Henry's Foods
Henry's Foods is a fourth-generation, family-owned broadline foodservice distributor serving food service accounts, convenience stores, and grocery stores across Minnesota, the Dakotas, Northern Iowa, and Western Wisconsin from its Alexandria, MN headquarters, offering over 13,000 SKUs plus exclusive branded food service concepts.
- Company typePrivate
- Founded1929
- HeadquartersAlexandria, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Henry's Foods does
Henry's Foods Inc. is a fourth-generation, family-owned broadline foodservice distributor headquartered in Alexandria, Minnesota, operating from a 200,000 square foot warehouse with over 600,000 cubic feet of freezer capacity. Founded in 1929 as a candy and tobacco distributor in Minneapolis, the company relocated to Morris in 1930 and to Alexandria in 1990 to support expansion into grocery and food service. It now distributes over 13,000 items across a five-state Midwest region (Minnesota, North Dakota, South Dakota, Northern Iowa, and Western Wisconsin), serving food service accounts, convenience stores, and grocery stores. The company holds the position of largest convenience-store supplier based in Minnesota.
The company's product portfolio combines physical distribution with a portfolio of exclusive branded food service concepts used as turnkey programs for retailer delis and kitchens, including Mottzaria (pizza and wings), DeliMax (subs, salads, wraps, pizza, breakfast), Teco's Tacos (Southwest cuisine), Wakefast (breakfast sandwiches), Java Classics (coffee), Slammerz and Henry's Homestyle Pizza (pizza), Fresh Blends (cold beverages), Smoodi (smoothies), Fresh Pressed Cafe (cold brew), Grandma E's Bakery, and PFS Brands concepts. Supporting technology includes the Virtual Warehouse program (extending the catalog through partner national distributors), the PickRight voice-activated picking system, C-Tech handheld ordering equipment, and QualCom GPS fleet tracking. The company is a member of the UniPro Food Service cooperative, which aggregates purchasing power across more than 400 distributors nationwide.
Henry's employs a sales-led go-to-market model with territory-based District Sales Managers and Sales Representatives making weekly on-site visits to support category management, planograms, food cost analysis, menu design, and a Vendor Incentive Program. Revenue is generated through transaction-based distribution sales to B2B accounts, with pricing quote-based and not publicly disclosed; customers access pricing and ordering through an online portal. The company employs over 200 associates across operations, sales, IT, purchasing, transportation, warehouse, and customer support functions, and remains privately held with no disclosed funding rounds or external ownership.
Henry's Foods firmographics
Firmographics- Name
- Henry's Foods
- Legal name
- Henry's Foods Inc.
- Website
- https://henrysfoods.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Henry's Foods is a fourth-generation, family-owned broadline foodservice distributor serving food service accounts, convenience stores, and grocery stores across Minnesota, the Dakotas, Northern Iowa, and Western Wisconsin from its Alexandria, MN headquarters, offering over 13,000 SKUs plus exclusive branded food service concepts.
- Ownership category
- akta.pro rank
Henry's Foods industry classification
Industry- Product category
- Foodservice Distribution
- NAICS
- Grocery and Related Product Merchant Wholesalers (4244), Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Convenience, Grab-and-Go & Prepared Foods Distribution (CRAOABAL)
- akta.pro secondary industries
- Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI), Shelf-Stable Packaged Foods Wholesale (Canned, Dry, Snacks) (AFAIABAB)
Keywords
Where Henry's Foods is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Henry's Foods business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Foodservice Distribution: Broad line food service distribution as a member of UniPro Food Service, sharing purchasing power of over 400 member distributors nationwide. Next day delivery with company-owned multi-temp trailers to food service accounts.
- Convenience Store Distribution: Full line distributor to convenience stores providing products and services including category management, planograms, reports, rebate tracking, speed to shelf, and Vendor Incentive Program (VIP).
- Grocery Store Distribution: Distribution to grocery stores with customizable category SRPs, colorful advertising programs, dry/refrigerated/frozen grocery, HBC & GM, next day delivery, rebate tracking, store merchandising, and Virtual Warehouse Program access.
