Verhage

Fast Casual Restaurantsverhage.nu

Verhage is a Dutch fast-casual burger and snack chain founded in 1967, operating owned and franchised restaurants across the Netherlands with online ordering, delivery, and an active social media presence targeting general consumers.

Company typePrivate
Founded1967
HeadquartersZwijndrecht, Netherlands
Headcount251–500
GTM typeB2C
OfferingServices

What Verhage does

Verhage is a Dutch fast-casual restaurant chain operating under the legal entity Verhage Horeca Group, headquartered in Zwijndrecht, Netherlands. Founded in 1967 by Pim Verhage and Joop Verhage, the company specializes in premium burgers, loaded fries, and snack buckets, with secondary offerings of sandwiches and homemade croquettes. The chain serves individual consumers and groups seeking quick-casual dining, takeaway, and home delivery, with marketing activations centered on Dutch cultural moments such as the World Cup and International Hamburger Day.

The company distributes through a hybrid model combining directly-operated and franchised physical restaurant locations across the Netherlands, supplemented by an online ordering platform accessible via the company website and store-locator interface at api.verhage.nl. The technology stack is a lightweight e-commerce ordering system supporting scheduled pickup orders, with a delivery channel currently rolling out to additional locations. Verhage maintains an active social media presence across Instagram, Facebook, TikTok, YouTube, and LinkedIn, anchored by the user-generated #Snackback campaign.

Verhage generates revenue through two primary streams. The first is direct food sales at restaurant locations, including dine-in, takeaway, pickup, and delivery of menu items. The second is franchise fees from independent entrepreneurs operating Verhage stores under brand licensing, a model the company actively markets for recruitment. Pricing is not publicly disclosed, and the company provides no public revenue, financial, or operating metrics. Employee count is reported in the 251-500 range and the company operates as a private, founder/family-held business with no disclosed institutional investors or external funding.

Verhage firmographics

Firmographics

Name: Verhage
Legal name: Verhage Horeca Group
Website: https://verhage.nu
Company type: Private
Founded year: 1967
Operating status: Operating
Headcount range: 251–500 employees
Short description: Verhage is a Dutch fast-casual burger and snack chain founded in 1967, operating owned and franchised restaurants across the Netherlands with online ordering, delivery, and an active social media presence targeting general consumers.
Ownership category
akta.pro rank

Verhage industry classification

Industry

Product category: Fast Casual Restaurants
NAICS: Limited-Service Restaurants (722513)
akta.pro primary industry: Burger Fast Casual (THAFABAA)

Keywords

Burger restaurant chain
Fast casual dining
Quick service food
Franchise restaurants
Online food ordering

Where Verhage is headquartered

Location

Headquarters

HQ city: Zwijndrecht
HQ country: Netherlands
HQ region: Europe

Offices1 record

Markets served

Verhage business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

Restaurant Food Sales: Revenue is generated from direct food sales at Verhage restaurant locations. Customers order burgers, loaded fries, snack buckets, and other menu items either for dine-in, takeaway, or delivery.
Franchise Fees: Verhage operates a franchise model where entrepreneurs can open their own Verhage store. The company provides tools, support, and brand licensing to franchisees in exchange for franchise fees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Verhage product offering

Product offering

Core offering

Verhage operates a Dutch fast-casual burger steakhouse chain selling premium burgers, loaded fries, snack buckets, and related menu items through owned and franchised physical restaurants across the Netherlands. Customers can dine in, order takeaway, schedule pickup via the Verhage website, or request home delivery at participating locations. The company also licenses its brand and operating model to franchisees through a formal franchise program.

Product overview

Verhage is a Dutch burger steakhouse chain offering premium burgers through physical restaurant locations and an online ordering system. The core product is the Premium Verhage Burgers offering, complemented by an online ordering platform that allows customers to order for pickup or delivery at various store locations.

