ReGuest

What ReGuest does

ReGuest S.p.A. (also doing business as REGUEST AG and Re:Guest) is a publicly listed (Vienna Stock Exchange Direct Market Plus MTF, ticker REGU, ISIN IT0005618803) Italian hospitality technology company headquartered in Merano, South Tyrol, with secondary offices in Bolzano and Rugby (UK). Founded in 2014, the company builds a cloud-based hotel CRM platform that unifies guest communication across WhatsApp, email, Facebook, Instagram, and website messenger into a single inbox, layered with digital marketing automation, business intelligence, a guest-facing app, and a suite of hospitality-specialized AI capabilities branded as ReGuest Intelligence (with named agents CRIS/Guest Agent, Data Agent, and Content Agent). The platform is sold primarily through a direct sales motion with a "Book a Demo" CTA and through a partner program of implementation partners and resellers, priced from €55/month for the base CRM with custom enterprise pricing for larger deployments.

ReGuest reported €6.66 million in 2025 revenue (up 26.75% year-over-year) and €525,666 in after-tax earnings, serving 3,860+ hotel customers primarily across the DACH region and Italy. The customer base is skewed toward leisure, resort, and spa properties, with secondary segments in business hotels, multi-property groups, and campings. Named customers are predominantly luxury and upper-mid-market European hotels (e.g., Hotel Hohenwart, Stanglwirt, Sunstar Hotels, Forestis, My Arbor). The business model is recurring SaaS subscription, augmented by digital marketing services, with deep integrations to Property Management Systems and booking engines through a marketplace.

Since its December 2024 IPO, ReGuest has pursued an aggressive buy-and-build strategy, completing six DACH-region investments and acquisitions (Zeppelin Hotel Tech, opensmjle, Indicate Data, orderando, plus a 30% stake in Servecloud AG) and in March 2026 making its first major international expansion with the acquisition of UK-based digital marketing agencies UP Hotel Agency Ltd and Adao Ltd. The company is positioning the integrated portfolio as a "Commercial Operating System" (ComOS) for the European hospitality industry, and in May 2026 launched a crowdinvesting campaign via Conda GmbH targeting up to €5,000,000 to fund further growth.

Name

ReGuest

Legal name

ReGuest S.p.A.

Website

https://reguest.io

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ReGuest S.p.A. is a publicly listed Italian hospitality technology company (Vienna Stock Exchange, ticker REGU) that provides a cloud-based hotel CRM with unified omnichannel guest communication, digital marketing automation, business intelligence, and hospitality-specialized AI agents (CRIS, Data Agent, Content Agent), serving 3,860+ hotel customers across DACH and Italy.

Ownership category

akta.pro rank

Product category

Hospitality CRM Software

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Hotel CRM software
• Guest communication platform
• Hospitality AI agents
• Hotel digital marketing
• Guest experience management

Headquarters

HQ city

Merano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (CRM & Communication Platform): Subscription-based SaaS model providing hotel CRM, guest communication, and digital marketing tools on a monthly subscription basis starting from €55/month

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ReGuest sells a cloud-based hospitality CRM platform (ReGuest CRM) that unifies guest communication across WhatsApp, email, Facebook, Instagram, and website messenger, and bundles AI-powered sales, marketing, and guest-experience capabilities. The offering includes the ReGuest Intelligence AI platform plus autonomous AI agents (CRIS Guest Agent, Data Agent, Content Agent), ReGuest Marketing for digital marketing and SEO, ReGuest Guest App for in-stay concierge and upselling, and ReGuest BI for analytics. It is sold primarily as a SaaS subscription (starting at €55/month) to hotels, campsites, and multi-property groups across the DACH region, Italy, and the UK.

Product overview

ReGuest is an intelligent hospitality platform providing a unified CRM with intelligent guest communication for sales and marketing. The core product is ReGuest CRM, supported by AI-powered capabilities through ReGuest Intelligence and specialized AI agents (CRIS, Data Agent, Content Agent). The platform offers digital marketing (ReGuest Marketing), guest experience solutions (ReGuest Guest App), and business intelligence (ReGuest BI). Key modules include Sales Cycle, Marketing Cycle, Guest Communication, Offers, Auto Offer, Upseller, Sales Campaigns, Sales Automation, and MICE. Communication channels span WhatsApp, Facebook & Instagram, Website Messenger Widget, and E-Mail. The system integrates with Property Management Systems and offers a marketplace for third-party applications. Pricing starts from €55/month.

Differentiator

Problem solved

Functional benefit

Brands

• ReGuest CRM: Hotel CRM with intelligent guest communication for sales and marketing
• ReGuest Marketing
• ReGuest Guest App
• ReGuest BI
• ReGuest Intelligence
• CRIS (Guest Agent)
• ReGuest Agents

Products and services

• ReGuest CRM Centralized hotel CRM that manages all guest communication in a single system for sales and 1-to-1 personalized marketing across the entire guest journey; sold to hotels of all sizes via monthly subscription.
• ReGuest Intelligence AI platform purpose-built for the hospitality industry that autonomously identifies and exploits commercial opportunities for hotels, including offer generation, upselling, and sales predictions.
• CRIS (Guest Agent) Multilingual AI chatbot for hotels that handles guest communication 24/7, automates responses, and manages interactions across channels.
• Data Agent Autonomous AI agent that performs hospitality data processing and value-creating analytical operations.
• Content Agent Autonomous AI agent that generates digital marketing content for hotels and promotional materials.
• ReGuest Marketing Digital marketing system for hotel website content, SEO automation, and online marketing performance management.
• ReGuest Guest App Digital guest map and concierge app that delivers the in-stay experience and enables targeted upselling such as ordering drinks, massages, and bike rentals.
• ReGuest BI Analytics and reporting tool that aggregates data from multiple hotel systems to support data-driven decisions and operational clarity.

