Meurice

What Meurice does

Meurice Garment Care is a New York-based, family-owned premium garment care company founded in 1961 by Larry Edelman and led since 1985 by his son Wayne Edelman as CEO and President, with Marleen Cohen as COO. The company delivers high-end dry cleaning, multi-tier shirt laundry (Silver/Gold/Platinum finish levels), tailoring and alterations, couture and wedding gown preservation (including a museum-quality nine-step bridal preservation process), leather and suede care, designer handbag and shoe restoration, vintage restoration, and fire and water damage restoration. Its core technology combines old-world craftsmanship (eight-stage hand-finishing for shirts, expert color-matching and airbrushing for handbags, specialty chemical processes for couture and bridal wear) with modern dry cleaning and wet cleaning methods.

The company operates on a direct-to-consumer transaction-fee revenue model with no recurring subscription component, charging per item with prices ranging from roughly $10 for a basic shirt to $5,000 for vintage restoration, and serves affluent New York City residents, bridal customers, fashion industry professionals, and Hamptons seasonal homeowners. Distribution is anchored by a complimentary pickup and delivery fleet (Meurice Valet Vans) covering Manhattan, Brooklyn, Long Island, and the Hamptons, complemented by physical locations in the Bronx (corporate headquarters and production), Manhasset, Southampton, and East Hampton. The company closed its iconic University Place flagship in October 2020 and shifted toward an expanded delivery-first model while pursuing a new Uptown Manhattan storefront and the seasonal "Meurice Goes East" interior cleaning service operated in partnership with Clean NYC.

Name

Meurice

Legal name

Meurice Garment Care

Website

https://meurice.nyc

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Meurice Garment Care is a family-owned, New York-based premium garment care company founded in 1961, offering high-end dry cleaning, tailoring, bridal preservation, and restoration services to affluent NYC metro and Hamptons consumers via a delivery-first model.

Ownership category

akta.pro rank

Product category

Dry Cleaning and Garment Care Services

NAICS

Drycleaning and Laundry Services (8123), Drycleaning and Laundry Services (except Coin-Operated) (812320), Linen and Uniform Supply (81233)

akta.pro primary industry

Suit & Formalwear Care (Dry Clean, Press, Re-shape) (HSAJAGAC)

akta.pro secondary industries

Couture Designer Garment Care (High-End/Runway Pieces) (HSAJAGAL), Specialty Garment Dry Cleaning (Delicates, Bridal, Formalwear) (HSAJADAF), Delicates & Lingerie Cleaning (Hand-Wash, Mesh, Low-Temp) (HSAJAGAD), Specialty Item Pickup & Delivery (Bedding, Comforters, Curtains, Large Items) (HSAJACAJ)

Keywords

• Premium dry cleaning
• Garment care services
• Wedding gown preservation
• Leather suede restoration
• Textile restoration services

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Garment Care Services: Meurice charges per-service transaction fees for dry cleaning, laundering, tailoring, and restoration of garments and home textiles. Pricing varies widely by item type (e.g., shirts $10.25–$165, bridal preservation $831–$3,000). This is a per-transaction model with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Meurice is a premium garment care and dry cleaning service operating primarily in the New York metro area. It offers dry cleaning, shirt laundry, tailoring, couture cleaning, leather and suede care, handbag restoration, and wedding gown preservation. The company also provides interior cleaning for home textiles and restoration services for vintage, fire, and water-damaged items. Distribution is via complimentary pickup and delivery across Manhattan, Brooklyn, Long Island, and the Hamptons, supplemented by a Long Island retail storefront and mail-order service.

Product overview

Meurice is a premium garment care and dry cleaning service founded in 1961, offering a comprehensive suite of textile care solutions. The core offering centers on dry cleaning and laundry services (Silver/Gold/Platinum finish levels), supplemented by specialized modules including tailoring alterations, wedding gown preservation, couture cleaning, and leather/suede care. Restoration services cover vintage pieces, shoes, and fire/water damage. Interior cleaning extends the portfolio to household textiles. The company operates a pickup and delivery model complemented by physical locations in Manhattan, Bronx, Manhasset, Southampton, and East Hampton.

Differentiator

Problem solved

Functional benefit

Brands

• Clean: Interior cleaning services brand; a Meurice Brand offering home cleaning services including drapes, carpets, upholstery, and sanitization

