St. Croix Health

What St. Croix Health does

St. Croix Health is a non-profit, community-owned integrated healthcare delivery system headquartered in St. Croix Falls, Wisconsin, founded in 1919 as a hospital opened by Dr. Jake Riegel in his wife's family home (the Baker House). Today it operates one 24/7 critical access hospital (St. Croix Regional Medical Center), five community clinics across western Wisconsin and eastern Minnesota (St. Croix Falls, Frederic, Unity/Balsam Lake, Webster, and Lindström, MN), and three retail pharmacies (Frederic, St. Croix Falls, Unity), serving the five-county region of Burnett, Barron, Polk, and St. Croix (WI) plus Chisago (MN). The system employs 501-1,000 staff and roughly 90 physicians, PAs, NPs, and specialists across more than 25 medical and surgical specialty areas.

The clinical portfolio is broad for a rural system and includes emergency care, primary and family medicine, internal medicine, pediatrics, women's health and obstetrics (with Neonatal Virtual Care in partnership with Children's Minnesota), cardiology, oncology (with Cancer Center of Western Wisconsin), orthopedics and sports medicine, pain management, rheumatology, pulmonology, nephrology, urology, podiatry, ENT, ophthalmology, behavioral health, audiology, rehabilitation, infusion therapy, and surgical services utilizing a da Vinci robotic-assisted surgical system. Diagnostic capabilities include 3D mammography at the Breast Center, CT, MRI, PET, ultrasound, echocardiography, nuclear medicine, and a High Complexity Laboratory. Digital patient-facing infrastructure includes a MyChart patient portal, Virtual Visit telehealth, and a QuickCare walk-in service for minor illness and injury.

Revenue mechanics are those of a community non-profit: patient services billed to commercial insurance, Medicare, Medicaid, and self-pay, supplemented by financial assistance programs, a USDA-backed capital funding pathway, foundation fundraising through St. Croix Health Foundation, and a volunteer auxiliary (Volunteer Partners). Pricing is not publicly disclosed at the service level but is available through a chargemaster and a Patient Estimate Generator. The organization carries a 5-star HCAHPS patient experience rating, Acute Stroke Ready Center certification, and American Academy of Sleep Medicine Sleep Center accreditation. As of March 2026 it is constructing a 130,000-square-foot replacement hospital facility funded with USDA support.

Name

St. Croix Health

Legal name

St. Croix Health

Website

https://saintcroixhealth.org

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Short description

St. Croix Health is a non-profit integrated healthcare system operating one critical access hospital, five community clinics, and three retail pharmacies across five counties in western Wisconsin and eastern Minnesota, delivering primary, specialty, and emergency care since 1919.

Ownership category

akta.pro rank

Product category

Community Healthcare Services (Critical Access Hospital)

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Hospitals (8060), Services-Health Services (8000)

akta.pro primary industry

Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)

akta.pro secondary industries

After-Hours & Walk-In Primary Care Clinics (HLAFADAH), Urgent Care & On-Demand Virtual Visits (HLALAAAB), Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)

Keywords

• Community healthcare services
• Critical access hospital
• Primary and specialty care
• Rural healthcare system
• Outpatient clinic services

Headquarters

HQ city

Saint Croix Falls

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Services Revenue: Revenue generated from providing medical services to patients, billed to patients directly or their insurance providers including commercial insurance, Medicare, Medicaid, and other government programs.
2. Financial Assistance Programs: Reduced-cost healthcare for qualifying patients who meet eligibility requirements, compliant with federal and state financial assistance requirements.
3. Pharmacy Services: Retail pharmacy operations at multiple clinic locations providing prescription medications and over-the-counter products to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

St. Croix Health is a non-profit community healthcare system that operates a critical access hospital, five community clinics, and three retail pharmacies serving residents of western Wisconsin and eastern Minnesota. It delivers a full continuum of care including 24/7 emergency services, primary care, family medicine, internal medicine, pediatrics, women's health and obstetrics, surgical services with da Vinci robotic-assisted surgery, imaging and radiology, an AASM-accredited Sleep Center, oncology, cardiology, orthopedics, behavioral health, rehabilitation, pharmacy, and telehealth virtual visits — under a non-profit, community-benefit model.

Product overview

St. Croix Health is a comprehensive healthcare system serving Polk County, WI and surrounding areas since 1919. The organization operates as a unified healthcare delivery network offering primary care, specialty services, hospital care, and telehealth through multiple clinic locations and a critical access hospital. The portfolio includes core services such as Emergency Care, Primary Care, Surgical Services (including da Vinci robotic-assisted surgery), and Imaging & Radiology, supported by specialty departments including Cardiology, Oncology, Orthopedics, Pain Management, and Women's Health. The system also provides differentiated offerings like the Breast Center with 3D mammography, Sleep Health (AASM accredited), and Neonatal Virtual Care in partnership with Children's Minnesota. Patient-facing digital services include MyChart patient portal, Virtual Visit telehealth, My Secure Bill online payments, and Direct Access Lab Testing. A new 130,000-square-foot facility is under development with USDA funding to replace the current hospital.

