Value Store It
Value Store It is a privately held self-storage operator headquartered in Miami, Florida, running approximately 30 climate-controlled facilities across Florida and Massachusetts. It rents month-to-month units, lockers, drive-up bays, and vehicle/RV/boat parking to residential, business, student, and tourism customers, supported by a proprietary smartphone keyless entry system and online self-serve rental flow.
- Company typePrivate
- Founded2001
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Value Store It does
Value Store It is a privately held self-storage operator headquartered in Miami, Florida, that rents climate-controlled indoor units, drive-up units, lockers, and vehicle/RV/boat parking spaces across approximately 30 facilities in Florida and two facilities in Massachusetts. The company serves a diversified customer base spanning residential personal storage (homeowners decluttering, renters in transition, snowbirds, college students), small and mid-sized business storage (inventory, equipment, document archives, commercial freight), vehicle owners constrained by HOA parking rules, wine collectors (specialty 4x4 wine units at the Allston, MA location), and tourism-related businesses in the Walt Disney World corridor. All rentals are month-to-month with no long-term contract and no security deposit, and pricing is set per-unit with online rates running materially below walk-in rates.
The company's underlying technology stack centers on a web-based self-storage rental platform paired with a proprietary smartphone-based keyless entry system that unlocks facility gates and individual unit doors while logging every access in real time and supporting digital access sharing. New-construction facilities pair this with 24-hour video monitoring, computerized gate access, individual unit alarms, and state-of-the-art fire prevention systems. Distribution is hybrid: a self-serve product-led online rental flow through app.valuestoreit.com and valuestoreit.com enables end-to-end digital move-in, supplemented by on-site staffed offices with property managers providing tours and consultations, plus on-site U-Haul authorized truck rentals at multiple locations for a one-stop move-and-store experience.
Value Store It monetizes primarily through recurring monthly storage unit rentals, with secondary revenue from the trademarked Value Store It Protection Plan® tenant insurance product starting at $10 per month, transaction fees from moving supplies sales and U-Haul truck rentals, and a specialty document storage and management service offering digitization, retrieval, and secure destruction. Marketing relies on SEO-optimized city landing pages, Google Business Profile reviews (4.9/5 stars at Boca Raton and Celebration), an embedded Google Maps store locator, and aggressive online promotional pricing. The company is expanding through new facility construction in core South Florida metros (Boca Raton opened late 2024, Sheridan Village in 2025, Hallandale Beach in 2026, Vero Beach coming soon) and has extended into Massachusetts.
Value Store It firmographics
Firmographics- Name
- Value Store It
- Legal name
- Value Store It Self Storage
- Website
- https://valuestoreit.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Value Store It is a privately held self-storage operator headquartered in Miami, Florida, running approximately 30 climate-controlled facilities across Florida and Massachusetts. It rents month-to-month units, lockers, drive-up bays, and vehicle/RV/boat parking to residential, business, student, and tourism customers, supported by a proprietary smartphone keyless entry system and online self-serve rental flow.
- Ownership category
- akta.pro rank
Value Store It industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Student & Seasonal Self-Storage (HSAKAGAE)
Keywords
Where Value Store It is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices33 records
Markets served
Value Store It business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Self-Storage Unit Rentals: Monthly recurring rental of climate-controlled indoor units (lockers, 5x5, 5x10, 10x10, 10x15, 10x20, 10x30, plus specialty sizes), outdoor drive-up units, and vehicle/RV/boat parking spaces. All rentals are month-to-month with no long-term contract required. Online rates are consistently lower than walk-in pricing.
- Value Protection Plan: Opt-in insurance/financial coverage product starting at $10 per month that provides peace-of-mind coverage on stored belongings on top of the facility's physical security infrastructure. Trademarked as Value Store It Protection Plan®.
- U-Haul Truck Rentals: On-site U-Haul authorized dealer service at multiple locations, providing truck rentals (referenced sizes include 15-foot) to storage customers for a one-stop move and store experience.
- Moving Supplies and Add-On Services: Sale of boxes, packing tape, bubble wrap, mattress covers, and protective materials on-site. Free amenities (coffee station, Wi-Fi, moving carts) serve as conversion drivers rather than direct revenue.
