SAVOIR Group
SAVOIR Group is a Poland-based outsourcing firm founded in 1998 delivering merchandising, sales force, field marketing, promotion, POSM logistics, and temporary staffing services to enterprise clients in FMCG, pharmacy, beauty, DIY, and consumer electronics through a 4,000+ field-collaborator network nationwide.
- Company typePrivate
- Founded1998
- HeadquartersWarsaw, Poland
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What SAVOIR Group does
SAVOIR Group Sp. z o.o. is a Poland-based outsourcing company founded in 1998 and headquartered in Warsaw that delivers comprehensive sales support and in-store marketing execution services to enterprise clients across the FMCG, Pharmacy & Beauty, DIY, and consumer electronics (RTV/AGD) verticals. Service delivery runs through seven integrated lines - outsourcing of sales forces/processes, logistics, payroll/HR, merchandising, promotions, field marketing, and POSM logistics - supported by a temporary employment agency, a hostess-rental offering, and audits and market research. The company's operations are coordinated by regional managers and executed by a field workforce of over 4,000 collaborators (merchandisers, promoters, hostesses, auditors) deployed across Poland, with an 11-location POSM warehouse network and a managed fleet of several hundred vehicles.
Field execution is underpinned by two proprietary technology assets: SAVOIR On-Line, an automated client reporting platform that exchanges operational and sales data with customers, and SAVOIRmobile, a mobile workforce management application for task delegation, geolocation tracking, and performance monitoring. Both platforms are developed and maintained by an in-house IT department. The integrated technology-plus-physical-footprint model is the operational backbone that supports long-tenured enterprise relationships - cited client durations reach 16 years - with logos including Samsung Electronics Polska, PepsiCo Poland, Bausch & Lomb, Schwarzkopf Professional, Douglas, Rossmann, HEBE, and Play.
Revenue is generated through negotiated multi-year B2B outsourcing contracts with enterprise clients (service fees tied to scope, headcount, and geographic coverage) and through staffing margins and administrative fees on wages paid via the temporary employment agency. The company is privately held with no parent, no institutional investors, and no disclosed funding history; ownership rests with the management board led by President Katarzyna Sas-Bar and Vice President Grzegorz Bar. Geographic scope is limited to Poland; there are no identified adjacent-market or international operations.
SAVOIR Group firmographics
Firmographics- Name
- SAVOIR Group
- Legal name
- SAVOIR GROUP SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
- Website
- https://savoir.pl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SAVOIR Group is a Poland-based outsourcing firm founded in 1998 delivering merchandising, sales force, field marketing, promotion, POSM logistics, and temporary staffing services to enterprise clients in FMCG, pharmacy, beauty, DIY, and consumer electronics through a 4,000+ field-collaborator network nationwide.
- Ownership category
- akta.pro rank
SAVOIR Group industry classification
Industry- Product category
- Field Marketing & Sales Support Outsourcing
- NAICS
- Human Resources Consulting Services (541612), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Help Supply Services (7363), Services-Management Services (8741)
- akta.pro primary industry
- RPO Technology, ATS Administration & Recruitment Operations (BPACABAN)
- akta.pro secondary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
Keywords
Where SAVOIR Group is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices3 records
Markets served
SAVOIR Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Outsourcing Services: The company provides outsourcing of sales forces and processes, logistics, HR/payroll, and fleet management. Revenue is generated through service fees, typically structured as long-term B2B contracts with enterprise clients in FMCG, Pharma, DIY, and RTV/AGD sectors.
- Merchandising & Field Marketing Services: Merchandising services (in-store product presentation, shelf management), field marketing (mystery shopper, shopper research, audits), and promotional campaigns are delivered by field teams. Revenue is project-based or contracted per service scope.
- Temporary Staffing (Leasing Pracowniczy): The temporary employment agency leases workers (production staff, seasonal workers) to client companies. Revenue is generated through staffing margins on wages paid to leased workers, plus administrative fees.
- POSM Logistics: Storage, konfekcjonowanie (kitting/packaging), and distribution of Point of Sale materials across 11 warehouse locations in Poland. Revenue derived from logistics service fees and per-unit distribution charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise outsourcing packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SAVOIR Group product offering
Product offeringCore offering
SAVOIR Group is a Polish outsourcing company that delivers sales, merchandising, and field marketing services to enterprise clients in the FMCG, pharmaceutical, DIY, and consumer electronics sectors. Its core offering consists of outsourced sales force and sales processes, in-store merchandising, promotional campaigns, field marketing, POSM logistics, payroll/HR outsourcing, temporary staffing, hostess rental, and market audits. These services are executed by a nationwide team of more than 4,000 field collaborators and supported by two proprietary technology tools: the SAVOIR On-Line reporting platform and the SAVOIRmobile application.
