Midnight Communications

What Midnight Communications does

Midnight Communications Ltd is a privately held B2B public relations agency headquartered in Brighton, United Kingdom, founded in the 1990s and owned since a January 2018 Management Buy-Out by Joint Managing Directors Flo Powell and Alex Hankinson. The firm specializes in purpose-driven B2B communications for clients in insurance and risk, professional advisory (including legal services), HR technology and SaaS, ESG and responsible business, and cyber security, positioning itself as 'the PR agency for the responsible economy.'

The agency delivers a unified service portfolio rather than discrete products: core retained engagements span PR strategy and communications, thought leadership, digital PR with AI search (GEO) visibility support, press office and media relations, social media management, PR measurement and evaluation (aligned to Barcelona Principles), senior leadership profiling, investor and stakeholder communications, copywriting, award writing, and tailored PR training workshops. Sector specialization is operationalized through dedicated practice pages for Insurance PR, Professional Advisory PR, Law Firm PR, ESG PR, HR Tech/SaaS PR, and Cyber Security PR.

The revenue model combines recurring retainer-based PR strategy subscriptions with project-based integrated PR campaigns and adjunct professional services (PR training). No pricing is publicly disclosed; engagements are scope-based and initiated through a 'Start Your Campaign' intake process. Distribution is direct and senior-led across enterprise accounts (Howden, Eurest/Compass Group, Mayo Wynne Baxter, Arch Insurance, Boundless, Checkatrade, A-Plan Insurance, BCIS, Thomas Eggar/Irwin Mitchell), with new business generated via website inbound, referral from decade-long client relationships, and thought-leadership content (including a quarterly 'Top Line' newsletter and BrightonSEO speaking presence). The single UK office serves primarily UK-based enterprise and mid-market clients with remote international capability.

Name

Midnight Communications

Legal name

Midnight Communications Ltd

Website

https://midnight.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Midnight Communications is a Brighton-based B2B PR agency serving purpose-driven enterprises in insurance, professional advisory, legal, HR tech, ESG, and cyber security through retained PR strategy, digital PR with AI-search visibility, thought leadership, and media relations.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Public relations services
• B2b pr agency
• Media relations
• Thought leadership
• Digital pr campaigns

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR Strategy & Communications Consulting: Core retainer-based consulting engagements providing strategic PR counsel, campaign planning, and ongoing communications support for B2B brands. Includes senior strategic involvement and bespoke service delivery.
2. Integrated PR Campaigns: Project-based PR campaigns including thought leadership, digital PR, press office services, media relations, social media management, and content creation. Delivered as coordinated campaigns with measurable outcomes.
3. PR Training Services: Tailored B2B PR training workshops delivered to in-house teams covering PR strategy, key messaging, media training, and social media. Offered as standalone workshops or part of ongoing retainer relationships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Midnight Communications is a B2B PR agency that plans and executes public relations campaigns for purpose-driven businesses. Their core services include PR strategy and communications, thought leadership, digital PR, press office and media relations, social media management, PR training, PR measurement and evaluation, copywriting and content marketing, and senior leadership profiling, along with specialist sector practices for insurance, professional advisory, law firms, ESG/responsible business, HR tech/SaaS, and cyber security.

Product overview

Midnight Communications is a B2B PR agency offering a unified suite of communications services rather than a modular software platform. The core portfolio centers on PR Strategy & Communications, Thought Leadership, Digital PR, Press Office & Media Relations, PR Measurement & Evaluation, Social Media, and PR Training. These services are delivered alongside specialist sector practices for Insurance/Risk, Professional Advisory, Law Firms, ESG/Responsible Business, HR Tech/SaaS, and Cyber Security. Additional offerings include Senior Leadership Profiling, Investor & Stakeholder Communications, and Copywriting & Content Marketing. The agency positions itself as a strategic PR partner for purpose-driven businesses in the responsible economy, emphasizing trust, measurable results, and B Corp values.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Strategy & Communications Creation of PR strategies for B2B brands that cut through noise and connect with target audiences, including audience mapping, competitor research, campaign planning, and measurement.
• Thought Leadership Campaigns that raise profile and position clients as experts through by-lined articles, reports, media interviews, and speaking opportunities.
• Digital PR Building online profiles, supporting SEO and AI search visibility (including GEO for ChatGPT, Perplexity, and Google AI Overviews), and connecting brands with target audiences through high-authority media coverage and brand mentions.
• Press Office & Media Relations Building visibility, credibility, and trust through proactive and reactive media engagement, handling press enquiries, and managing journalist relationships.
• PR Training Tailored B2B PR training workshops for in-house teams covering PR strategy, key messaging, media training, and social media.
• PR Measurement & Evaluation Proving the value of PR through bespoke reporting aligned with business KPIs, using frameworks like Barcelona Principles, tracking coverage quality, backlinks, share of voice and commercial outcomes.
• Social Media Creating and managing social media campaigns that amplify PR, showcase thought leadership, and build engagement on LinkedIn and other platforms.
• Senior Leadership Profiling Raising the public profile of CEOs and senior leaders through PR, thought leadership, speaking opportunities, social media, awards, and media training.
• Investor & Stakeholder Communications PR campaigns that attract investors, engage stakeholders, and support M&A strategies for businesses preparing for funding or repositioning.
• Insurance, Risk & Protection PR PR services for insurers, brokers and risk businesses, translating complex data and expertise into clear, credible stories that build trust with clients and stakeholders.
• Professional Advisory PR PR positioning purpose-led advisory firms as credible, trusted partners across law, accountancy, consultancy, and financial advisory sectors.
• PR for Law Firms Legal PR helping law firms raise profile in priority practice areas, position partners as commentators, and generate business outcomes through newsjacking, thought leadership, and media coverage.
• ESG & Responsible Business PR PR services for organisations where purpose is built into the business and communications are grounded in proof, supporting sustainability and responsible business positioning.
• HR Tech & SaaS PR PR for people-focused and technology businesses in HR tech and SaaS, helping earn attention, trust, and influence with target audiences.
• Cyber Security PR PR services for cyber security companies, supporting visibility and reputation building in a competitive and technically complex sector.
• Copywriting & Content Marketing Professional copywriting services producing whitepapers, blogs, thought-leadership articles, award entries, and marketing collateral that reinforce brand expertise.
• Award Writing Writing, editing and managing award submissions for professional and financial awards, ensuring achievements are presented with impact and accuracy.

