Bram Ladage

What Bram Ladage does

Bram Ladage is a privately held Dutch fast-food chain founded in 1967, specializing in hand-cut fresh fries ('brammetjes') and traditional Dutch snacks. The company operates through a franchise-led model with 45+ locations across South Holland, Utrecht, and North Brabant, plus the BramBus — a 100% electric mobile catering unit that serves events of 30 to 600 guests within 45km of Capelle aan den IJssel. The core product process is hand-cutting potatoes sourced from local farmer Novifarm in the Hoeksche Waard (within 12km of stores), stored in climate-controlled cabinets and fried in plant-based oil using equipment that achieves 94% energy efficiency. Menu additions extend the offer into snacks, burgers, sandwiches, soft serve ice cream, milkshakes, and the Wrappie wraps launched in November 2025.

The business operates through five primary revenue streams: retail fries and snack sales across 45+ franchise storefronts (most using SiteDish-powered online ordering), BramBus event catering, the Goldcard digital loyalty program (launched January 2026 via Piggy.eu), merchandise and gift card sales through the Bram Ladage webshop, and commission-based delivery via Thuisbezorgd and Uber Eats at select locations. Approximately 74% of total revenue is reported to come from the vegetarian assortment, with a stated target to reach 80% by 2030 through annual replacement of meat products with vegetarian and hybrid variants.

The legal entity is Ladage Beheer B.V., headquartered at Hoofdweg 344 in Capelle aan den IJssel with an 18-person central team supporting 30+ franchisees across finance, marketing, and HR. The company has no external funding rounds, no parent company, no subsidiaries, and no public listing identified. Distribution is enhanced by a Too Good To Go partnership that rescues approximately 3,000 kg of fries per year, and by 2026 marketing collaborations including a Gullie WK 2026 music campaign and Goldcard-integrated merchandise. The franchise pipeline is supported by the 2022 Franchise Academie and SVO fastfood vocational training, with the company noting that the majority of current franchisees began as employees.

Name

Bram Ladage

Legal name

Ladage Beheer B.V.

Website

https://bramladage.nl

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Bram Ladage is a privately held Dutch fast-food franchise chain founded in 1967, specializing in hand-cut fresh fries and Dutch snacks across 45+ locations in South Holland, Utrecht, and North Brabant, plus BramBus mobile event catering and the Goldcard digital loyalty program.

Ownership category

akta.pro rank

Product category

Quick-service restaurant / Dutch fast food (hand-cut fries and snacks)

NAICS

Mobile Food Services (722330), Caterers (72232), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Street Stalls & Hawker Stands (THAFAHAD)

akta.pro secondary industries

Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ), Mobile Catering Trucks (On-Site Service) (THAFAHAJ)

Keywords

• Hand-cut fries
• Franchise restaurant
• Dutch snacks
• Mobile catering
• Fast food chain

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Fries and Snacks Sales: Revenue from 45+ physical storefront locations across the Netherlands selling hand-cut fries, snacks, burgers, soft ice cream, milkshakes, and beverages. Most locations are operated by franchisenemers. Some locations also offer delivery services via the company's own ordering sites or third-party platforms.
2. BramBus Event Catering: Mobile catering service for private events, company parties, garden parties, and weddings. The 100% electric BramBus provides fresh hand-cut fries and snacks at events of 30 to 600 persons. Pricing includes per-person fees, a starting rate, kilometer allowance, and additional staffing costs.
3. Goldcard Loyalty Program: Digital loyalty card where members earn 'goldstaven' (gold bars) points for each euro spent. Points can be redeemed for free products, exclusive merchandise, or BramBus bookings. The program drives repeat customer engagement.
4. Merchandise and Gift Card Sales: Webshop sales including gift cards and exclusive merchandise such as the Bram (spe)sjaal (orange scarf for WK 2026). Merchandise can also be purchased with Goldcard loyalty points.
5. Third-Party Delivery Platforms: Some locations offer delivery through Thuisbezorgd and Uber Eats platforms, generating commission-based revenue for the franchise locations.

Pricing tiers

Distribution channels5 records

Marketing channels10 records

Core offering

Bram Ladage operates a franchise chain of 45+ Dutch fast-food locations selling fresh hand-cut fries (brammetjes) made from locally sourced potatoes, accompanied by Dutch snacks (kroketten, frikandel, kaassouflesse), burgers, Wrappie wraps, soft serve ice cream, milkshakes, and beverages. The company also runs the BramBus, a 100% electric mobile catering service for events, the Goldcard digital loyalty program, and an online webshop for gift cards and branded merchandise.

