Two Loon Software

What Two Loon Software does

Two Loon Software is a one-person custom web development and e-commerce consultancy founded by Jesse Hodges and based in Ashland, Oregon. The firm delivers bespoke website design, development, and optimization services with particular depth in AspDotNetStorefront (Hodges spent 8+ years on the platform's core product development team at Vortx) and broader proficiency across Django, WordPress, WooCommerce, Magento, and ASP.NET. Services span mobile-first responsive design, SEO/SEM, UI/UX architecture, conversion rate optimization, third-party integrations (payment, tax, shipping, CRM, email), and ongoing maintenance, with the company's own site demonstrating 100/100 Google Page Speed and 100% GTmetrix scores as proof of technical execution.

The customer base is a heterogeneous mix of national enterprise brands (Oregon Shakespeare Festival, Hi-Tec, PennCare, MGP Caliper Covers, Monterey Bay Herb Co., Mad River Outfitters, The Modern Fan Company) and local Rogue Valley SMBs served via in-person collaboration. Go-to-market relies on a portfolio site, location-specific landing pages, and an extensive testimonials page rather than paid acquisition. The revenue model is professional services on an hourly basis, with rates positioned between amateur developers and large agencies and a stated preference for long-term relationships over transactional project work. Two Loon is privately held, founder-operated, bootstrapped, and shows no evidence of external investment, hiring, or productized offerings.

Name

Two Loon Software

Legal name

Two Loon Software

Website

https://twoloonsoftware.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Two Loon Software is a solo-developer custom web development and e-commerce consultancy in Ashland, Oregon, serving both national enterprise brands and Rogue Valley SMBs with bespoke sites, AspDotNetStorefront expertise, and mobile-first responsive design.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Web Development Services: Project-based custom web development and e-commerce consultation. Pricing is hourly with rates positioned between amateur developers and larger firms. Longer projects have higher hourly rates; projects involving unfamiliar technology are charged at lower rates. Free initial consultations offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Two Loon Software is a single-developer custom web development and e-commerce consulting firm that designs, builds, and maintains bespoke websites and online stores for businesses. Services span full-stack web development, mobile-first responsive design, e-commerce platform customization (with particular expertise in AspDotNetStorefront), SEO/SEM, and user interface/usability consulting. Engagements are project-based and billed hourly, delivered directly by founder Jesse Hodges.

Product overview

Two Loon Software is a single-developer custom web development and e-commerce consulting consultancy based in Ashland, Oregon. The offering is a service-based model rather than a packaged software product. The core service is custom web development spanning the full technology stack, complemented by specialized e-commerce development (particularly AspDotNetStorefront), mobile-first responsive design, SEO/SEM, and user interface/usability consulting. Services are delivered directly by founder Jesse Hodges with over 15 years of experience, and the company does not offer a self-serve SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Development Bespoke website design and development services covering the full technology stack from databases and server-side software to client-side interface development, including content strategy, custom design, mobile-responsive development, SEO-optimized structure, UX optimization, and ongoing website maintenance and security. Targeted at businesses seeking custom-built websites rather than templates.
• E-Commerce Consultation & Development Expert e-commerce platform development and consulting focused on driving conversions, including platform selection (AspDotNetStorefront, WooCommerce, Magento, Django), search and navigation optimization, multi-channel marketing integration, payment processing, and conversion rate optimization. Targeted at online retailers and B2B/B2C e-commerce operators.
• Custom AspDotNetStorefront Development Specialized deep customization of AspDotNetStorefront (ASPDNSF) e-commerce platform, including custom feature development, full store UI/UX design, third-party integrations (CRM, ERP, shipping, accounting, payment gateways), performance optimization, PCI compliance, and ongoing support. Targeted at highly customized e-commerce vendors.
• Mobile-First Responsive Design & Development Mobile-first responsive design and development using Bootstrap, ensuring websites render fluidly on any device size without requiring redundant content management. Targeted at businesses needing adaptive user experiences across desktop, tablet, and mobile.
• SEO & SEM Services Search engine optimization and search engine marketing services using SEMRush, Google Analytics, and Webmaster Tools, including local SEO, Google Business Profile optimization, local business schema, and performance scoring via GTMetrix and Google Page Speed. Targeted at businesses seeking to improve organic and paid search visibility.
• User Interface & Usability Consulting Information architecture design and user experience optimization ensuring websites are easy to navigate and products are easy to find, combining intuitive interactive elements with front-end frameworks and best practices. Targeted at businesses looking to improve site navigation and conversion.
• Full-Stack Web Development Full-stack development combining expertise in databases, security, user experience design, server-side software, and client-side software, with AJAX enabling rich web applications that behave like desktop counterparts. Targeted at businesses requiring sophisticated end-to-end web application builds.

