Union Dental
Union Dental is a privately-held multi-location dental practice operating five offices across central Massachusetts, delivering general, restorative, cosmetic, surgical, and emergency dental services to a fragmented patient base drawn from over 200 towns.
- Company typePrivate
- Founded2016
- HeadquartersMarlborough, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Union Dental does
Union Dental is a privately-held, multi-location dental practice operating five offices across central Massachusetts (Marlborough, Shrewsbury, Worcester, Milford, and Framingham), serving patients from more than 200 towns. The practice is led by a multi-specialty clinical team including dentists with extensive surgical experience, an in-house endodontist, dental hygienists, and a multilingual staff covering nine languages. It draws patient referrals from over 150 dental offices for emergency visits and oral surgery, functioning as a regional hub for complex procedures.
The practice delivers comprehensive dental services organized into general, preventative, restorative, cosmetic, pediatric, emergency, and surgical categories. Core clinical offerings include dental implants (packaged at $3,999 for implant, abutment, and crown), oral surgery, Invisalign orthodontics, Zoom! teeth whitening, dental veneers, dental bonding, crowns, bridges, dentures, and Botox. Technical capabilities include 3D CT (CBCT) imaging for implant planning and supported digital infrastructure (Dentrix Ascend for scheduling, BalanceCollect for patient payments, Google Analytics and Meta Pixel for marketing attribution).
Revenue is generated primarily through fee-for-service dental procedures reimbursed via insurance or paid out-of-pocket, supplemented by in-house financing for uninsured patients and a six-tier in-house discount and savings membership program (Bronze through Platinum, plus Perio and Child packages at $250–$800 annually). The practice markets directly to consumers via its website, online appointment booking, location-specific SEO pages, promotional offers, and patient reviews, and accepts most major insurance plans including MassHealth.
Union Dental firmographics
Firmographics- Name
- Union Dental
- Legal name
- Union Dental
- Website
- https://theuniondental.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Union Dental is a privately-held multi-location dental practice operating five offices across central Massachusetts, delivering general, restorative, cosmetic, surgical, and emergency dental services to a fragmented patient base drawn from over 200 towns.
- Ownership category
- akta.pro rank
Union Dental industry classification
Industry- Product category
- General Dentistry Services
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industries
- Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Urgent Dental Care Centers (Non-Hospital) (HLABALAD), Prosthodontic & Restorative Group Practices (HLABAKAH), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)
Keywords
Where Union Dental is headquartered
LocationHeadquarters
- HQ city
- Marlborough
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Union Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Dental Procedure Fees: Fee-for-service revenue from comprehensive dental procedures including preventive care, restorative treatments, cosmetic dentistry, oral surgery, and emergency dental services
- Discount Dental Plans: In-house membership-style savings plans (Bronze, Silver, Gold, Platinum, Perio, Child packages) providing discounted services for uninsured patients
- In-House Financing: Payment plans offered to patients without insurance coverage
- Insurance Reimbursement: Revenue from insurance claims processing for patients with dental insurance coverage
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Patient Special |
| Unit Pricing | Pay-as-you-go | Emergency Visit |
| Unit Pricing | Pay-as-you-go | Deep Cleaning Special |
| Unit Pricing | Pay-as-you-go | Dental Implant Package |
| Subscription | Annual | Bronze Package |
| Subscription | Annual | Silver Package |
| Subscription | Annual | Gold Plan |
| Subscription | Annual | Platinum Plan |
| Subscription | Annual | Perio Package |
| Subscription | Annual | Child Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Union Dental product offering
Product offeringCore offering
Union Dental operates five dental offices in Massachusetts delivering comprehensive dental care including preventive, general, restorative, cosmetic, pediatric, emergency, and oral surgery services. The practice also provides dental implants, dentures, Invisalign orthodontics, Zoom! teeth whitening, Botox, and in-house discount membership plans (Bronze, Silver, Gold, Platinum, Perio, Child) for uninsured patients.
