Nanny’s & Granny’s
- Company typePrivate
- Founded1987
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Nanny’s & Granny’s firmographics
Firmographics- Name
- Nanny’s & Granny’s
- Legal name
- Nanny's & Granny's
- Website
- https://nanny4u.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nanny’s & Granny’s industry classification
Industry- Product category
- Childcare and Household Staffing Services
- NAICS
- Child Care Services (6244), Private Households (814), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Child Day Care Services (8351), Services-Social Services (8300)
- akta.pro primary industry
- Nanny Agency / Placement Services (HSAAABAN)
- akta.pro secondary industries
- Full-Time Nanny Placement Agencies (HSAAALAB), Part-Time Nanny Placement Agencies (HSAAALAC)
Keywords
Where Nanny’s & Granny’s is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nanny’s & Granny’s business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Nanny/Childcare Placement Services: Placement and referral fees for connecting families with long-term nannies and childcare providers. Families directly employ and compensate caregivers; company earns placement/administrative fees.
- Hourly Care Services: Hourly billing for temporary childcare, babysitting, household staffing, and related services. Minimum booking times apply (4 hours standard, 2 hours for Shopping Machine, 3 hours for tutors). Additional holiday surcharges of $5-20/hour apply.
- Shopping Machine (Courier/Errand Services): Hourly-based personal shopping and courier services with 3% service charge on total payments. Elite Courier Service at $75/hour with 2-hour minimum. Rush delivery surcharge of $50. After-hours (after 8pm) at $85/hour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard childcare/babysitting: 4-hour minimum |
| Unit Pricing | Pay-as-you-go | Shopping Machine/Courier: $75/hour, 2-hour minimum |
| Unit Pricing | Pay-as-you-go | Tutor Services: 3-hour minimum |
| Unit Pricing | Pay-as-you-go | Shopping Machine Errands: 2-hour minimum |
| Other | Pay-as-you-go | Placement Buyout: Up to $12,500+ |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Nanny’s & Granny’s product offering
Product offeringCore offering
Nanny's & Granny's is a licensed placement and staffing agency that connects families with vetted nannies, babysitters, household staff, and personal service providers in Las Vegas and nationwide. The agency earns placement/referral fees for long-term placements and hourly service fees for short-term childcare, household staffing, event childcare, courier/notary, and personal shopping (Shopping Machine) services delivered directly at clients' homes, hotels, or event venues.
Product overview
Nanny's & Granny's is a service-based placement agency offering a comprehensive portfolio of childcare, babysitting, and domestic staffing solutions. The core offering centers on nanny services (Full-Time, Part-Time, Travel, Newborn Care Specialist, Tutor, Special Needs, Governess, and Bilingual) and babysitting services (On-Call, Hotel, Local, Date Night, and Sick Care). The company extends its portfolio with household staffing including Butler, Estate Manager, Property Manager, Chef/Cook, Executive Assistant, Housekeeper, Pet Sitter, Laundress, Elder Companion Care, Domestic Couple, and Professional Organizer. Event services cover Event Childcare and Wedding Staffing. Additional specialized offerings include Notary Services, Courier Service, and The Shopping Machine (personal shopping sub-brand). The company also provides an Accredited Nanny Training Program for caregiver certification. The business operates as a referral and placement service connecting families with independent vetted caregivers, with operations in Las Vegas and nationwide since 1987.
Differentiator
Problem solved
Functional benefit
Brands
- The Shopping Machine: A subdivision of Nanny's & Granny's providing personal shopping, courier, notary, and errand-running services for families and individuals in Las Vegas.
