South Shore Marine

What South Shore Marine does

South Shore Marine is a privately held, full-service marine dealership founded in 1989 and headquartered at 1611 Sawmill Pkwy, Huron, Ohio, with a secondary store reference to South Shore Marine Blue Creek Marina. The company sells new boats from four premium manufacturers — Regal, Grady-White, Pursuit, and Sportsman — alongside what it describes as the Midwest's largest inspected pre-owned boat selection, and it operates a separate parts department with a multi-million-dollar OEM and aftermarket inventory.

The business model is a multi-revenue-stream retail marine platform: one-time sales of new and pre-owned boats; recurring and F&I revenue from in-house financing, marine insurance brokerage across multiple carriers, and extended service contracts; and professional service revenue from engine, electronics, fiberglass, canvas, and detailing work performed by factory-certified technicians trained across Volvo Penta, Mercury, Yamaha, Garmin, Seakeeper, Fischer Panda, and Westerbeke. The dealership actively services boats regardless of where they were purchased, turning the service operation into a customer-acquisition channel for sales.

The go-to-market motion is regional and field-driven, with digital marketing (website inventory listings, blog content, newsletter, reviews) feeding into an on-site sales experience at the Huron showroom. The company employs 101–250 people, has no disclosed funding, no M&A history, no parent company, and no public financial reporting; growth is funded organically, with brand reputation, manufacturer relationships, and a loyal Great Lakes customer base cited as the principal durable assets since founding.

Name

South Shore Marine

Legal name

South Shore Marine

Website

https://southshoremarine.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

South Shore Marine is a privately held, full-service marine dealership in Huron, Ohio, founded in 1989, selling new boats from Regal, Grady-White, Pursuit, and Sportsman, plus a large pre-owned inventory, parts, financing, insurance, and factory-certified service to Great Lakes boaters.

Ownership category

akta.pro rank

Product category

Boat Dealership and Marine Services

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Marine & Boat Finance (FSAKADAH), Underwater Hull Inspection, Cleaning & Propeller Services (TLAKAKAJ)

Keywords

• Boat dealership
• Marine services
• Boat sales
• Marine repair
• Boat financing

Headquarters

HQ city

Huron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Boat Sales: Sale of new boats from premium manufacturers including Regal, Grady-White, Pursuit, and Sportsman. Revenue generated from MSRP pricing with financing options available.
2. Pre-Owned Boat Sales: Sale of inspected and quality-checked pre-owned boats, representing the Midwest's largest used boat selection.
3. Boat Service & Repairs: Full-service marine facility offering engine repairs, electronics, fiberglass, canvas, and detailing services. Factory-certified technicians service all boats regardless of purchase location.
4. Parts Department: Multi-million-dollar inventory of parts, accessories, water toys, and aftermarket additions for do-it-yourself repairs and upgrades.
5. Financing Services: Business managers present various finance programs with rates and terms achievable for most buyers. Superior level of service during financing execution.
6. Marine Insurance: Sourcing insurance quotes and policies from multiple brokers for best possible rates and coverage.
7. Extended Service Contracts: Extended warranty and service coverage plans for boats.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

South Shore Marine is a full-service boat dealership in Huron, Ohio, selling new boats from premium manufacturers (Regal, Grady-White, Pursuit, Sportsman) and pre-owned boats, while providing factory-certified marine service, parts, boat financing, marine insurance, and extended service contracts. The company serves as a one-stop marine retail and service operation for the Great Lakes region since 1989.