Product overview
Union Dental is a multi-location dental practice offering comprehensive dental care services across five Massachusetts offices (Marlborough, Shrewsbury, Worcester, Milford, and Framingham). The practice operates as a unified service offering centered around general, preventative, restorative, and cosmetic dentistry. Core services include dental implants, dentures (complete, partial, and implant-supported), oral surgery, emergency dentistry, pediatric care, and orthodontics (Invisalign). The cosmetic portfolio features Zoom! teeth whitening, dental bonding, porcelain veneers, and Botox treatments. The practice also offers in-house discount membership plans for uninsured patients and advanced imaging services including 3D CT scans. All services are supported by online appointment scheduling through Dentrix Ascend and multiple payment integration options.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry
Companies that use Union Dental
Customer profileSegments5 records
Ideal customer profiles1 record
Union Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature2 records
Union Dental partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Union Dental competitors and assessment
Company assessmentBroad incumbents
- Smile Brands Dental Group: Multi-state DSO operating branded and partner dental offices with general, specialty, and cosmetic services; comparable as a broad incumbent in the same multi-location, multi-specialty dental category.
- Heartland Dental: Largest U.S. dental support organization supporting thousands of doctor-led practices nationwide; comparable because it competes for the same multi-location, full-service dental demand and increasingly into the Northeast.
- Dental Care Alliance: Dental support organization affiliated with hundreds of practices across the eastern U.S.; comparable because it offers Union Dental-style full-service general dentistry under a multi-site operating umbrella in overlapping geographies.
- Pacific Dental Services: Large national DSO supporting multi-specialty dental offices across many U.S. states; comparable because its office model, technology stack, and insurance-driven full-service offering mirror Union Dental's breadth, just at much larger scale.
- Aspen Dental: National DSO with hundreds of affiliated offices across the U.S. including Massachusetts; comparable because it competes in the same multi-location general dentistry space with strong promotional and patient-acquisition infrastructure.
Emerging players
- Benevis: Dental support organization focused on multi-location practices serving insured and underinsured patient populations; comparable because it competes with a similar value-oriented, insurance-friendly, multi-site general dentistry strategy.
Regional players
- Western Dental & Orthodontics: Multi-location dental group concentrated in the western U.S. with general, orthodontic, and cosmetic services; comparable as a similar full-service model, though it does not directly overlap Union Dental's Massachusetts footprint.
Direct peers
- Great Expressions Dental Centers: Multi-location dental group operating across the Northeast with general, specialty, and cosmetic offerings; comparable because it pursues the same multi-site, full-service, insurance-and-discount strategy targeting similar demographics.
- 42 North Dental: Massachusetts-headquartered dental support organization supporting multiple multi-specialty group practices across New England; comparable because both operate multi-location general/specialty dental groups inside the same Massachusetts footprint with similar service breadth.
- Gentle Dental: New England-affiliated multi-location dental group offering general, cosmetic, and specialty services; comparable because it competes head-to-head with Union Dental for the same Massachusetts patient base with overlapping insurance and service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Union Dental social profiles
Digital presenceUnion Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Union Dental leadership team
Management profileNumber of profiles
Profiles8 records
Union Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Union Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Union Dental
What does Union Dental do?
Union Dental operates five dental offices in Massachusetts delivering comprehensive dental care including preventive, general, restorative, cosmetic, pediatric, emergency, and oral surgery services. The practice also provides dental implants, dentures, Invisalign orthodontics, Zoom! teeth whitening, Botox, and in-house discount membership plans (Bronze, Silver, Gold, Platinum, Perio, Child) for uninsured patients.
Is Union Dental a public or private company?
Union Dental is a private company. It is classified as unknown and is currently operating.
When was Union Dental founded?
Union Dental was founded in 2016. It employs 11 to 50 people.
Where is Union Dental based?
Union Dental is headquartered in Marlborough, United States, in the North America region.
How does Union Dental make money?
Four revenue lines are on record. Dental Procedure Fees are the primary driver. The others are discount Dental Plans, in-House Financing and insurance Reimbursement.
Who are Union Dental's main competitors?
Broad incumbents on record are Smile Brands Dental Group, Heartland Dental, Dental Care Alliance, Pacific Dental Services and Aspen Dental. Benevis is listed as an emerging player. Western Dental & Orthodontics is listed as a regional player. Direct peers are Great Expressions Dental Centers, 42 North Dental and Gentle Dental.
Does Union Dental have an API?
No public API is recorded for Union Dental.
What industry is Union Dental in?
Union Dental's product category is General Dentistry Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABAAAA, Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride). Its NAICS code is 62121 and its SIC code is 8000.