Demtron

What Demtron does

Demtron, Inc. is a privately held web design and development firm founded in 1994 and headquartered at 251 Thurow Drive, Oconomowoc, Wisconsin, serving small and medium-sized businesses primarily across the Milwaukee metropolitan area and, on a project basis, elsewhere in the United States. The company's offerings span custom website design, web application development, database-driven applications, eCommerce integrations, content management systems, and search engine optimization, with an average client tenure exceeding four years and named engagements in healthcare, manufacturing, and retail. The portfolio references include M and M Physical Therapy, D and D Millwork, Badgerland Flags, and 'various Wisconsin and US clients' using Microsoft Access for healthcare decision support, manufacturing inventory control, direct mail operations, retail inventory, payroll accounting, claims management, and call center management.

The technology foundation is a Microsoft-centric web stack consisting of ASP.Net, VB.Net, C#, SQL Server, Microsoft Access, MySQL, Classic ASP, AJAX, JavaScript, and Telerik RadControls for ASP.Net Ajax. A distinguishing capability is Microsoft Access database application development, in which Access is used as a front-end GUI, back-end database, or middleware integration point with VB.Net, C#, and FoxPro; the firm maintains service continuity across Access versions 1.1 through 2016. Operations are framed around certified project management processes and 'plain English' client communication, and the firm maintains Better Business Bureau accreditation as a third-party trust signal.

Demtron's revenue model is professional services: project-based engagements quoted after a free initial consultation, with website plans available at undisclosed tiers. Go-to-market is sales-led and built on direct website and email inquiries ([email protected]), local SEO targeting specific Wisconsin cities (Milwaukee, Waukesha, Oconomowoc, Kenosha, Hartford, West Allis), BBB accreditation as a credential, and referrals from a long-tenured client base. The company has no disclosed funding rounds, parent company, or institutional investors and operates with a 1–10 employee footprint under founder/independent ownership.

Name

Demtron

Legal name

Demtron, Inc.

Website

https://demtron.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Demtron, Inc. is a privately held, founder-owned Wisconsin web design and development firm founded in 1994, serving SMBs in the Milwaukee metro with custom websites, Microsoft-stack web applications, Access databases, eCommerce, and SEO services via direct, referral-driven sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Oconomowoc

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Web Design and Development Services: Project-based custom web design and development services for websites ranging from 5 pages to 50,000 pages, including eCommerce integration, web applications, database-driven sites, and web services development
2. SEO and Digital Marketing Services: Search engine optimization services, on-site and off-site optimization, web marketing, and PPC campaign analysis and management
3. Microsoft Access Database Development: Custom database application development, support, maintenance, and enhancement services using Microsoft Access for rapid application development
4. Consulting Services: IT consulting services including website renovation, site takeovers, and ongoing technology consulting

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Demtron provides custom website design, web application development, and database application development services targeted at small and medium-sized businesses in Wisconsin and across the United States. Service scope spans custom websites (5 to 50,000 pages), eCommerce integration, Microsoft Access/database applications, content management systems, and search engine optimization. Engagement is delivered as project-based professional services with certified project management.

Product overview

Demtron is a web design and development firm offering a comprehensive suite of digital services. The core offerings include custom website design, web applications development using Microsoft technologies (ASP.Net, VB.Net, C#), and database solutions (Microsoft Access, MySQL, SQL Server). These are complemented by SEO services, eCommerce solutions, and content management systems. The company serves small-to-medium businesses in the Milwaukee, Wisconsin area and nationally, focusing on delivering custom solutions rather than template-based designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Services Custom website design services for businesses covering layout, navigation, validation, and content optimization from concept through deployment, with project scopes ranging from 5 to 50,000 pages. Intended for small and medium-sized businesses seeking a professional web presence.
• Web Applications Development Custom web application development using Microsoft technologies (ASP.Net, VB.Net, C#, AJAX) for building dynamic, interactive web solutions such as customer portals, product selection tools, and web services. Targeted at SMBs needing tailored web-based software.
• Database Applications Development Database-driven website and application development using Microsoft Access, MySQL, and SQL Server for data management and business intelligence, supporting reporting, integrations, and operational data workflows. Used by SMBs to manage internal data alongside their web properties.
• eCommerce Solutions Online store and eCommerce platform development enabling businesses to sell products and services directly through their websites with integrated payment processing. Aimed at SMBs needing 24/7 online sales capability.
• Content Management Systems CMS environments and blog publishing capabilities, including BlogEngine.NET implementation and XML/web services development, enabling clients to publish and manage their own website content.
• Search Engine Optimization (SEO) Services Search engine optimization services including on-site and off-site optimization, keyword research, title tag and META description optimization, PPC campaign analysis, and local SEO for Wisconsin businesses. Targeted at SMBs seeking organic search visibility.
• Microsoft Access Database Development Rapid custom database application development using Microsoft Access as front-end GUI, back-end database, and middleware, including decision support systems, inventory control, payroll accounting, and custom reporting for healthcare, manufacturing, retail, and other SMB verticals.
• Internet and Traditional Marketing Services Digital marketing services including PPC campaign analysis and management, web analytics management, and integration of marketing-focused website design, delivered alongside web design engagements. Targeted at SMBs needing holistic online marketing.

Quantifiable outcome

• Over 1,000 pages have achieved top ranking for targeted keywords in search engines
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Lounge Lizard: Web design and digital marketing agency offering custom website design, branding, and SEO services to SMB and mid-market clients, comparable in service mix and target customer to Demtron.
• Wpromote: Full-service digital marketing agency with strong SEO, web design, and web development capabilities serving mid-market and enterprise clients, overlapping Demtron's core service lines at a larger scale.
• Thrive Internet Marketing Agency: Web design and SEO agency focused on SMBs with a comparable menu of services including custom web design, SEO, and digital marketing, serving a similar customer segment to Demtron.
• SmartSites: Full-service web design, SEO, and digital marketing agency serving small and mid-sized businesses nationally, with a comparable service portfolio (web design, SEO, PPC) directly overlapping Demtron's core offerings.
• WebFX: Large digital marketing agency specializing in SEO, web design, and custom development for SMB and enterprise clients, providing a direct service-line comparison to Demtron's web design and SEO practice.
• Straight North: Midwest-based digital marketing and web design agency offering SEO, web development, and integrated marketing services to SMB and mid-market clients, with overlapping service lines and target customer profile to Demtron.

Broad incumbents

• Web.com: Established SMB-focused web services provider offering website design, hosting, SEO, and digital marketing, providing a scaled, templated alternative to Demtron's bespoke web design and development model.
• GoDaddy: Mass-market website builder and small business services platform offering DIY website creation, hosting, and basic digital marketing tools that compete with Demtron's SMB web design value proposition at a much lower price point.
• Wix: Self-service website builder platform enabling SMBs to create and manage their own sites, representing the most accessible alternative to Demtron's custom design services for cost-sensitive small businesses.

Regional players

• iNET Web: Wisconsin-based web design and development agency serving small and mid-sized businesses in the Milwaukee and Madison markets, with highly comparable regional focus and service portfolio to Demtron.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demtron