What Geld does

Geld.nl B.V. operates a consumer-facing financial product comparison platform headquartered in Eindhoven, Netherlands, serving Dutch households across insurance, banking, energy, and telecommunications verticals. The platform aggregates real-time pricing and terms from multiple providers across 15+ product lines, including auto, health, travel, home contents, building, funeral, pet, and motorcycle insurance; savings accounts, deposits, mortgage rates, and personal loans; electricity and gas contracts; and internet/TV bundles. Users input their data and preferences, receive ranked results, and can either purchase directly through the platform or be referred to the provider's website.

The business is structured as an AFM-licensed intermediary under the Wet Financieel Toezicht (license 12039914) and holds the Keurmerk Objectief Vergelijken certification, with Kifid dispute resolution membership. Geld.nl earns revenue exclusively through affiliate commissions from financial product providers when consumers conclude products via the platform, with disclosed commission of approximately €13.75 per year per premium-paying insured for health insurance over a 5-year average policy duration. The platform is free to consumers, and the company runs a self-serve, product-led growth model supplemented by an Awin-powered affiliate network, paid SEM (Google and Bing), SEO, content marketing through its blog, bimonthly newsletters, and social channels. A Mijn Geld.nl customer portal supports post-purchase account management. The company has 11-50 employees, no disclosed funding, no parent company, and operates exclusively in the Netherlands.

Name

Geld

Legal name

Geld.nl B.V.

Website

https://geld.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Geld.nl is a Netherlands-based, AFM-licensed financial product comparison platform serving Dutch consumers with independent comparisons of insurance, banking, energy, and telecom products, earning revenue via provider commissions on closed sales.

Ownership category

akta.pro rank

Product category

Financial Product Comparison

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

Keywords

• Insurance comparison
• Mortgage rate comparison
• Personal loan comparison
• Savings rate comparison
• Energy contract comparison

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Commission from providers: Geld.nl receives a commission from financial product providers when a customer completes a purchase through the platform, a quote request, or clicks through to the provider's website. The commission varies by product type and provider.
2. Health insurance commission: For health insurance policies, Geld.nl receives approximately €13.75 per year per premium-paying insured, based on an average policy duration of 5 years. Some contracts involve one-time fees while others involve recurring commission.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Geld.nl operates a Dutch web-based comparison platform that lets individual consumers compare insurance (auto, health, travel, home contents, building, funeral, pet, motorcycle), banking (savings accounts, deposits, mortgage interest rates, personal loans), energy (electricity and gas), and internet/TV/telephone bundle products from multiple providers side by side. Users enter their preferences, receive ranked results by price and terms, and can either purchase directly on the platform or are referred to the provider. The company earns commission from providers when a customer completes a purchase, requests a quote, or clicks through to the provider's website.

Product overview

Geld.nl is an independent Dutch financial product comparison platform offering comparisons across insurance (auto, health, travel, home contents, building, funeral, pet, motorcycle), banking (savings accounts, deposits, mortgage interest rates, personal loans), and energy (electricity, gas, bundled packages). The platform aggregates offerings from multiple providers, enabling consumers to compare premiums, interest rates, and terms, then purchase directly or via referral. Geld.nl operates as a WFT-licensed intermediary earning commissions from providers when users complete purchases, without providing personal financial advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Comparison (Verzekeringen Vergelijken) Web-based comparison service that lets Dutch consumers compare premiums, coverage, and terms across multiple Dutch insurance providers for auto, health, travel, home contents, building, funeral, pet, and motorcycle insurance, then purchase or request a quote.
• Car Insurance Comparison (Autoverzekering) Comparison of Dutch car insurance policies covering WA (third-party liability), Beperkt Casco (limited collision), and All-risk (comprehensive) coverage, with access to a directory of insurers and policy information, and a €20 Bol.com gift card promotion on purchase.
• Health Insurance Comparison (Zorgverzekering) Comparison of Dutch basic (basisverzekering), supplementary (aanvullende verzekering), and dental (tandartsverzekering) health insurance plans, including a provider directory and coverage information, with oversight from the Dutch Healthcare Authority (NZa).
• Savings Interest Rate Comparison (Spaarrente Vergelijken) Comparison of Dutch savings accounts (spaarrekening), time deposits (deposito), and children's savings accounts (spaarrekening kind) by interest rate and terms.
• Mortgage Interest Rate Comparison (Hypotheekrente Vergelijken) Comparison of Dutch mortgage interest rates across annuity (annuïteit), linear (lineair), and interest-only (aflossingsvrij) mortgage types, with fixed-rate periods from 1 to 30 years.
• Personal Loan Comparison (Geld Lenen / Persoonlijke Lening) Comparison of Dutch personal loans (persoonlijke lening) and revolving credit (doorlopend krediet) across various loan amounts, terms, and interest rates, with options to refinance existing loans and finance cars or home improvements.
• Energy Contract Comparison (Energie Vergelijken) Comparison of Dutch electricity and gas supply contracts, including bundled dual-fuel packages, with switching to providers facilitated through the platform.
• Internet, TV and Telephone Bundle Comparison (Alles-in-1 Vergelijken) Comparison of Dutch triple-play bundled packages for internet, television, and telephone services, including standalone internet and internet-plus-TV options.

Quantifiable outcome

• Consumers can save over €1,000 per year by comparing financial products on Geld.nl
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• AwincoreGTM or Marketing PartnerAwin is an affiliate marketing platform that Geld.nl uses to track which products are purchased through their comparisons, enabling proper commission tracking and payment to third parties who promote their comparison services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Overstappen.nl: Dutch comparison and switching service with a strong focus on health insurance (zorgverzekering) switching — competes directly with Geld.nl on the most lucrative annual insurance-switching cycle.
• Vergelijk.nl: Dutch comparison portal aggregating insurance, telecom, and energy offerings — directly comparable product set and audience to Geld.nl.
• Independer: Largest Dutch independent financial product comparison platform covering insurance, banking, and energy — directly competes head-to-head with Geld.nl for the same Dutch consumer comparison traffic and provider commissions.
• Pricewise: Direct Dutch competitor comparing energy, insurance, and financial products using a similar affiliate/commission model with a strong content-marketing and SEO orientation.

Broad incumbents

• Check24: German-headquartered comparison giant (with a Dutch presence via check24.nl) operating across insurance, banking, energy, telecom, and travel — a broad incumbent in the same multi-category comparison model at much larger scale.
• Verivox: Germany's leading independent comparison platform for energy, telecom, insurance, and finance — comparable multi-category affiliate comparison model, though operating in the adjacent German market.
• MoneySupermarket Group: UK-listed comparison platform covering insurance, money, travel, and home services — analogous business model and vertical breadth to Geld.nl at much larger scale and in a different geography.
• Compare the Market: UK insurance and financial product comparison brand owned by BGL Group — directly analogous comparison-and-switch marketplace model for insurance and banking products.
• Uswitch: UK consumer comparison service across energy, broadband, mobile, insurance, and money — comparable multi-category self-serve comparison platform model.

Emerging players

• PriceRunner: Product comparison platform (broadening from retail into financial products) with overlapping comparison technology and affiliate model — comparable digital marketplace mechanism though weaker financial-product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Geld_nl
• Facebookfacebook.com/104744339610867
• LinkedInlinkedin.com/company/geld-nl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geld