Quantifiable outcome

• Mayo Wynne Baxter achieved 200+ coverage items and 250 million reach in first year
• +3 more outcomes

Named customers11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• University of OxfordcoreStrategic or Co-development Partner · 1 January 2021Partnership with University of Oxford for Eurest's eco-labelling initiative on menus, making Eurest the first UK contract caterer to introduce eco-labelling. The collaboration supported sustainability positioning and won Footprint Sustainability in Labelling Award.
• Edge of DifferenceminorImplementation/ SI/ Consulting PartnerSpecialist diversity and inclusion training partner. Works with Midnight to deliver inclusive culture training programmes alongside core PR training offerings.
• 1% for the PlanetcoreStrategic or Co-development PartnerEnvironmental commitment pledge committing 1% of annual revenue to environmental causes. Supports organisations doing vital work to protect and restore the planet.
• Youth Sport TrustminorStrategic or Co-development PartnerCharitable partnership for Sky Sports Living for Sport national schools initiative. Campaign delivered significant uplift in traffic and won CIPR Gold Award for Best Planning, Measurement and Evaluation.
• Sussex Wildlife TrustminorStrategic or Co-development PartnerProud business member and supporter of Sussex Wildlife Trust. Supports Trust's mission to champion wildlife and natural places in Sussex.
• B Lab UKcoreOthersCertified B Corporation certification body. Midnight achieved B Corp certification in September 2024, joining global community of leaders committed to using business as a force for good.
• Green BusinessminorOthersEnvironmental certification body. Midnight is certified with Green Business indicating commitment to improving management of environmental impacts with policy and action plan in place.
• Living Wage FoundationminorOthersAccredited Living Wage Employer. Midnight voluntarily pays all directly employed staff a real Living Wage reflecting the true cost of living, going beyond government minimum.
• UN WomenminorOthersMidnight supports the UN Women's Empowerment Principles and is committed to gender equality, women's leadership, safety, fairness and equal opportunities in workplace and supply chain.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest global PR firm with deep B2B and ESG capability; competes for large enterprise mandates including FTSE 100 brands in Midnight's verticals.
• MHP Communications: Large UK-based strategic communications group with significant B2B and corporate-comms practices; competes for FTSE-level mandates that Midnight also targets, albeit with broader portfolio reach.
• FleishmanHillard: Global PR network with established UK B2B practice; competes for enterprise B2B retainers and offers broader geographic scale than Midnight.
• Brunswick Group: Global advisory firm specializing in corporate communications and stakeholder engagement; overlaps with Midnight's investor/stakeholder communications and corporate PR services for large B2B clients.

Direct peers

• Bottle PR: UK B2B PR agency with strong focus on tech, SaaS and HR-tech — overlapping with Midnight's HR Tech & SaaS specialism and similar enterprise/mid-market client mix.
• Harvard PR: Mid-sized UK B2B PR agency focused on professional services and technology, with comparable retainer offerings and target buyer set; competes head-to-head for similar B2B mandates.
• FieldHouse Associates: Boutique B2B PR and content agency in the UK serving similar professional services and technology accounts with a comparable retainer-driven model.
• Jargon PR: B2B PR agency in the UK working with tech, fintech and professional services brands; comparable boutique scale, B2B remit and retainer-based engagement model.
• Smarts Communicate: UK B2B PR agency with a similar specialist-sector, retainer-led model serving professional services and technology clients — directly comparable in size, scope and buyer profile to Midnight.
• Sedulo Communications: UK-based integrated communications agency working with B2B clients across professional services and tech, comparable boutique positioning and service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/midnightcoms

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midnight Communications