What Redhill Group does

Redhill Group, Inc. is a privately-held, full-service market research firm headquartered in Irvine, California, founded in 1988. The company provides custom-designed research projects to private and public-sector organizations across four primary verticals: transportation (metropolitan planning organizations, transportation providers, university-based transportation research centers), entertainment (studios, retailers, hardware providers tracking consumer behavior and emerging technologies), retail and restaurant (mystery shopping under a Total Quality Management program), and broader customer satisfaction research. Its core analytical toolkit is built on custom survey instruments, focus groups, telephone surveys, multivariate statistical analysis, and cross tabulations, combined with marketing-domain expertise to translate data into actionable recommendations. The firm's Total Quality Management program distinguishes its mystery shopping practice through in-house shopper training and custom-tailored reports with client-specific scoring criteria.

Redhill Group monetizes through professional-services engagements priced on a custom, quote-based model, since each project is designed around the client's specific objectives. Customer logos cited in source materials are industry-segment categories (studios, retailers, MPOs) rather than named enterprise accounts, and the firm claims to have served "hundreds of clients" since inception. Distribution is entirely direct B2B, with the firm operating as a single-office consultancy (Suite 275 at 18010 Skypark Circle, Irvine) serving US-based customers. The website is built on WordPress and references entertainment technology eras from DVD through HDTV, Blu-ray, and digital downloading, with the most recent dated publication being an August 2020 DEG Expo presentation on the state of the digital media industry.

The firm competes in the US market research industry against both larger global players and specialty boutiques. Its main claimed differentiators are in-house execution (no subcontracting), quality-control reputation driven by the TQM program, longitudinal subject-matter expertise in transportation (20+ years) and entertainment (15+ years), and a senior practitioner model combining statistical rigor with marketing-domain knowledge. There is no disclosed AI/ML capability, no software product surface, no disclosed revenue, no funding history, and no documented M&A activity in the source material. The firm appears to operate as a stable, mature boutique with no recent inorganic or aggressive organic expansion signals.

Name

Redhill Group

Legal name

Redhill Group, Inc.

Website

https://redhillgroup.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Redhill Group is a privately-held, full-service US market research firm founded in 1988 and headquartered in Irvine, California, providing custom survey, focus group, mystery shopping, multivariate statistical analysis, and consumer behavior research to transportation agencies, entertainment studios/retailers, and retail/restaurant clients in both the private and public sectors.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Market research services
• Mystery shopping
• Customer satisfaction research
• Transportation research
• Consumer behavior research

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Market Research Services: Full-service market research firm providing services including Transportation research, Entertainment research, Customer Satisfaction research, Mystery Shopping, Product Positioning and Ad Tracking. Revenue is generated through custom-designed research projects, focus groups, telephone surveys, and consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Redhill Group is a full-service market research firm that designs and executes custom research projects for clients in the public and private sectors. The firm delivers studies across transportation, entertainment, customer satisfaction, mystery shopping, product positioning, and ad tracking, using focus groups, telephone surveys, and multivariate statistical analysis, with custom-tailored questionnaires, analyses, and reports produced per engagement.

Product overview

Redhill Group is a full-service market research firm offering a portfolio of research services rather than a unified software platform. Their core offerings include Transportation Research Services, Customer Satisfaction Research, Entertainment Industry Research, Mystery Shopping Services, Product Positioning, and Ad Tracking. The company provides end-to-end research capabilities including focus groups, telephone surveys, multivariate statistical analysis, and custom-designed research projects with actionable recommendations. Services are delivered entirely in-house with quality control processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Transportation Research Services Custom transportation market research for public agencies, metropolitan planning organizations, and transportation providers, covering travel behavior, ridership, and program evaluation using focus groups, telephone surveys, and multivariate statistical analysis.
• Entertainment Industry Research Custom market research studies for entertainment industry clients including studios, retailers, and hardware providers, using focus groups and telephone surveys to assess consumer behavior, product reception, and channel performance.
• Mystery Shopping Services Bespoke mystery shopping programs designed for clients to evaluate in-store execution, customer experience, and compliance, typically used by sophisticated retailers and restaurant chains.
• Customer Satisfaction Research Custom customer satisfaction measurement engagements using tailor-designed questionnaires and reporting formats to help clients track and act on customer experience.
• Product Positioning Research Custom product positioning studies using focus groups, telephone surveys, and multivariate statistical analysis to evaluate how products are perceived relative to alternatives in their category.
• Ad Tracking Research Custom advertising tracking studies measuring ad recall, message take-away, and effectiveness using tailored survey instruments and statistical analysis.

Quantifiable outcome

• Improved customer satisfaction, loyalty, retention and positive word of mouth referrals
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Second To None: Mystery shopping and customer experience research provider. Direct competitor in Redhill's Total Quality Management-style mystery shopping offering, serving retailers and restaurants with similar measurement programs.
• Decision Analyst: Full-service custom market research firm offering custom research, advanced statistical analysis, and product testing. Similar in scale and service mix to Redhill, with comparable enterprise consulting-style engagement model.
• Directions Research: US-based custom market research firm with deep transportation and customer experience practices. Directly comparable to Redhill's transportation research and customer satisfaction focus, serving public-sector and enterprise clients with similar custom methodologies.
• Westat: US research firm with strong public-sector and transportation research practice, serving federal agencies and academic research centers. Comparable to Redhill's transportation and university-based research center client work, though larger in scale.
• CFI Group: Customer satisfaction and customer experience research firm known for the American Customer Satisfaction Index methodology. Highly comparable to Redhill's customer satisfaction and service quality assessment capabilities, particularly with enterprise clients.
• Market Force: Mystery shopping and customer experience measurement firm serving multi-unit retail and restaurant chains. Direct competitor in Redhill's mystery shopping practice with similar quality measurement and reporting offerings.
• IntelliShop: Mystery shopping company focused on measuring and improving customer experience. Direct competitor in Redhill's mystery shopping practice with overlapping retail and restaurant client base.
• Burke, Inc. US-based customer experience and market research firm with advanced analytics capabilities. Similar to Redhill in its combination of custom research, statistical analysis, and customer satisfaction measurement for enterprise clients.

Broad incumbents

• J.D. Power: Established research and analytics firm specializing in automotive and adjacent industries with deep transportation expertise. Overlaps with Redhill's transportation research practice but operates as a much larger broad incumbent with syndicated products.
• MaritzCX: Larger customer experience research and consulting firm with broader service portfolio. Comparable to Redhill's customer satisfaction practice but operates at greater scale with adjacent CX strategy and technology offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redhill Group