bleech
Bleech GmbH is a Berlin-based WordPress agency delivering custom website development, maintenance, hosting, and AI workflow automation services to start-ups, German Mittelstand companies, and large enterprises across eight cities.
- Company typePrivate
- Founded2011
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What bleech does
Bleech GmbH is a Berlin-based, founder-controlled WordPress agency operating since 2011. The firm delivers custom WordPress website development, UX/UI design, ongoing maintenance, performance optimization, technical/editorial support, and web hosting under multi-year managed contracts to a horizontal mix of start-ups, mid-sized German Mittelstand companies, and large enterprises. Service delivery is fully remote, with team members distributed across eight German cities and a single office address in Berlin-Köpenick.
The company's technology footprint centers on WordPress as the exclusive CMS platform, complemented by three proprietary assets: the Flynt starter theme (open-sourced under MIT, optimized for modular, multi-page sites with a JavaScript Islands architecture and a recorded perfect Google PageSpeed score), the VRTs visual regression testing plugin published on WordPress.org for QA, and a KI Automatisierung service that builds custom AI-driven workflows integrating with client tools. Hosting, Mailchimp, and Plausible Analytics are integrated commercially; PHP 8.3, Core Web Vitals optimization, and visual regression tooling form the technical spine.
The commercial model is primarily professional services plus recurring managed services: project-based development engagements billed on multi-year cycles, paired with subscription-style maintenance, support, and full-service packages. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and content-driven — inbound via a blog, newsletter ('Fast Forward'), and the 'Siegfried, deploy!' podcast across YouTube, Spotify, and Apple Podcasts — with named enterprise references including Oviva, Factory Berlin, Beumer Group, Deutscher Filmpreis, and Native Instruments. Ownership rests with co-founders and Managing Directors (Geschäftsführer) Steffen Bewersdorff and Dominik Tränklein; no external investors or funding rounds have been disclosed.
bleech firmographics
Firmographics- Name
- bleech
- Legal name
- Bleech GmbH
- Website
- https://bleech.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bleech GmbH is a Berlin-based WordPress agency delivering custom website development, maintenance, hosting, and AI workflow automation services to start-ups, German Mittelstand companies, and large enterprises across eight cities.
- Ownership category
- akta.pro rank
bleech industry classification
Industry- Product category
- WordPress Web Development Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where bleech is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
bleech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Website Development: Custom WordPress website development services. Clients receive tailored websites with easy content and feature management.
- WordPress Maintenance: Ongoing maintenance services including software updates and upgrades installation for WordPress, plugins, and third-party code components.
- Support Services: Technical and editorial support with dedicated budget of person-hours per contract period.
- Full Service Package: Combined maintenance, support and optimization services.
- Web Hosting: Website hosting services on shared servers with 99.0% average uptime guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
bleech product offering
Product offeringCore offering
Bleech is a Berlin-based WordPress agency that designs, develops, and maintains custom WordPress websites for start-ups, mid-sized companies, and corporations. Its service portfolio spans UX/UI design, website development, ongoing WordPress maintenance (Wartung), performance optimization, and dedicated support, augmented by proprietary products including the Flynt starter theme, the VRTs visual regression testing plugin, and custom AI automation workflows.
Product overview
Bleech is a WordPress agency based in Berlin offering a portfolio of proprietary products and professional services. Their core product suite includes Flynt (a WordPress Starter Theme for complex modular websites), VRTs (a Visual Regression Testing WordPress plugin), and KI Automatisierung (custom AI workflow development services). These products are complemented by professional services including Website Development, UX/UI Design, WordPress Maintenance, Website Optimization, and Support. The company specializes in creating high-performance WordPress websites and provides ongoing managed services to help clients maintain and optimize their web presence.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Development Custom WordPress website development service delivered by Bleech's WordPress experts, from initial consultation through launch and beyond, for businesses needing tailored, easy-to-manage WordPress sites.
- UX/UI Design
- WordPress Wartung (Maintenance)
- Website Optimierung (Optimization)
- Support
- Flynt – WordPress Starter Theme Bleech's proprietary WordPress Starter Theme designed for complex modular websites, ensuring design consistency across extensive pages; released as open-source under MIT license and used as the foundation for client builds.
- VRTs – Visual Regression Tests WordPress plugin developed by Bleech that monitors visual changes on websites, detects errors after plugin updates or design adjustments, and helps prevent visitors from seeing visual regressions.
