Northeast Financial Group
Northeast Financial Group LLC is a family-owned independent insurance agency in East Lyme, Connecticut, representing 18+ carriers to provide personal and business insurance plus fixed annuities to families, individuals, and small businesses across CT, MA, and RI.
- Company typePrivate
- Founded1994
- HeadquartersEast Lyme, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Northeast Financial Group does
Northeast Financial Group LLC is a family-owned, independent insurance and financial services agency founded in 1994 by Edward W. Rando and headquartered in East Lyme, Connecticut. The firm operates as an insurance broker, representing 18+ top-rated carrier partners (including Travelers, Progressive, The Hartford, Nationwide, Safeco, CNA, Kemper, and Foremost) and matching client risks to whichever carrier offers the best coverage-to-price for each case. Its product portfolio spans personal lines (auto, homeowners, condo, renters, life, boat, RV, motorcycle, power sports, personal umbrella), commercial lines (business auto, BOP, general liability, business property, workers compensation, business umbrella, commercial package), and limited financial services (fixed annuities and retirement planning via a separate invest-focused site). The firm employs approximately 10 licensed professionals organized around Owner/CEO Ed Rando, Personal and Commercial Lines Producers, a Customer Service Manager, IT Manager, Bookkeeper, and Event Coordinator, with multiple family members (Jessican, Jordan, and Justin Rando) in producer and operations roles. The firm operates with no proprietary technology, no mobile app, no public API, and no disclosed pricing; revenue is earned as commissions on policies placed with carrier partners. Service geography is regional New England, primarily Connecticut, with extensions into Massachusetts and Rhode Island.
Northeast Financial Group firmographics
Firmographics- Name
- Northeast Financial Group
- Legal name
- Northeast Financial Group LLC
- Website
- https://nefinancialgroup.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Northeast Financial Group LLC is a family-owned independent insurance agency in East Lyme, Connecticut, representing 18+ carriers to provide personal and business insurance plus fixed annuities to families, individuals, and small businesses across CT, MA, and RI.
- Ownership category
- akta.pro rank
Northeast Financial Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where Northeast Financial Group is headquartered
LocationHeadquarters
- HQ city
- East Lyme
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Northeast Financial Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Policy Commissions: Revenue generated through commissions on insurance policies sold across multiple carriers for personal insurance (auto, home, life, boat, RV, motorcycle, power sports), business insurance (liability, property, workers comp, commercial auto), and financial services (fixed annuities, life insurance, retirement planning).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing - individualized quotes based on risk assessment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Northeast Financial Group product offering
Product offeringCore offering
Northeast Financial Group LLC is a family-owned independent insurance and financial services agency that brokers personal and business insurance policies through multiple top-rated carriers, along with fixed annuities. The agency assesses customer risks, shops across carrier partners, and delivers comparative quotes for auto, home, life, recreational vehicle, and small commercial coverage. Services are delivered via licensed insurance agents in Connecticut, Massachusetts, and Rhode Island, with annual policy reviews for ongoing client servicing.
Product overview
Northeast Financial Group is a family-owned, independent insurance agency offering a comprehensive portfolio of personal and business insurance products along with financial services. The company operates as an insurance broker representing multiple top-rated carriers, shopping policies to find the best coverage at the most affordable price for each client. Personal insurance offerings include Auto, Homeowners, Condo, Renters, Personal Umbrella, Power Sports, Motorcycle, RV, Boat, and Life Insurance. Business insurance products include Business Auto, Business Liability, Business Owners Policy (BOP), Business Property, Business Umbrella, Workers Compensation, and Commercial Package Insurance. Financial services include Fixed Annuities for retirement planning. The agency also provides supporting services such as account reviews, claims assistance, policy changes, billing support, and business savings analysis. The company was founded in 1994 and serves families, individuals, and small businesses across Connecticut, Massachusetts, and Rhode Island.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
- Homeowners Insurance
- Condo Insurance
- Renters Insurance
- Personal Umbrella Insurance
- Power Sports Insurance
- Motorcycle Insurance
- RV Insurance
- Boat Insurance
- Life Insurance
- Fixed Annuities
- Business Auto Insurance
- Business Liability Insurance
- Business Owners Policy (BOP)
- Business Property Insurance
- Business Umbrella Insurance
- Workers Compensation Insurance
- Commercial Package Insurance Policy
Companies that use Northeast Financial Group
Customer profileSegments2 records
Ideal customer profiles2 records
Northeast Financial Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Northeast Financial Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance Carrier Partners (Safeco, Main Street, Metropolitan, Travelers, National General, Progressive, Infinity, Mapfre, The Hartford, Guard Insurance, Haggardy, UPC, Nationwide, Dairyland, Foremost, CNA, Kemper, and others)coreAs an independent insurance agency, Northeast Financial Group represents multiple carefully selected, financially sound, reputable insurance companies. They match customer insurance needs with carriers offering the best coverage at the most affordable premium.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Northeast Financial Group competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown Insurance: Brown & Brown is a large national insurance brokerage that grows through acquisition of regional independent agencies. Its model of acquiring community-rooted independent agencies like Northeast makes it a relevant strategic peer for exit valuation context.
