Superior Pump
Superior Pump is a family-owned Saint Paul, Minnesota manufacturer of residential and light-commercial water pumps — including sump, utility, sewage, effluent, and transfer pumps — sold through Home Depot, Lowe's, and direct e-commerce under the Pedrollo Group umbrella.
- Company typePrivate
- Founded1999
- HeadquartersSaint Paul, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Superior Pump does
Superior Pump is a Saint Paul, Minnesota-based manufacturer of residential and light-commercial water pumps, founded in 1999 as a family-owned company that now operates as the US residential brand within Italy's Pedrollo Group. The company's product portfolio spans nine core pump categories — utility, sump, pedestal, effluent, sewage, pool, jet, condensate, and transfer pumps — plus a complete accessory and consumables line including check valves, float switches, alarms, basins, and a WiFi-enabled remote water detector. Technically, Superior Pump designs, builds, tests, and installs its own motors in-house, emphasizing construction features such as split capacitor motors, 100% solid copper motor windings, dual motor-plate seals, and heavy-duty stainless steel jacketed shaft seals; every pump carries UL approval.
The business operates a dual go-to-market: physical distribution through the two largest US home improvement retailers (Home Depot and Lowe's), supplemented by direct-to-consumer e-commerce via its own website with customer support staffed seven days a week. Revenue is generated through one-time hardware sales at retail prices set by channel partners; no subscription, software, or service revenue stream is documented. End customers are predominantly residential homeowners managing basement, crawl space, and water transfer applications, with a secondary light-commercial segment. The company employs 51-100 people, maintains active social channels and an extensive product video library, and uses product registration as a customer-data capture mechanism.
Strategically, Superior Pump leverages its position inside Pedrollo Group for manufacturing scale and supply chain leverage while maintaining independent US operations. Its competitive positioning rests on component quality (solid copper windings, sealed motor architecture), brand credibility tied to 150 years of cumulative team industry experience, and established retail shelf placement. No external institutional investment, M&A activity, public-market presence, or leadership transitions are disclosed in the source material.
Superior Pump firmographics
Firmographics- Name
- Superior Pump
- Legal name
- Superior Pump
- Website
- https://superiorpump.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Superior Pump is a family-owned Saint Paul, Minnesota manufacturer of residential and light-commercial water pumps — including sump, utility, sewage, effluent, and transfer pumps — sold through Home Depot, Lowe's, and direct e-commerce under the Pedrollo Group umbrella.
- Ownership category
- akta.pro rank
Superior Pump industry classification
Industry- Product category
- Water Pumps
- NAICS
- Pump and Compressor Manufacturing (33391)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)
- akta.pro secondary industries
- Specialty & Metering Pumps (IMAHANAC), Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC)
Keywords
Where Superior Pump is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Superior Pump business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Water Pump Sales: One-time hardware sales of water pumps including utility, sump, pedestal, effluent, sewage, pool, jet, and transfer pumps. Also includes accessories, switches, alarms, and check valves.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Superior Pump product offering
Product offeringCore offering
Superior Pump designs, manufactures, and sells residential and light commercial water pumps, including utility, sump, pedestal, effluent, sewage, pool, jet, condensate, and transfer pumps, as well as specialty lines such as Loren Simer's Original Bronze Paddle Transfer Pumps and Bulldog Transfer Pumps. The company complements its pump lineup with supporting accessories such as check valves, float switches, alarms, detectors, basins, and pre-assembled kits, distributing through major home improvement retailers and its own website.
Product overview
Superior Pump is a family-owned water pump manufacturer specializing in residential and light commercial duty pumps. The product portfolio includes core pump product categories (Utility, Sump, Pedestal, Effluent, Sewage, Pool, Jet, Condensate, and Transfer Pumps) as well as supporting accessories. The company designs, builds, tests, and installs its own motors, emphasizing quality construction with features like split capacitor motors, solid copper windings, double seals, and stainless steel shaft seals. All pumps are UL approved. The accessory line includes Check Valves (Barb/Slip and Rubber Boot types), Float Switches (tethered and vertical), Alarms and Detectors (including WiFi-enabled Remote Water Detectors), and various pump accessories such as adapters, hose kits, lake screen filters, foot valves, and basins. The company also offers specialized transfer pump lines including the Loren Simer's Original Bronze Paddle Transfer Pumps and Bulldog Transfer Pumps with standard or explosion-proof motors.
Differentiator
Problem solved
Functional benefit
Products and services
- Utility Pumps General-purpose pumps for transferring water in residential and light commercial applications.
- Sump Pumps Submersible pumps designed to remove accumulated water from basements and crawl spaces, featuring piggyback float switches and 10-foot power cords.
- Pedestal Pumps Pumps with motors mounted above the basin for applications requiring elevated motor positioning.
- Effluent Pumps Pumps designed for pumping effluent and grey water from septic systems in residential applications.
- Sewage Pumps Pumps designed for handling sewage and waste water in residential and light commercial applications.
- Pool Pumps Pumps designed for circulating water in swimming pools and spas.
- Jet Pumps Pumps that use jet action to draw water from wells, suitable for residential water supply applications.
- Condensate Pumps Pumps designed to remove condensate from HVAC systems, air conditioners, and dehumidifiers, with automatic operation and built-in check valves.
- Transfer Pumps Pumps for transferring water, chemicals, and non-explosive fluids in agricultural and industrial applications.
- Bronze Paddle Transfer Pumps (Loren Simer's Original) Original bronze paddle pumps including BP20X and BP21X models made from 85/5/5/5 bronze, designed for handling flammable and corrosive liquids up to 180 degrees F.