Product overview

Bram Ladage is a Dutch fast-food restaurant chain founded in 1967, specializing in hand-cut fries ('brammetjes') and Dutch snacks. The company operates a franchise model with over 45 locations across South Holland, Utrecht, and North Brabant. Their core product offering centers on freshly hand-cut fries (sizes: Small, Medium, Large, Schuitje) accompanied by a wide range of snacks (kroketten, frikandel, kaassouflesse), burgers (beef and chicken), and the newer Wrappie wraps introduced in 2025. They also offer soft serve ice cream, milkshakes, and beverages. The product portfolio includes service offerings like the BramBus mobile catering (electric bus for events), the Goldcard loyalty program (digital rewards via Piggy), and a merchandise webshop. Their menu emphasizes vegetarian and vegan options, with fries being gluten-free and vegan. The company also participates in food waste reduction through Too Good To Go partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• BramBus: A 100% electric mobile fries truck available for events, company parties, garden parties, and weddings. Serves fresh hand-cut fries and snacks at events of 30 to 600 guests within 45 km of Hoofdweg 344 in Capelle aan den IJssel.

Products and services

• Brammetje (Hand-Cut Fries) Signature fresh hand-cut fries in sizes Small, Medium, Large, and Schuitje (boat), made from potatoes sourced from local farmer Novifarm in Hoeksche Waard, hand-sliced and fried in plant-based oil. Gluten-free and vegan. The core product since 1967.
• Dutch Snacks (Kroketten, Frikandel, Kaassouflesse, Bamischijf, Mexicano, Pikanto) Assorted Dutch deep-fried snacks including veal and beef kroketten, frikandel, kaassouflesse, bamischijf, mexicano, and pikanto, alongside vegetarian options such as groentekroket, oesterzwam kroket, and vegan nuggets. Sold at all locations and fried separately from the fries.
• Burgers (Bramburger and Kipfiletburger) 100% beef burgers and crispy chicken burgers offered in classic, spicy, and peanut sauce varieties, plus a vegetarian vega kipburger option.
• Wrappie Wraps Fresh wraps with crispy chicken strips, iceberg lettuce, pickled cucumber, and sauces including sriracha fries sauce, frietmix sauce, and spicy honey mustard. Launched in 2025 as a new menu category.
• Soft Serve Ice Cream and Milkshakes Soft serve ice cream in various sizes with Razzle mix-ins (Oreo, M&M, Lion, Biscoff), and milkshakes in vanilla, strawberry, banana, pistachio, coconut, cherry, and Razzle flavors. Seasonal cherry and cherry & white chocolate with Biscoff Crunch Razzle variants launched in 2026.
• Dranken (Beverages) Soft drinks including Pepsi, 7-Up, Sisi, Lipton Ice Tea, energy drinks, juices, and Oatly iced coffee served across all locations.
• Loaded Bram Hand-cut fries topped with specialty toppings such as truffelmayonaise with freshly grated Parmesan cheese.
• Kinder Menu (Kids Menu) and Family/Box Deals Kids menu with a small Bram, snack, and drink or milkshake for 'little Bram ambassadors,' plus Family Box (4 persons) and Box Deal (2 persons) value meal packages.
• Broodjes (Sandwiches) Sandwiches filled with Dutch snacks such as kroket, frikandel, kaassouflesse, and mexicano served on bread.
• BramBus Mobile Catering Service 100% electric mobile catering bus providing fresh hand-cut fries and snacks at events, parties, weddings, and corporate functions for 30 to 600 guests. Operates within 45 km of Hoofdweg 344, Capelle aan den IJssel, with per-person pricing plus starting rate, kilometer allowance, and optional staff costs. Capacity up to 350 Brammetjes per hour.
• Goldcard Loyalty Program Digital rewards card (stored in Apple Wallet / Google Wallet via Piggy) where members earn 10 goudstaven (gold coins) per euro spent. Points redeemable for free in-store products, exclusive merchandise via the webshop, or BramBus bookings. Free to join with birthday treat of a free Brammetje.
• Bram Ladage Webshop (Gift Cards and Merchandise) Online store selling Bram Ladage cadeaukaarten (gift cards) and exclusive merchandise such as the Bram (spe)sjaal orange scarf, with some merchandise also redeemable via Goldcard loyalty points.

