Robitronic Electronic

What Robitronic Electronic does

Robitronic Electronic Ges.m.b.H. is a Vienna-based B2B distributor and wholesale partner for radio control (RC) hobby products, founded in 1993 by Ing. Robert Schachhuber. The company operates as an authorized European distributor for 10 premium RC brands — Hobbywing, SkyRC, ToolkitRC, SRT, PowerHD, FlySky, HoBao, UDI RC, MJX Hyper GO, and Yikong — covering electronic speed controllers, motors, battery chargers, servos, radio control transmitters/receivers, RC vehicles (cars, crawlers, trucks, drones, and boats), and accessories. The portfolio extends to its own Robitronic-branded line of accessories, adhesives, pit equipment, and LiPo/NiMH batteries. From a 2,000m² warehouse in Vienna, the company stocks 16,000+ SKUs and ships daily to hobby shops across Europe via logistics partners including GLS and UPS.

Robitronic's business model is wholesale distribution: it purchases from authorized manufacturers and resells to a network of 1,200+ B2B hobby-shop dealers across Europe, with dealer pricing handled through a partner-application process rather than publicly listed. The company also operates a consumer-facing online shop (shop.robitronic.com) that supplements B2B volume with direct end-customer sales. Its value proposition to dealers is single-source access to 10 premium brands, 100% original products with full manufacturer warranty, fast availability from a centralized European warehouse, and personal support for product and warranty questions.

The company is founder-owned, privately held, and operates with 1-10 employees, with Ing. Robert Schachhuber serving as Geschäftsführung (managing director). There is no indication of external investment, parent-company involvement, or active fundraising. Robitronic holds WEEE and battery compliance registrations in Germany and Austria, packaging compliance in Austria, and Italy operations via ERP Italia, evidencing a multi-country distribution footprint centered on the EU hobby market.

Name

Robitronic Electronic

Legal name

Robitronic Electronic Ges.m.b.H.

Website

https://robitronic.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Robitronic Electronic is a Vienna-based B2B distributor, founded in 1993, that supplies 1,200+ European hobby shops with 16,000+ RC products from 10 premium brands (Hobbywing, SkyRC, FlySky, etc.) and its own-brand accessories, batteries, and tools.

Ownership category

akta.pro rank

Product category

RC Hobby Distribution

NAICS

Electronics and Appliance Retailers (44921)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• RC hobby distribution
• Radio control wholesale
• Hobby product distribution
• RC parts supply
• Model vehicle wholesale

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Wholesale Distribution: Robitronic generates revenue through wholesale distribution of RC and hobby products to B2B partners (hobby shops) across Europe. They purchase products from authorized manufacturers and resell them to dealers at wholesale prices.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Robitronic Electronic is a Vienna-based B2B wholesale distributor of radio-control (RC) and hobby products, supplying 1,200+ European hobby shops with 16,000+ SKUs across 10 premium brands (Hobbywing, SkyRC, ToolkitRC, SRT, PowerHD, FlySky, HoBao, UDI RC, MJX Hyper GO, Yikong) as well as its own Robitronic-branded accessories, batteries, adhesives, and tools. The company ships daily from a 2,000m² warehouse in Vienna to specialist retailers across Europe.

Product overview

Robitronic Electronic is a European B2B distributor and wholesale partner for RC (Radio Control) hobby products, founded in 1993 in Vienna, Austria. The company operates as an authorized distributor for 10 premium RC brands and offers its own Robitronic-branded accessories, batteries, and tools. The product portfolio centers on Hobbywing ESCs/motors, SkyRC chargers, FlySky radio systems, and various RC vehicle brands (HoBao, MJX Hyper GO, UDI RC, Yikong crawlers). The company also stocks complementary categories including LiPo/NiMH batteries, RC electronics, adhesives, tools, and spare parts. With over 16,000 products from a 2,000m² warehouse in Vienna, Robitronic serves 1,200+ B2B partners across Europe including hobby shops and specialty retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hobbywing Distributed Product Line Authorized European wholesale distribution of Hobbywing ESCs (electronic speed controllers), brushless motors, and complete drivetrain systems for RC vehicles, including Ezrun, QuicRun, Xerun, Platinum, FlyFun, Seaking, Skywalker, and XRotor series. Sold to hobby shops and RC retailers across Europe.
• SkyRC Distributed Product Line Authorized European wholesale distribution of SkyRC battery chargers, tire warmers, power supplies, and RC accessories, including B6, D-series, and T-series chargers plus GPS speedometers and motor analyzers. Sold to hobby shops and RC retailers.
• ToolkitRC Distributed Product Line Authorized European wholesale distribution of ToolkitRC compact battery chargers and power supplies for hobby RC use, including M-series multi-channel chargers and portable charging solutions. Sold to hobby shops.
• SRT Distributed Product Line Authorized European wholesale distribution of SRT (SRT Racing) high-performance RC servos, including metal gear servos for competitive racing applications. Sold to hobby shops and RC retailers.
• PowerHD Distributed Product Line Authorized European wholesale distribution of PowerHD RC servos for various RC vehicle applications. Sold to hobby shops and RC retailers.
• FlySky Distributed Product Line Authorized European wholesale distribution of FlySky radio control transmitters, receivers, and telemetry systems, including Noble NB4+, FS-i6X, and AFHDS3 protocol receivers for RC vehicles, aircraft, and boats. Sold to hobby shops and RC retailers.
• HoBao Distributed Product Line Authorized European wholesale distribution of HoBao RC vehicles including cars, trucks, and crawlers for hobby and competition use. Sold to hobby shops and RC retailers.
• UDI RC Distributed Product Line Authorized European wholesale distribution of UDI RC drones, boats, and vehicles including brushless monster trucks, crawlers, and high-speed boats. Sold to hobby shops and RC retailers.
• MJX Hyper GO Distributed Product Line Authorized European wholesale distribution of MJX Hyper GO high-speed RC vehicles and drones including 1/14, 1/16, and 1/18 scale buggies, monster trucks, truggies, and crawlers such as VW Polo R WRC and Citroen C3 WRC inspired models. Sold to hobby shops and RC retailers.
• Yikong Distributed Product Line Authorized European wholesale distribution of Yikong RC scale crawlers and scale models in 1/6, 1/8, and 1/10 scales, with features including 2-speed gearboxes, lockable differentials, ultra-low center of gravity, and LED lighting (notable models YK4082, YK4107). Sold to hobby shops and RC retailers.
• Robitronic Own-Brand RC Accessories, Tools, and Pit Equipment Robitronic-branded RC accessories including nitro starter kits, glow plug starters, assembly stands, dirt bags, storage bags, pit mats, body clips, screws, O-rings, adhesives (superglue, tire glue), and pit equipment (wrenches 8/9/10/12/17mm, starter boxes). Sold wholesale to dealers and via the online shop to hobbyists.
• Robitronic Own-Brand Adhesives and Materials Robitronic-branded superglues (thin and thick variants), screw lockers (blue medium-strength and red high-strength), activators, and Lexan paints for RC body finishing. Sold wholesale to dealers and via the online shop.
• Robitronic Own-Brand LiPo and NiMH Batteries Robitronic-branded LiFe receiver packs (1600mAh 2S), LiPo packs (4200-5200mAh, 2S-4S, 40C), and NiMH stick packs and single cells for RC vehicles. Sold wholesale to dealers and via the online shop.

