Harbor Club

What Harbor Club does

Harbor Club is a privately-held master-planned golf and lake community spanning 1,100 acres with 9 miles of Lake Oconee shoreline in Greensboro, Georgia, approximately one hour east of Atlanta. Founded in 1991 and acquired by John Matney in 1992 when it was a 15-home development, Harbor Club has grown to encompass over 1,000 homesites, 950+ property owners, and 650 homes under roof across 8 distinct neighborhoods. The community's anchor asset is an 18-hole championship golf course designed by Jay Morrish and Tom Weiskopf, ranked #4 in Georgia by Golf Magazine and recognized as a Golfweek Best Residential Golf Course. The company operates a vertically integrated amenities portfolio including The Grove 12-acre recreation complex, an award-winning full-service marina, two restaurants (the Stephen Fuller-designed Clubhouse and the Boathouse), event venues, and a Junior Olympic pool with tennis and pickleball courts.

Harbor Club generates revenue across six streams: real estate sales (residential homes and homesites priced from the high $300,000s to over $3 million for lakefront estates), golf memberships (Full Golf, Corporate, Junior, Weekday, and Social tiers), public daily-fee golf ($149-$299 per round), food and beverage across the restaurants and The Burch food truck collaboration, marina services including boat storage and fueling, and wedding/event venue rentals at The Stables, Clubhouse, Boathouse, and Lighthouse Point Pavilion. In 2024, community-wide real estate transactions reached $71.1 million across 171 transactions, up from $50M+ in 2023 and $69.3M in 2022. The company's go-to-market is hybrid: product-led through real estate listings and Discovery Experience tours, direct-to-consumer via on-site sales led by Director of Sales Kathy Phillips, and event-driven through tournaments, social programming, and community events that drive both resident engagement and prospect conversion.

The company operates from a single headquarters at 1111 Polo Circle, Greensboro, Georgia, with 51-100 employees including Owner/CEO John Matney, General Manager Brandon Matney, Director of Sales Kathy Phillips, and specialized staff across clubhouse, marina, membership, events, and pickleball. Builder partnerships with Patriot Homes (exclusive custom builder), My Home Communities, Southvine Homes, Waterford Homes, Oconee Capital Homes, and Northwood Properties support new-construction delivery. Marketing relies on a content-heavy website, active blog, Instagram and Facebook presence, Discovery Experience tours, community events, and earned media from Southern Living, Golfweek, GOLF Magazine, and LINKS Magazine. The company is family-controlled with no identified institutional investors, parent companies, or public filings.

Name

Harbor Club

Legal name

Harbor Club

Website

https://harborclub.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Harbor Club is a privately-owned 1,100-acre master-planned golf and lake community on Lake Oconee in Greensboro, Georgia, offering residential real estate across eight neighborhoods alongside a championship Weiskopf-Morrish golf course, full-service marina, restaurants, and recreation amenities serving 950+ property owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Real Estate Sales: Sale of new construction homes and resale properties across 8 distinct neighborhoods. Home prices range from high $300,000s to over $3 million for lakefront estates.
2. Golf Memberships: Full Golf Membership offering unlimited golf, plus Corporate Golf, Junior Golf, Weekday Golf, and Social Membership options with varying levels of access to amenities.
3. Public Golf Play: Daily fee play for public golfers with tiered pricing based on time of day. Special Master's Week rates apply.
4. Food & Beverage: Revenue from Clubhouse Restaurant, Boathouse Restaurant, and The Burch food truck collaboration. Includes dining, bar, and catering for events.
5. Marina Services: Boat storage, fueling, launching services, and 10% discount for members on dry boat storage and fuel.
6. Event Venue Rental: Wedding and event venue rentals including The Stables, Clubhouse, Boathouse, and Lighthouse Point Pavilion.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Harbor Club is a privately-held 1,100-acre master-planned golf and lake community on Lake Oconee in Greensboro, Georgia, selling residential real estate (new construction homes, resales, and homesites across eight neighborhoods priced from the high $300,000s to over $3 million), offering golf and social memberships, and operating an 18-hole Weiskopf-Morrish championship golf course together with resort amenities including The Grove recreation complex, Lake Oconee Marina, Clubhouse and Boathouse restaurants, and wedding/event venues.

Product overview

Harbor Club is a master-planned 1,100-acre golf and lake community on Lake Oconee, Georgia, featuring a unified portfolio of residential real estate (new homes, resales, and homesites across 8 neighborhoods), an 18-hole Weiskopf-Morrish championship golf course, and resort-style amenities including The Grove fitness complex, marina, Clubhouse Restaurant, and Boathouse Restaurant. The community offers various membership programs providing access to golf, dining, fitness, lake activities, and event venues including The Stables wedding facility.

