Allhomes

What Allhomes does

Allhomes is an Australian real estate marketplace platform operated by All Homes Pty Ltd from Kingston, ACT, and serving all eight Australian states and territories. The platform provides residential and commercial property search for sale, rent, and sold properties, complemented by dedicated modules for new homes, research (suburb profiles, median prices, past sales), a Build-to-Rent category, and Digital Editions syndicated into The Canberra Times, Australian Financial Review, Sydney Morning Herald, and The Age.

The core technology stack is a web platform paired with native iOS and Android applications, an Agent Portal for agencies, and a Property Alert System that notifies registered users when new listings match their criteria. Distribution is multi-channel: self-serve consumer web/app access, an enterprise-facing Agent Portal used by real estate agencies, and weekly print/digital property liftouts via Domain Group's newspaper partnerships.

The business model is primarily B2B2C, monetizing real estate agencies through 'Gold Member Rate' advertising fees tied to listing location, type, and features; consumer-side access is free. Customers include home buyers, renters, property investors, real estate agencies, and property researchers/advisors, with agencies representing the paying side of the marketplace. Allhomes is a subsidiary within the Domain Group, ultimately owned by CoStar Group Inc., which provides cross-asset scale, brand, and distribution.

Name

Allhomes

Legal name

All Homes Pty Ltd

Website

https://allhomes.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Allhomes is an Australian real estate marketplace operating as All Homes Pty Ltd (Kingston, ACT) that lists residential and commercial properties for sale and rent across all Australian states, monetizing real estate agencies via tiered 'Gold Member Rate' advertising fees, and is owned by Domain Group / CoStar Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Agency Advertising Fees: Gold Member Rate charged to real estate agencies for listing properties on the platform. Fees vary by location, property type, and features. Currently $0 for properties outside ACT and South-Eastern NSW. Fee schedule published through Agent Portal.
2. Property Listings: Agencies pay per individual advertisement and per category placement. Multiple listing types available including residential sales, rentals, auctions, and tenders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Allhomes operates an online real estate marketplace where real estate agencies list residential, commercial, rental, new-home, and Build-to-Rent properties for sale or lease, and consumers search and browse those listings. The platform provides suburb and district profiles with median price data, past sales history, an Agent Portal for agencies, Digital Editions linked to major Australian newspapers, and a Property Alert System for buyer/renter notifications.

Product overview

Allhomes is a real estate marketplace platform offering a unified portfolio of products centered around property listings. The core platform provides residential and commercial property search for buying, renting, and selling, complemented by specialized modules including New Homes for off-the-plan properties, Research for market intelligence, Digital Editions for print-style content, Build-to-Rent for rental properties, and an Agent Portal with Property Alert System for agency users. The platform operates primarily in the ACT and NSW Australian markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings Platform Core real estate marketplace enabling users to search, browse, and view residential and commercial property listings for sale, rent, and recently sold properties across Australia. The platform also includes suburb profiles with median house and unit prices and past sales information.
• New Homes Dedicated section for new home developments, land packages, and off-the-plan properties, focused on the Canberra and NSW regions.
• Commercial Real Estate Commercial property listings including business sales and commercial space for lease, integrated via the commercialrealestate.com.au partner site.
• Research Suburb profiles, median price data, district profiles, past sales information, and market research reports for property analysis, with median house and unit pricing at suburb level.
• Digital Editions Weekly digital property liftouts published in The Canberra Times, Australian Financial Review, Sydney Morning Herald, and The Age, providing print-style property coverage and editorial content.
• Build-to-Rent Specialized rental category for Build-to-Rent developments offering potentially more stable leases with amenities and services for tenants.
• Agent Portal Agency-facing portal for real estate agencies to manage property listings, access the Gold Member Rate fee schedule, and submit advertisements on the platform.

