Verzekering.nl

What Verzekering.nl does

Verzekering.nl B.V. is a Dutch online insurance comparison platform headquartered in Den Haag (Javastraat 3, 2585 AA), operating as a private limited liability company under Dutch law since 2014. It serves two customer segments: Dutch consumers (particulier) seeking to compare personal insurance products such as auto, home contents, liability, funeral, health, travel, bicycle, disability, legal expenses, and pet insurance; and Dutch businesses (zakelijk), including SMEs and homeowner associations (VvE), seeking commercial coverages routed through a partner-advisor model with parent EVR Groep. The platform monetizes via one-time commissions from 75+ insurance providers when users purchase through referral links, with the service free at the point of use for consumers.

The technical stack centers on a WordPress content platform hosting embedded comparison and quotation tools (e.g., Autoverzekering calculator, Uitvaartverzekeringstool, multi-step Offerte Aanvraag Systeem), instrumented with Google Analytics, Microsoft Clarity, and Mixpanel for funnel optimization. Distribution is organic-search-led, augmented by content marketing, an email newsletter, and social channels on Instagram, LinkedIn, and Facebook. Operational credibility is anchored by an AFM (Autoriteit Financiële Markten) license, number 12042879, GDPR/AVG compliance, and EVR Groep's 90+ years of financial advisory heritage as the parent company.

The business operates a hybrid GTM: self-serve product-led growth for standard consumer lines and channel-partner routing for complex business insurance via EVR advisors. The 2017 acquisition of Gerust.nl indicates an inorganic consolidation posture within the Dutch comparison market. With a 1-10 employee headcount, no external funding, and no publicly disclosed revenue, the business remains a niche affiliate-driven operator reliant on commission economics from Dutch insurers.

Name

Verzekering.nl

Legal name

Verzekering.nl B.V.

Website

https://verzekering.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Verzekering.nl is a Dutch online insurance comparison platform that helps individual consumers and SMEs compare and purchase policies across 75+ insurers, earning affiliate commissions while routing business quotes to parent EVR Groep advisors.

Ownership category

akta.pro rank

Product category

Insurance Comparison & Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

Keywords

• Online insurance comparison
• Personal insurance brokerage
• Business insurance brokerage
• Motor insurance comparison
• Health insurance intermediary

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Commission from insurers: Verzekering.nl earns a one-time commission fee from insurance providers when consumers purchase policies through their platform. The commission amount varies by product and insurer but does not affect the objectivity of comparisons. The service is free for consumers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Verzekering.nl is a Dutch online insurance comparison and brokerage platform that aggregates policies from more than 75 insurers across personal (Particulier) and business (Zakelijk) insurance categories, including motor, home, health, liability, legal aid, travel, and animal insurance. The platform enables consumers and small businesses to compare, select, and apply for insurance policies online, with live chat-based customer support and weekend availability. It operates under AFM intermediary license 12042879 as a subsidiary of EVR Groep.

Product overview

Verzekering.nl is an independent Dutch online insurance comparison platform serving both consumers (particulier) and businesses (zakelijk). For consumers, it offers comparison tools and direct online purchase for personal insurance products including auto, contents, liability, funeral, health, travel, bicycle, disability, legal expenses, life risk, motorcycle, scooter, boat, camper, caravan, pet, and accident insurance, featuring integration with over 75 insurers. For businesses, the platform provides a structured quotation request system organized into three packages: Bedrijvenpakket (covering liability, cyber, property, auto, and transport insurance), Verzuimpakket (absence and employee income insurance including WGA Gat and WIA Excedent), and VvE Pakket (owners association insurance for buildings, liability, and directors coverage). The consumer platform centers on interactive comparison tools (such as the uitvaartverzekeringstool and autoverzekering calculator) that collect user data to generate personalized quotes, while the business platform routes quotation requests to partner advisors at EVR for tailored offers. Both segments are backed by EVR Group's 90 years of industry experience and AFM licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• Autoverzekering (Car Insurance) Comparison and brokerage service for Dutch car insurance policies, offered to individual consumers via the Verzekering.nl platform.
• Scooterverzekering (Scooter Insurance) Comparison of scooter insurance policies from multiple Dutch insurers for individual consumers.
• Brommerverzekering (Moped Insurance) Comparison of moped insurance policies for individual Dutch consumers via Verzekering.nl.
• Oldtimer autoverzekering (Classic Car Insurance) Comparison of classic and veteran car insurance policies from Dutch insurers, targeting individual owners of vintage vehicles.
• Woonverzekering (Home Insurance) Comparison of Dutch home insurance policies, combining contents and buildings cover, for individual consumers.
• Inboedelverzekering (Contents Insurance) Comparison of contents insurance policies covering household belongings for Dutch consumers.
• Opstalverzekering (Buildings Insurance) Comparison of buildings insurance policies covering the physical structure of owner-occupied Dutch homes.
• Aansprakelijkheidsverzekering (Liability Insurance) Comparison of personal liability insurance policies for Dutch consumers covering third-party damage claims.
• Rechtsbijstandverzekering (Legal Aid Insurance) Comparison of legal aid insurance policies for Dutch consumers seeking coverage for legal disputes.
• Doorlopende reisverzekering (Continuous Travel Insurance) Comparison of continuous travel insurance policies for Dutch consumers covering multiple trips throughout the year.
• Zorgverzekering (Health Insurance) Comparison of mandatory and supplementary Dutch health insurance policies for individual consumers.
• Dierenverzekering (Pet Insurance) Comparison of pet insurance policies for Dutch consumers covering veterinary costs for dogs, cats, and other animals.
• Aansprakelijkheidsverzekering bedrijven (Business Liability Insurance) Comparison of commercial liability insurance policies for Dutch SMBs covering third-party damage claims arising from business operations.
• Beroepsaansprakelijkheidsverzekering (Professional Liability Insurance) Comparison of professional liability insurance policies for Dutch SMBs and self-employed professionals.
• Bedrijfsschadeverzekering (Business Damage Insurance) Comparison of business damage and business interruption insurance policies for Dutch SMBs.
• Gebouwenverzekering (Commercial Building Insurance) Comparison of commercial building insurance policies for Dutch SMBs owning business premises.
• Bedrijfsmotorrijtuigenverzekering (Commercial Motor Vehicle Insurance) Comparison of commercial motor vehicle insurance policies for Dutch SMBs insuring company vehicles and fleets.

