Ruloff, Swain, Haddad, Morecock, Talbert & Woodward, P.C.

What Ruloff, Swain, Haddad, Morecock, Talbert & Woodward, P.C. does

Ruloff, Swain, Haddad, Morecock, Talbert & Woodward, P.C. is a Virginia Beach-headquartered plaintiff-side law firm operating as a Virginia Professional Corporation under the DBAs "Ruloff, Haddad, & Woodward," "SRGS Law," and "757 Injury Law." Founded approximately in the early-to-mid 1990s, the firm has provided legal services in Tidewater Virginia for more than 30 years and fields roughly 8-10 named attorneys plus support staff. Its core offering is contingency-fee representation for personal injury matters (car and truck accidents, motorcycle collisions, medical malpractice, wrongful death, premises liability, maritime/Jones Act claims, product liability, professional negligence, dog bites, and pedestrian/bicycle injuries), with criminal defense, real estate, and business/estates/litigation as adjacent non-PI practice areas.

The firm's underlying technology is unremarkable: its marketing and intake site (srgslaw.com) is built and operated by Consultwebs using standard law-firm web components — practice-area and city landing pages, blog/CMS, contact forms, click-to-call, live chat, case-result and testimonial publishing, and social-share buttons (Facebook, LinkedIn, Twitter/X, Pinterest, Instagram). No proprietary platform, software product, AI, API, or data product is disclosed. Distribution is entirely direct-to-consumer via phone, live chat, online forms, and the firm's own storefront, with no resellers, franchisees, or marketplace listings.

The business model rests primarily on contingency fees: in personal injury cases the client pays nothing upfront and the firm collects a predetermined percentage of any settlement or verdict, with free initial consultations across practice areas. Non-PI services (criminal defense, real estate, business/estates) are offered alongside, presumably on hourly or flat-fee retainers (specific pricing not publicly disclosed). The customer base is fragmented by design — individual accident victims, criminal defendants, and small real-estate/business clients across Hampton Roads — with no disclosed anchor or institutional clients. Credibility is built through a track record of multimillion-dollar verdicts and settlements (e.g., $7M medical malpractice recovery, $3.5M jury verdict ranked fifth in Virginia in 2015, $442K Virginia Beach verdict in 2018) and through third-party ratings (Avvo, Super Lawyers, Best Lawyers).

Name

Ruloff, Swain, Haddad, Morecock, Talbert & Woodward, P.C.

Legal name

Ruloff, Swain, Haddad, Morecock, Talbert & Woodward, P.C.

Website

https://srgslaw.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Ruloff, Swain, Haddad, Morecock, Talbert & Woodward, P.C. is a Virginia Beach plaintiff-side law firm with 8-10 named attorneys providing contingency-fee personal injury representation (auto, truck, med mal, wrongful death, premises liability, maritime) plus criminal defense, real estate, and business/estates services to individual clients across Tidewater Virginia for more than 30 years.

Ownership category

akta.pro rank

Product category

Plaintiff Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Litigation Support & Expert Witness Services (BPAHALAG), Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Business Valuation & Litigation Support (BPAHABAK)

Keywords

• Personal injury law
• Car accident attorney
• Medical malpractice law
• Criminal defense law
• Contingency fee representation

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Contingency fee legal representation: Personal injury, medical malpractice, wrongful death, premises liability, dog bite and other tort cases are handled on a contingency fee basis — the client pays nothing upfront and the firm collects a predetermined percentage of any settlement or verdict recovered. "We won't ever charge you a legal fee unless and until we secure a settlement or verdict for you."
2. Criminal defense, real estate, and business/estate legal services: Non-personal-injury practice areas (Criminal Defense, Real Estate, Business/Estates/Litigation) are offered alongside PI work, likely on hourly fee or flat-fee retainers (specific pricing not publicly disclosed).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ruloff, Swain, Haddad, Morecock, Talbert & Woodward, P.C. is a Virginia Beach-based plaintiff-side law firm that represents injured individuals on a contingency fee basis across personal injury, car and truck accidents, medical malpractice, wrongful death, premises liability, dog bites, product liability, and related tort matters, with supplementary criminal defense, real estate, and business/estate/litigation practices serving the Tidewater Virginia market.

