Stienen BE
Stienen BE is a Dutch family-owned agricultural automation company that designs, produces in-house, and distributes climate control computers, ventilation components, sensors, motors, and FarmConnect farm-management software for poultry, pig, and cattle farms through a network of installation partners across more than 40 countries.
- Company typePrivate
- Founded1977
- HeadquartersNederweert, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Stienen BE does
Stienen BE (legally Stienen Bedrijfselektronica B.V., trading as Stienen Agri Automation) is a Dutch family-owned agricultural automation company founded in 1977 and headquartered in Nederweert, Netherlands. The company designs, develops, and produces in-house hardware and software for climate control and barn management in poultry, pig, and cattle operations. Its core offering is a vertical stack spanning management computers (PL-9600 Next-Gen, PL-9300/9400/9500, Bravo Touch), proprietary ventilation components (AeroSlide, AeroWing), motors (STW), a comprehensive sensor suite (temperature, humidity, CO2, ammonia, water flow, light, pressure, weather), and a software layer (FarmConnect 4.0 for remote monitoring, FarmAlarm for notifications). All electronics are produced in-house at the Nederweert facility, including PCB storage and panel building.
The company serves three primary customer verticals — poultry farmers, pig farmers, and cattle farmers — through a network of local installation partners across more than 40 countries; it does not sell directly to end customers. Channel partners receive exclusive access to pricing, training, and marketing materials via the partner login system. Reference customers include F. van den Boomen B.V., Genugten Agri B.V. (with international projects such as an 8,000-sow operation in China and a 20,000-fattening-pig operation in Romania), Vall Companys in Spain, and Kuijpers Kip B.V. (a 25+ year partner). The revenue model combines hardware sales, recurring/subscription software (FarmConnect), and professional services (24/7 service hotline, training, repair at reasonable rates). Strategic alliances include a 2021 combination with Microfan, a strategic partnership with ABB in 2024, and a long-term production collaboration with GBO Innovation makers. Geographic expansion has included the United States launch in 2023, while distribution is supported in markets including Belgium, the United Kingdom, Ireland, Spain, Hungary, South Africa, China, and elsewhere.
Stienen BE firmographics
Firmographics- Name
- Stienen BE
- Legal name
- Stienen Bedrijfselektronica B.V.
- Website
- https://stienen.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stienen BE is a Dutch family-owned agricultural automation company that designs, produces in-house, and distributes climate control computers, ventilation components, sensors, motors, and FarmConnect farm-management software for poultry, pig, and cattle farms through a network of installation partners across more than 40 countries.
- Ownership category
- akta.pro rank
Stienen BE industry classification
Industry- Product category
- Agricultural Automation Systems
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Farm Machinery & Equipment (3523), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Livestock & Dairy Equipment (IMAHACAG)
- akta.pro secondary industries
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG), Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)
Keywords
Where Stienen BE is headquartered
LocationHeadquarters
- HQ city
- Nederweert
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Stienen BE business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of farm automation equipment including climate control computers, sensors, ventilation components, motors, and alarm systems. Products are developed and produced in-house.
- Software and Connectivity Services: FarmConnect software platform providing farm management, remote monitoring, and climate control capabilities.
- Service and Support: 24/7 service hotline for installation partners, repair services at reasonable rates, training and support for partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Partner pricing through login system |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Stienen BE product offering
Product offeringCore offering
Stienen BE designs, develops, and produces in-house automation hardware and software for poultry, pig, and cattle barns, including management computers (PL-9600 Next-Gen, PL-9300/9400/9500, BRAVO TOUCH), ventilation components (AeroSlide, AeroWing), motors (STW), and a broad sensor suite, with FarmConnect 4.0 and FarmAlarm providing remote monitoring and alarm functionality. All products are manufactured at the company's headquarters in Nederweert, Netherlands, and sold exclusively through certified local installation partners active in more than 40 countries.