Differentiator

Problem solved

Functional benefit

Products and services

Premium Verhage Burgers Signature premium burgers sold under the Verhage Steakhouse brand (including the Verhage Classic), targeting Dutch consumers seeking quality fast-casual meals at dine-in, takeaway, pickup, or delivery.
Loaded Fries Loaded fries offered as a standalone menu item across Verhage restaurants, often featured for individual orders and for group occasions such as sports viewing.
Snack Buckets Snack bucket menu items sold at Verhage restaurants, positioned for shared consumption during group occasions such as football viewing or family meals.
Online Ordering with Pickup Web-based ordering service that lets Dutch consumers place an order on verhage.nl and pick it up at a Verhage store at a self-selected time, avoiding dine-in wait times.
Home Delivery Delivery service available at an increasing number of Verhage locations, bringing orders directly to customers' homes for at-home consumption.
Verhage Franchise Program Franchise opportunity for entrepreneurs in the Netherlands to open and operate their own Verhage restaurant under the Verhage Horeca Group brand, with tools, support, and brand licensing provided by the company.
Verhage Oranje Cap Branded orange cap merchandise item sold as a fan product to Dutch consumers supporting the national football team during the World Cup.

Companies that use Verhage

Customer profile

Segments2 records

Ideal customer profiles3 records

Verhage technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Verhage partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights5 records

Verhage competitors and assessment

Company assessment

Direct peers

FEBO: Iconic Dutch QSR chain operating automated wall dispensers and storefronts for burgers, fries, and snacks across the Netherlands. Closest Dutch analog to Verhage in terms of menu, scale, and country footprint.
Smullers: Dutch quick-service chain specializing in burgers, snacks, and fries, with a strong presence in train stations and high-traffic locations. Comparable to Verhage on menu, country focus, and franchise-style operations.
Kwalitaria: Dutch franchise snack-bar chain offering burgers, fries, and snacks. Comparable to Verhage in operating model (franchise), product mix, and Netherlands-only footprint.
Bram Ladage: Heritage Dutch snack/fries specialist with multiple locations, primarily in the Randstad. Comparable to Verhage on product focus (loaded fries, snacks) and brand-led, regional Dutch positioning.
De Beren: Dutch casual-dining restaurant chain with multi-location presence in the Netherlands. Comparable to Verhage on scale, country footprint, and group/family dining occasions.
New York Pizza: Largest Dutch pizza delivery and takeaway chain, operating both company-owned and franchised stores. Comparable to Verhage on Dutch QSR scale, franchise-driven growth, and delivery-led customer experience.

Broad incumbents

McDonald's Netherlands: Dominant global QSR incumbent in the Netherlands with hundreds of company-operated and franchised restaurants. Competes with Verhage in the same burger category, with much broader menu and marketing scale.
Burger King Netherlands: Global burger QSR incumbent with a large Dutch footprint. Directly competes with Verhage in the burger category under a widely recognized international brand.
KFC Netherlands: Global chicken QSR incumbent with a Dutch footprint. Competes with Verhage in the quick-service, dine-in/delivery occasion among Dutch consumers.

Emerging players

Five Guys Netherlands: Premium-positioned US burger chain actively expanding in the Netherlands. Competes with Verhage for the same premium-burger occasion among Dutch consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Verhage financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Verhage leadership team

Management profile

Number of profiles

Profiles2 records

Verhage funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Verhage M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verhage

What does Verhage do?

Is Verhage a public or private company?

Verhage is a private company. It is classified as family owned and is currently operating.

When was Verhage founded?

Verhage was founded in 1967. It employs 251 to 500 people.

Where is Verhage based?

Verhage is headquartered in Zwijndrecht, Netherlands, in the Europe region.

How does Verhage make money?

Two revenue lines are on record. Restaurant Food Sales are the primary driver. The others are franchise Fees.

Who are Verhage's main competitors?

Direct peers on record are FEBO, Smullers, Kwalitaria, Bram Ladage, De Beren and New York Pizza. Broad incumbents are McDonald's Netherlands, Burger King Netherlands and KFC Netherlands. Five Guys Netherlands is listed as an emerging player.

Does Verhage have an API?

No public API is recorded for Verhage.

What industry is Verhage in?

Verhage's product category is Fast Casual Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513.