Products and services
- Full-Time Nanny
Quantifiable outcome
- Nearly 40 years in business with accident-free record
Companies that use Nanny’s & Granny’s
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles6 records
Nanny’s & Granny’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Nanny’s & Granny’s partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WBENC (Women's Business Enterprise National Council)coreWBENC certification identifies Nanny's & Granny's as a women-owned business enterprise. This certification provides credibility, enables participation in corporate supplier diversity programs, and opens B2B opportunities with companies seeking women-owned vendors.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Nanny’s & Granny’s competitors and assessment
Company assessmentDirect peers
- College Nannies and Sitters: National nanny placement agency offering full-time, part-time, and sitter placements. Operates in a similar referral-and-placement model and competes directly for the same affluent family demographic and corporate-event childcare contracts.
- Town & Country Resources: Established domestic staffing and nanny placement agency serving affluent households with placement of nannies, estate managers, housekeepers, and personal assistants. Highly comparable high-end service mix and clientele.
- British American Household Staffing: Domestic placement agency specializing in nannies, housekeepers, butlers, and estate managers. Direct competitor for the same high-net-worth household staffing segment and similar placement-fee business model.
- The Nanny Company: Boutique nanny placement agency providing full-time, part-time, and newborn care placements using a personalized matchmaking process. Direct competitor in the curated placement model with comparable service tiers.
- Pavillion Agency: Domestic placement firm placing nannies, housekeepers, and estate staff in private households. Closely aligned placement-fee model and household staffing service mix targeting similar affluent clientele.
Broad incumbents
- Care.com: Largest online marketplace for caregivers and sitters. Addresses the same families and household staffing needs but uses a self-serve marketplace model rather than a curated, agency-led matchmaking process — placing it as a broad incumbent in the same category.
- Sittercity: Online marketplace for babysitters, nannies, and household caregivers. Competes for the same families but via a tech-enabled, self-serve marketplace model rather than a curated agency model.
Emerging players
- Helpr: Tech-enabled backup childcare platform targeting working parents and employer-sponsored benefits programs. Represents the emerging digital-native category competing for the same families via app-based booking and employer benefit integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nanny’s & Granny’s social profiles
Digital presenceNanny’s & Granny’s compliance and trust
Trust signalCompliance3 records
Nanny’s & Granny’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nanny’s & Granny’s leadership team
Management profileNumber of profiles
Profiles1 record
Nanny’s & Granny’s subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nanny’s & Granny’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nanny’s & Granny’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nanny’s & Granny’s
What does Nanny’s & Granny’s do?
Nanny's & Granny's is a licensed placement and staffing agency that connects families with vetted nannies, babysitters, household staff, and personal service providers in Las Vegas and nationwide. The agency earns placement/referral fees for long-term placements and hourly service fees for short-term childcare, household staffing, event childcare, courier/notary, and personal shopping (Shopping Machine) services delivered directly at clients' homes, hotels, or event venues.
Is Nanny’s & Granny’s a public or private company?
Nanny’s & Granny’s is a private company. It is classified as family owned and is currently operating.
When was Nanny’s & Granny’s founded?
Nanny’s & Granny’s was founded in 1987. It employs 11 to 50 people.
Where is Nanny’s & Granny’s based?
Nanny’s & Granny’s is headquartered in Las Vegas, United States, in the North America region.
How does Nanny’s & Granny’s make money?
Three revenue lines are on record. Nanny/Childcare Placement Services are the primary driver. The others are hourly Care Services and shopping Machine (Courier/Errand Services).
Who are Nanny’s & Granny’s's main competitors?
Direct peers on record are College Nannies and Sitters, Town & Country Resources, British American Household Staffing, The Nanny Company and Pavillion Agency. Broad incumbents are Care.com and Sittercity. Helpr is listed as an emerging player.
Does Nanny’s & Granny’s have an API?
No public API is recorded for Nanny’s & Granny’s.
What industry is Nanny’s & Granny’s in?
Nanny’s & Granny’s's product category is Childcare and Household Staffing Services. Its primary akta.pro industry code is HSAAABAN, Nanny Agency / Placement Services, with a secondary code of HSAAALAB, Full-Time Nanny Placement Agencies. Its NAICS code is 6244 and its SIC code is 8351.