Quantifiable outcome

• 62 real estate agencies and 119 agents active in one suburb (Kaleen, ACT) demonstrates platform adoption
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Brumbies RugbyminorGTM or Marketing Partner · 1 January 2025Community partner for the 25th anniversary giveaway program. Brumbies Rugby team featured as a prize sponsor or partner in community promotions celebrating Canberra local experiences.
• HomeGround Real Estate CanberraminorGTM or Marketing Partner · 1 January 2025Community partner for the 25th anniversary giveaway program, supporting local community engagement initiatives.
• Lifeline CanberraminorGTM or Marketing Partner · 1 January 2025Community partner for the 25th anniversary giveaway program, supporting mental health awareness and community support initiatives.
• Real Estate Institute of the ACT (REIACT)minorGTM or Marketing Partner · 1 January 2025Community partner for the 25th anniversary giveaway program, representing the real estate industry peak body in ACT.
• RentwellminorGTM or Marketing Partner · 1 January 2025Community partner for the 25th anniversary giveaway program, supporting rental sector community initiatives.
• The Canberra TimescoreChannel Partner/ Reseller/ DistributorWeekly property liftout (Digital Edition) published in The Canberra Times, covering the best in Australian property and editorial content. Updated weekly.
• Australian Financial ReviewcoreChannel Partner/ Reseller/ DistributorDomain Prestige property liftout (Digital Edition) published in the Australian Financial Review, featuring premium property listings and editorial.
• Sydney Morning HeraldcoreChannel Partner/ Reseller/ DistributorDomain property liftout (Digital Edition) published in The Sydney Morning Herald, covering property listings and market coverage.
• The AgecoreChannel Partner/ Reseller/ DistributorDomain property liftout (Digital Edition) published in The Age, providing property market coverage and listings.
• Ziggys Garden Fresh Pty LtdminorGTM or Marketing PartnerCo-promoter for the February 2025 Ziggys Fresh Voucher Promotion. Ziggys Garden Fresh provided grocery vouchers as prizes for the community giveaway initiative.
• Balloon Aloft Canberra Pty LtdminorGTM or Marketing PartnerPromotion sponsor for the March 2025 Canberra Balloon Spectacular promotion. Provided hot air balloon ride tickets as prizes for the community giveaway.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Domain Group: Domain is Allhomes' national sister brand and ultimate operating entity (Domain Holdings Australia), offering a parallel real estate marketplace model across Australia. Allhomes operates within Domain's technology and content ecosystem and competes for the same agent customers and consumer audiences.
• REA Group (realestate.com.au): Australia's largest residential property portal, operating realestate.com.au and realcommercial.com.au. Competes with Allhomes for agent advertising budgets and consumer property searches across Australian states, including the ACT market.
• Property.com.au: Australian residential property portal providing listings, market data, and agent directories nationwide. Direct competitor in the same product category as Allhomes, competing for the same agent advertising and consumer search demand.
• Commercial Real Estate Australia: Australian commercial property portal integrated into the Allhomes platform itself (commercialrealestate.com.au). Operates as a Domain Group asset alongside Allhomes and competes with other commercial real estate platforms for listings.

Emerging players

• Homely.com.au: Australian property marketplace focused on suburb insights, photos, and user-generated content alongside listings. Competes with Allhomes in property search and research, with particular overlap in suburb profile features.
• OpenAgent: Australian agent comparison and lead-generation platform enabling consumers to compare and connect with real estate agents. Overlaps with Allhomes' agent finder functionality and shares the same agent customer base.

Broad incumbents

• Cotality (CoreLogic Australia): Major Australian property data and analytics provider offering suburb-level market insights, comparable sales, and property reports. Competes with Allhomes' Research/suburb profiles product line and serves overlapping consumer and professional audiences.
• Zillow: Largest US residential property marketplace offering listings, Zestimate valuation, and agent advertising. Closest international analog to Allhomes' marketplace model, even though geographies do not overlap.
• Rightmove: UK's largest property portal offering residential listings, market data, and agent advertising. Comparable product/business model to Allhomes at greater scale in the UK, useful as a listed-portal benchmark.

Regional players

• PropertyGuru: Leading property marketplace in Southeast Asia (Singapore, Malaysia, Thailand, Vietnam, Indonesia). Operates a portal business model analogous to Allhomes but in geographically distinct Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allhomescomau
• Facebookfacebook.com/allhomes
• LinkedInlinkedin.com/company/607285/admin/dashboard
• Instagraminstagram.com/allhomes.com.au

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allhomes