Differentiator

Problem solved

Functional benefit

Brands

• St. Croix Health Foundation: The foundation raises funds, manages endowments, and distributes resources to support St. Croix Health.
• Volunteer Partners

Products and services

• Emergency Care 24/7 emergency department staffed by specially trained emergency care professionals at the St. Croix Falls critical access hospital, including Acute Stroke Ready certified response.
• Primary Care Comprehensive primary healthcare services including preventive care, routine checkups, chronic disease management, and coordination with specialists across the five-county service area.
• Family Medicine Primary care for patients of all ages, from children to seniors, provided by family medicine physicians across community clinics.
• Internal Medicine Preventive and primary care for adults, including treatment for heart disease, diabetes, cancer, depression, high blood pressure, stroke, and arthritis.
• Pediatrics Healthcare services from birth through adolescence including newborn care, well-child visits, immunizations, and pediatric illness management.
• Women's Health Women's healthcare including obstetric services, birthing center, gynecological services, breast health, and menopause management.
• Obstetrics and Birthing Center Family-centered birth experience with labor, delivery, recovery, and postpartum care in home-like setting with obstetricians and nurse midwives providing delivery coverage and C-sections.
• Neonatal Virtual Care 24/7 virtual consultation with Children's Minnesota neonatal specialists via audio/video technology for newborns requiring acute stabilization; provided at no extra cost to families.
• Behavioral Health Mental health counseling and psychiatric services including treatment for depression, anxiety, mood disorders, relationship problems, grief, addiction, and PTSD, offered in-person and via Virtual Visit.
• Breast Center Comprehensive breast health services including mammography (including 3D), breast care navigation, radiology, biopsies, genetic counseling, and cancer treatment with board-certified surgeons and oncologists.
• Cardiology Heart care services including cardiac rehabilitation, pacemaker clinic, treatment for heart disease, atherosclerosis, and cardiovascular condition management.
• ENT (Otolaryngology) Diagnosis and treatment of ear, nose, and throat conditions at the St. Croix Falls Clinic.
• Eye Care Eye care services in partnership with Twin Cities Eye Consultants including advanced diagnostics, cataract surgery, glaucoma testing, and laser imaging, with post-surgical follow-up returning to local optometrists.
• Ophthalmology Medical and surgical eye treatments for cataracts, glaucoma, retinal disease, age-related macular degeneration, diabetic eye disease, and oculoplastic treatments.
• Orthopedics Orthopedic care including joint pain treatment, surgical interventions such as knee, hip, and shoulder replacement, rotator cuff repair, arthroscopic surgery, carpal tunnel release, and fracture care.
• Spine Care Back and neck pain treatment in partnership with Midwest Spine and Brain Institute including surgical, interventional, and minimally invasive procedures for spinal stenosis, bulging discs, scoliosis, and sciatica.
• Sports Medicine Sports injury treatment and prevention including concussion management, nutrition counseling, injury prevention, return-to-play decisions, and regenerative medicine.
• Surgical Services Surgical care including minimally invasive robotic-assisted surgery using the da Vinci Surgical System, same-day surgery, colonoscopy, upper endoscopy, and additional surgical procedures.
• Oncology Cancer care in partnership with Cancer Center of Western Wisconsin including examinations, laboratory/radiology tests, biopsies, cancer-directed treatments, genetic testing, and bone marrow biopsies.
• Pain Management Interventional medicine and medication management for arthritis, back pain, complex regional pain syndrome, degenerative disc disease, neck pain, spinal disorders, neuropathic pain, and headache management including Botox injections and spinal cord stimulation.
• Podiatry Foot and ankle care including treatment for plantar fasciitis, heel spurs, bunions, diabetic ulcers, fractures, wound care, and surgical interventions.
• Rheumatology Treatment for inflammatory joint, muscle, and ligament conditions including autoimmune diseases, osteoarthritis, gout, lupus, rheumatoid arthritis, and psoriatic arthritis.
• Nephrology Kidney care services including treatment for acute and chronic kidney disease, end stage renal disease, fluid and electrolyte disorders, hypertension management, kidney stones, and polycystic kidney disease.
• Pulmonology Lung and respiratory care including treatment for COPD, emphysema, lung cancer, chronic bronchitis, lung fibrosis, and pulmonary function tests.
• Sleep Health Sleep disorder diagnosis and treatment at American Academy of Sleep Medicine accredited facility including sleep studies for sleep apnea, insomnia, restless leg syndrome, and narcolepsy for patients of all ages.
• Audiology Hearing evaluations performed by Doctor of Audiology (AuD) for patients of all ages, including hearing aids and listening devices with in-house repair and maintenance.
• Diabetes Care Diabetes management courses for Type 1, Type 2, and gestational diabetes delivered by certified diabetes care and education specialists (CDCES).
• Infusion Therapy IV administration of medication including antibiotics, autoimmune disease management, arthritis treatment, chemotherapy, and fluids for dehydration at St. Croix Falls and Frederic locations.
• Rehabilitation Physical and occupational therapy services including pediatric occupational therapy and speech therapy for restoring range-of-motion and independent living.
• Urology Treatment for urinary system conditions including sexual dysfunction, pelvic pain, urinary incontinence, overactive bladder, prostate concerns, and cancer screening.
• Imaging and Radiology Diagnostic imaging including Bone Density Screening, CT Scans, Echocardiography, General Radiography, Mammography (including 3D), MRIs, Nuclear Medicine, PET Scans, and Ultrasound.
• Laboratory Services Full-service certified High Complexity Laboratory providing pathology services, blood banking, and Direct Access Lab Testing for patients without insurance or provider orders.
• Virtual Visit (Telehealth) Online appointments via video for certain conditions including behavioral health follow-ups, primary care consultations for anxiety, depression, back pain, allergies, and chronic condition management.
• QuickCare Walk-In Clinic Walk-in acute-care clinic for minor illnesses and injuries without appointments, open Saturdays 8:00 AM to 4:00 PM at St. Croix Falls Clinic.
• Retail Pharmacy Retail pharmacy operations at multiple clinic locations (Frederic, St. Croix Falls, Unity/Balsam Lake) providing prescription medications and over-the-counter products to patients.
• Financial Assistance Program Reduced-cost healthcare for qualifying patients meeting federal poverty level eligibility requirements, compliant with federal and state financial assistance requirements.

