Waterford Homes
Waterford Homes is a privately held custom luxury homebuilder founded in 1991 and based in Norcross, Georgia. The company designs and builds high-end custom homes and move-in-ready residences across multiple exclusive Atlanta-area communities, serving affluent buyers with white-glove service.
- Company typePrivate
- Founded1991
- HeadquartersNorcross, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Waterford Homes does
Waterford Homes, Inc. is a privately held custom luxury homebuilder founded in 1991 and headquartered at 5880 Live Oak Pkwy, Suite 180 in Norcross, Georgia. The company designs and constructs high-end residential properties for affluent individual buyers across multiple exclusive communities in the Atlanta metropolitan area, including Brittany, Classic, Sandy Springs, Virginia Highland, Oconee, Modern, Transitional, High Bluff, and Milton Towns, spanning Classic, Modern, and Transitional architectural styles. Operations are supported by approximately 17 employees and structured as a sales-led direct distribution model with no dealer or broker channels.
The core offering is full-service custom home design and construction delivered via a white-glove process from initial consultation through move-in, paired with a portfolio of move-in-ready spec homes in named community developments. Differentiated service programs include the Confidence Program, a structured quality assurance system with multi-stage inspections (foundation, framing, pre-drywall, and final completion) plus personal homeowner walkthroughs and post-move-in service reviews, and a tiered Home Buyers Warranty covering 1-year workmanship and materials, 2-year mechanical systems (plumbing, electrical, HVAC), and 10-year structural defects.
The revenue model is one-time luxury home sales, with pricing varying by elevation and lot selection and not publicly disclosed. Marketing is conducted through the company website (waterfordhomes.com) and organic social channels (Instagram, Facebook, X). The company has no disclosed parent, investors, subsidiaries, funding rounds, M&A activity, leadership changes, certifications, patents, partnerships, or AI/technology platform — it operates as a founder/owner-operated residential construction business with a 35-year regional brand and limited public financial disclosure.
Waterford Homes firmographics
Firmographics- Name
- Waterford Homes
- Legal name
- Waterford Homes, Inc.
- Website
- https://waterfordhomes.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waterford Homes is a privately held custom luxury homebuilder founded in 1991 and based in Norcross, Georgia. The company designs and builds high-end custom homes and move-in-ready residences across multiple exclusive Atlanta-area communities, serving affluent buyers with white-glove service.
- Ownership category
- akta.pro rank
Waterford Homes industry classification
Industry- Product category
- Luxury Residential Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611), New Housing For-Sale Builders (236117)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Single-Family Home Construction (Detached Homes) (IMAFABAA)
Keywords
Where Waterford Homes is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Waterford Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Custom Home Sales: Waterford Homes generates revenue through the design and construction of custom luxury homes. The company builds homes in exclusive Atlanta communities and offers both custom home design and construction services as well as move-in ready homes in their communities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Home Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Waterford Homes product offering
Product offeringCore offering
Waterford Homes is a custom luxury homebuilder that designs and constructs high-end residential properties in the Atlanta metropolitan area. Since 1991, the company has built custom-designed homes and move-in ready spec homes across exclusive communities including Brittany, Classic, Sandy Springs, Virginia Highland, Oconee, Modern, Transitional, and High Bluff, providing white-glove service from initial consultation through construction and post-move-in support.
Product overview
Waterford Homes operates as a custom luxury homebuilder offering two core service lines: custom-designed homes built to client specifications from 1991 to present, and available spec homes within exclusive community developments. The company provides a comprehensive Confidence Program with multi-stage quality inspections and a Home Buyers Warranty covering workmanship (1-year), mechanical systems (2-year), and structural elements (10-year). Homes are offered across multiple Atlanta-area communities including Brittany, Classic, Sandy Springs, Virginia Highland, Oconee, Milton Towns, High Bluff, and architectural styles spanning Classic, Modern, and Transitional designs.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom-Designed Luxury Homes Full-service custom luxury home design and construction, guiding clients from initial vision through move-in with white-glove service. Homes are built across Atlanta communities including Brittany, Classic, Sandy Springs, Virginia Highland, Oconee, Modern, Transitional, and High Bluff architectural styles.