Product overview
SAVOIR Group is a marketing services and sales support company founded in 1998, headquartered in Warsaw, Poland. Its offering is organized as a multi-service portfolio rather than a single unified software product. The core offering consists of seven integrated service lines: Outsourcing (covering sales forces/processes, logistics, and payroll/HR), Merchandising, Promotions, Field Marketing, POS Logistics, Temporary Employment Agency, and Hostess Rental. These services are supported by two proprietary technology tools — SAVOIRmobile (a mobile app for field worker management and reporting) and SAVOIR On-Line (an online reporting platform enabling automated information exchange with clients). Additional services include Audits & Market Research. The company serves FMCG, Pharmacy, DIY, and Consumer Electronics brands across Poland, managing a field workforce of over 4,000 collaborators.
Differentiator
Problem solved
Functional benefit
Brands
- SAVOIRmobile: Proprietary mobile application for business management, reporting work of merchandisers, promoters, auditors, and hostesses.
- SAVOIR On-Line
Products and services
- Outsourcing of Sales Forces and Sales Processes (Outsourcing sił i procesów sprzedaży) Delegation of sales tasks and sales process management to SAVOIR Group, covering team recruitment, lead qualification, customer service, sales strategy planning, channel management, and sales reporting for enterprise clients.
- Outsourcing of Logistics Services (Outsourcing usług logistycznych) Logistics outsourcing covering warehousing and POSM inventory management, domestic and international transport, order fulfillment, returns management, and supply chain optimization.
- Outsourcing of Payroll and HR Administration (Outsourcing kadrowo-płacowy) Payroll and HR administration outsourcing, including employee documentation management, salary calculations, tax declarations, social security contributions, and benefits program handling.
- Merchandising In-store product merchandising services including shelf stocking, pricing compliance, promotional setup, and reporting, available in both shared and dedicated models across modern and traditional retail channels.
- Promotions (Promocje) Promotional action organization including tastings, sampling, sales animations, dermoconsultations, hair analysis studios, events, and image campaigns, primarily serving FMCG, cosmetics, and pharmaceutical industries.
- Field Marketing Field marketing services including mystery shopper research, shopper studies, shelf audits, POS material creation and production, and product demonstrations in retail, events, and public spaces.
- POSM Logistics (Logistyka POSM) POS materials logistics covering pickup from manufacturers, warehousing across 11 Polish cities, kitting and packaging (konfekcjonowanie), distribution, and order management via the SAVOIRmobile application.
- Temporary Employment Agency (Agencja Pracy Tymczasowej) Licensed temporary employment agency providing production workers including assemblers, quality controllers, packers, loading/unloading staff, and warehouse operators, with full payroll and HR administration.
- Hostess Rental (Wynajem hostess) Hostess rental for events including guest greeting, information provision, product promotion, and participant registration, with multilingual staff available for international events.
- Market Audits and Research (Audyty i badania rynkowe) Market audits and research including competitor analysis, customer satisfaction surveys, market trend analysis, internal and external audits, marketing campaign effectiveness evaluation, and consumer behavior studies.
- SAVOIRmobile Proprietary mobile business application for managing field workers (merchandisers, promoters, auditors, hostesses), enabling task delegation, work reporting, geolocation tracking, and performance monitoring.
- SAVOIR On-Line Proprietary online reporting platform enabling automated, comprehensive information exchange between SAVOIR and clients, including service reports, sales data, and operational metrics.
Quantifiable outcome
- Long-term client relationships spanning up to 16 years of continuous collaboration
- +2 more outcomes
Companies that use SAVOIR Group
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
SAVOIR Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SAVOIR Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Schwarzkopf ProfessionalcoreOngoing promotional campaigns including Studio Badania Włosa (Hair Analysis Studio) in Rossmann drogeries and Douglas stores, product demonstrations, dermoconsultations, and product launches. SAVOIR Group provides consultants, logistics, and operational execution.
- Play (P4)minorSAVOIR Group provided comprehensive event zone management for Play at regional trade fairs in eastern Poland, including hostess services, POSM logistics, brand presentation, and on-site coordination.
- Bausch & LombcoreSAVOIR Group serves as operational partner for promotional campaigns in HEBE and Super-Pharm pharmacy chains across Poland. Services include sampling, educational activities, and consultation for contact lens products.
- HEBEminorIn-store promotional campaigns for Bausch & Lomb contact lenses, including sampling and educational activities in HEBE pharmacy-drogerie locations across Poland.
- DouglascoreSAVOIR Group supported the Douglas Christmas Pop Up event at Elektrownia Powiśle, Warsaw, by providing consultants for the Schwarzkopf Professional zone. Activities included hair analysis, product demonstrations, and brand promotion.
- PepsiCo PolandcoreLong-term merchandising contract covering mobile and stationary merchandising in the traditional trade segment nationwide. SAVOIR Group executes PepsiCo's merchandising strategy across Poland's traditional retail channel.
