Rentwell
Rentwell is a full-service residential property management firm managing ~$200M of real estate across Pennsylvania and the Mid-Atlantic, serving individual property owners, investors, and small portfolios via leasing, maintenance, and rent collection.
- Company typePrivate
- Founded2009
- HeadquartersBroomall, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rentwell does
Rentwell is a privately held, full-service residential property management company headquartered in Broomall, Pennsylvania, serving property owners and real estate investors across the Mid-Atlantic region. The company manages approximately $200 million of residential real estate—including condos, single-family homes, duplexes, triplexes, and small-to-medium apartment communities—across owned offices in West Chester, Philadelphia (Clifton Heights), and Pittsburgh, with affiliate offices in Baltimore and Wilmington. Co-founded by Rob Coldwell (2005 origins, rebranded to Rentwell in 2015) and TJ Hock (partner since 2013), the firm delivers leasing, tenant placement, maintenance coordination, rent collection, tenant screening, and financial reporting as an integrated service.
The operating platform combines AppFolio for owner/resident portals and property management workflows with RW Services, a wholly-owned maintenance and renovation subsidiary processing roughly $5 million in annual volume that captures vendor margins normally lost to subcontractors. Rentwell monetizes through a transparent "OneRate" flat-rate model—a $500 onboarding fee, half-month tenant placement (or one month if occupied), and fixed monthly management—augmented by recurring add-ons: the Owner Benefit Package ($35/unit/month for rent advance, eviction protection, and rental reporting) and Pet Protection Package ($15/month). Additional revenue streams include Section 8 landlord services, Back Office Support Services (BOSS) for administrative tasks, RW Investments joint ventures and coaching, and RW Enterprises educational content. The firm averages 94% economic occupancy, sub-25-day time-to-lease, and 100% eviction conviction rates across the managed portfolio.
Go-to-market is multi-modal: inside sales via website forms and phone consultations, community-led growth through the Living Well with Rentwell podcast, Delco Investment Group events, and mastermind retreats, plus a channel-partner motion via a realtor referral program paying $300 per closed lead. The company also signals an acquisition-driven path, courting other property management businesses to sell or license the Rentwell brand. AI is used internally for marketing content ideation and strategic prompt delegation but does not surface as a customer-facing product capability.
Rentwell firmographics
Firmographics- Name
- Rentwell
- Legal name
- Rentwell LLC
- Website
- https://rentwell.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rentwell is a full-service residential property management firm managing ~$200M of real estate across Pennsylvania and the Mid-Atlantic, serving individual property owners, investors, and small portfolios via leasing, maintenance, and rent collection.
- Ownership category
- akta.pro rank
Rentwell industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Rental and Leasing Services (532)
- SIC
- Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
Keywords
Where Rentwell is headquartered
LocationHeadquarters
- HQ city
- Broomall
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rentwell business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Property Management Fees: Monthly recurring management fees charged at a fixed rate based on rental price (unlike percentage-based competitors), providing predictable revenue from existing client portfolios
- Tenant Placement Fees: One-time fees for placing new tenants: half-month's rent when vacant and rent-ready, or one month's rent if property is occupied. This covers the leasing and resident placement process.
- Setup Fee: One-time $500 setup fee for onboarding new properties into the management system, covering initial evaluation, documentation, and account setup
- Owner Benefit Package Subscription: $35/month per unit optional add-on providing rent advance, eviction protection, rental report, and legislative updates - upsell to base management service
- Pet Protection Package: $15/month optional add-on extending pet damage protection from $2,000 to $4,000 total per property
- Renovation and Maintenance Services: Revenue from RW Services subsidiary handling landscaping, HVAC, remodeling, construction, and routine maintenance for managed properties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Setup Fee - One-time onboarding charge |
| One time/ perpetual license | Pay-as-you-go | Tenant Placement - Vacant property |
| One time/ perpetual license | Pay-as-you-go | Tenant Placement - Occupied property |
| Subscription | Monthly | Monthly Management - Fixed rate |
| Subscription | Monthly | Owner Benefit Package (OBP) |
| Subscription | Monthly | Pet Protection Package - Extended coverage |
| Outcome Based/ Performance | Pay-as-you-go | Eviction Court Costs Coverage |
| Transaction based/ take rate | Pay-as-you-go | Realtor Referral Fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Rentwell product offering
Product offeringCore offering
Rentwell is a full-service residential property management company that handles leasing, tenant placement, rent collection, maintenance coordination, tenant screening, and financial reporting for owners of condos, single-family homes, duplexes, triplexes, and small to medium apartment communities. The company operates across multiple offices in Pennsylvania and uses an AppFolio-based platform with owner and resident portals, supplemented by its sister company RW Services for in-house maintenance and renovations.
Product overview
Rentwell is a full-service residential property management company operating as a unified platform with integrated add-on modules. The core product is property management services covering leasing, maintenance, rent collection, and tenant screening for residential properties. This core is enhanced by the Rentwell OneRate transparent pricing model and several add-on modules including the Owner Benefit Package (OBP) for rent income protection, Pet Guarantee for pet damage coverage, Section 8 Landlord Services for subsidized housing, and Back Office Support Services (BOSS) for administrative assistance. The company also operates RW Services (renovation and construction subsidiary) and RW Investments (property investment and coaching division) as sub-brands. Free educational tools include ROI Calculator, Rent vs. Sell Calculator, Rental Property Returns Calculator, and the Living Well with Rentwell podcast. The company manages approximately $200 million worth of real estate across five offices in four states.