- Document Storage and Management Services: Specialty document storage offering including document digitizing, rapid document retrieval, and secure destruction of documents as additional managed services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Compact climate-controlled units (5x5 lockers and small units) |
| Unit Pricing | Monthly | Mid-size climate-controlled units (5x10, 10x5) |
| Unit Pricing | Monthly | Large household-size units (10x10, 10x15, 10x20, 10x30) |
| Unit Pricing | Monthly | Drive-Up and Vehicle/RV/Boat Parking |
| Subscription | Monthly | Value Protection Plan (add-on) |
| Unit Pricing | Monthly | Wine Storage (Allston, MA specialty) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Value Store It product offering
Product offeringCore offering
Value Store It operates a multi-facility self-storage rental business across Florida and Massachusetts, offering month-to-month rentals of climate-controlled indoor units, outdoor drive-up units, and vehicle/RV/boat parking spaces. Customers can browse, reserve, pay, and access units online or in-person at staffed facilities, with the company's branded "Store It Now" self-serve flow enabling fully digital move-ins.
Differentiator
Problem solved
Functional benefit
Brands
- Value Store It Protection Plan: A branded optional protection/insurance product offered to renters starting at $10 per month for peace-of-mind coverage on stored belongings.
- Store It Now
Products and services
- Climate-Controlled Self-Storage Unit Rentals Monthly recurring rentals of climate-controlled indoor storage units in multiple sizes (lockers, 5x5, 5x10, 10x10, 10x15, 10x20, 10x30) at all facilities, with no long-term contract or security deposit required.
- Outdoor Drive-Up Storage Units Outdoor drive-up storage units (e.g., 6x12, 6x14, 12x20, 12x25) at select facilities, designed for easy vehicle access for loading and unloading.
- Vehicle, RV, and Boat Parking Storage Monthly parking rentals for cars, RVs, and boats at facilities offering covered and uncovered parking spaces (e.g., 7x25 parking, 12x35 covered parking), addressing HOA restrictions on outdoor residential parking.
- U-Haul Truck Rentals On-site U-Haul truck rentals (including 15-foot models) at multiple Value Store It facilities, enabling customers to coordinate move-in and storage in a single transaction.
- Value Protection Plan Optional branded tenant insurance product (Value Store It Protection Plan®) starting at $10 per month that provides peace-of-mind coverage on stored belongings on top of physical security infrastructure.
- Moving Supplies and Packing Materials On-site sale of boxes, packing tape, bubble wrap, mattress covers, and protective packing materials at facility locations.
- Document Storage and Management Services Specialty document storage offering including document digitizing, rapid document retrieval, and secure destruction of documents as additional managed services for business customers.
- Wine Storage Units Specialty climate-controlled wine storage units (4x4, up to 36 cases) at the Allston, MA location for wine collectors needing stable temperature and humidity for collection preservation.
- Commercial Freight and 18-Wheeler Drop-Off Storage Commercial freight and 18-wheeler drop-off capability at the Celebration, FL location, allowing business customers to receive inventory or coordinate large-scale moves on-site.
Quantifiable outcome
- Storage units available from $8/mo (Lake Worth 5x2) up to $463/mo online for largest 10x30 units
- +2 more outcomes
Companies that use Value Store It
Customer profileSegments7 records
Ideal customer profiles6 records
Value Store It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Value Store It partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- U-HaulcoreValue Store It operates as a U-Haul Authorized Dealer at multiple Florida facilities (e.g., Boca Raton at 8210 Congress Ave, Celebration at 1700 Celebration Blvd). Customers can rent U-Haul trucks at the same location as their storage unit, creating a one-stop move-and-store experience. The partnership is promoted via co-branded U-Haul truck rental links on each location page. Relationship is Them to Us (U-Haul supplies the truck rental product to VSI customers at VSI locations).
- StorageTreasuresminorStorageTreasures.com is linked from the Value Store It footer under "Storage Auctions" to facilitate online auctions of units from delinquent tenants. This is a Them to Us relationship where StorageTreasures provides the auction platform and VSI lists its auction inventory.
- Google MapscoreGoogle Maps is embedded across the /locations/, /locations/florida/, and individual facility pages to provide interactive store locators and proximity search. Each location also surfaces a Google Business Profile rating and review module (e.g., 4.9/5 from 141 reviews at Boca Raton) and a direct "Write a Review" CTA. Mutual relationship: Google provides map and review infrastructure; VSI uses it for facility discovery and SEO/lead conversion.