Quantifiable outcome

• 26.75% revenue increase in 2025 year-over-year
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature12 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UP Hotel Agency LtdcoreStrategic or Co-development Partner · 3 March 2026UK-based digital marketing agency acquired 100% by ReGuest on March 3, 2026. Specializes exclusively in hotel and hospitality marketing providing website development, SEO, and paid search services. Transaction included sister company Adao Ltd. David Ohandjanian, founder and CEO, continues as Country Manager UK. Represents ReGuest's first major international expansion beyond DACH region.
• Adao LtdminorStrategic or Co-development Partner · 3 March 2026Sister company to UP Hotel Agency, also based in Rugby, UK. Full-service digital marketing agency serving sectors including education and manufacturing, acquired alongside UP Hotel Agency.
• Servecloud AGcoreStrategic or Co-development Partner · 29 October 2025Swiss hotel technology company in which ReGuest acquired 30% stake. Provides centralized platform enabling hotels to manage digital infrastructure including CRM, websites, booking systems, and payments without system migrations. Partnership aims to help Servecloud double customer base within two years while expanding ReGuest's presence in Switzerland, UK, and Middle East. Forms part of ReGuest's Commercial Operating System (ComOS) strategy.
• Zeppelin Hotel TechcoreStrategic or Co-development Partner · 29 October 2025Part of ReGuest's buy-and-build strategy. Hotel technology company investment forming integrated hotel technology ecosystem alongside opensmjle, Indicate Data, orderando, and Servecloud.
• opensmjlecoreStrategic or Co-development Partner · 29 October 2025Part of ReGuest's buy-and-build strategy. 57% of shares contributed by investor Daniel Zelling for capital increase. Forms part of integrated hotel technology ecosystem.
• Indicate DatacoreStrategic or Co-development Partner · 29 October 2025Part of ReGuest's buy-and-build strategy. Hotel technology company investment forming integrated hotel technology ecosystem.
• orderandocoreStrategic or Co-development Partner · 29 October 2025Part of ReGuest's buy-and-build strategy. Hotel technology company investment forming integrated hotel technology ecosystem.
• WEB.ITWORKminorChannel Partner/ Reseller/ Distributor · 25 August 2025Partner success story showing collaboration on hotel performance marketing. Partnership combines ReGuest's CRM and communication tools with WEB.ITWORK's marketing expertise for hotel revenue generation.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Canary Technologies: Canary Technologies provides AI-powered hotel guest messaging, mobile check-in, and digital concierge tools; emerging competitor in the same AI-driven guest communication and hospitality CRM space.
• HotelKit: HotelKit provides a hotel operations and guest experience platform with communication and task management features; overlaps with ReGuest's Guest App and Guest Communication modules for digital concierge workflows.
• Akia (by Actabl): Akia offers guest messaging and staff communication for hotels via SMS, WhatsApp, and web chat, with AI chatbots; partial overlap with ReGuest's Omnichannel Inbox and CRIS AI chatbot capabilities.

Direct peers

• Cendyn: Cendyn provides hotel CRM, marketing, and revenue management solutions, including guest data platforms and direct-booking campaigns; a direct peer in hospitality-focused CRM and digital marketing.
• TrustYou: TrustYou provides guest feedback, reputation management, and guest survey tools for hotels, with integrations similar to ReGuest's Customer Alliance partnership; comparable guest data and engagement use cases.
• SHR Group: SHR Group offers hotel CRM, distribution, and AI-driven guest engagement solutions, including Sila (AI guest assistant) that competes directly with ReGuest Intelligence and CRIS chatbot in hospitality messaging.
• Revinate: Revinate is a leading hotel CRM and guest communication platform serving hotels worldwide with email marketing, guest feedback, and automated messaging — directly competing with ReGuest CRM in the same hospitality CRM and direct-booking channel.
• Hotelchamp: Hotelchamp is a hotel CRM and direct-booking optimization platform targeted at hotels seeking to reduce OTA dependency — directly comparable to ReGuest's value proposition on direct-booking conversion.

Broad incumbents

• Mews: Mews is a major cloud-based PMS for hospitality with an expanding ecosystem including guest experience and integrations; broader incumbent that integrates with ReGuest but also competes for hotel technology wallet share.
• Cloudbeds: Cloudbeds offers an all-in-one hospitality platform combining PMS, booking engine, and channel manager with growing guest communication features, competing for hotel technology consolidation budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reguestsales
• LinkedInlinkedin.com/company/reguest
• Instagraminstagram.com/iamreguest

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReGuest