Fishers Imports

What Fishers Imports does

Fishers Imports is a privately-held, family-run pre-owned luxury vehicle dealership operating under the legal entity P.A-MAX IMPORTS LLC in central Indiana. Founded in 2013, the company runs two physical dealership locations — Fishers (North East) at 9550 East 126th Street, Fishers, IN 46038, and Indianapolis (North West) at 4529 West 96th Street, Indianapolis, IN 46268 — and has cumulatively sold more than 12,000 luxury vehicles since inception, maintaining a 200+ vehicle standing inventory at any given time. The dealership carries certified pre-owned and pre-owned units from brands including Mercedes-Benz, BMW, Audi, Land Rover, and Porsche, plus a broader mix spanning Acura, Aston Martin, Bentley, Cadillac, Genesis, Jaguar, Lamborghini, Lexus, Maserati, Rivian, Tesla, and Volvo. Pricing is unit-based and varies by make, model, year, mileage, and condition; each unit carries a 2-year/100K-mile powertrain limited warranty administered by CareGard Warranty Services.

The core go-to-market is a low-pressure, transparency-led retail model augmented by a digital sales funnel that supports nationwide shipping (free under 250 miles), online credit approval, trade-in valuation, and loan calculation tools. Ancillary revenue is generated through financing facilitation with third-party lenders, in-house foreign/luxury vehicle service and repair, detailing and ceramic coating, and cash purchases of trade-in vehicles — even from customers who do not purchase from the dealership. Marketing relies on the company's own website (powered by Overfuel Inc. as software vendor), an auto blog, organic social (Facebook, YouTube, Instagram), and local SEO targeting the Indianapolis/Fishers market. The business model is fundamentally transactional retail with limited recurring revenue and no disclosed institutional capital, headcount, or financial metrics.

No AI/ML capabilities, APIs, mobile apps, patents, trademarks, awards, or external funding are referenced in the available data. The underlying technology stack is a third-party Overfuel website platform supporting online inventory management, vehicle listings, and digital sales functionality.

Name

Fishers Imports

Legal name

P.A-MAX IMPORTS LLC

Website

https://fishersimports.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Fishers Imports is a family-run, privately-held pre-owned luxury car dealership operating two locations in central Indiana (Fishers and Indianapolis) under P.A-MAX IMPORTS LLC, selling certified pre-owned and used Mercedes-Benz, BMW, Audi, Land Rover, Porsche, and other luxury brands to individual consumers, with nationwide shipping, financing assistance, service, and detailing.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: One-time sales of pre-owned and certified pre-owned luxury vehicles including Mercedes-Benz, BMW, Audi, Land Rover, Porsche, and other luxury brands. Inventory includes cars, SUVs, trucks, convertibles, and hatchbacks. Most vehicles are 2-3 years old with premium options.
2. Financing Services: Assists customers in obtaining financing through third-party lenders. Provides online credit approval, car loan calculator, and trade-in value estimation tools.
3. Service and Detailing: Vehicle repair/maintenance services and professional detailing including ceramic coating applications.
4. Trade-in and Vehicle Purchase: Purchases vehicles from customers who may or may not buy from the dealership, paying cash for trade-ins.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Fishers Imports is a family-run pre-owned luxury car dealership that sells certified pre-owned and used luxury vehicles from brands including Mercedes-Benz, BMW, Audi, Land Rover, and Porsche across two physical locations in central Indiana. The dealership complements its vehicle sales with auto financing assistance, trade-in purchases, vehicle service and repair, professional detailing (including ceramic coating), and nationwide shipping for out-of-state online buyers.

