Meteobot

What Meteobot does

Meteobot is a product line of Prointegra OOD, a privately held Bulgarian company headquartered in Varna that has operated in agricultural software and precision-farming hardware for over 20 years. It designs and sells automatic weather stations and air quality monitoring stations for farmers, agricultural businesses, distributors, and environmental monitoring applications. The product family includes Meteobot Pro (full-featured 2G/4G weather station at EUR 1,040), Meteobot Lite (modular station at EUR 150), Wi-Fi variants with no SIM fees, and Meteobot Air (air quality station with PM and optional gas sensors at EUR 590). Devices integrate solar-powered data loggers with sensors for rain, wind, soil moisture and temperature, air temperature/humidity/pressure, leaf wetness, solar radiation, and GPS tracking.

The platform pairs hardware with a mobile and web application that delivers real-time field data, 10-day local weather forecasts (sourced from ECMWF with 8 km spatial accuracy), agronomic indicators including growing degree days, evapotranspiration, sunshine duration, and chill hours, as well as disease risk models for wheat and apple scab. The software supports data sharing, sensor-based control of pumps, valves, and greenhouse vents, schedules for irrigation and ventilation, real-time theft tracking, and a Data Export API for integration with external systems.

Meteobot makes money through a hybrid model: one-time hardware sales ranging from EUR 150 to EUR 1,040, plus recurring annual subscriptions that unlock real-time data, multi-year historical storage, the SIM connection, and technical support. Distribution is via direct sales (website, email, phone, and WhatsApp) and a global dealer/distributor channel with revenue-share on subscriptions, white-label options, and territorial exclusivity. Authorized distribution partnerships with Ag Leader, John Deere, and Teltonika extend reach in Bulgaria and Romania. The company reports approximately 1,200 agricultural clients served over its operating history, ships globally to Europe, Africa, Latin America, North America, East Asia, Australia, and Central Asia, and operates its mobile app in 7 languages with 10K+ downloads on Google Play.

Name

Meteobot

Legal name

Prointegra OOD (Проинтегра ООД)

Website

https://meteobot.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Meteobot (by Bulgaria's Prointegra OOD) designs and sells automatic weather and air-quality IoT stations plus a connected mobile/web app for farmers, agronomists, and environmental monitors, monetizing through hardware sales and recurring annual subscriptions distributed via direct sales and a global dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Varna

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Hardware Sales: Sale of weather stations (Meteobot Pro at EUR 1040, Meteobot Lite at EUR 150, Meteobot Air at EUR 590) and optional sensors. One-time hardware revenue with optional 2-year warranty and post-warranty replacement parts.
2. Subscription Services: Annual subscription required for full functionality including real-time data, unlimited historical data, weather forecast, agronomic indicators, SIM card for data transfer. With subscription: data stored minimum 10 years. Without subscription: data stored 3 months, limited functionality.
3. Dealer/Partner Revenue Share: Channel partners receive percentage of subscriptions, creating recurring revenue stream for distributors while ensuring ongoing relationship with end customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Meteobot designs, manufactures, and sells automatic weather stations (Meteobot Pro, Lite, Wi-Fi) and air quality monitoring stations (Meteobot Air, Air Wi-Fi) for agricultural and environmental applications, paired with a mobile/web application that delivers real-time field data, agronomic indicators, disease forecasting models, and sensor-based automation control. Hardware is sold as a one-time purchase (EUR 150–1,040) with required annual subscriptions for full software functionality.

Product overview

Meteobot is a precision farming platform offering a portfolio of automatic weather stations and air quality monitoring devices combined with software for data analysis and agricultural decision-making. The product line includes Meteobot Pro (full-featured weather station with 2G/4G connectivity), Meteobot Lite (modular configuration), Meteobot Wi-Fi (no-SIM connectivity), Meteobot Air (air quality monitoring), and Meteobot Air Wi-Fi. The software suite comprises a Mobile and Web App providing real-time data, historical analysis, agronomic indicators (GDD, ET, chill hours), disease forecasting models, fertilizing recommendations, precision irrigation management, and automation control. Products are designed for agricultural, horticultural, and environmental monitoring applications.