Product overview
Stienen BE is an agricultural automation company offering a unified platform-plus-modules portfolio of barn climate control and farm management solutions. The core offering consists of management computers (PL-9600 Next-Gen, PL-9300/9400/9500, BRAVO TOUCH) that serve as the central control hub, supported by ventilation components (AeroSlide, AeroWing), motors (STW Motor), and comprehensive sensor suites. The software layer includes FarmConnect (remote monitoring via FarmConnect 4.0) and FarmAlarm (alarm notifications), with SmartWeigh adding automatic weighing capabilities. Solutions span three livestock segments: poultry (Pluimvee), pigs (Varkens), and cattle (Rundvee), covering farm management, feeding, ventilation, motors, alarms, and sensors. Development and production occur in-house in Nederweert, Netherlands, with Microfan by Stienen operating as a sub-brand for animal welfare solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Microfan by Stienen: Sub-brand for animal welfare and stable automation solutions; operates as a distinct brand within the Stienen group following the May 2021 partnership.
Products and services
- PL-9600 Next-Gen Farm Computer Next-generation farm management computer for barn climate control and monitoring, featuring personalized touchscreen dashboards with widgets, real-time insight with up-to-date data, secure online connectivity via FarmConnect 4.0, data-driven decision support with visual graphs, and automatic backup of historical data even without internet. Designed for poultry, pig, and cattle barns.
- PL-9600 Next-Gen 15.6 inch Touchscreen Updated PL-9600 Next-Gen variant with a 15.6 inch touchscreen tailored for new poultry barns, providing personalized dashboard widgets, real-time insight, FarmConnect 4.0 secure online access, and automatic historical data backup.
- PL-9300 / PL-9400 / PL-9500 Farm Management Computers Family of Stienen farm management computers for barn automation across poultry, pig, and cattle farming operations, providing climate control, monitoring, and integration with ventilation, feeding, and alarm subsystems.
- BRAVO TOUCH Climate Control User-friendly climate control device with a capacitive touchscreen and icon-driven menu and functions, simple navigation, available in fan output variants of 6A, 10A, and 0-10V, and designed for easy installation in livestock barns.
- AeroSlide Air Direction Vent Precisely adjustable air-direction ventilation component with integrated pulley providing smooth sliding action, integrated spring guaranteeing closure, winter-resistant standard insulation, robust design, easy mounting and cleaning, and suitability for floor ventilation in livestock barns.
- STW Motor Motor with triple function including self-braking drive, quiet operation, maintenance-free design, cost-efficient and powerful performance, and a standard double shaft, designed for natural ventilation systems in livestock barns.
- AeroWing Tunnel Air Inlet Tunnel air inlet component designed for use in pig and poultry barn ventilation systems as part of Stienen's integrated climate and ventilation portfolio.
- FarmConnect 4.0 Remote Monitoring Software Remote monitoring and control software platform that enables farmers to access barn data and settings from anywhere, with FarmConnect 4.0 offering enhanced security features for online connectivity in poultry, pig, and cattle operations.
- FarmAlarm Notification System Alarm notification system for farm monitoring that alerts farmers to critical conditions in barns, integrating with Stienen management computers and FarmConnect to provide continuous oversight of livestock environments.
- Microfan by Stienen Sub-brand under Stienen BE focused on animal welfare and barn automation solutions, operating as a distinct brand within the Stienen family business group following the May 2021 partnership with Microfan.
Quantifiable outcome
- Optimal stable climate throughout the year
- +2 more outcomes
Companies that use Stienen BE
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Stienen BE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Stienen BE partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and regional.
- Microfan by StienencoreAs of May 1, 2021, Microfan and Stienen BE joined forces in the field of animal welfare and barn automation. Both family businesses continue to operate independently within the group.
- GBO Innovation makerscoreLong-term collaboration between Stienen Agri Automation and GBO Innovation makers demonstrates how straightforward craftsmanship and smart design go hand in hand. The partnership spans from design to worldwide production.
- ABBminorStrategic partnership with ABB mentioned in news regarding cooperation in automation technology.
- Plasson South AfricaregionalSouth African partner that collaborated with Stienen on international projects including Tahila Broilers installation.