- USI Insurance Services: USI Insurance Services is a large U.S. insurance brokerage and consulting firm with personal, commercial, and employee benefits practices. It is a broad incumbent that competes for the same small-business and middle-market clients Northeast serves, though at much larger scale.
- Acrisure: Acrisure is a global insurance brokerage that has aggressively acquired regional independent agencies to scale its platform. While it operates at a vastly larger scale, its M&A playbook mirrors the consolidator track that a Northeast-sized agency would likely follow.
- Hub International: Hub International is a large North American insurance brokerage offering personal, commercial, and specialty coverage through a broad carrier panel. As a broad incumbent, it overlaps with Northeast's products but operates at significantly greater scale and geographic breadth.
- Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management firm serving commercial and personal lines clients. As a broad incumbent, it offers overlapping capabilities but is not a direct same-size competitor to Northeast.
Direct peers
- The Hilb Group: The Hilb Group is a mid-Atlantic and Northeast insurance brokerage built largely through acquisition of regional independent agencies. Its acquisition-led growth strategy, multi-carrier model, and personal/commercial product mix closely parallel Northeast's positioning and likely exit pathway.
- Fred C. Church Insurance: Fred C. Church Insurance is a family-founded independent insurance agency rooted in New England that places personal and commercial coverage through multiple carriers. Its regional footprint, family heritage, and independent brokerage model make it a strong direct peer.
- Cross Insurance: Cross Insurance is a New England-based independent insurance agency with a similar multi-carrier brokerage model serving personal and commercial clients across the region. It is a closely comparable peer in geography, product mix, and channel structure to Northeast Financial Group.
Emerging players
- World Insurance Associates: World Insurance Associates is a fast-growing, acquisition-driven insurance brokerage focused on personal and commercial lines across the U.S. It represents the kind of strategic consolidator that could acquire a small regional agency like Northeast to build density in New England.
Others
- Choreo: Choreo is the RIA that agreed to acquire Northeast Financial Group in March 2026, bringing wealth management capabilities together with insurance production. It is thematically related as the acquirer rather than a direct competitor, representing the consolidation vector for agencies of Northeast's profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Northeast Financial Group social profiles
Digital presenceNortheast Financial Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northeast Financial Group leadership team
Management profileNumber of profiles
Profiles10 records
Northeast Financial Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northeast Financial Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northeast Financial Group
What does Northeast Financial Group do?
Northeast Financial Group LLC is a family-owned independent insurance and financial services agency that brokers personal and business insurance policies through multiple top-rated carriers, along with fixed annuities. The agency assesses customer risks, shops across carrier partners, and delivers comparative quotes for auto, home, life, recreational vehicle, and small commercial coverage. Services are delivered via licensed insurance agents in Connecticut, Massachusetts, and Rhode Island, with annual policy reviews for ongoing client servicing.
Is Northeast Financial Group a public or private company?
Northeast Financial Group is a private company. It is classified as family owned and is currently operating.
When was Northeast Financial Group founded?
Northeast Financial Group was founded in 1994. It employs 1 to 10 people.
Where is Northeast Financial Group based?
Northeast Financial Group is headquartered in East Lyme, United States, in the North America region.
How does Northeast Financial Group make money?
One revenue line is on record: insurance Policy Commissions.
Who are Northeast Financial Group's main competitors?
Broad incumbents on record are Brown & Brown Insurance, USI Insurance Services, Acrisure, Hub International and Arthur J. Gallagher & Co.. Direct peers are The Hilb Group, Fred C. Church Insurance and Cross Insurance. World Insurance Associates is listed as an emerging player. Choreo is listed as an others.
Does Northeast Financial Group have an API?
No public API is recorded for Northeast Financial Group.
What industry is Northeast Financial Group in?
Northeast Financial Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAJAFAB, Mid-Market Commercial Package (Package Policies). Its NAICS code is 52421 and its SIC code is 6411.