RGB
RGB Communications Ltd is a UK value-add distributor of professional audio-visual and smart-home technologies, founded 1991, serving custom installers and commercial AV integrators across the UK and Eire via exclusive distribution rights to brands including Savant, Lutron, ClearOne, Middle Atlantic, and GUDE.
- Company typePrivate
- Founded1991
- HeadquartersHungerford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RGB does
RGB Communications Ltd is a privately held UK value-add distributor of professional audio-visual and smart-home technologies, founded in 1991 and headquartered in Hungerford with a warehouse and headquarters in Swindon and a demonstration and training facility in London. The company distributes products from more than 30 brands across 13 categories including home automation (Savant), lighting and shading (Lutron, QMotion), audio and video conferencing (ClearOne), power management (GUDE, SurgeX), racks and infrastructure (Lande, Middle Atlantic, Penn Elcom), AV signal management (TechLogix, RGB Spectrum, Kramer), networking (Netgear), projection screens (AV Stumpfl), acoustic treatments (Artnovion), and luxury audio (Devialet, Artison, XSCACE). RGB holds exclusive UK and Eire distribution rights for at least 11 brands.
The business operates as a trade-only distributor, generating revenue primarily from hardware resales to approved dealers, custom installers, and commercial AV integrators. Pricing is quote-based through a dealer portal behind a trade account approval process, supplemented by periodic promotional offers such as 'Installers Friday' discounts. Beyond product supply, RGB provides CEDIA-approved technical training, on-site and web-based learning programs, system design assistance, pre-configuration, bespoke services (keypad engraving, custom rack face plates), and measure-install-program-commission support. The technical team of 6 holds 69 years of combined industry experience, and the 14-person sales force is entirely technically credentialed, supporting the value-add positioning rather than pure logistics.
RGB serves two primary market segments: Custom Install / Residential AV and Commercial AV. End-customers include custom installers deploying whole-home control systems and commercial AV integrators serving conference rooms, huddle spaces, and signal management deployments. Geographic reach covers the UK and Eire, with Absolute Acoustics extending into wider European distribution. The company's ownership remains with management (Managing Director Caroline Britt has over 25 years tenure), with no disclosed institutional, private equity, or venture capital investors.
RGB firmographics
Firmographics- Name
- RGB
- Legal name
- RGB Communications Ltd
- Website
- https://rgbcomms.co.uk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RGB Communications Ltd is a UK value-add distributor of professional audio-visual and smart-home technologies, founded 1991, serving custom installers and commercial AV integrators across the UK and Eire via exclusive distribution rights to brands including Savant, Lutron, ClearOne, Middle Atlantic, and GUDE.
- Ownership category
- akta.pro rank
RGB industry classification
Industry- Product category
- AV Distribution Services
- NAICS
- Other Communications Equipment Manufacturing (334290), Audio and Video Equipment Manufacturing (3343), Other Communications Equipment Manufacturing (33429)
- SIC
- Computer Communications Equipment (3576), Wholesale-Hardware (5072), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Connectors, Jacks & Couplers (RJ45/LC/SC/MPO/MTP) (HDAFALAD)
- akta.pro secondary industry
- AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame) (IMAGADAA)
Keywords
Where RGB is headquartered
LocationHeadquarters
- HQ city
- Hungerford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
RGB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Distribution: RGB Communications generates revenue as a value-add distributor by distributing professional AV and home automation products to dealers, custom installers, and commercial AV integrators across the UK market. They provide technical support, training, demonstration facilities, and bespoke services alongside product distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade/Dealer Account Pricing |
| Other | Pay-as-you-go | Exclusive Brand Distribution |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
RGB product offering
Product offeringCore offering
RGB Communications is a UK-based value-add distributor of professional AV, home automation, lighting & shading, and infrastructure products, serving both Custom Install and Commercial AV markets through an approved trade/dealer network. The company holds exclusive UK/Eire distribution rights for 11 brands including Savant, Lutron, ClearOne, GUDE, SurgeX, Lande, TechLogix, Artnovion, RGB Spectrum, Penn Elcom, and Middle Atlantic, and layers technical support, training, and demonstration services on top of hardware distribution.