- Available Homes Pre-built spec homes available for purchase within the company's exclusive community developments. Featured properties showcase completed homes ready for immediate occupancy across Atlanta-area communities.
Quantifiable outcome
- Multi-Stage Quality Inspections: foundation, framing, pre-drywall, and final completion
- +1 more outcomes
Companies that use Waterford Homes
Customer profileSegments1 record
Ideal customer profiles1 record
Waterford Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Waterford Homes partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Waterford Homes competitors and assessment
Company assessmentDirect peers
- Peachtree Residential Properties: Atlanta-based homebuilder focused on custom and semi-custom luxury homes in premier North Atlanta locations. Directly comparable to Waterford Homes in terms of market, product, and buyer profile.
- Ashton Woods: Design-forward homebuilder with a strong Atlanta presence offering personalized new homes in upscale communities. Operates on a similar custom-design + move-in-ready model.
- Hedgewood Homes: Atlanta-based boutique homebuilder known for custom-designed homes in walkable, in-town neighborhoods. Highly comparable craftsmanship and design-forward positioning to Waterford Homes.
- John Wieland Homes: Long-established Atlanta-area luxury homebuilder with a comparable custom and move-in-ready home model across exclusive metro communities. Closest direct competitor to Waterford Homes in the Atlanta luxury segment.
- Rockhaven Homes: Boutique Atlanta luxury homebuilder offering custom-designed homes in exclusive metro communities. Comparable product positioning, sales process, and target customer to Waterford Homes.
Broad incumbents
- PulteGroup: One of the largest U.S. homebuilders with a substantial Atlanta footprint across multiple brands including luxury offerings. Adjacent competitor at the upper end of its portfolio.
- Toll Brothers: National leader in luxury homebuilding with deep Atlanta presence. Competes in the same luxury buyer segment but operates at much greater scale and geographic breadth than Waterford Homes.
- David Weekley Homes: Large national homebuilder with a meaningful Atlanta luxury presence and a strong customer-service and warranty program. Comparable sales-led model and quality focus, but at significantly greater scale.
Regional players
- Smith Douglas Homes: Southeast-focused homebuilder with an Atlanta-area presence serving move-up and luxury buyers. Comparable in go-to-market (direct sales) and warranty emphasis, though broader in price point.
Emerging players
- AR Homes (Arthur Rutenberg Homes): Franchise-based custom luxury homebuilder with presence in select Southeast markets. Comparable custom-luxury model and buyer profile, though with a different franchise-driven delivery structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Waterford Homes social profiles
Digital presenceWaterford Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waterford Homes leadership team
Management profileNumber of profiles
Waterford Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waterford Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waterford Homes
What does Waterford Homes do?
Waterford Homes is a custom luxury homebuilder that designs and constructs high-end residential properties in the Atlanta metropolitan area. Since 1991, the company has built custom-designed homes and move-in ready spec homes across exclusive communities including Brittany, Classic, Sandy Springs, Virginia Highland, Oconee, Modern, Transitional, and High Bluff, providing white-glove service from initial consultation through construction and post-move-in support.
Is Waterford Homes a public or private company?
Waterford Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waterford Homes founded?
Waterford Homes was founded in 1991. It employs 11 to 50 people.
Where is Waterford Homes based?
Waterford Homes is headquartered in Norcross, United States, in the North America region.
How does Waterford Homes make money?
One revenue line is on record: custom Home Sales.
Who are Waterford Homes's main competitors?
Direct peers on record are Peachtree Residential Properties, Ashton Woods, Hedgewood Homes, John Wieland Homes and Rockhaven Homes. Broad incumbents are PulteGroup, Toll Brothers and David Weekley Homes. Smith Douglas Homes is listed as a regional player. AR Homes (Arthur Rutenberg Homes) is listed as an emerging player.
Does Waterford Homes have an API?
No public API is recorded for Waterford Homes.
What industry is Waterford Homes in?
Waterford Homes's product category is Luxury Residential Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236115.