Quantifiable outcome

• Users can compare and purchase insurance within 5 minutes
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• EVR Group (EVR)coreChannel Partner/ Reseller/ DistributorEVR is the parent company and strategic partner handling business insurance products. Verzekering.nl routes business insurance quote requests to EVR for personalized advisory services. EVR is a financial advisory office with approximately 90 years of experience, providing expert advice for business insurance, absenteeism insurance, and VvE packages.
• 75+ Insurance ProviderscoreGTM or Marketing PartnerVerzekering.nl partners with over 75 insurance providers including FBTO, Nationale-Nederlanden, Univé, Centraal Beheer, Aegon, Inshared, Allianz, Dela, Monuta, a.s.r., and many others. These insurers provide products for comparison on the platform, and Verzekering.nl earns commission when users purchase policies through their referrals.
• Feedback CompanyminorOthersFeedback Company provides the customer review platform for Verzekering.nl, hosting approximately 130 customer reviews that contribute to the 8.7/10 rating displayed on the website.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Check24: Germany's largest price comparison platform covering insurance and other verticals. Comparable business model and product breadth; demonstrates the scaled European aggregator playbook that Verzekering.nl operates in miniature.
• Consumentenbond: Established Dutch consumer association that publishes insurance comparisons and reviews. Comparable on consumer insurance comparison content, though it operates from a non-profit editorial position rather than a commission model.
• Verivox: German online comparison portal for insurance, energy, and financial products. Closely comparable business model — independent comparison platform with affiliate commission revenue across insurance categories.

Regional players

• GoCompare: UK-based insurance and financial comparison platform. Comparable on comparison-and-purchase flows across multiple insurance verticals using an aggregator/affiliate model, although operating in a different geography.
• LeLynx: Leading French insurance comparison aggregator operating with a similar affiliate model across personal lines. Relevant regional peer illustrating pan-European comparison platform dynamics, though operating in France rather than the Netherlands.

Direct peers

• Overstappen.nl: Dutch comparison and switching platform for insurance and energy products. Directly comparable on insurance comparison flows targeting Dutch consumers seeking to switch providers annually.
• Geld.nl: Dutch comparison site for insurance and financial products. Competes with Verzekering.nl on consumer insurance comparison (auto, health, home) using a similar affiliate model and multi-insurer platform.
• Independer: Largest Dutch online insurance and financial product comparison platform, directly competing with Verzekering.nl across personal lines (auto, health, home, etc.) with a similar affiliate commission model and 75+ insurer partnerships.
• Pricewise: Dutch comparison platform covering insurance, energy, and financial products. Directly comparable to Verzekering.nl on insurance comparison and purchase flow, with a similar SEO/content-led acquisition model and consumer-facing brand.

Emerging players

• Independer Business / Poliskrant: Business-focused insurance comparison offerings in the Netherlands. Relevant emerging peer in the SME/business insurance comparison niche that Verzekering.nl also addresses via its EVR partnership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/verzekeringpuntnl
• LinkedInlinkedin.com/company/verzekering-nl
• Instagraminstagram.com/verzekering.nl
• Xx.com/Verzekering__nl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verzekering.nl