Mulberrys
Mulberrys Garment Care is a founder-led, bootstrapped U.S. on-demand dry cleaning and laundry platform offering toxin-free, carbon-neutral garment care via retail storefronts, mobile app, and 350+ locker locations across Minneapolis, San Francisco, Washington D.C., and Southern California.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Mulberrys does
Mulberrys Garment Care is a U.S. on-demand dry cleaning and laundry platform founded in 2009 by Dan Miller in Minneapolis, Minnesota. The company provides eco-friendly, toxin-free dry cleaning using a proprietary corn-based solvent and computer-controlled wet cleaning technology, and is certified as the only carbon-neutral dry cleaner in the country, with its San Francisco facility powered by solar and its Minneapolis cleaning center powered by wind. Service revenue is generated per garment processed across core dry cleaning, wash & fold laundry (with monthly subscriptions starting at $50), and a suite of specialty add-ons including tailoring, shoe repair, wedding gown preservation, leather/suede cleaning, rug cleaning, handbag cleaning, and linen services.
The business operates a hybrid physical-and-digital distribution model: boutique retail storefronts (8+ in Minneapolis-St. Paul, 7+ in San Francisco Bay Area, plus stores in Washington D.C., McLean VA, and Costa Mesa CA), a mobile app for iOS and Android enabling on-demand pickup scheduling and real-time order tracking, 350+ locker drop-off locations in San Francisco/Oakland acquired via the 2018 Laundry Locker deal, and a B2B channel selling amenity services into luxury apartment properties and retail partners like Indochino. Mulberrys grew through acquisitions (GreenStreets Cleaners in 2016, Laundry Locker in 2018) and now offers a franchise program for further geographic expansion; the firm remains privately held and founder-led with no institutional funding disclosed in available records.
Mulberrys firmographics
Firmographics- Name
- Mulberrys
- Legal name
- Mulberrys Garment Care
- Website
- https://mulberryscleaners.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mulberrys Garment Care is a founder-led, bootstrapped U.S. on-demand dry cleaning and laundry platform offering toxin-free, carbon-neutral garment care via retail storefronts, mobile app, and 350+ locker locations across Minneapolis, San Francisco, Washington D.C., and Southern California.
- Ownership category
- akta.pro rank
Mulberrys industry classification
Industry- Product category
- Dry Cleaning Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (81232)
- akta.pro primary industry
- Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL)
- akta.pro secondary industries
- Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA), Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA), Specialty Garment Dry Cleaning (Delicates, Bridal, Formalwear) (HSAJADAF), Same-Day / Express Wash-and-Fold (HSAJABAB)
Keywords
Where Mulberrys is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Mulberrys business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Dry Cleaning Services: Core dry cleaning and laundry services for everyday garments, including eco-friendly organic dry cleaning and wet cleaning. Revenue generated per garment or item processed.
- Laundry Subscription (Wash & Fold): Monthly subscription service starting at $50/month for wash and fold laundry. Recurring monthly revenue from subscription customers with regular laundry needs.
- Specialty Cleaning Services: Premium services including wedding dress cleaning/preservation, leather and suede cleaning, rug cleaning, handbag cleaning, and couture cleaning. Higher price points for specialized care.
- Shoe Repair and Shine: Professional shoe repair and shoe shine services including heel replacement, sole replacement, strap repair, and restoration services.
- Tailoring and Alterations: Alteration services for hems, rips, tears, broken zippers, missing buttons, and major alterations performed by tailors with over 30 years of experience.
- Gift Cards: Gift cards sold in $25, $50, $100 denominations plus custom value options. Prepaid revenue recognized upon redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Wash & Fold Laundry Subscription |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Transaction based/ take rate | Pay-as-you-go | Deal: $50 of Dry Cleaning for $35 |
| Transaction based/ take rate | Pay-as-you-go | New Customer First Order Discount |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Mulberrys product offering
Product offeringCore offering
Mulberrys Garment Care provides eco-friendly, toxin-free dry cleaning and laundry services through retail storefronts, mobile app-enabled on-demand pickup and delivery, and 350+ locker locations. Core services include organic dry cleaning using corn-based solvents, computer-controlled wet cleaning, wash-and-fold laundry, and specialty garment care (wedding gown preservation, leather/suede cleaning, tailoring, shoe repair). The subscription-based Wash & Fold service and free door-to-door pickup/delivery drive recurring consumer relationships across Minneapolis-St. Paul, San Francisco Bay Area, Washington D.C., and Costa Mesa markets.
Product overview
Mulberrys Garment Care operates as a multi-service garment care platform offering eco-friendly dry cleaning and laundry services across multiple U.S. metropolitan areas. The core product portfolio centers on toxin-free dry cleaning and professional wet cleaning services, supplemented by specialized add-on modules including tailoring & alterations, shoe shine & repair, wedding gown cleaning & preservation, leather & suede cleaning, rug cleaning, handbag cleaning, and linen & household items services. The company differentiates through a technology-enabled delivery model built around a proprietary mobile app (iOS/Android) that powers on-demand pickup scheduling, real-time order tracking, and digital payments. Additional offerings include subscription-based wash & fold laundry service (starting at $50/month), gift cards, and promotional deal cards. Mulberrys has expanded geographically through acquisitions of GreenStreets (2016) and Laundry Locker (2018), and currently operates in Minneapolis-St. Paul, San Francisco Bay Area, Washington D.C. metro, and Southern California markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Dry Cleaning
Quantifiable outcome
- Free pickup and delivery eliminates transportation burden
- +2 more outcomes
Companies that use Mulberrys
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Mulberrys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Mulberrys partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Green Business BureaucoreThe Green Business Bureau is the trusted authority in green business certification. Their EcoAssessment and EcoPlanner tools help businesses implement and certify green initiatives and sustainable practices. Mulberrys displays their certification seal to validate and promote their green commitment.