Quantifiable outcome

• Over 1,200 B2B partner dealers across Europe

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• HobbywingcoreChannel Partner/ Reseller/ DistributorAuthorized European distributor for Hobbywing ESCs, brushless motors, and drive systems. Hobbywing is a leading brand in RC electronic speed controls and motors.
• SkyRCcoreChannel Partner/ Reseller/ DistributorAuthorized European distributor for SkyRC battery chargers, tire warmers, and accessories. SkyRC specializes in RC charging solutions and diagnostic tools.
• ToolkitRCcoreChannel Partner/ Reseller/ DistributorAuthorized European distributor for ToolkitRC compact battery chargers and power supplies, known for portable RC charging solutions.
• SRTcoreChannel Partner/ Reseller/ DistributorAuthorized European distributor for SRT high-performance RC servos, targeting competitive RC racing applications.
• PowerHDcoreChannel Partner/ Reseller/ DistributorAuthorized European distributor for PowerHD RC servos, a brand specializing in servo solutions for RC vehicles.
• FlySkycoreChannel Partner/ Reseller/ DistributorAuthorized European distributor for FlySky radio control systems and receivers, a leading brand in 2.4GHz RC transmitters and receivers.
• HoBaocoreChannel Partner/ Reseller/ DistributorAuthorized European distributor for HoBao RC vehicles and crawlers, a brand known for competitive RC cars and rock crawlers.
• UDI RCcoreChannel Partner/ Reseller/ DistributorAuthorized European distributor for UDI RC drones, RC boats, and vehicles, covering aerial and aquatic RC segments.
• MJX Hyper GOcoreChannel Partner/ Reseller/ DistributorAuthorized European distributor for MJX Hyper GO RC vehicles and drones, targeting high-speed RC cars and multirotor drones.
• YikongcoreChannel Partner/ Reseller/ DistributorAuthorized European distributor for Yikong RC crawlers and scale models, specializing in 1:6, 1:8, and 1:10 scale crawler vehicles with advanced features.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Absima: German RC cars, crawlers and accessories distributor with both own-brand and distributed brands, serving hobby shops across Europe. Comparable product offering, customer base and distribution scale.
• Jamara: German-based RC and hobby toy distributor serving European specialist retailers with a multi-brand portfolio including own-brand products. Directly comparable to Robitronic in business model, customer base and product categories (RC cars, drones, boats).
• Carson Modelsport: German RC cars and modelsport distributor offering a broad multi-brand catalog to hobby shops and specialist dealers. Closely matches Robitronic's B2B distribution model and product mix in the European market.
• Multiplex Modellsport: German RC manufacturer and distributor of radio systems, models and accessories for hobby and professional use. Comparable to Robitronic in serving European specialist retailers with multi-brand RC offerings.
• Hacker Motor: German-based manufacturer and distributor of RC motors, ESCs and accessories serving hobby shops and racing specialists. Directly comparable in RC electronics and B2B specialty distribution.
• LRP Electronic: German RC electronics specialist (speed controls, motors, batteries) that combines manufacturing and distribution to hobby shops. Comparable because of overlap in RC electronics and dealer-supply model.

Broad incumbents

• Conrad Electronic: Large German electronics distributor with a broad catalog that includes RC, hobby and DIY electronics. Overlaps with Robitronic in hobby electronics supply but operates at significantly greater scale across many categories.
• Traxxas: US-based leading RC vehicle manufacturer with strong own-brand distribution to hobby shops worldwide. Comparable because it competes for shelf space at the same European dealers Robitronic supplies.
• Futaba: Japanese RC radio systems and electronics manufacturer (Hobbico/Sankyo group) selling through European distributors. Comparable as one of the premium radio brands Robitronic's dealers purchase, with overlapping target customers.
• Reichelt Elektronik: Major German electronics wholesaler serving professional and hobby customers with a wide catalog. Adjacent to Robitronic in serving hobbyists with electronics, though broader and more generalist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/robitronicrc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robitronic Electronic