Quantifiable outcome

• 74% of revenue from vegetarian assortment (targeting 80% by 2030)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• GullieflagshipGTM or Marketing Partner · 29 May 2026Brabantse feestartiest (party artist) collaboration for the 2026 World Cup campaign. Created the track 'Holland Daar Gaan We' and accompanying music video. Gullie (known for hits like 'Brabant Mijn Land' and participation in De Slimste Mens) embodies the no-nonsense mentality of Bram Ladage. The partnership aims to unite Dutch fans across the country during the WK 2026, with Bram locations in both northern and southern Netherlands.
• Novifarm (Aardappelboer)coreOthers · 1 January 2012Local potato farmer in the Hoeksche Waard providing potatoes grown within 12km of the nearest Bram Ladage location. This partnership is central to Bram's sustainability story and enables the 'korte keten' (short chain) messaging. Novifarm uses precision agriculture technologies including GPS, sensors, drones, and data analysis for efficient and sustainable farming. The partnership also includes the annual Aardappeloogstdag (Potato Harvest Day) event.
• SiteDishcoreTechnology or IntegrationOnline ordering platform provider for Bram Ladage's individual store websites. Each location has its own SiteDish-powered ordering site for take-away and delivery. SiteDish also handles payment processing and order management. They have their own privacy policy for handling customer data in online orders.
• Too Good To GominorStrategic or Co-development PartnerFood waste prevention partnership where unsold fresh-cut and pre-fried fries are sold at a discount through the Too Good To Go app. Bram rescues approximately 3,000 kg of fries annually through this partnership, preventing over 16 tons of CO2e emissions.
• Lipton (Unilever)minorGTM or Marketing PartnerPromotional partnership involving a scratch & win campaign where customers could win Bram Ladage X Lipton mini refrigerators (including one year of free Lipton) and Nintendo Switch 2 consoles with Mario Kart.
• SVO OpleidingenminorImplementation/ SI/ Consulting PartnerVocational training organization providing the SVO fastfood education program. Bram Ladage offers employees the opportunity to follow the SVO fastfood training while working at the company, supporting career development from employee to franchisenemer.

Scale indicators8 records

Recent moves14 records

Expansion highlights7 records

Broad incumbents

• Burger King Nederland: Global QSR chain with significant Dutch presence, competing directly for fast-food customers seeking fries, burgers, and snacks. Comparable as a broad incumbent with overlapping product and customer overlap, but lacks Bram's Dutch heritage positioning.
• McDonald's Nederland: Multinational QSR incumbent in the Netherlands with broad menu including fries, burgers, and shakes. Competes with Bram Ladage for the same casual fast-food occasion and customer wallet, with far greater scale and marketing resources.
• De Beren: Dutch casual-dining franchise chain offering burgers, ribs, and snacks. Comparable as a Dutch franchise-led casual food brand, though operating in a more sit-down, full-service format versus Bram's quick-service fries/snack focus.

Direct peers

• Kwalitaria: Dutch franchise snack bar chain with hundreds of locations offering fries, snacks, and burgers. Closely comparable to Bram Ladage in business model (franchise-led fast food), product mix (Dutch snacks and fries), and target customer (casual Dutch diners and families).
• Smullers: Dutch franchise snackbar chain operating primarily in train stations and city centers, selling fries, snacks, and milkshakes. Highly comparable to Bram Ladage in category, format, and customer base, with a similar franchise-driven expansion model.
• New York Pizza: Dutch franchise-led fast-food chain focused on delivery and take-away, with a comparable franchise model and Dutch casual-dining target customer. Overlaps with Bram Ladage on delivery-channel competition and the casual Dutch family-meal occasion.
• Febo: Iconic Dutch snackbar chain famous for its automated vending wall (muur) of deep-fried snacks. Directly comparable to Bram Ladage as a Dutch heritage fast-food chain specializing in fries and Dutch snacks at counter-service locations.

Regional players

• Manneken Pis: Belgian fries specialist chain with a similar hand-cut, freshly-fried product proposition. Comparable on fries-centric menu and European street-food identity, though operating primarily in Belgium rather than the Netherlands.

Emerging players

• The Frying Dutchman: Emerging Dutch premium fries concept offering hand-cut, sustainably sourced fries. Comparable to Bram Ladage on hand-cut fries and sustainability narrative, though operating as a small-scale emerging brand rather than a 45-location franchise.
• Frites Atelier: Dutch premium 'frites' concept positioning hand-cut fries as a gourmet experience. Comparable to Bram Ladage on the hand-cut fries category and Dutch heritage, but targets a more premium, full-service dining occasion rather than Bram's counter-service franchise model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bramladage
• YouTubeyoutube.com/@bramladage9885
• Facebookfacebook.com/bramladage
• Instagraminstagram.com/bramladage
• TikToktiktok.com/@bram_ladage
• LinkedInlinkedin.com/company/bram-ladage-1967

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bram Ladage