- Bulldog Transfer Pumps 1/2 HP transfer pump kits with either standard or explosion-proof motors, designed for chemical, oil, and explosive fluid transfer with welded roll frames.
- Lawn and Irrigation Pumps Pumps designed for lawn sprinkler systems and irrigation applications.
- Battery Backup Pumps Battery backup systems to ensure pump operation during power outages.
- Pump Base Series Base-mounted pump configurations for various applications.
- Ready to Go Pump Series Pre-configured pump packages for quick installation.
- Pre-Assembled Kits Complete pump kits with all necessary components for installation.
- Check Valves Backflow prevention valves including Barb/Slip Check Valves (ABS and PVC construction) and Rubber Boot Check Valves in various sizes (1-1/4 to 2 inches).
- Float Switches Liquid level control switches including tethered (10 ft and 25 ft) and vertical float switches, and pedestal sump pump switches.
- Alarms and Detectors Alarm systems for sump and sewage basins including the 92060 Universal Pump Alarm System (87 decibel alarm with 9V battery backup) and 92130 Remote Water Detector with WiFi monitoring for temperature, humidity, and water leak detection.
- Pump Accessories Supporting products including pump adapters, hose kits, lake screen filters and filter bags, foot valves, basins, and basin covers in various sizes and materials.
- Basins and Basin Covers Collection basins available in 30in x 18in structural foam (30 gallon) and 24in x 24in polyethylene (45 gallon) configurations, plus remote drain basins and premium covers.
Companies that use Superior Pump
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Superior Pump technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Superior Pump partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pedrollo GroupcoreSuperior Pump is a brand owned and operated by Pedrollo Group. Pedrollo Group is a global pump manufacturer, and Superior Pump serves as their US brand specializing in residential and light commercial duty pumps. Superior Pump operates independently with its own headquarters in Minneapolis/Saint Paul, MN.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Superior Pump competitors and assessment
Company assessmentDirect peers
- Wayne (Pentair): Wayne is the dominant residential water removal and utility pump brand sold at Home Depot, Lowe's, and other big-box retailers. It is the most direct head-to-head competitor to Superior Pump in the sump, utility, and transfer pump categories.
- Zoeller Pump Company: Zoeller is a long-established US manufacturer specializing in residential and commercial sump, sewage, and effluent pumps. It competes with Superior Pump across the core submersible pump categories and shares similar pro-channel and retail distribution.
- Liberty Pumps: Liberty Pumps manufactures a broad line of residential and light commercial sump, sewage, effluent, and grinder pumps. It is a direct competitor in the same submersible pump categories that anchor Superior Pump's product line.
- Little Giant (Franklin Electric): Little Giant, owned by Franklin Electric, produces utility, sump, condensate, and effluent pumps sold through plumbing wholesale and retail. It overlaps directly with Superior Pump's product portfolio and target customers.
- Flotec (Pentair): Flotec is a Pentair-owned residential utility and sprinkler pump brand. It competes with Superior Pump in utility and lawn/irrigation pumps and shares similar big-box retail distribution.
- Red Lion Pumps: Red Lion manufactures a range of residential and light commercial water transfer, utility, and lawn/irrigation pumps. It competes with Superior Pump on price-positioned retail SKUs.
- Bur-Cam Pumps: Bur-Cam produces residential jet, utility, and shallow well pumps, overlapping with Superior Pump's jet and utility categories in the same DIY and small-contractor customer base.
Broad incumbents
- Pentair: Pentair is a large water solutions company that owns Wayne and Flotec, both direct competitors to Superior Pump. As the category incumbent, Pentair has significantly greater scale, R&D, and retail negotiating power.
- Grundfos: Grundfos is a global pump manufacturer with broad residential, commercial, and industrial offerings. While its US residential presence is less retail-focused than Superior Pump's, it competes for share in jet, booster, and lawn/irrigation pump categories.
- Xylem: Xylem is a large water technology company owning Goulds Water Technology and Bell & Gossett, spanning residential, commercial, and industrial pumps. It is a broader incumbent whose residential offerings compete with Superior Pump in selected categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Superior Pump social profiles
Digital presenceSuperior Pump financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Pump leadership team
Management profileNumber of profiles
Profiles1 record
Superior Pump funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Pump M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Pump
What does Superior Pump do?
Superior Pump designs, manufactures, and sells residential and light commercial water pumps, including utility, sump, pedestal, effluent, sewage, pool, jet, condensate, and transfer pumps, as well as specialty lines such as Loren Simer's Original Bronze Paddle Transfer Pumps and Bulldog Transfer Pumps. The company complements its pump lineup with supporting accessories such as check valves, float switches, alarms, detectors, basins, and pre-assembled kits, distributing through major home improvement retailers and its own website.
Is Superior Pump a public or private company?
Superior Pump is a private company. It is classified as corporate owned and is currently operating.
When was Superior Pump founded?
Superior Pump was founded in 1999. It employs 51 to 100 people.
Where is Superior Pump based?
Superior Pump is headquartered in Saint Paul, United States, in the North America region.
How does Superior Pump make money?
One revenue line is on record: water Pump Sales.
Who are Superior Pump's main competitors?
Direct peers on record are Wayne (Pentair), Zoeller Pump Company, Liberty Pumps, Little Giant (Franklin Electric), Flotec (Pentair), Red Lion Pumps and Bur-Cam Pumps. Broad incumbents are Pentair, Grundfos and Xylem.
Does Superior Pump have an API?
No public API is recorded for Superior Pump.
What industry is Superior Pump in?
Superior Pump's product category is Water Pumps. Its primary akta.pro industry code is IMADALAL, Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster), with a secondary code of IMAHANAC, Specialty & Metering Pumps. Its NAICS code is 33391 and its SIC code is 3561.