Product overview

South Shore Marine is a full-service marine dealership offering a comprehensive portfolio of boat sales and marine services. The core business combines new and pre-owned boat sales (primarily Regal brand) with an award-winning service department, parts department, financing, insurance, and extended service contracts. The company positions itself as representing premium boat brands including Grady-White, Pursuit, Regal, and Sportsman, with the largest used boat selection in the Midwest. Services include factory-certified repairs, parts supply, and financial/insurance products all under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Sale of new boats from premium manufacturers including Regal, Grady-White, Pursuit, and Sportsman. Models range from bowriders to luxury yachts such as the 2026 Regal LX43, 36 Grande Coupe, 33 Express, LS9 Surf Ultimate, and LS6 Surf Ultimate. Financing options are available.
• Pre-Owned Boat Sales Sale of inspected and quality-checked pre-owned boats representing the Midwest's largest used boat selection. Trade-ins accepted.
• Boat Service & Repairs Full-service marine facility offering engine repairs, electronics, fiberglass, canvas, and detailing services. Factory-certified technicians service all boats regardless of where they were purchased. Certified across Volvo Penta, Mercury, Yamaha, Fischer Panda, Westerbeke, Garmin, and Seakeeper systems.
• Parts Department Multi-million-dollar inventory of OEM parts, accessories, water toys, and aftermarket additions for do-it-yourself repairs and upgrades. Hard-to-find items can be sourced on request.
• Boat Financing Business managers present various finance programs with rates and terms achievable for most buyers, providing a superior level of service while executing the customer's financing objectives. Monthly payment estimates are provided for most listings.
• Marine Insurance Insurance quotes and policies sourced from multiple brokers for the best possible rates and coverage for boat owners.
• Extended Service Contracts Extended protection plans for boats that extend coverage beyond the standard manufacturer warranty period.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Grady-WhitecoreChannel Partner/ Reseller/ DistributorPremium boat manufacturer represented by South Shore Marine as an authorized dealer for the Great Lakes region.
• PursuitcoreChannel Partner/ Reseller/ DistributorPremium boat manufacturer represented by South Shore Marine as an authorized dealer.
• RegalcoreChannel Partner/ Reseller/ DistributorPremium boat manufacturer represented by South Shore Marine with multiple models in current inventory including LS6, LS9, LX43, 33 Express, and 36 Grande Coupe.
• SportsmancoreChannel Partner/ Reseller/ DistributorPremium boat manufacturer represented by South Shore Marine as an authorized dealer.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Bosun's Marine: Multi-location premium boat dealer in the Midwest and Florida representing Tiara, Pursuit, Regal, and other brands with full-service operations. Comparable OEM mix and premium-brand positioning; relevant Midwest overlap.

Others

• Boat Trader: Largest online boat marketplace connecting buyers and sellers. Not a direct competitor but a key channel and competitive pressure point: a digital aggregator that can capture upstream demand away from single-location dealers like South Shore Marine.

Direct peers

• Galati Yacht Sales: Authorized dealer for premium yacht brands (Viking, Princess, Pursuit, Boston Whaler) across the Gulf Coast and Southeast. Directly comparable in premium-brand boat dealership model, service-center operation, and full F&I attach offering.
• HMY Yacht Sales: Multi-location yacht and sportfishing dealer representing Viking, Princess, Pursuit, and other premium brands with in-house service and brokerage. Highly comparable in OEM mix (Pursuit in particular) and full-service dealership operating model.
• Jefferson Beach Marina: Michigan-based full-service marina and boat dealership with new/used sales, service, storage, and fuel. Comparable as a Great Lakes regional multi-brand boat dealer with strong service and marina integration.
• Pier 33 Marina: Michigan-based boat dealer and marina representing Pursuit, Tiara, Cruisers, and other premium brands with service and storage. Comparable as a Great Lakes regional premium-brand boat dealership with full F&I and service offering.
• Sail & Ski Center: Texas-based multi-brand boat dealership (Regal, Malibu, Axis) with in-house service and parts. Directly comparable OEM overlap (Regal) and full-service dealership model, though operating in a different regional market.
• Skipper Bud's: Multi-location Great Lakes / Midwest boat dealer representing Sea Ray, Boston Whaler, and other premium brands with service, parts, and storage operations. Closely comparable to South Shore Marine in geography (Great Lakes) and premium-brand dealer format.

Broad incumbents

• MarineMax: Largest recreational boat and yacht retailer in the United States with ~130 locations and a broad portfolio of premium brands. Directly comparable to South Shore Marine as a multi-brand boat dealership model, but operating at national scale with public-market financing and acquisition firepower.
• OneWater Marine: Public boat dealer group operating over 100 retail locations across the U.S. with a similar premium-brand, multi-OEM retail and service model. Closely comparable to South Shore Marine's franchise-and-service structure, but with significant M&A-driven scale advantage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sshoremarine
• Facebookfacebook.com/SouthShoreMarine
• LinkedInlinkedin.com/company/south-shore-marine-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Shore Marine