Differentiator
Problem solved
Functional benefit
Brands
- Living Well with Rentwell: Property management and real estate development podcast hosted by Rob Coldwell and TJ Hock, featuring interviews with active investors and discussions on property management strategies, AI tools, and real estate investment topics.
Products and services
- Property Management Services Full-service residential property management including leasing, marketing, maintenance, rent collection, tenant screening, and financial reporting for condos, single-family homes, duplexes, triplexes, and small to medium apartment communities.
- Rentwell OneRate Pricing
Quantifiable outcome
- 94% average economic occupancy across managed portfolio
- +5 more outcomes
Companies that use Rentwell
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Rentwell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature2 records
Rentwell partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- NARPM (National Association of Residential Property Managers)minorProfessional association membership for property management professionals, providing industry resources, networking, and best practices
- Keller WilliamsminorReferral and co-marketing relationship with major real estate franchise for property management leads
- DIG Online (Delco Investment Group)coreCo-hosting DIG Philly Commercial Investment Subgroup meetings, educational events for real estate investors, and community-building initiatives
- Delco Property InvestorsminorLocal real estate investment networking and partnership organization
- AppFolioProperty management software platform providing online owner portal, resident portal, rent collection, maintenance tracking, and accounting functionality
- Mike Harney | State Farm AgentminorPreferred vendor for renter's insurance; contact: 610-586-8773, 428 MacDade Blvd., Folsom, PA 19033
- Thomas J. Levy | Levy Insurance Agency, LLCminorPreferred vendor for renter's insurance; contact: 610-338-0800, 500 Abbott Dr., Suite D2, Broomall, PA 19008
- RW ServicescoreSister company providing full-service maintenance including landscaping, HVAC services, installations, remodeling, construction, routine maintenance; enables Rentwell to control pricing and quality without subcontractor markups; handles $5,000,000 in annual maintenance volume
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Rentwell competitors and assessment
Company assessmentBroad incumbents
- Greystar Real Estate Partners: Largest residential property manager in the US, managing over 800,000 units globally. Directly comparable as a full-service residential property manager, though Greystar operates at much larger scale and skews toward larger multifamily assets.
- FirstService Residential: Large residential property management company serving homeowners associations, condominiums, and rental properties across North America. Comparable in residential PM services though more weighted toward HOA/condo management.
- Lincoln Property Company: National residential and multifamily property management firm with hundreds of thousands of units under management. Comparable as a full-service PM competitor serving owners and residents, but at significantly larger scale.
- BH Management Services: National multifamily and residential property management firm managing over 100,000 units. Comparable as a full-service residential PM with similar service mix but at larger scale and broader geographic reach.
Direct peers
- Mynd Property Management: Tech-enabled single-family rental (SFR) and small multifamily property manager serving 'accidental landlords' and small-portfolio investors nationwide. Directly comparable to Rentwell in target customer (small-portfolio residential owners) and offering (full-service management with technology-enabled owner/resident portals).
- RPM Living: Full-service residential property management firm managing ~200,000 units across multiple states. Closely comparable to Rentwell in service model (leasing, maintenance, resident services) and customer segment (residential rental owners).
- RangeWater Real Estate: Acquisition-focused multifamily and SFR manager with over 65,000 units. Comparable in serving residential rental owners with full-service management, though operating at larger scale and with institutional capital backing.
Emerging players
- Tellus Realty Capital Solutions: Emerging property management and investment firm in the Mid-Atlantic region. Comparable as a smaller, growth-stage residential PM competitor serving similar small-portfolio owner segments in overlapping geographies.
Others
- AppFolio: Property management software platform used by Rentwell as its core operating system. Comparable as the technology backbone underlying Rentwell's operations, and as a broader competitor in enabling other PM firms.
Regional players
- Cortland Management: Multifamily operator and property manager focused on the US Sun Belt. Comparable as a vertically integrated residential PM, though concentrated in different geographies than Rentwell's PA/Mid-Atlantic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rentwell social profiles
Digital presenceRentwell compliance and trust
Trust signalCompliance2 records
Rentwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rentwell leadership team
Management profileNumber of profiles
Profiles2 records
Rentwell subsidiaries and ownership
Company hierarchySubsidiaries3 records
Rentwell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rentwell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rentwell
What does Rentwell do?
Rentwell is a full-service residential property management company that handles leasing, tenant placement, rent collection, maintenance coordination, tenant screening, and financial reporting for owners of condos, single-family homes, duplexes, triplexes, and small to medium apartment communities. The company operates across multiple offices in Pennsylvania and uses an AppFolio-based platform with owner and resident portals, supplemented by its sister company RW Services for in-house maintenance and renovations.
Is Rentwell a public or private company?
Rentwell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rentwell founded?
Rentwell was founded in 2009. It employs 11 to 50 people.
Where is Rentwell based?
Rentwell is headquartered in Broomall, United States, in the North America region.
How does Rentwell make money?
Six revenue lines are on record. Property Management Fees are the primary driver. The others are tenant Placement Fees, setup Fee, owner Benefit Package Subscription, pet Protection Package and renovation and Maintenance Services.
Who are Rentwell's main competitors?
Broad incumbents on record are Greystar Real Estate Partners, FirstService Residential, Lincoln Property Company and BH Management Services. Direct peers are Mynd Property Management, RPM Living and RangeWater Real Estate. Tellus Realty Capital Solutions is listed as an emerging player. AppFolio is listed as an others. Cortland Management is listed as a regional player.
Does Rentwell have an API?
No public API is recorded for Rentwell.
What industry is Rentwell in?
Rentwell's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management. Its NAICS code is 532 and its SIC code is 6513.