- Local Installation PartnerscoreLocal partners provide advice, installation, and service to customers. Partners are held to high standards for knowledge, expertise, service, and reliability. Stienen supports partners with product information, training, and marketing materials.
- Cross InternetminorWeb development partner responsible for complete development of design, underlying technology, and internet marketing for the Stienen website and backend.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Stienen BE competitors and assessment
Company assessmentDirect peers
- Roxell: Belgian manufacturer of feeding, drinking, and climate systems for poultry and pigs; directly comparable in barn equipment depth and product integration.
- Valco Companies: US manufacturer of poultry production equipment including drinkers, feeders, and ventilation accessories — a directly comparable product peer in the broiler/layer barn equipment market.
- SKOV A/S (Dantherm Group): Danish leader in climate control and farm management for pig and poultry houses; product lines (e.g., DOL controllers) directly overlap with Stienen's PL-series and FarmConnect software offering.
- Lubing: German manufacturer of climate, drinking, and cooling systems for poultry and pig barns; overlapping product portfolio with Stienen's ventilation motors (STW) and climate controllers.
- Munters: Global supplier of climate control solutions including livestock housing ventilation and evaporative cooling; competes with Stienen's ventilation components (AeroSlide, AeroWing) and climate controllers.
- Fancom: Dutch-headquartered climate computer and farm automation specialist focused on poultry and pig houses — the closest direct competitor to Stienen in climate controllers, sensors, and ventilation logic for barn automation.
- Hog Slat: US-based manufacturer of ventilation, flooring, and housing equipment for pigs and poultry — a direct channel and product peer to Stienen, especially relevant given Stienen's 2023 US entry.
Broad incumbents
- Big Dutchman: World's largest manufacturer of poultry and pig housing equipment spanning feeding, climate, egg handling, and manure drying — a far broader portfolio than Stienen, but directly overlapping in barn automation.
- Chore-Time (CTB Inc.): Part of CTB Inc., a broad poultry and pig equipment conglomerate including feeders, drinkers, ventilation, and egg handling; overlaps with Stienen on barn automation logic and on sister company Fancom's controllers.
Others
- Plasson: Manufacturer of livestock watering and dosing solutions; notably Stienen's channel partner in South Africa (Plasson South Africa), making it an adjacent ecosystem peer in global livestock barn project delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Stienen BE social profiles
Digital presenceStienen BE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stienen BE leadership team
Management profileNumber of profiles
Stienen BE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stienen BE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stienen BE
What does Stienen BE do?
Stienen BE designs, develops, and produces in-house automation hardware and software for poultry, pig, and cattle barns, including management computers (PL-9600 Next-Gen, PL-9300/9400/9500, BRAVO TOUCH), ventilation components (AeroSlide, AeroWing), motors (STW), and a broad sensor suite, with FarmConnect 4.0 and FarmAlarm providing remote monitoring and alarm functionality. All products are manufactured at the company's headquarters in Nederweert, Netherlands, and sold exclusively through certified local installation partners active in more than 40 countries.
Is Stienen BE a public or private company?
Stienen BE is a private company. It is classified as family owned and is currently operating.
When was Stienen BE founded?
Stienen BE was founded in 1977. It employs 51 to 100 people.
Where is Stienen BE based?
Stienen BE is headquartered in Nederweert, Netherlands, in the Europe region.
How does Stienen BE make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software and Connectivity Services and service and Support.
Who are Stienen BE's main competitors?
Direct peers on record are Roxell, Valco Companies, SKOV A/S (Dantherm Group), Lubing, Munters, Fancom and Hog Slat. Broad incumbents are Big Dutchman and Chore-Time (CTB Inc.). Plasson is listed as an others.
Does Stienen BE have an API?
No public API is recorded for Stienen BE.
What industry is Stienen BE in?
Stienen BE's product category is Agricultural Automation Systems. Its primary akta.pro industry code is IMAHACAG, Livestock & Dairy Equipment, with a secondary code of AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its NAICS code is 333111 and its SIC code is 3523.