Quantifiable outcome

• Mobile conversion rate increased 431% for Mad River Outfitters
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

One partnership is on record.

• Vortxformer_coreStrategic or Co-development PartnerJesse Hodges worked directly for Vortx and AspDotNetStorefront for over eight years, including on the core product development team. He led multiple development cycles, spoke at AspDotNetStorefront conferences, and helped shape the platform itself. This prior employment represents deep historical expertise and product knowledge rather than an active partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• OuterBox: Digital agency focused on e-commerce development, SEO, and conversion optimization for Magento, Shopify, and WooCommerce merchants. Comparable as a similarly-positioned e-commerce development and CRO consultancy with overlapping target customers and tooling.
• Big Drop Inc: Custom web design and development firm offering bespoke sites, e-commerce, and digital strategy. Comparable as a similarly-structured web consultancy emphasizing performance, responsive design, and conversion-driven outcomes for brand and SMB clients.
• Huemor: Boutique custom web design and development agency serving SMB and mid-market clients across e-commerce, B2B, and nonprofit verticals. Comparable to Two Loon as a similarly-sized bespoke web consultancy competing on craft, conversion outcomes, and direct founder-led client engagement.
• Lounge Lizard: Established web design and development agency offering custom sites, e-commerce, and branding services. Comparable as a similarly-positioned custom web consultancy targeting conversion-driven outcomes, though materially larger than Two Loon in headcount and brand reach.
• Blue Label Labs: Digital product agency building custom web and mobile applications for enterprise and growth-stage clients. Comparable in offering bespoke full-stack development and e-commerce platform work, though typically larger and more product-focused than Two Loon.

Broad incumbents

• Shopify Partners: Shopify's official ecosystem of agencies and freelancers building stores on the platform. Comparable as the dominant alternative channel for merchants evaluating custom e-commerce development, and a likely substitute for Two Loon's WooCommerce and Magento offering.
• Adobe Commerce (Magento): Enterprise e-commerce platform on which Two Loon has built custom Magento engagements. Comparable because Two Loon actively develops on the platform, and Adobe Commerce competes for the same merchant mindshare and developer talent pool as ASP.NET and WooCommerce projects.
• WP Engine: Large managed WordPress hosting and digital experience platform serving agencies and enterprise customers. Comparable as a broader ecosystem player in the same WordPress stack Two Loon develops on, but operating at vastly greater scale and offering platform rather than services.

Emerging players

• Toptal: Marketplace connecting clients with vetted freelance developers and designers, including full-stack and e-commerce specialists. Comparable as an alternative procurement channel for the same type of hourly custom web development work Two Loon delivers, though at marketplace scale.

Regional players

• Magenest: E-commerce and digital transformation agency specializing in Magento, Shopify, and Salesforce Commerce Cloud implementations. Comparable as a custom e-commerce development consultancy with similar stack coverage, though primarily serving APAC rather than US-based merchants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/twoloonsoftware
• LinkedInlinkedin.com/company/hodges-web-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Loon Software