Pacific NW Reps

What Pacific NW Reps does

Pacific NW Reps, LLC (legally Herberg LLC) is a manufacturers' representative firm operating in the Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR) industry across the Pacific Northwest region of North America. The company is headquartered in Yakima, Washington, and represents manufacturers in ten U.S. states — Alaska, Arizona, Idaho, Montana, Nevada, New Mexico, Oregon, Washington, and Utah — as well as Western Canada. Its core function is to act as the external sales, marketing, training, and service arm for HVACR manufacturers seeking distribution and OEM access within this territory, rather than producing proprietary products or technology.

The company markets and supports a portfolio of twelve represented manufacturer brands spanning the full HVACR product spectrum. This includes ventilation products (American Aldes ERVs/HRVs and dampers, Continental Fans), heating equipment (Beacon Morris gas and hydronic unit heaters, Crown Boiler boilers, Sterling HVAC Products makeup air units), cooling solutions (Essickair evaporative coolers, Eubank wall mount AC/heat pumps), controls and components (Intermatic timers, Superior Valves ball valves), refrigeration components (Mueller Refrigeration copper fittings), and specialty products (Raychem Chemelex pipe freeze protection heating cables, MarketAir rough-in boxes for mini splits). The company maintains a digital presence through a website, the PNWR Newsletter, and a Twitter account (@pnwreps).

The business model is commission-based, with Pacific NW Reps earning revenue from manufacturers in exchange for territory-based sales representation, product marketing, customer training, and service support to distributors and OEMs. The firm is founder/owner-operated, with Mike Rock serving as Chairman and Founder and Scott Herberg as President. The company has been recognized "several times" as a top agency in the country across market share, volume, and growth categories, indicating reputational standing within the HVACR rep community. No public listing, institutional investment, or M&A activity is reported.

Name

Pacific NW Reps

Legal name

Herberg LLC

Website

https://pacificnwreps.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific NW Reps, LLC is a manufacturers' representative firm representing 12 HVACR brands across ten U.S. states and Western Canada, providing sales, marketing, training, and service to distributors and OEMs in the Pacific Northwest region.

Ownership category

akta.pro rank

Product category

Industrial Sales Representation Services

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

Keywords

• Manufacturers representative
• HVACR sales representation
• Manufacturer rep agency
• HVAC product distribution
• HVACR distributor services

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Manufacturer Representation Services: Pacific NW Reps operates as a manufacturers' representative firm earning commission-based revenue by representing HVACR manufacturers in the Pacific Northwest. The company markets products to distributors and OEMs, providing professional product marketing, customer training, and service support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pacific NW Reps is a manufacturers' representative firm that markets and sells HVACR products on behalf of approximately 12 manufacturer brands to distributors and OEMs across the Pacific Northwest region. The firm provides professional product marketing, customer training, and ongoing service support to drive sales of ventilation, heating, cooling, controls, refrigeration components, and specialty HVACR products through regional distribution channels.