- IndochinominorPremium custom clothing retailer with 30+ showrooms across North America. Mulberrys provides clothing alterations services at their Mall of America location in Minnesota.
- Pass Down the Gownminor501(c)(3) nonprofit that collects and rents formal dresses for free to anyone. Mulberrys provides dry cleaning of donated gowns at a 50% discount. Account is tax exempt as 501c non-profit.
- The Nic on 5thminorPremier downtown Minneapolis luxury rental high rise with 26 stories. Residents have access to Mulberrys dry cleaning services as an amenity.
- Latitude 45 ApartmentsminorLuxury apartment complex in downtown Minneapolis featuring amenities like garden terrace, rooftop pool, and fitness center. Residents receive Mulberrys garment care services.
- 4Marq ApartmentsminorMinneapolis luxury apartments with panoramic roof deck, pet washing station, concierge, yoga and fitness centers. Partner for resident dry cleaning services.
- Lunds and ByerlysminorFamily-owned grocery chain operating for three generations. Third-generation family ownership with commitment to personal attention and exceptional value for customers.
- Forever BrideminorWedding services provider helping brides find vendors and create their dream wedding. Mulberrys offers wedding dress cleaning and preservation services through this partnership.
Scale indicators4 records
Recent moves14 records
Expansion highlights5 records
Mulberrys competitors and assessment
Company assessmentRegional players
- FlyCleaners: FlyCleaners is an on-demand laundry and dry cleaning pickup/delivery service primarily serving the New York City metro. It is comparable in service model to Mulberrys but operates in a different geography.
- Jeeves of Belgravia: Jeeves is a premium dry cleaning and laundry service in New York City offering free pickup and delivery with an emphasis on quality garment care. It overlaps with Mulberrys' premium positioning and convenience offering in a different regional market.
Broad incumbents
- CD One Price Cleaners: CD One Price Cleaners is a flat-rate dry cleaning chain with multiple U.S. locations, competing with Mulberrys on price transparency and convenience in the retail dry cleaning segment.
- Tide Cleaners: Tide Cleaners is a large national dry cleaning and laundry chain backed by P&G's Tide brand, with hundreds of locations across the U.S. It is a broad incumbent offering overlap with Mulberrys' core services, though without the same eco-positioning.
- Lapels Dry Cleaning: Lapels is a franchised dry cleaning chain with locations across the U.S., offering eco-friendly cleaning and pickup/delivery. Its franchise model is directly comparable to Mulberrys' emerging franchise offering.
Direct peers
- Rinse: Rinse is a venture-backed on-demand dry cleaning and laundry pickup/delivery service operating across major U.S. metros with a mobile-first model. It is the closest direct competitor to Mulberrys in convenience-driven, app-enabled garment care.
- Greener Cleaner: Greener Cleaner is an eco-focused dry cleaning service in the New York metro area emphasizing non-toxic, sustainable cleaning methods. It mirrors Mulberrys' eco-positioning and toxin-free value proposition in a different geography.
- Pressed Cleaners: Pressed Cleaners is a tech-enabled dry cleaning and laundry chain offering pickup, delivery, and in-store service with a focus on convenience and sustainability. It competes directly with Mulberrys in the eco-friendly, on-demand segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mulberrys social profiles
Digital presenceMulberrys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mulberrys leadership team
Management profileNumber of profiles
Profiles1 record
Mulberrys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mulberrys M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mulberrys
What does Mulberrys do?
Mulberrys Garment Care provides eco-friendly, toxin-free dry cleaning and laundry services through retail storefronts, mobile app-enabled on-demand pickup and delivery, and 350+ locker locations. Core services include organic dry cleaning using corn-based solvents, computer-controlled wet cleaning, wash-and-fold laundry, and specialty garment care (wedding gown preservation, leather/suede cleaning, tailoring, shoe repair). The subscription-based Wash & Fold service and free door-to-door pickup/delivery drive recurring consumer relationships across Minneapolis-St. Paul, San Francisco Bay Area, Washington D.C., and Costa Mesa markets.
Is Mulberrys a public or private company?
Mulberrys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mulberrys founded?
Mulberrys was founded in 2009. It employs 101 to 250 people.
Where is Mulberrys based?
Mulberrys is headquartered in San Francisco, United States, in the North America region.
How does Mulberrys make money?
Six revenue lines are on record. Dry Cleaning Services are the primary driver. The others are laundry Subscription (Wash & Fold), specialty Cleaning Services, shoe Repair and Shine, tailoring and Alterations and gift Cards.
Who are Mulberrys's main competitors?
Regional players on record are FlyCleaners and Jeeves of Belgravia. Broad incumbents are CD One Price Cleaners, Tide Cleaners and Lapels Dry Cleaning. Direct peers are Rinse, Greener Cleaner and Pressed Cleaners.
Does Mulberrys have an API?
No public API is recorded for Mulberrys.
What industry is Mulberrys in?
Mulberrys's product category is Dry Cleaning Services. Its primary akta.pro industry code is HSAJACAL, Eco-Friendly / Green Pickup & Delivery Laundry Services, with a secondary code of HSAJABAA, Standard Wash-and-Fold (Everyday Apparel). Its NAICS code is 81232.