- Samsung Electronics PolskacoreLong-term outsourcing contracts for Field Force and Promoter Teams. SAVOIR Group supports Samsung's key sales and promotional goals using innovative organizational solutions and tailored IT tools. The partnership also includes other marketing and promotional activities affecting Samsung's business efficiency.
- Moby.plminorPartnership for responsible disposal of end-of-life electronic equipment (mobile phones, field devices). Moby.pl provides secure and transparent device buyback, supporting SAVOIR Group's circular economy goals and environmental responsibility.
- PricewaterhouseCoopers (PwC)minorPwC conducted financial audit and issued a positive recommendation for SAVOIR Group, providing independent financial oversight.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
SAVOIR Group competitors and assessment
Company assessmentDirect peers
- Circana (formerly IRI and NPD): Provider of retail analytics, point-of-sale data, and CPG advisory; operates field services teams that collect in-store execution data for multinational FMCG manufacturers, mirroring SAVOIR's field merchandising and audit offerings for global brands in Poland.
- NielsenIQ: Global leader in retail measurement and consumer insights; serves FMCG manufacturers with field data collection, in-store audits, and shelf analytics that overlap directly with SAVOIR's merchandising and audit services. Comparable to SAVOIR in customer base and outsourced field services model.
- Service Management Group (SMG): Specialized provider of customer experience measurement, mystery shopping, and retail audits; competes with SAVOIR's Audits & Market Research service line for FMCG and retail client budgets on field-based customer intelligence.
Broad incumbents
- Ipsos: Global market research and consumer insights firm with mystery shopping and retail audit divisions that overlap with SAVOIR's market research and audit services; serves similar FMCG and retail clients through a broader research portfolio.
- Publicis Groupe: Global marketing communications holding company with field marketing, shopper marketing, and sales activation capabilities (e.g., Publicis Sapient, Saatchi & Saatchi X); serves the same FMCG clients as SAVOIR but at much larger scale and through a diversified agency model.
- WPP: Largest global advertising and marketing services holding company; houses agencies focused on shopper marketing and retail activation (e.g., GroupM, Wunderman Thompson Commerce) serving the same multinational brands as SAVOIR via a full-service model.
- Omnicom Group: Global marketing services holding company with shopper marketing agencies (e.g., Omnicom Retail Group, G2) providing in-store execution, merchandising, and field force support comparable to SAVOIR's services, though typically at multinational scale.
- Randstad: Global HR services and staffing leader with significant Polish operations; competes with SAVOIR's temporary employment agency and staffing activities through larger scale staffing brands and workforce solutions.
- Adecco: Global staffing and workforce solutions provider with Polish operations; competes directly with SAVOIR's Agencja Pracy Tymczasowej on temporary staffing, HR outsourcing, and workforce deployment for enterprise clients.
- Kantar: Worldleading data, insights, and consulting company with a Worldpanel division covering FMCG retail measurement; competes with SAVOIR for multinational brand budgets on retail intelligence, though primarily via research rather than field execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
SAVOIR Group social profiles
Digital presenceSAVOIR Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAVOIR Group leadership team
Management profileNumber of profiles
Profiles11 records
SAVOIR Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAVOIR Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAVOIR Group
What does SAVOIR Group do?
SAVOIR Group is a Polish outsourcing company that delivers sales, merchandising, and field marketing services to enterprise clients in the FMCG, pharmaceutical, DIY, and consumer electronics sectors. Its core offering consists of outsourced sales force and sales processes, in-store merchandising, promotional campaigns, field marketing, POSM logistics, payroll/HR outsourcing, temporary staffing, hostess rental, and market audits. These services are executed by a nationwide team of more than 4,000 field collaborators and supported by two proprietary technology tools: the SAVOIR On-Line reporting platform and the SAVOIRmobile application.
Is SAVOIR Group a public or private company?
SAVOIR Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SAVOIR Group founded?
SAVOIR Group was founded in 1998. It employs 1,001 to 5,000 people.
Where is SAVOIR Group based?
SAVOIR Group is headquartered in Warsaw, Poland, in the Europe region.
How does SAVOIR Group make money?
Four revenue lines are on record. Outsourcing Services are the primary driver. The others are merchandising & Field Marketing Services, temporary Staffing (Leasing Pracowniczy) and POSM Logistics.
Who are SAVOIR Group's main competitors?
Direct peers on record are Circana (formerly IRI and NPD), NielsenIQ and Service Management Group (SMG). Broad incumbents are Ipsos, Publicis Groupe, WPP, Omnicom Group, Randstad, Adecco and Kantar.
Does SAVOIR Group have an API?
No public API is recorded for SAVOIR Group.
What industry is SAVOIR Group in?
SAVOIR Group's product category is Field Marketing & Sales Support Outsourcing. Its primary akta.pro industry code is BPACABAN, RPO Technology, ATS Administration & Recruitment Operations, with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 541612 and its SIC code is 7363.