Differentiator

Problem solved

Functional benefit

Brands

• Meteobot Pro: Complete weather station with 2G/4G data logger, solar panel, rain sensor, wind sensors, soil moisture/temperature sensors, air sensors, up to 10 optional sensors, GPS, and 6 output signals. Price EUR 1040.
• Meteobot Lite
• Meteobot Wi-Fi
• Meteobot Air
• Meteobot Air Wi-Fi

Quantifiable outcome

• Data from own weather station vs. distant public stations miles away from the land
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ag Leader TechnologycoreChannel Partner/ Reseller/ DistributorMeteobot operates as authorized distributor of Ag Leader precision agriculture products (GPS systems, yield monitors, precision farming software) in Bulgaria and Romania. Ag Leader specializes in precision agriculture technology including planting, seeding, and harvesting equipment with integrated data management.
• John DeerecoreStrategic or Co-development PartnerMeteobot holds preferred software partner status with John Deere in Bulgaria and Romania. John Deere is a global leader in agricultural machinery and equipment. The partnership involves software integration and collaboration in the agricultural technology space.
• TeltonikaminorChannel Partner/ Reseller/ DistributorMeteobot distributes Teltonika GPS tracking devices for agricultural machinery in Bulgaria. Teltonika is a Lithuanian company specializing in IoT devices,车队管理, and GPS tracking solutions.
• European Center for Medium-Range Weather Forecasts (ECMWF)coreTechnology or IntegrationWeather forecast data sourced from ECMWF, whose weather model is recognized as one of the most precise in the world. Provides 10-day local weather forecast with 8km spatial accuracy. Critical for the accuracy of Meteobot's agronomic predictions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trimble Agriculture: Precision-agriculture division of Trimble offering GNSS guidance, variable-rate application, and farm management software. Broad incumbent that could integrate or acquire weather-station functionality to displace standalone players.
• Ag Leader Technology: US precision-agriculture platform for planting, seeding, and yield monitoring with display-based farm software. Already a Meteobot distribution partner in Bulgaria/Romania, but a broader incumbent competing for the same farmer wallet.
• Climate FieldView (Bayer): Bayer-owned full-stack farm management platform with imagery, agronomic recommendations, and increasingly in-field sensors. Largest threat as a bundling incumbent; competes with Meteobot's agronomic SaaS even where its hardware is absent.
• Campbell Scientific: US-based industrial-grade measurement instruments used in agricultural research stations and weather networks. Broad incumbent rather than farmer-direct; competes for the high-end research/institutional sensor opportunity.

Direct peers

• Sencrop: French ag-weather IoT startup offering connected rain gauges, weather stations, and a SaaS dashboard for precision farming. Subscription-led model with strong European dealer presence, raised Series B — direct competitor to Meteobot Pro and Lite.
• Pessl Instruments (METOS): Austria-based METOS by Pessl Instruments is the most direct comparable: IoT weather stations and field sensors for agriculture with cloud software for disease models, irrigation, and frost management — almost identical offering to Meteobot, with broader global distribution.
• CropX: Israel/US soil-sensor IoT company with farm management SaaS, focused on precision irrigation and agronomic decision support. Direct peer in the field-sensor + agronomic-software category that Meteobot competes in.
• Davis Instruments: US manufacturer of Vantage Pro weather stations widely used by farmers and agricultural researchers. Hardware-led model without a comparable agronomic SaaS layer, but the dominant standalone ag-weather station benchmark.
• Semios: Canada/US precision-agriculture IoT platform with weather stations, soil sensors, pest/disease models, and connected equipment controls for orchards and specialty crops. Directly overlaps Meteobot's disease-modeling and automation offering.

Emerging players

• Teralytic: Soil-sensor startup with a probe-based IoT platform for in-field nutrient, moisture, and salinity monitoring. Overlaps Meteobot's soil-moisture and agronomic-data value proposition, though earlier-stage and more focused on soil chemistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/meteobotPro
• LinkedInlinkedin.com/company/meteobot

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meteobot