Differentiator

Problem solved

Functional benefit

Brands

• The Grove: 12-acre recreational complex featuring fitness center, hiking trails, quarter-mile running track, sports field, dog parks, community garden, and event facility
• The Clubhouse
• The Boathouse
• The Stables
• Southern Living Inspired Community

Products and services

• Residential Real Estate

Quantifiable outcome

• Real estate sales of $71.1 million in 2024 across 171 transactions
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Oconee Capital HomescoreOthersPartner builder for Carriage Ridge neighborhood, constructing low-maintenance craftsman-style cottages priced from $400,000s to low $500,000s with yard maintenance included in fees
• Northwood PropertiescoreOthersPartner builder for Carriage Ridge neighborhood alongside Oconee Capital Homes
• My Home CommunitiescoreOthersBuilder for Club Cottages (28 new homes from mid $500,000s to low $700,000s) and Enclave at Heron Ridge (3-4 bedroom ranch-style homes from low $400,000s to low $600,000s)
• Southvine HomescoreOthersBuilder for Enclave at Heron Ridge, crafting beautifully crafted Three & Four bedroom ranch-style homes alongside My Home Communities
• Waterford HomescoreOthersBuilder for Heron Ridge neighborhood featuring 54 predominantly one-level, ranch-style homes priced from mid $500,000s to low $700,000s with landscape maintenance included
• The Burch (Food Truck)minorStrategic or Co-development PartnerThe Burch food truck collaboration at The Boathouse, serving smash burgers, shrimp po boys, signature cocktails, and craft beer Wednesday-Sunday with live music on weekends
• Patriot HomescoreStrategic or Co-development PartnerExclusive custom home builder for Harbor Club, ensuring unparalleled quality, craftsmanship and style for new residences
• Greene County Chamber of CommerceminorGTM or Marketing PartnerHost partner for Business After-Hours networking events at The Stables venue, fostering local business community connections
• Rotary Club of Greene and Putnam CountiesminorGTM or Marketing PartnerCo-host of Business After-Hours networking events with Greene County Chamber of Commerce
• Georgia Safari Club InternationalminorGTM or Marketing PartnerPartner for Cast + Blast Wounded Veterans Celebration Honor Ride event hosting wounded veterans at Lake Oconee
• Glasslined TechnologiesminorGTM or Marketing PartnerSponsor for Cast + Blast Wounded Veterans Celebration event at Lake Oconee

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Cliffs at Keowee Falls: Collection of seven master-planned golf and lake communities across the Carolinas, including Lake Keowee and Glassy Mountain. Comparable to Harbor Club in combining lakefront/mountain real estate with championship golf, club membership models, and full amenity campuses.
• Belfair: Private golf and residential community in Bluffton, South Carolina, with two Tom Fazio-designed courses and a full amenity campus. Comparable as a Southeastern member-based golf and real estate community with similar mid-market to luxury price points.
• Kiawah Island Golf Resort: Large-scale master-planned oceanfront community outside Charleston, SC with multiple championship golf courses (including The Ocean Course), real estate, and full resort amenities. Direct peer in the upscale Southeastern residential-golf-resort category.
• Barton Creek: Master-planned resort community in Austin, Texas with four championship golf courses, full-service spa, and luxury real estate. Direct peer in combining gated master-planned residential real estate with a multi-course golf and amenity platform.
• Reynolds Lake Oconee: Master-planned golf and lake community located on the same Lake Oconee in Greensboro, Georgia, offering championship golf, lakefront real estate, marinas, and resort-style amenities. Reynolds is the closest direct competitor to Harbor Club, competing for the same Atlanta-metro and Masters-week buyers on the same lake.
• Sea Island: Private Georgia coastal resort and residential community offering championship golf, beach club, marina, and luxury real estate. Comparable as a Southeastern, family-owned destination combining luxury real estate, golf, and full hospitality amenities.
• Daniel Island: Master-planned community near Charleston, SC featuring two golf courses, tennis, parks, and a full real estate portfolio from townhomes to estates. Comparable as a Southeastern planned community with integrated championship golf and residential real estate sales.

Emerging players

• Haig Point: Private island club and residential community on Daufuskie Island, SC, offering golf, marina, ferry service, and real estate. Comparable in the private Southeastern island/lakefront residential-and-golf niche, though smaller and more remote than Harbor Club.
• Callawassie Island: Private island golf and residential community near Hilton Head, SC, with 27 holes of golf, tennis, and a marina. Comparable as a smaller-scale Southeastern golf-and-water master-planned community targeting similar retiree and second-home buyers.
• Grand National: Master-planned golf and lake community on Lake Wedowee in Alabama, offering championship golf, real estate, and lake amenities. Comparable in the Alabama/Georgia lake-and-golf master-planned segment though smaller and earlier in development than Harbor Club.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/harborclublakeoconee
• Instagraminstagram.com/harborclubonlakeoconee
• Xx.com/theharborclub
• LinkedInlinkedin.com/company/harbor-club-on-lake-oconee

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harbor Club