What Gasa Group does

GASA GROUP is a privately held Danish-headquartered international trading company that connects growers of plants and flowers with retail chains, DIY chains, and grower customers across Europe. The company operates through five wholly-owned national subsidiaries — GASA GROUP Denmark A/S, Germany GmbH, Holland B.V., Poland Sp.zo.o., and Hungary Kft. — supplemented by a ZenFlora A/S unit and a dedicated Young Plants division that trades cuttings, young plants, perennials, nursery stock, half-grown plants, bulbs, tubers, and seeds. Its revenue model is B2B trading, monetized as a spread between cost of goods sourced from growers (in Denmark, Central America, and Thailand) and sale prices to retail and DIY accounts; sales are conducted through account-based direct relationships and a multilingual, 24/7 B2B webshop (trade.gasagroup.com). Core technology is not publicly disclosed; the webshop functions as a standard e-commerce ordering portal rather than a proprietary platform, and logistics operations are anchored by regional hubs including a Poland facility in Dąbrowa/Głuchowo and a Hungary hub in Szigetszentmiklós. The company supports its offering with Fair Trade, GlobalGAP (7208 FGTP), and FSI membership documentation, multi-jurisdiction GDPR-compliant privacy policies, and a published Green Strategy committing to carbon, energy, and waste reduction targets across its European footprint of more than 400 employees.

Name

Gasa Group

Legal name

GASA GROUP Denmark A/S

Website

https://gasagroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

GASA GROUP is a privately held Danish-founded international trader that imports and exports plants and flowers from growers in Denmark, Central America, and Thailand to retail chains, DIY chains, and growers across Europe via five country subsidiaries and a B2B webshop.

Ownership category

akta.pro rank

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Floral and Plant Import/Export Trading: GASA GROUP operates as a major international trading company in the floral and plant import/export industry, connecting growers of plants and flowers with retail points across Europe.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gasa Group operates as a B2B international trading company that imports and exports plants and flowers, connecting growers with European retail chains, DIY chains, and plant producers. The company supplies unrooted cuttings, rooted young plants, bare-rooted plants, half-grown plants, perennials, nursery stock, bulbs, tubers, seeds, and finished plants, sourced globally from Central America, Thailand, and Denmark. Orders are facilitated through a 24/7 B2B webshop and direct sales via regional offices and logistics centers across five European countries.

Product overview

GASA GROUP is a single unified trading company — among Europe's leading floral import & export businesses — operating multiple subsidiary brands across Germany, Holland, Poland, Hungary, and Denmark. The portfolio consists of the core trading operations (handling plant and flower import/export to retail chains and DIY chains) supplemented by a dedicated B2B webshop platform and a Young Plants division specializing in cuttings, young plants, perennials, nursery stock, half-grown plants, bulbs, tubers, and seeds. The subsidiary companies (GASA GROUP Germany GmbH, GASA GROUP Holland B.V., GASA GROUP Poland, GASA GROUP Hungary Kft., and ZenFlora A/S) serve as regional trading arms, while the Young Plants division handles production materials and the webshop enables 24/7 B2B ordering. All entities share the group's Green Strategy and sustainability commitments.

Differentiator

Problem solved

Functional benefit

Brands

• Young Plants: Specialized division dealing with cuttings, young plants, perennials, hardy nursery stock, half-grown plants, bulbs, tubers and seeds with overseas export capabilities.

Products and services

• GASA GROUP Core Trading Operations International B2B import and export trading of plants and flowers, connecting growers with retail chains and DIY chains across Europe. The core service supplies unrooted cuttings, rooted young plants, bare-rooted plants, half-grown plants, perennials, nursery stock, bulbs, tubers, seeds, and finished plants sourced from Central America, Thailand, and Denmark to European customers.
• GASA GROUP B2B Webshop Multilingual B2B e-commerce platform allowing Gasa Group customers to order plants, related plant products, and point-of-sale materials. Accessible 24/7 from PC, tablet, or smartphone with an international assortment of plants, requiring an established trade account to access pricing and ordering.
• Young Plants Specialized division supplying cuttings, young plants, perennials, hardy nursery stock, half-grown plants, bulbs and tubers, and seeds to European growers and producers. Includes overseas export capabilities shipping directly from Central America to Europe and Asia, and from Thailand to Europe, with quality assurance from mother material to finished product.
• GASA GROUP Germany GmbH German subsidiary of GASA GROUP providing floral and plant import/export services to retail chains, DIY chains, and growers in the German market, supported by direct sales and logistics operations out of Kevelaer.
• GASA GROUP Holland B.V. Dutch subsidiary of GASA GROUP providing floral and plant import/export services from its base in Aalsmeer, Netherlands, serving retail chains, DIY chains, and growers in the Dutch market and beyond.
• GASA GROUP Poland Sp.zo.o. Polish subsidiary of GASA GROUP providing floral and plant import/export services to retail chains, DIY chains, and growers in Poland and Eastern Europe, supported by a key logistics center in Dąbrowa and offering tailor-made sales solutions.
• GASA GROUP Hungary Kft. Hungarian subsidiary of GASA GROUP offering sales solutions for Hungarian and Eastern European markets, including logistics, container, and marketing solutions from its key logistics center in Szigetszentmiklós.
• ZenFlora A/S Danish subsidiary of GASA GROUP specializing in floral operations, headquartered alongside GASA GROUP Denmark in Odense SV.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Van den Bos Flowerbulbs: International wholesaler and exporter of flower bulbs and rooted cuttings to growers and retailers worldwide. Overlaps with GASA GROUP's Young Plants division in cuttings, bulbs, and tubers.
• Florensis: Major European producer and supplier of young ornamental plants, perennials, and bedding plants to growers and retailers. Directly comparable to GASA GROUP Young Plants in propagation materials and finished young plants.
• Selecta One: European breeder and producer of young ornamental plants and poinsettias, distributing via growers to retail chains. Directly overlaps with GASA GROUP Young Plants in cuttings and young plants.
• Barendsen: International flower and plant exporter based in the Netherlands serving European retail and wholesale buyers. Direct competitor in the B2B plant trading segment where GASA GROUP operates.
• Beekenkamp Group: Dutch family-owned breeder and producer of ornamental plants, perennials, and vegetables, supplying growers and retailers across Europe. Comparable multi-country B2B ornamental plant supplier.
• Waterdrinker: Large Dutch wholesale and import/export specialist in cut flowers, plants, and decorative greenery serving European retail and florist buyers. Comparable B2B trading model with international sourcing.
• Marginpar: Dutch breeder and exporter of summer flowers and ornamental plants, supplying wholesale and retail across Europe. Comparable trading and propagation footprint to GASA GROUP.
• Royal FloraHolland: World's largest flower and plant auction, also based in Aalsmeer, Netherlands. Serves as the central marketplace connecting growers with European and international buyers — directly comparable trading/clearing function to GASA GROUP's floricultural trading business.
• Hilverda De Boer: Dutch-based international flower and plant exporter serving wholesale and retail customers across Europe and beyond. Highly comparable to GASA GROUP as a multi-country B2B plant trader.

Broad incumbents

• Dümmen Orange: Global leader in ornamental plant breeding and propagation, supplying cuttings and young plants to growers worldwide. Overlaps with GASA GROUP Young Plants but is upstream-focused with proprietary genetics rather than a pure trader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gasagroupdenmark
• LinkedInlinkedin.com/company/gasa-bog-denmark-a-s
• Instagraminstagram.com/gasagroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gasa Group