Product overview
RGB Communications is a UK-based specialist distributor serving both Custom Install and Commercial AV markets with over 35 years of industry experience. The company operates as a multi-brand distribution portfolio rather than a single unified product platform, distributing products across 13 product categories including home automation (Savant), lighting & shading (Lutron, QMotion), audio & video conferencing (ClearOne), audio/speakers (Devialet, Artison, XSCACE), power management (GUDE, SurgeX), racks & infrastructure (Lande, Middle Atlantic, Penn Elcom), AV signal management (TechLogix, RGB Spectrum, Kramer), networking (Netgear), security cameras (Hikvision), acoustic treatments (Artnovion), projection screens (AV Stumpfl), and mounts (Chief, Nexus 21). The company provides value-added distribution services including technical support, training, demonstration facilities, system design assistance, and bespoke configuration. They offer 11 exclusive brands and hundreds of distributed brands through their dealer network.
Differentiator
Problem solved
Functional benefit
Products and services
- Savant Home Automation
- Lutron Lighting & Shading
- ClearOne Audio & Video Conferencing
- GUDE Power Management
- Devialet Audio
- Artnovion Acoustic Treatments
- Lande Racks
- Middle Atlantic Racks
- TechLogix Signal Management
- RGB Spectrum Video Processing
- QMotion Motorized Blinds
- SurgeX Power Management
- XSCACE Home Theatre Speakers
- Kramer AV Signal Management
- AV Stumpfl Projection Screens
- Chief Mounts
- ClearOne Unite 50 Camera
- Savant Pro Remote X2
- Savant Smart Audio WiSA Soundbar 55
Quantifiable outcome
- Technical team provides 69 years combined industry experience
- +1 more outcomes
Companies that use RGB
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
RGB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RGB partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- Legrand AVcoreRGB partners with Legrand AV division which owns Chief, DaLite, Vaddio, Projecta and Middle Atlantic products. Partnership enables faster delivery of Middle Atlantic products from Netherlands warehouse alongside RGB's Swindon stock.
- QMotion UKcoreRGB expanded motorised blind offering to include QMotion UK, industry leaders in wireless window covering solutions for residential and commercial environments. Uses innovative Zigbee technology for wire-free motorised shading systems.
- TechLogix NetworxcoreRGB appointed as exclusive UK and Eire distributor for TechLogix Networx, a value-rich solutions manufacturer dedicated to improving the collaboration experience. Products include switchers, splitters, extenders, converters, audio, education kits, controllers and IP products.
- Absolute AcousticscoreRGB Communications appointed as exclusive UK, Eire & Europe distributor for Absolute Acoustics, an industry expert in AV signal management and distribution since 2003. Products include cables, speakers, and electronics for residential and corporate installations.
- SavoircoreExclusive UK distributor for Savant, the market leader in luxury whole-home control and automation. RGB has pioneered Savant to the UK market since its introduction.
- LutroncoreExclusive distribution partnership for Lutron intelligent lighting and shading solutions including the Lutron Orluna CCX and comprehensive lighting control systems.
- ClearOnecoreExclusive UK distributor for ClearOne audio and video conferencing solutions, including COLLABORATE Space, audio/video products, and huddle space solutions.
- LandecoreExclusive UK distributor for Lande racks, complementing the Middle Atlantic range with metric-sized rack solutions for the European market.
- SurgeXcoreExclusive UK distributor for SurgeX power management solutions including the Euro Defender and Squid power management devices.
- ArtnovioncoreRGB distributes Artnovion acoustic treatments - experts in room acoustics and acoustic space enhancement for corporate environments including offices, hotels, restaurants and public spaces.
- Middle AtlanticcoreRGB has distributed Middle Atlantic racks in UK & Eire since 2004. Products include floor/wall mounting racks, Vision Display Mounts, and comprehensive infrastructure solutions.
- Penn ElcommajorRGB introduced Penn Elcom's 19-inch racking solutions to their infrastructure range. Products include rack enclosures, accessories, cable management, and power distribution units.
- GUDE SystemsmajorRGB distributes GUDE Expert Power Backup Series (8810 Online UPS range) for intelligent power management and infrastructure resilience. Products feature German engineering for critical systems protection.