Product overview

Pacific NW Reps is a manufacturers' representative firm for HVACR (Heating, Ventilation, Air Conditioning, and Refrigeration) equipment, not a product manufacturer itself. The company markets and sells products from twelve represented manufacturers, covering the complete spectrum of HVACR equipment including: ventilation (American Aldes ERV's/HRV's, Continental Fans ventilation fans), heating (Beacon Morris gas and hydronic unit heaters, Crown Boiler boilers, Sterling HVAC makeup air units), cooling (Essickair evaporative coolers, Eubank wall mount AC and heat pumps), controls and components (Intermatic timers and controls, Superior Valves ball valves), refrigeration components (Mueller Refrigeration copper fittings), and specialty products (Raychem Chemelex pipe freeze protection, MarketAir rough-in boxes for mini splits). The company operates across the Pacific Northwest region including Alaska, Arizona, Idaho, Montana, Nevada, New Mexico, Oregon, Washington, Utah, and Western Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• American Aldes ERVs, HRVs, residential and commercial ventilation products, and dampers represented by Pacific NW Reps to distributors and OEMs in the Pacific Northwest.
• Beacon Morris
• Continental Fans
• Crown Boiler
• Essickair
• Eubank Wallmount A/C & H/P
• Intermatic
• MarketAir/Roughin Box
• Mueller Refrigeration
• Raychem Chemelex Heating Cable
• Sterling HVAC Products
• Superior Valves
• Manufacturer Representation Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• American AldescoreChannel Partner/ Reseller/ DistributorManufacturer represented by Pacific NW Reps, specializing in ERVs, HRVs, residential and commercial products, and dampers.
• Beacon MorriscoreChannel Partner/ Reseller/ DistributorManufacturer represented by Pacific NW Reps, specializing in gas and hydronic unit heaters.
• Continental FanscoreChannel Partner/ Reseller/ DistributorManufacturer represented by Pacific NW Reps, specializing in residential and commercial ventilation fans.
• Crown BoilercoreChannel Partner/ Reseller/ DistributorManufacturer represented by Pacific NW Reps, specializing in residential and commercial hot water, gas, and oil steam boilers.
• EssickaircoreChannel Partner/ Reseller/ DistributorManufacturer represented by Pacific NW Reps, specializing in evaporative coolers.
• Eubank Wallmount A/C & H/PcoreChannel Partner/ Reseller/ DistributorManufacturer represented by Pacific NW Reps, specializing in wall mount AC and heat pump products.
• IntermaticcoreChannel Partner/ Reseller/ DistributorManufacturer represented by Pacific NW Reps, specializing in defrost timers, time controls, and hour meters.
• MarketAir/Roughin BoxcoreChannel Partner/ Reseller/ DistributorManufacturer represented by Pacific NW Reps, specializing in products that conceal condensate pumps in mini splits.
• Mueller RefrigerationcoreChannel Partner/ Reseller/ DistributorManufacturer represented by Pacific NW Reps, specializing in copper fittings for refrigeration applications.
• Raychem Chemelex Heating CablecoreChannel Partner/ Reseller/ DistributorManufacturer represented by Pacific NW Reps, specializing in pipe freeze protection heating cables.
• Sterling HVAC ProductscoreChannel Partner/ Reseller/ DistributorManufacturer represented by Pacific NW Reps, specializing in makeup air units.
• Superior ValvescoreChannel Partner/ Reseller/ DistributorManufacturer represented by Pacific NW Reps, specializing in ball valves.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Watsco: Watsco is the largest HVACR distributor in North America, distributing HVAC products through a national network of over 600 locations. As a downstream distributor, it is a customer-channel counterpart to Pacific NW Reps' manufacturer-representation model, and the two operate in adjacent roles within the same HVACR value chain.
• Trane Technologies: Trane Technologies is a global manufacturer of HVAC systems and services under the Trane and Thermo King brands. Like Carrier, Trane competes with the manufacturers Pacific NW Reps represents for the same distributor and OEM customers in the Pacific Northwest.
• Johnstone Supply: Johnstone Supply is a cooperative wholesale distributor of HVACR parts, equipment, and supplies with hundreds of independently-owned branch locations across the U.S. It is a key downstream customer type for HVACR manufacturers, paralleling Pacific NW Reps' distributor customer base.
• Lennox International: Lennox International is a leading manufacturer of HVAC systems and refrigeration products sold through independent dealers and distributors. Its products overlap directly with the heating and cooling equipment Pacific NW Reps' principals market to distributors and OEMs in the PNW.
• Carrier Global: Carrier Global is one of the world's largest HVAC manufacturers, offering residential, commercial, and refrigeration equipment. Pacific NW Reps' manufacturer principals compete against Carrier for distributor and OEM shelf space, making Carrier a comparable in the same HVACR equipment category.
• Ferguson Enterprises: Ferguson is a major North American wholesale distributor of plumbing, heating, cooling, and waterworks products, including HVAC equipment and parts. It represents a broad-line distribution counterpart that competes for HVACR distributor shelf and mindshare that Pacific NW Reps' manufacturer principals target.

Direct peers

• Reliable Parts: Reliable Parts is a leading independent HVAC and appliance parts distributor with branches across the western U.S. and Canada, overlapping directly with Pacific NW Reps' PNW and Western Canada territory and serving similar distributor/OEM customers.
• United Refrigeration: United Refrigeration is one of the largest HVACR parts and equipment distributors in North America with multiple branches, overlapping in refrigeration product lines and serving similar contractor/OEM customers that Pacific NW Reps' principals target.
• ACR Supply: ACR Supply is a multi-branch HVACR parts and equipment distributor with locations across the western and central U.S., competing for similar distributor and contractor accounts as Pacific NW Reps and serving as a downstream customer for HVACR manufacturers.

Others

• HARDI (Heating, Air-conditioning & Refrigeration Distributors International): HARDI is the leading trade association for HVACR distributors in North America. While not a direct competitor, its distributor members represent the customer base Pacific NW Reps' manufacturer principals sell into, making it a strategically relevant ecosystem participant.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pnwreps
• LinkedInlinkedin.com/company/pacific-nw-reps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific NW Reps