiconductor Packaging Solutions Aluminum, copper and gold bond wire and ribbon, solder preforms, and innovative semiconductor packaging solutions, represented on behalf of manufacturer principals serving semiconductor packaging and assembly applications.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Disman Bakner NorthwestminorStrategic or Co-development Partner · 1 January 2005A separate business established in 2005 devoted to servicing the Pacific Northwest territory including Washington, Oregon, Idaho and four western Canadian provinces (British Columbia, Alberta, Saskatchewan, Manitoba). This affiliated company has satellite offices in Portland, OR, Seattle, WA and Calgary, AB.
• Manufacturer PrincipalscoreChannel Partner/ Reseller/ DistributorDisman Bakner represents manufacturers of wireless communications products including radio modules (BT/BLE, cellular, 802.15.4/ZigBee/Thread, GNSS, Wi-Fi), wireless test solutions, thermal pads, EMI shielding solutions, and semiconductor packaging solutions. These principals are the core suppliers whose products Disman Bakner represents in the territory.
• Distributor PartnersminorChannel Partner/ Reseller/ DistributorManufacturer partners have established distributor networks that offer excellent service and fast order fulfillment from inventory. Disman Bakner facilitates connections between customers and these distributor partners.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• RFMW: RFMW is a specialized manufacturers' representative and distributor focused on RF, microwave, and wireless components. Like Disman Bakner, RFMW provides technical sales representation for component manufacturers serving wireless design engineers, making them a directly comparable business in the same niche.
• Symmetry Electronics: Symmetry Electronics is a semiconductor and wireless components distributor and authorized representative for IoT, wireless, and embedded solutions manufacturers. They share Disman Bakner's focus on providing technical sales support for wireless component manufacturers serving similar design engineering customers.
• Richardson RFPD: Richardson RFPD is a specialized distributor of RF, wireless, and power components, providing engineered solutions and technical sales support globally. They share Disman Bakner's wireless components focus and offer similar manufacturer representation services, though at much larger global scale.

Broad incumbents

• Avnet: Avnet is a major global electronic component distributor with extensive semiconductor and wireless component portfolios. As a broad incumbent, Avnet offers overlapping capabilities in electronic components sales but at vastly larger scale and with full distribution and logistics services Disman Bakner does not provide.
• Arrow Electronics: Arrow Electronics is one of the world's largest electronic component distributors, serving OEMs with semiconductors, wireless modules, and related components globally. They represent a broader incumbent in the same electronic components space, competing indirectly for manufacturer representation relationships.
• Digi-Key Electronics: Digi-Key is a major global electronic component distributor with an extensive catalog of wireless and RF components. As a broad incumbent with a strong digital commerce platform, Digi-Key represents the type of large-scale distributor that manufacturers may partner with instead of using smaller regional reps.
• Mouser Electronics: Mouser Electronics is a major authorized distributor of semiconductors and electronic components with a strong catalog of wireless and IoT components. They serve a similar end customer base of design engineers but operate at significantly larger scale and through digital-first channels.
• Future Electronics: Future Electronics is a major global electronic component distributor serving OEMs and EMS providers worldwide. They compete in the same electronic components space as Disman Bakner's principals, representing an incumbent alternative to regional rep firms for component manufacturers.
• WPG Holdings: WPG Holdings is a major Asia-Pacific electronic component distributor with global operations. As a broad incumbent serving the same electronic components market, WPG competes for manufacturer representation business and represents an alternative channel option for component principals.
• Premier Farnell (element14): Premier Farnell, operating as element14, is a global electronic component distributor with a strong community and catalog presence. They serve design engineers with wireless and semiconductor components, representing another broad incumbent alternative to specialized rep firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DismanBakner

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disman Bakner