- XSCACEmajorRGB Communications partnered with XSCACE to bring luxury space-saving audio to the UK market. XSCACE offers home theatre speakers and luxury audio products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
RGB competitors and assessment
Company assessmentDirect peers
- AWE Europe: AWE Europe is a UK-based value-add distributor of smart home and Custom Install AV products including premium audio, video, lighting, and home automation brands. Directly comparable to RGB with a similar specialist CI distribution model and installer-channel focus in the UK.
- Habitech: Habitech is a UK specialist distributor of smart home, AV, and home automation products serving the Custom Install market. Comparable to RGB as a value-add distributor offering technical support, training, and exclusive brand distribution to UK installers.
- Invision UK: Invision UK distributes home cinema, AV, and smart home products to UK integrators and installers. Comparable to RGB as a specialist multi-brand CI distributor with trade account model and complementary premium-brand portfolio.
- CIE Group: CIE Group is a UK-based AV distribution and integration specialist serving commercial and residential markets. Comparable to RGB in product breadth (audio, signal management, lighting) and target installer/integrator channel.
- Maverick AV: Maverick AV is a UK distributor specialising in AV signal management and integration products. Comparable to RGB in serving UK installers/integrators with technical AV distribution focus and signal management product lines.
- HD Connectivity (HDANYWHERE): HDANYWHERE is a UK-based AV distribution and signal management specialist with its own branded product line. Comparable to RGB in the UK AV distribution market and signal management category, with overlapping exposure to installer and integrator channels.
Broad incumbents
- Midwich: Midwich is an AIM-listed UK-headquartered AV and document solutions distributor with much larger scale. While significantly broader (spanning ProAV, broadcast, document solutions), it competes with RGB in the same UK distribution channel and shares exposure to similar manufacturer brands.
- Exertis: Exertis (part of DCC plc) is a large UK broadline technology distributor with an extensive AV division. Comparable as a competitor in UK AV distribution but operating at significantly larger scale with a much broader product portfolio beyond specialist CI.
- ADI Global Distribution: ADI Global Distribution (a Honeywell company) is a global wholesale distributor of low-voltage products including AV, security, and networking. Comparable to RGB as a B2B AV/security distributor but with global scale and a much broader product portfolio.
- Anixter (Wesco): Anixter, acquired by Wesco, is a global distributor of network and security solutions with significant AV and low-voltage offerings. Comparable to RGB at the channel overlap level (serving installers/integrators), but operating at vastly larger scale and with global geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RGB social profiles
Digital presenceRGB financial estimates
Financial estimateRevenue estimate
Valuation estimate
RGB leadership team
Management profileNumber of profiles
Profiles6 records
RGB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RGB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RGB
What does RGB do?
RGB Communications is a UK-based value-add distributor of professional AV, home automation, lighting & shading, and infrastructure products, serving both Custom Install and Commercial AV markets through an approved trade/dealer network. The company holds exclusive UK/Eire distribution rights for 11 brands including Savant, Lutron, ClearOne, GUDE, SurgeX, Lande, TechLogix, Artnovion, RGB Spectrum, Penn Elcom, and Middle Atlantic, and layers technical support, training, and demonstration services on top of hardware distribution.
Is RGB a public or private company?
RGB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RGB founded?
RGB was founded in 1991. It employs 11 to 50 people.
Where is RGB based?
RGB is headquartered in Hungerford, United Kingdom, in the Europe region.
How does RGB make money?
One revenue line is on record: product Distribution.
Who are RGB's main competitors?
Direct peers on record are AWE Europe, Habitech, Invision UK, CIE Group, Maverick AV and HD Connectivity (HDANYWHERE). Broad incumbents are Midwich, Exertis, ADI Global Distribution and Anixter (Wesco).
Does RGB have an API?
No public API is recorded for RGB.
What industry is RGB in?
RGB's product category is AV Distribution Services. Its primary akta.pro industry code is HDAFALAD, Connectors, Jacks & Couplers (RJ45/LC/SC/MPO/MTP), with a secondary code of IMAGADAA, AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame). Its NAICS code is 334290 and its SIC code is 3576.