Scale indicators7 records
Recent moves8 records
Expansion highlights3 records
Value Store It competitors and assessment
Company assessmentBroad incumbents
- Public Storage: Public Storage is the largest self-storage REIT in the US with thousands of facilities nationwide, including a strong presence in Florida and Massachusetts. It is the most direct broad incumbent competing for the same residential and business storage customers that Value Store It serves, with overlapping climate-controlled, drive-up, and vehicle parking offerings.
- Extra Space Storage: Extra Space Storage is a top-three US self-storage REIT with a deep Florida footprint and a well-developed digital rental and access platform. It is highly comparable to Value Store It on customer base, product mix (climate-controlled, drive-up, vehicle), and online self-serve rental flow.
- CubeSmart: CubeSmart is a national self-storage REIT with significant presence in the Northeast (including Massachusetts) and Florida markets. Comparable to Value Store It on target customer segments (residential, business, vehicle), month-to-month rental model, and emphasis on digital and contactless move-in experiences.
- National Storage Affiliates Trust: National Storage Affiliates (NSA) is a publicly traded self-storage REIT that operates a network of participating regional operators across the US. It is a broad incumbent comparable to Value Store It on multi-region reach, residential/business customer base, and climate-controlled product offering.
- Life Storage (now part of Extra Space Storage): Life Storage was a major US self-storage REIT that merged with Extra Space Storage in 2023; its brand and Northeast/Florida footprint remain in market. It serves the same residential and business customer base as Value Store It and operated comparable climate-controlled, drive-up, and vehicle storage formats.
Direct peers
- U-Haul Moving & Storage: U-Haul is both a strategic partner and a direct competitor of Value Store It: it operates its own self-storage facilities alongside its core truck-rental business. Customers comparing one-stop move-and-store experiences will evaluate U-Haul facilities against VSI's U-Haul-authorized-dealer locations on price, climate control, and access technology.
- StorageMart: StorageMart is one of the largest privately held self-storage operators in the US, with a similar multi-state, climate-controlled product offering and online self-serve rental experience. It is a directly comparable private peer to Value Store It in scale, customer base, and digital acquisition motion.
- Simply Self Storage: Simply Self Storage is a privately held self-storage operator with a multi-state US footprint that competes head-to-head with Value Store It on residential and business customers, month-to-month rentals, and online self-serve booking. Its climate-controlled and drive-up product mix mirrors VSI's offering.
- SmartStop Self Storage: SmartStop Self Storage is a publicly listed self-storage REIT with a multi-state US footprint and a strong digital rental platform. It competes with Value Store It for residential and business customers in overlapping Florida and broader US markets, with similar climate-controlled and drive-up product offerings.
- Store Space Self Storage: Store Space Self Storage is a privately held, growth-oriented self-storage operator with a multi-state footprint in the US, including Florida. It is a directly comparable private peer to Value Store It in scale, target customer (residential and small business), month-to-month rental model, and emphasis on online and contactless move-in.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Value Store It social profiles
Digital presenceValue Store It compliance and trust
Trust signalCompliance2 records
Value Store It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Value Store It leadership team
Management profileNumber of profiles
Profiles1 record
Value Store It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Value Store It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Value Store It
What does Value Store It do?
Value Store It operates a multi-facility self-storage rental business across Florida and Massachusetts, offering month-to-month rentals of climate-controlled indoor units, outdoor drive-up units, and vehicle/RV/boat parking spaces. Customers can browse, reserve, pay, and access units online or in-person at staffed facilities, with the company's branded "Store It Now" self-serve flow enabling fully digital move-ins.
Is Value Store It a public or private company?
Value Store It is a private company. It is classified as unknown and is currently operating.
When was Value Store It founded?
Value Store It was founded in 2001. It employs 101 to 250 people.
Where is Value Store It based?
Value Store It is headquartered in Miami, United States, in the North America region.
How does Value Store It make money?
Five revenue lines are on record. Self-Storage Unit Rentals are the primary driver. The others are value Protection Plan, U-Haul Truck Rentals, moving Supplies and Add-On Services and document Storage and Management Services.
Who are Value Store It's main competitors?
Broad incumbents on record are Public Storage, Extra Space Storage, CubeSmart, National Storage Affiliates Trust and Life Storage (now part of Extra Space Storage). Direct peers are U-Haul Moving & Storage, StorageMart, Simply Self Storage, SmartStop Self Storage and Store Space Self Storage.
Does Value Store It have an API?
No public API is recorded for Value Store It.
What industry is Value Store It in?
Value Store It's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.