Products and services

• Dry Cleaning Premium dry cleaning service combining modern technology with old-world craftsmanship for garments including suits, dresses, sweaters, sport coats, ties, skirts, and down jackets. Uses high-temperature processes effective against viruses and bacteria per CDC protocols.
• Shirt Laundry Hand-crafted laundering process with eight stages of ironing and pressing, available in Silver (machine-press), Gold (hand-iron touch up), and Platinum (full hand-iron) finish levels. Pricing from $10.25 to $165 per shirt.
• Tailoring and Alterations Professional alteration services including hemming, sleeve shortening, zipper repair and replacement, letting out or taking in, and gown alterations. Pricing ranges from $20 for basic hole repair to $699 for gown shortening.
• Wedding and Bridal Services Museum-quality nine-step process for cleaning and preserving wedding gowns, ensuring longevity for generations. Includes Clean and Press ($189-$250), Alterations ($50-$200), Clean and Preserve ($831-$3,000), and Vintage Restoration ($953-$5,000). Member of the Association of Wedding Gown Specialists with guarantee backed by hundreds of members worldwide.
• Couture Cleaning Specialized least-invasive cleaning process for couture pieces, using hand cleaning or targeted techniques to preserve delicate designer garments.
• Leather and Suede Care Expert cleaning services for leather and suede garments that maintain shape, texture, and color while preserving natural oils and character of the materials. Recognized expertise featured on Martha Stewart Living TV. Pricing for leather jackets $230-$450 and leather coats $400-$850.
• Handbag and Purse Cleaning Professional hand-cleaning restoration for designer handbags from Alexander McQueen to Chanel and Balenciaga, including stain removal, conditioning, color matching, and airbrushing. Pricing from $46 for wallets/clutches to $989 for oversize bags. Accepts designer handbags shipped from anywhere in the world.
• Vintage Restoration Delicate antique garment cleaning and restoration including 100-year-old wedding gowns and historical pieces like tallits. Meurice has preserved a collection of gowns owned by the late Princess Diana. Pricing from $953 to $5,000.
• Shoe Restoration Old-world craftsmanship combined with modern technology for restoring designer shoes, including cracked leather repair, sole replacement, and footwear reconditioning. Pricing from $48.30 to $200 for leather shoes.
• Fire and Water Damage Restoration Comprehensive restoration services for smoke, fire, and water damage to home furnishings and heirlooms, working with insurance providers with full inventory tracking.
• Interior Cleaning Tri-state area service covering curtains and drapery, rugs and carpets, upholstery, sheets and linens, and tablecloths for homes and businesses. Queen bedding sets range from $60 Silver to $214 Platinum; tablecloths priced $13-$119 per foot.
• Complimentary Pickup and Delivery Complimentary pickup and delivery service using Meurice Valet Vans across Manhattan, Brooklyn, Long Island, and the Hamptons. Customers can schedule service via the online app (meurice.smrtapp.com) or by phone.

Quantifiable outcome

• Preserved gowns owned by the late Princess Diana
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• George Haddad (Galerie Meurice)minorGTM or Marketing Partner · 28 September 2018Meurice partnered with artist and collector George Haddad (aka 'Cousin George') to launch Galerie Meurice, featuring Mark Hartman's photography at the Meurice Garment Care University Place location. The gallery opened September 28, 2018 as a pop-up art gallery combining art and dry cleaning culture.
• Clean NYCminorStrategic or Co-development PartnerMeurice Goes East — interior cleaning service for Hampton homes — is operated in partnership with Clean NYC. This seasonal initiative brings Meurice's cleaning services from Manhattan to East End homes for the summer season.
• Association of Wedding Gown SpecialistscoreOthersMeurice is a member of the Association of Wedding Gown Specialists. Their guarantee on wedding gown preservation is backed by hundreds of association members worldwide, providing credibility and industry network for their bridal cleaning services.
• National Cleaners Association (NCA)minorOthersMeurice is a proud member of the National Cleaners Association (NCA), an industry organization for the dry cleaning and laundry sector.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Tide Cleaners: National dry cleaning and laundry chain owned by P&G. Comparable in core dry cleaning services but positioned at mass-market price points with substantially broader geographic reach — a scale incumbent in the same broader industry.

Direct peers

• Rinse: On-demand laundry and dry cleaning pickup/delivery service founded in San Francisco and now operating in NYC. Comparable business model in delivery-first garment care, though positioned at mainstream rather than couture price points.
• CD One Price Cleaners: Flat-rate dry cleaning chain in the Midwest and beyond. Comparable in core dry cleaning operations and store-based model, though competing at mass-market price tiers rather than couture.
• Press Cleaners: Tech-enabled dry cleaning chain with a mobile app for scheduling. Comparable in core dry cleaning and delivery-first model, though at mainstream price points and lower-touch than Meurice's couture services.
• Lapels Dry Cleaning: National dry cleaning franchise offering pickup/delivery and alterations. Comparable in core garment care services and multi-location model, though serving mass-market customers.
• Hallak Cleaners: Historic NYC luxury dry cleaner founded in the 1960s, with similar heritage positioning to Meurice. Comparable in couture handling, designer garment care, and affluent Manhattan clientele.
• Madame Paulette: High-end couture and vintage garment cleaning and restoration specialist based in NYC. Directly comparable to Meurice's couture and bridal offerings, serving a similar affluent clientele with hand-restoration services and similar luxury price points.
• Mulberrys Garment Care: Premium garment care chain offering dry cleaning, laundry, and alterations with free pickup/delivery. Comparable in service breadth and delivery-first model, though operating primarily in Midwest markets.
• Jeeves New York: Luxury dry cleaning and garment care service in NYC offering complimentary pickup and delivery. Closest direct competitor to Meurice in the premium NYC dry cleaning market, with a similar target customer (executives, luxury wardrobes) and white-glove service model.
• Dependable Cleaners: Long-standing NYC-area dry cleaning chain with complimentary pickup and delivery. Comparable in service portfolio (dry cleaning, laundry, alterations) and regional focus, though operating at lower price points than Meurice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/meuricenyc
• LinkedInlinkedin.com/company/meurice-garment-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meurice