Quantifiable outcome

• 5-star HCAHPS patient experience rating from national survey
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Midwest RadiologycoreTechnology or IntegrationTop radiology group in the Twin Cities providing radiologists for the Breast Center, offering advanced imaging and biopsy services locally.
• Cancer Center of Western WisconsincoreStrategic or Co-development PartnerPartnership bringing cancer care close to home, providing access to extended treatment options, radiation oncologists, and ongoing support for oncology patients.
• Hospital Pathology AssociatescoreTechnology or IntegrationTop pathology group in the Twin Cities providing pathologists for breast center and other diagnostic services.
• Twin Cities Eye ConsultantscoreStrategic or Co-development PartnerPartnership making advanced diagnostic and surgical eye care options available locally, with post-surgical follow-up care returning to local optometrists.
• Children's MinnesotacoreStrategic or Co-development PartnerNeonatal virtual care partnership providing 24/7 access to Children's Minnesota neonatal specialists via audio/video technology for consultation and care management of newborns requiring acute stabilization.
• Midwest Spine and Brain InstitutecoreStrategic or Co-development PartnerPartnership providing dedicated spine care professionals at St. Croix Falls, offering surgical, interventional, minimally invasive, and traditional procedures for spine and neck conditions.
• 3 Arrows CoffeeminorGTM or Marketing PartnerCollaboration running a specialty coffee kiosk on the second floor of St. Croix Falls Clinic waiting area, open Monday-Friday 7:30 AM - 2:00 PM.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Marshfield Clinic Health System: Large, integrated rural Wisconsin health system operating multiple critical access hospitals and specialty clinics across central and northwestern Wisconsin. Directly comparable multi-site rural community model with a similar mix of primary, specialty, and hospital services.
• Mayo Clinic Health System: Network of community hospitals and clinics across southern Minnesota, western Wisconsin, and northern Iowa anchored by Mayo Clinic. Closely comparable footprint to St. Croix Health in MN/WI, with a similar critical access/community hospital structure and specialty service portfolio.
• Essentia Health: Integrated health system serving rural Minnesota, Wisconsin, and North Dakota with critical access hospitals, primary care clinics, and specialty services. Operates in overlapping MN/WI geography and competes for patients in the broader region.
• Hayward Area Memorial Hospital and Water's Edge: Critical access hospital and clinic system serving a small rural Wisconsin community (Hayward). Directly comparable single-system rural community provider with similar service line breadth and critical access hospital status.

Regional players

• Gundersen Health System: Non-profit, community-focused health system headquartered in western Wisconsin with multiple hospitals and clinics in similar rural service areas. Comparable non-profit, multi-site community model with a strong regional brand and similar specialty breadth.
• Aspirus Health: Non-profit community health system operating hospitals and clinics across northern Wisconsin and the Upper Peninsula of Michigan. Comparable rural/critical access hospital model with similar non-profit governance and community focus.
• ThedaCare: Non-profit community health system serving northeastern Wisconsin with multiple hospitals, primary care clinics, and specialty services. Similar non-profit multi-site community health system model with comparable service breadth.
• CentraCare: Central Minnesota-based non-profit health system operating multiple hospitals, clinics, and specialty services. Comparable integrated rural/regional health system with a similar non-profit structure and community service model.

Broad incumbents

• M Health Fairview: Major Minnesota-based health system with primary care clinics, specialty centers, and hospitals across the Twin Cities metro and outlying regions. Operates in overlapping service area and represents a potential source of competitive expansion into St. Croix Health's catchment.

Others

• Children's Minnesota: Pediatric specialty hospital system in the Twin Cities with which St. Croix Health has a neonatal virtual care partnership. Included as a partner/adjacent entity because it provides specialty pediatric services that St. Croix Health itself does not deliver in-house.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SaintCroixHlth
• Facebookfacebook.com/SaintCroixHealth
• LinkedInlinkedin.com/company/stcroixhealth

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Croix Health