Product overview

Ruloff, Swain, Haddad, Morecock, Talbert & Woodward, P.C. operates as a single unified personal injury and criminal defense law firm (a Professional Corporation, not a software platform) with more than 30 years of practice in Tidewater Virginia. Rather than selling a modular software product, the firm delivers its offering as a portfolio of related legal practice areas handled by the same team — anchored on Personal Injury (which itself encompasses Truck Accidents, Motorcycle Accidents, Slip and Fall Accidents, Maritime Law, Wrongful Death, Premises Liability, Dog Bite, Professional Negligence, Product Liability, Drunk Driving Accidents, and Pedestrian and Bicycle Accidents) and supplemented by separate Car Accident, Medical Malpractice, Criminal Defense, Real Estate, and Business/Estates/Litigation service lines. Each named offering in the products array is a dedicated practice area page under the single firm, with cross-links between them, sharing attorneys, intake forms, and case-result infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Legal Services Representation for victims of car accidents, including passenger injury claims, drunk driving cases, distracted driving, hit-and-run, and insurance disputes, serving individuals across Tidewater Virginia on a contingency fee basis.
• Personal Injury Legal Services Broad personal injury representation covering negligence claims, wrongful death, premises liability, product liability, and other injury-related matters for injured individuals throughout Tidewater Virginia.
• Truck Accident Legal Services Legal representation for victims of commercial truck and tractor-trailer accidents, including cases involving underinsured commercial carriers, serving injured individuals in Tidewater Virginia.
• Motorcycle Accident Legal Services Representation for injured motorcyclists, including drunk-driver collisions and uninsured/underinsured motorist (UIM) coverage disputes, for individuals in Tidewater Virginia.
• Wrongful Death Legal Services Representation for families pursuing wrongful death claims arising from negligent or reckless conduct, including traffic accidents, defective products, medical malpractice, and occupational hazards, for bereaved families in Tidewater Virginia.
• Medical Malpractice Legal Services Representation for patients harmed by medical negligence, including surgical injuries, missed diagnoses, and pharmacy errors, for injured patients and their families in Tidewater Virginia.
• Slip and Fall Accident Legal Services Premises liability representation for slip, trip, and fall injuries on residential, commercial, and public property, for injured individuals in Tidewater Virginia.
• Premises Liability Legal Services Representation for injuries occurring on someone else's property due to dangerous conditions, inadequate maintenance, negligent security, swimming pool hazards, or burn injuries, for injured individuals in Tidewater Virginia.
• Product Liability Legal Services Representation for injuries caused by defective or dangerously designed consumer products, for injured individuals in Tidewater Virginia.
• Dog Bite Legal Services Representation for victims of dog bites and animal attacks, including claims under Virginia's 'one-bite' rule, leash-law violations, and homeowner's insurance recovery, for injured individuals in Tidewater Virginia.
• Maritime Law Services Legal representation for maritime injury and Jones Act claims, for injured maritime workers in the Tidewater Virginia region.
• Professional Negligence Legal Services Representation for clients harmed by professional negligence, including accounting malpractice, attorney malpractice, breach of fiduciary duty, and tax advice errors, for individuals and businesses in Tidewater Virginia.
• Pedestrian and Bicycle Accident Legal Services Legal representation for pedestrians and cyclists injured in collisions with motor vehicles, including hit-and-run cases, for injured individuals in Tidewater Virginia.
• Drunk Driving Accident Legal Services Specialized representation for victims injured by drunk drivers, including pursuit of punitive damages under Virginia Code § 8.01-44.5, for injured individuals and families in Tidewater Virginia.
• Criminal Defense Legal Services Defense representation for misdemeanor and felony charges including drug crimes, violent crimes, sexual crimes, white-collar offenses, and traffic violations, for accused individuals in Tidewater Virginia.
• Real Estate Legal Services Real estate legal services handled by attorney Robert E. Ruloff for individuals and businesses in Tidewater Virginia.
• Business, Estates, and Litigation Legal Services Business, estate planning, and general civil litigation services offered by the firm for individuals and small businesses in Tidewater Virginia.

Quantifiable outcome

• $7 million medical malpractice settlement for a young mother whose life was changed due to medical negligence.
• +5 more outcomes

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• AvvominorGTM or Marketing PartnerAvvo is displayed as a third-party ratings directory partner. The firm shows Avvo Clients' Choice, Avvo rating, and Avvo Personal Injury badges linking to attorney profile pages on avvo.com (e.g., Edwin Booth's profile). Avvo acts as a lead-generation and credibility directory.
• Super LawyersminorGTM or Marketing PartnerSuper Lawyers is displayed as a third-party ratings partner. Attorney profile pages (Robert John (Bob) Haddad 10-year anniversary badge; Edwin Booth profile) link to profiles.superlawyers.com. Functions as a credibility and referral directory.
• Best LawyersminorGTM or Marketing PartnerBest Lawyers is displayed as a third-party ratings directory partner on the locations page, with a logo linking to bestlawyers.com. Functions as a credibility and referral directory.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cooper Hurley Injury Lawyers: Norfolk/Virginia Beach-based personal injury firm with a similar contingency-fee model, multi-city Hampton Roads footprint, and overlapping practice areas (car accidents, truck accidents, medical malpractice). One of the most direct local competitors.
• Shapiro, Appleton & Washburn: Virginia Beach/Norfolk plaintiff-side injury firm handling car, truck, and motorcycle accidents, medical malpractice, and maritime cases. Direct competitor in the Tidewater market with a comparable contingency-fee approach.
• Geoff McDonald & Associates: Hampton Roads personal injury and criminal defense firm with a similar practice mix (PI, criminal defense) and contingency fee structure. Competes head-to-head for the same accident-intake funnel in Virginia Beach and surrounding cities.
• East Coast Trial Lawyers: Virginia Beach-based plaintiff injury firm with a strong digital marketing presence and contingency-fee model. Competes for the same local SEO terms and accident-victim intake across Tidewater Virginia.
• Tavss Fletcher: Norfolk-based personal injury and maritime law firm serving the Hampton Roads region. Overlaps directly on car/truck accidents and maritime injury practice areas that are central to the subject firm.
• Kalfas & Kalfas: Virginia Beach personal injury firm handling car accidents, wrongful death, and premises liability. A smaller local competitor with a similar plaintiff-side contingency model and regional focus.
• Skinner Law Firm: Virginia Beach-based plaintiff injury and criminal defense firm. Directly comparable in size, practice mix, and target customer base within the Tidewater market.

Broad incumbents

• Allen, Allen, Allen & Allen: The dominant Virginia personal injury firm, headquartered in Richmond with statewide reach. Same plaintiff-side contingency model and practice-area mix, but at a much larger scale with deeper marketing budgets.
• Williams McCarthy LLP: Northern Illinois-based full-service law firm with a plaintiff personal injury group. Comparable contingency-fee injury practice but operating in a different geography and offering a much wider corporate/transactional portfolio.

Regional players

• Marcari, Russotto & Spencer: Multi-state plaintiff injury firm with offices across the Carolinas and Virginia. Overlaps in personal injury practice areas and contingency model, but operates across a broader regional footprint rather than a single Tidewater HQ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/srgslaw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruloff, Swain, Haddad, Morecock, Talbert & Woodward, P.C.