- Branded Food Service Programs: Exclusive branded concepts including Mottzaria, DeliMax, Teco's Tacos, Wakefast, Java Classics, Slammerz, Fresh Blends, Smoodi, and more offered to retailers as turnkey food service programs.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Henry's Foods product offering
Product offeringCore offering
Henry's Foods is a fourth-generation family-owned broadline food distributor that distributes 13,000+ SKUs of food, beverage, paper, equipment, and grocery products to food service accounts, convenience stores, and grocery stores across Minnesota, North Dakota, South Dakota, Northern Iowa, and Western Wisconsin. The company provides next-day delivery via a company-owned multi-temperature trailer fleet and layers on exclusive branded food service concepts (e.g., Mottzaria pizza, Deli Max subs/salads, Teco's Tacos, Wakefast breakfast, Java Classics coffee, Slammerz pizza, Fresh Blends, Smoodi smoothies, Grandma E's Bakery, Fresh Pressed Cafe) sold as turnkey programs to convenience store and food service operators. Distribution is supported by UniPro Food Service cooperative membership and in-house technology for ordering, picking, and fleet tracking.
Product overview
Henry's Foods is a fourth-generation family-owned food distribution company serving food service accounts, convenience stores, and grocery stores across Minnesota, North Dakota, South Dakota, Wisconsin, and Iowa. The company's product portfolio consists primarily of branded food service concepts—turnkey programs for convenience store delis and food service operations—including Mottzaria (pizza and wings), Deli Max (subs, salads, wraps, pizza, breakfast), Teco's Tacos (Southwest cuisine), Wakefast (breakfast sandwiches), Java Classics (coffee and specialty beverages), Slammerz (frozen gourmet pizzas), Henry's Homestyle Pizza (frozen pizzas), Fresh Blends (cold beverages), PFS Brands (chicken, pizza, Mexican concepts), Smoodi (smoothies), Grandma E's Bakery (baked goods), and Fresh Pressed Cafe (hot coffee solutions). The company also distributes various third-party supported brands. As a member of UniPro Food Service, Henry's Foods offers its customers access to over 12,000+ products through both physical inventory and a Virtual Warehouse program.
Differentiator
Problem solved
Functional benefit
Brands
- Mottzaria: Pizza and wings branded food service concept bringing delicious pizza offerings to convenience stores.
- Deli Max™
- Teco's Tacos
- Wakefast
- Java Classics
- Slammerz
- Henry's Homestyle Pizza
- Fresh Blends
- PFS Brands
- Smoodi
- Grandma E's Bakery
- Fresh Pressed Cafe
Products and services
- Mottzaria Henry's exclusive branded concept offering prepared on-site pizza and wing program for convenience stores, with a variety of recipes and fresh toppings designed to increase in-store customer traffic.
- Deli Max Henry's exclusive branded food service concept offering premium prepared on-site subs, salads, wraps, pizza, and breakfast items for convenience store operators.
- Teco's Tacos Taco and burrito branded program offering a wide variety of traditional Southwest menu options spanning breakfast to dinner, targeted at convenience store operators.
- Wakefast Henry's exclusive branded breakfast sandwich program delivering prepared on-site breakfast items with quality meats and bread options for convenience stores.
- Java Classics Branded coffee program offering award-winning blends of Arabica coffees, cappuccinos, iced coffee, hot chocolate, and lattes for convenience store and food service operators.
- Slammerz Fully prepared gourmet pizza program requiring minimal space, equipment, and labor — operators simply bake and display for ease of execution in convenience stores.
- Henry's Homestyle Pizza Frozen pizzas layered with lightly seasoned red sauce made from fresh pack puree, delivering pizzeria-quality taste with frozen convenience.
- Fresh Blends Turnkey program delivering fresh, made-to-order cold beverages through an intuitive user-friendly system, with customizable menus and recipes based on market needs.