Product overview

Fishers Imports operates as a pre-owned luxury car dealership with two locations in the Indianapolis/Fishers, Indiana area. The company offers a unified business model combining vehicle sales (pre-owned luxury vehicles from brands including Mercedes-Benz, BMW, Audi, Land Rover, Porsche, and others) with ancillary services including vehicle financing, trade-in programs, nationwide shipping, and after-sales service and detailing. The core product is the pre-owned vehicle inventory, supplemented by financing, service, and detailing modules that create a full-service car buying experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned Luxury Vehicles Sale of certified pre-owned and used luxury vehicles including Mercedes-Benz, BMW, Audi, Land Rover, Porsche, and other luxury brands across SUVs, sedans, trucks, convertibles, hatchbacks, electric, and hybrid models. Targeted at individual consumers in central Indiana and nationwide via shipping.
• Vehicle Financing Auto loan financing assistance including online credit approval, trade-in value assessment, and a car loan calculator to facilitate vehicle purchases for customers.
• Vehicle Service & Repair Foreign, luxury, and exotic car repair and maintenance services for vehicles, primarily those sold at the dealership, performed by on-staff technicians.
• Detailing Services Interior and exterior vehicle detailing services including professional ceramic coating for paint protection, offered to dealership customers and owners of luxury vehicles in the area.
• Vehicle Trade-In Cash payment for customer vehicles, available regardless of whether the customer buys a replacement vehicle from the dealership. Includes trade-in value assessment.
• Nationwide Shipping Shipping of purchased vehicles to buyers across the United States, with free shipping under 250 miles, enabling online car-buyers outside central Indiana to purchase remotely.

Quantifiable outcome

• 12,000+ luxury vehicles sold since 2013
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Overfuel Inc.coreTechnology or IntegrationOverfuel operates the dealership website as a software vendor, providing consumers access to the dealership's online inventory and services. Website platform powered by Overfuel with inventory management, vehicle listings, and digital sales functionality.
• CareGard Warranty Services, Inc.coreImplementation/ SI/ Consulting PartnerAdminister the Security Assurance Limited Warranty program. Warranty covers 2 years and/or 100K miles on powertrain components including engine, transmission, transfer case, and drive axle. Claims processed through CareGard at 888-565-2580.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CarMax: CarMax is the largest used car retailer in the US, operating superstores nationwide with a no-haggle pricing model. It directly competes with Fishers Imports in the certified pre-owned space and represents the dominant scaled player in the same customer segment.
• DriveTime: DriveTime operates used car dealerships focused on in-house financing for buyers with credit challenges. While positioned in a different price tier, it competes for general used car buyers in Fishers Imports' central Indiana market footprint.
• Carvana: Carvana pioneered the online-only used car buying experience with home delivery and a 7-day money-back guarantee. It directly competes with Fishers Imports' nationwide shipping initiative and targets the same digital-first car buyer.
• Vroom: Vroom is an online used car retailer offering home delivery across the US. Like Fishers Imports, it emphasizes a transparent, lower-pressure buying experience and competes directly for online luxury used car buyers nationwide.

Broad incumbents

• AutoNation: AutoNation is one of the largest automotive retailers in the US, offering new, used, and certified pre-owned vehicles across multiple brands. Its used car operations compete broadly with Fishers Imports, particularly in the luxury pre-owned segment.
• Sonic Automotive: Sonic Automotive is a large US automotive retailer with new and used vehicle operations across luxury and mass-market brands. Its EchoPark used car stores compete directly with Fishers Imports' pre-owned luxury focus.
• Penske Automotive Group: Penske Automotive Group is a leading luxury and premium automotive retailer, operating dealerships for brands like Mercedes-Benz, BMW, Audi, and Porsche. It overlaps directly with Fishers Imports' luxury brand mix and offers certified pre-owned programs.
• Asbury Automotive Group: Asbury Automotive Group is a Fortune 500 automotive retailer operating dealerships across the US. Its Clicklane digital platform and diversified brand portfolio overlap with Fishers Imports' physical and online sales approach.

Regional players

• Indy Auto Man: Indy Auto Man is an independent used car dealership group operating multiple locations in the Indianapolis metropolitan area. It directly competes with Fishers Imports for the same central Indiana customer base.
• Tom Wood Automotive: Tom Wood Automotive is a family-owned automotive retailer with multiple locations in Indianapolis and central Indiana. It sells new and used luxury vehicles from brands like Mercedes-Benz, BMW, Audi, and Porsche, competing directly with Fishers Imports in the same local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEuS7ZsVR-V4L1xCU5DlarA
• Facebookfacebook.com/fishersimports
• Instagraminstagram.com/fishersimports
• Xx.com/fishersimports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishers Imports