- KI Automatisierung (AI Automation) Service for individually developed AI workflows that connect with client tools, are managed by Bleech, and scale with client requirements; delivered as custom automation solutions rather than a packaged product.
- Web Hosting Managed web hosting service on shared servers with a 99.0% average uptime guarantee, offered as part of Bleech's full-service WordPress offering.
Quantifiable outcome
- PageSpeed score of 98/100 achieved for their own website
- +1 more outcomes
Companies that use bleech
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
bleech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
bleech partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Flynt (Open Source)coreFlynt is Bleech's proprietary WordPress starter theme, now open-source under MIT license. It is the foundation for their custom website development approach and a key differentiator in their service offering.
- WordPresscoreCore platform for all website development services. Bleech specializes exclusively in WordPress-based solutions.
- WS Datenschutz GmbHminorData protection officer provider. Kemal Webersohn from WS Datenschutz GmbH serves as Bleech's external data protection officer.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
bleech competitors and assessment
Company assessmentDirect peers
- Human Made: London-based WordPress VIP agency providing custom development, multisite, and managed services for enterprise publishers. Closest peer to Bleech in WordPress specialization, enterprise focus, and productized offering (similar to Bleech's Flynt-based approach).
- 10up: US-based enterprise WordPress agency known for contributing back to WordPress core and serving large publishers. Comparable to Bleech in custom development, performance optimization, and open-source tooling contributions.
- Inpsyde: German WordPress agency recognized for enterprise development and WooCommerce core contributions. Shares Bleech's German base, WordPress depth, and developer-led agency model with managed-services follow-on.
- WebDevStudios: US-based WordPress agency founded by Core WordPress contributors. Comparable to Bleech in custom WordPress development, multisite solutions, and managed services for mid-market and enterprise clients.
- XWP: Australia-based WordPress engineering agency serving enterprise publishers and platforms. Direct peer in WordPress specialization, performance optimization focus, and engineering-led service delivery.
- Alley: US-based digital agency with strong WordPress and digital experience design capabilities. Comparable to Bleech in integrated UX/UI, web development, and ongoing support services for content-driven brands and mission-driven clients.
- Happy Cog: US-based digital agency with deep CMS expertise including WordPress. Comparable to Bleech in full-service web design, custom development, and content strategy for content-driven brands and publishers.
Broad incumbents
- WP Engine: Large WordPress platform offering managed hosting, Atlas headless WordPress, and agency solutions. Represents the broader WordPress ecosystem incumbent that Bleech builds, maintains, and optimizes sites on top of, and overlaps via WP Engine's agency partner program.
- Kinsta: Premium managed WordPress hosting provider with agency partnership programs. An incumbent in the WordPress hosting space that overlaps with Bleech's shared-server hosting revenue stream and competes for managed hosting contracts.
Others
- Post Status: WordPress community news, podcasts (including the WP Minute podcast), and resources. Adjacent ecosystem player connected to Bleech through the shared WordPress thought-leadership space, including the 'Siegfried, deploy!' podcast.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
bleech social profiles
Digital presencebleech financial estimates
Financial estimateRevenue estimate
Valuation estimate
bleech leadership team
Management profileNumber of profiles
Profiles2 records
bleech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bleech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bleech
What does bleech do?
Bleech is a Berlin-based WordPress agency that designs, develops, and maintains custom WordPress websites for start-ups, mid-sized companies, and corporations. Its service portfolio spans UX/UI design, website development, ongoing WordPress maintenance (Wartung), performance optimization, and dedicated support, augmented by proprietary products including the Flynt starter theme, the VRTs visual regression testing plugin, and custom AI automation workflows.
Is bleech a public or private company?
bleech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bleech founded?
bleech was founded in 2011. It employs 11 to 50 people.
Where is bleech based?
bleech is headquartered in Berlin, Germany, in the Europe region.
How does bleech make money?
Five revenue lines are on record. Website Development is the primary driver. The others are wordPress Maintenance, support Services, full Service Package and web Hosting.
Who are bleech's main competitors?
Direct peers on record are Human Made, 10up, Inpsyde, WebDevStudios, XWP, Alley and Happy Cog. Broad incumbents are WP Engine and Kinsta. Post Status is listed as an others.
Does bleech have an API?
No public API is recorded for bleech.
What industry is bleech in?
bleech's product category is WordPress Web Development Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541511 and its SIC code is 7371.