- PFS Brands Portfolio of food service branded concepts distributed by Henry's Foods including Champs Chicken, Cooper's Express, Hot Mex Express, Blu Taco, Hangar 54 Pizza, and Wingman Pizza.
- Smoodi Turnkey smoothie program requiring zero labor and delivering immediate ROI, with no operator required, distributed to convenience store operators.
- Grandma E's Bakery Full line of baked goods and breads available exclusively from Henry's Foods, including donuts, rolls, and desserts, with bakery cases and POS kits supplied to retailers.
- Fresh Pressed Cafe Cold brew coffee extraction process delivering full-flavored first-cup freshness all day with enhanced flavors and greater yield, using Bunn-O-Matic equipment with portion-controlled dispenser packs.
- Broadline Foodservice Distribution Broadline food service distribution to restaurants and institutional food service accounts across Minnesota, the Dakotas, Northern Iowa, and Western Wisconsin, offering menu assistance, food cost analysis, portion cut steaks, fresh meat, seafood, produce, dairy, frozen foods, chemicals, disposables, dry grocery, and equipment & supplies with next-day delivery via company-owned multi-temperature trailers.
- Convenience Store Distribution Full-line distribution to convenience stores providing products and services including category management, planograms, reports, rebate tracking, speed to shelf, and the Vendor Incentive Program (VIP), positioning Henry's as the largest convenience store supplier based in Minnesota.
- Grocery Store Distribution Distribution to grocery stores offering customizable category SRPs, colorful advertising programs, dry/refrigerated/frozen grocery, HBC & GM, next-day delivery, rebate tracking, store merchandising, split-case capabilities, and exclusive Virtual Warehouse Program access.
- Additional Supported Brands Portfolio Portfolio of additional third-party branded concepts distributed and supported by Henry's Foods, including Alligator Ice, Best Maid, Beverage Solutions, Brew Pub Pizza, Broaster Chicken, Cedar Crest Ice Cream, Day n' Night Bites, Deli Express, f'real, Johnsonville, Kemps Fresh Scoops, Mrs. Gerry's, Nordic Waffle, Piccadilly Pizza, Prairie City Bakery, Snappy Popcorn, Stittsworth Meats, Teazzers, and Wisconsin's Best, providing retailers with broad menu and category options.
Quantifiable outcome
- Industry leading fill rate achieved through PickRight voice recognition picking system
Companies that use Henry's Foods
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Henry's Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Henry's Foods partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, support and minor.
- UniPro Food ServicecoreHenry's Foods is a member of UniPro Food Service, sharing the purchasing power of more than 400 member distributors nationwide and passing those savings on to customers.
- Bunn-O-MaticsupportFresh Pressed Cafe program uses reliable Bunn-O-Matic equipment for coffee extraction process.
- Fresh BlendscoreFresh Blends is the exclusive global product supplier for their platform. Henry's Foods offers Fresh Blends as a turnkey program delivering fresh, made-to-order cold beverages.
- PFS Brands (Champs Chicken, Coopers Express, Blu Taco, Hot Mex Express, Hangar 54 Pizza, Wingman Pizza)corePFS Brands programs available through Henry's Foods. Programs include Champs Chicken, Coopers Express, Blu Taco, Hot Mex Express, Hangar 54 Pizza, and Wingman Pizza.
- Additional Supported BrandsminorMultiple additional branded concepts supported including Alligator Ice, Best Maid, Beverage Solutions, Brew Pub Pizza, Broaster Chicken, Cedar Crest Ice Cream, Day n' Night Bites, Deli Express, f'real, Johnsonville, Kemps Fresh Scoops, Mrs. Gerry's, Nordic Waffle, Piccadilly Pizza, Prairie City Bakery, Snappy Popcorn, Stittsworth Meats, Teazzers, Wisconsin's Best.
Scale indicators6 records
Recent moves7 records
Expansion highlights3 records
Henry's Foods competitors and assessment
Company assessmentDirect peers
- Eby-Brown: One of the largest convenience store distributors in the US. Directly comparable to Henry's on the C-store distribution channel and category management service offering.
