Aberfield Communications

Name

Aberfield Communications

Legal name

Aberfield Communications

Website

https://aberfield.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Media Relations & Press Office Services (MPAAADAI), Corporate & Financial Communications PR (MPAAADAA)

Keywords

• Public relations services
• Media relations
• Brand communications
• Crisis communications
• Stakeholder engagement

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. PR and Communications Services: Aberfield Communications generates revenue through professional services fees for PR, brand communications, media relations, content creation, social media management, stakeholder engagement, crisis communications, and integrated marketing strategy services. Revenue is derived from project-based work and ongoing client retainers across B2B and B2C campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Aberfield Communications is a Leeds-based PR and brand communications agency delivering audience-focused PR services including media relations, content creation, social media management, crisis communications, stakeholder engagement, brand strategy, internal communications, and integrated marketing. Services are delivered as consultancy engagements for specialist SMEs and well-known brands across B2B and B2C campaigns in sectors including property, construction, food and beverage, manufacturing, financial services, leisure, hospitality, and travel.

Product overview

Aberfield Communications is an award-winning Leeds-based PR and brand communications agency offering a unified suite of communications services rather than a modular software product. Their core offering centres on PR, media relations, content creation, and social media management, complemented by specialised sector practices in property and construction, corporate, food and drink, and travel and leisure. Services are delivered as consultancy engagements tailored to client needs, with sector specialisms providing deep expertise across B2B and B2C audiences. The agency emphasises its 'Positive Influence' methodology focused on audience-first approaches rather than message-first communications.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Services Strategic public relations services including media relations, thought leadership, and trade/national media coverage across B2B and B2C sectors, delivered for enterprise clients and SMEs.
• Brand Strategy and Proposition Development
• Content Creation
• Crisis Communications
• Integrated Marketing Strategy
• Internal Communications
• Media Relations
• Media and Presentation Training
• Social Media Management
• Social Media Training
• Stakeholder Communication and Engagement
• Property and Construction PR
• Corporate PR
• Food & Drink PR
• Travel & Leisure PR

Quantifiable outcome

• 1.7 billion total reach for Econ Engineering Gritter Driver of the Year campaign with 44 pieces of coverage
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• DS EmotionminorStrategic or Co-development Partner · 1 May 2024Aberfield partnered with DS Emotion for brand marketing alongside Helmsley Group's Coney Street Riverside project. DS Emotion supported creative brand marketing work as part of the integrated communications approach.
• Ridge and Partners LLPminorStrategic or Co-development Partner · 1 May 2024Aberfield co-hosted fringe events at UKREiiF with Ridge and Partners LLP as part of industry networking activities.
• DLG ArchitectsminorStrategic or Co-development Partner · 1 May 2024Aberfield co-hosted fringe events at UKREiiF with DLG Architects as part of property sector networking.
• Clarion SolicitorsminorStrategic or Co-development Partner · 1 May 2024Aberfield co-hosted fringe events at UKREiiF with Clarion Solicitors as part of property sector networking activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Citypress: Leeds-headquartered PR and communications agency serving UK enterprise clients across property, construction, and professional services. Comparable to Aberfield in size, regional base, B2B focus, and sector specialisms.
• Midnight Communications: Leeds-based PR and content agency working with consumer and B2B brands across the North of England. Directly comparable in headcount, geography, and integrated PR/content offering.
• Source PR: Manchester-based PR and communications agency serving consumer and B2B clients across the North. Comparable regional competitor with overlapping vertical expertise in property and leisure.
• Caffeine PR: Manchester-headquartered PR and social media agency working with consumer, food and drink, and leisure brands. Closely comparable in size, regional positioning, and food/beverage vertical.
• The Tonic Communications: Leeds-based PR and communications agency focused on B2B clients across the Northern England market. Directly comparable in headcount, geography, and sector-led B2B positioning.
• Bamboo PR: UK PR agency with a strong regional presence serving B2B and consumer clients across property, construction, and professional services. Comparable in size, vertical focus, and integrated communications offering.
• Hatch Communications: UK-based PR and communications agency with a strong presence in the North, serving enterprise clients across property, food and drink, and professional services. Comparable in size and vertical mix.
• Brazen PR: Manchester-based consumer and B2B PR agency with a comparable headcount, regional North-of-England footprint, and integrated PR/content/social offering.

Broad incumbents

• JBP Associates: Larger UK PR and public affairs consultancy with broader national reach and multiple specialisms. Comparable service portfolio but materially larger scale and geographic footprint than Aberfield.
• Beattie Group: National UK integrated communications group offering PR, social, and content services. Operates in the same broad sector verticals (F&B, property, leisure) as Aberfield but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aberfield-communications
• Instagraminstagram.com/aberfield_comms
• Xx.com/aberfieldpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aberfield Communications