- Cash-Wa Distributing: Regional broadline foodservice distributor headquartered in Nebraska, serving the Midwest and Upper Midwest. Closely comparable to Henry's on regional broadline foodservice distribution, geography, and customer base.
- Reinhart Foodservice: Regional broadline foodservice distributor serving the Midwest and beyond. Directly comparable to Henry's on product breadth, customer verticals, and family-owned operator model.
- Gordon Food Service: Family-owned, broadline foodservice distributor operating across the US with multi-temp distribution. Closely comparable to Henry's independent, broadline food service model.
- Ben E. Keith Foods: Privately held, broadline foodservice distributor with multi-region coverage including the Midwest. Closely comparable to Henry's independent broadline model and C-store service.
Broad incumbents
- Performance Food Group: Large-scale foodservice and convenience distributor (through Vistar and Core-Mark). Comparable to Henry's broadline foodservice and convenience channel focus, with national scale.
- Sysco Corporation: The largest broadline foodservice distributor in North America. Direct overlap with Henry's food service distribution business, though Sysco operates nationally and at much larger scale.
- US Foods: Second-largest US broadline foodservice distributor with multi-temp distribution, private label, and broad SKU coverage. Comparable to Henry's full-line food service distribution model.
Regional players
- Hockemeyer Food Service / HFS: Regional broadline foodservice distributor serving Indiana, Ohio, Kentucky, and surrounding states. Comparable regional broadline model but operating in a different Midwestern geography than Henry's.
Emerging players
- PFS Brands: Provider of branded food service programs for convenience stores (Champs Chicken, Blu Taco, Wingman Pizza). Direct partner of Henry's and directly comparable on branded C-store food service concepts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Henry's Foods social profiles
Digital presenceHenry's Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henry's Foods leadership team
Management profileNumber of profiles
Profiles11 records
Henry's Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henry's Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henry's Foods
What does Henry's Foods do?
Henry's Foods is a fourth-generation family-owned broadline food distributor that distributes 13,000+ SKUs of food, beverage, paper, equipment, and grocery products to food service accounts, convenience stores, and grocery stores across Minnesota, North Dakota, South Dakota, Northern Iowa, and Western Wisconsin. The company provides next-day delivery via a company-owned multi-temperature trailer fleet and layers on exclusive branded food service concepts (e.g., Mottzaria pizza, Deli Max subs/salads, Teco's Tacos, Wakefast breakfast, Java Classics coffee, Slammerz pizza, Fresh Blends, Smoodi smoothies, Grandma E's Bakery, Fresh Pressed Cafe) sold as turnkey programs to convenience store and food service operators. Distribution is supported by UniPro Food Service cooperative membership and in-house technology for ordering, picking, and fleet tracking.
Is Henry's Foods a public or private company?
Henry's Foods is a private company. It is classified as family owned and is currently operating.
When was Henry's Foods founded?
Henry's Foods was founded in 1929. It employs 101 to 250 people.
Where is Henry's Foods based?
Henry's Foods is headquartered in Alexandria, United States, in the North America region.
How does Henry's Foods make money?
Four revenue lines are on record. Foodservice Distribution is the primary driver. The others are convenience Store Distribution, grocery Store Distribution and branded Food Service Programs.
Who are Henry's Foods's main competitors?
Direct peers on record are Eby-Brown, Cash-Wa Distributing, Reinhart Foodservice, Gordon Food Service and Ben E. Keith Foods. Broad incumbents are Performance Food Group, Sysco Corporation and US Foods. Hockemeyer Food Service / HFS is listed as a regional player. PFS Brands is listed as an emerging player.
Does Henry's Foods have an API?
No public API is recorded for Henry's Foods.
What industry is Henry's Foods in?
Henry's Foods's product category is Foodservice Distribution. Its primary akta.pro industry code is CRAOABAL, Convenience, Grab-and-Go & Prepared Foods Distribution, with a secondary code of CRAOAAAI, Specialty & Gourmet Foods Wholesale Distribution. Its NAICS code is 4244 and its SIC code is 5141.