Mobeleader
- Company typePrivate
- Founded2012
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
Mobeleader firmographics
Firmographics- Name
- Mobeleader
- Legal name
- BELEADER INTERNET MARKETING, S.L.
- Website
- https://mobeleader.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mobeleader industry classification
Industry- Product category
- Digital Transformation Services
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Mobeleader is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Mobeleader business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Kit Digital Agent Services: As an authorized digitalization agent for Spain's Kit Digital program, Mobeleader implements digital solutions for SMEs and freelancers, funded by EU Next Generation subsidies. Services include websites, e-commerce, CRM, BI, process management, cybersecurity, and virtual office tools.
- Ad Network: Mobeleader operates its own advertising network connecting advertisers with developers. The platform uses AI and Big Data to serve targeted advertisements to app users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Segment I (10-50 employees): Up to €12,000 total subsidy |
| Subscription | Multi-year contract | Segment II (3-10 employees): Up to €6,000 total subsidy |
| Subscription | Multi-year contract | Segment III (1-3 employees/autonomous): Up to €2,000 total subsidy |
| One time/ perpetual license | Annual | Website and Basic Internet Presence: €2,000 |
| One time/ perpetual license | Annual | E-commerce: Up to €2,000-€5,000 |
| Subscription | Monthly | Social Media Management: €2,000-€2,500 |
| Subscription | Monthly | CRM / Customer Management: Up to €14,000 |
| Subscription | Monthly | Business Intelligence and Analytics: €1,500-€4,000 |
| Subscription | Monthly | Process Management: €2,000-€6,000 |
| Per seat | Monthly | Virtual Office Tools: €250 per user (up to €29,000) |
| Subscription | Monthly | Electronic Invoicing: €1,000-€3,000 |
| Subscription | Annual | Cybersecurity: Up to €6,000 |
| One time/ perpetual license | Annual | Advanced Internet Presence: €2,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mobeleader product offering
Product offeringCore offering
Mobeleader is a Madrid-based digitalization platform that operates as an authorized agent for Spain's Kit Digital government subsidy program, distributing EU Next Generation funds to Spanish SMEs, microenterprises, and self-employed professionals for digital transformation projects including websites, e-commerce, CRM, BI, process management, electronic invoicing, virtual office, and cybersecurity. In parallel, it operates a mobile advertising network built on proprietary iOS and Android SDKs (SPS, Push, NickCenter, Referrer, GPSTracking) that delivers AI-targeted, behavior-based ads in mobile apps globally.
Product overview
Mobeleader operates as a digitalization platform and authorized Kit Digital agent offering Spanish SMEs and freelancers subsidized access to digital transformation tools. The core offering includes an Ad Network platform (with proprietary iOS/Android SDKs for targeted advertising) and the Mobeleader Control Panel, supplemented by the Kit Digital Solutions suite—a modular digital toolkit covering website/e-commerce development, social media management, CRM, business intelligence, process management, electronic invoicing, virtual office, cybersecurity, and marketplace services. All Kit Digital solutions are co-funded by the EU Next Generation program and delivered through partner networks including Desarrollum (web), Beleader (marketing), Abser Technologies (BI), and Light of Work (HR/process management).
Differentiator
Problem solved
Functional benefit
Products and services
- Kit Digital Solutions Government-subsidized end-to-end digital transformation offering for Spanish SMEs, microenterprises, and self-employed professionals. Each buyer can select from a defined catalog (website, e-commerce, social media, CRM, BI, process management, electronic invoicing, virtual office, cybersecurity, advanced internet presence, marketplace) under multi-year contracts funded by EU Next Generation subsidies.
- Mobeleader Ad Network Platform Mobile advertising network platform connecting advertisers with iOS and Android application publishers. Uses AI and Big Data to predict user behavior and serve targeted, real-time ads via proprietary iOS/Android SDKs (SPS, Push, Register, NickCenter, Referrer, GPSTracking). Targets app developers and advertisers globally.
- Mobeleader Control Panel Web-based control panel providing self-service access to CRM, supplier management, electronic invoicing, and other business operations tools for SMEs and freelancers adopting Kit Digital solutions.
Quantifiable outcome
- Up to €29,000 in subsidies available per SME/autonomous through EU Next Generation funds
- +4 more outcomes
Companies that use Mobeleader
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Mobeleader technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Mobeleader partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- DesarrollumcoreWeb development partner with over 10 years of experience in custom web development, mobile and desktop applications, and internet technologies. Provides website and e-commerce development services for Kit Digital beneficiaries.
- Beleader Internet MarketingcoreParent company (BELEADER INTERNET MARKETING, S.L.) and strategic partner since 2007, specializing in online marketing, BI and analytics, and social media management services.
- Abser TechnologiescoreTechnology partner with over 15 years of specialization in data management and treatment. Provides BI and analytics services for Kit Digital implementation.
- Light of WorkcoreProprietary multi-platform HR application for time tracking, project management, absence management, and work compliance. Developed by Mobeleader, offered as part of virtual office and process management services.
- Government of Spain (Kit Digital Program)coreOfficial authorization as a digitalization agent for the Kit Digital program, funded by EU Next Generation resources. Enables distribution of over €3 billion in digitalization subsidies to Spanish SMEs and freelancers.
- IAB SpainminorIndustry association partner for digital advertising standards and best practices.
- ENISAminorSpanish state-owned company supporting entrepreneurship and digitization initiatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Mobeleader competitors and assessment
Company assessmentBroad incumbents
- Digital Turbine: Digital Turbine (which absorbed AdColony) operates a mobile ad network with SDK-based app install, re-engagement, and media products. Comparable as a broader ad-tech incumbent serving the same developer ecosystem and ad-monetization use cases as Mobeleader.
- AppLovin: AppLovin is a much larger mobile ad-tech and monetization platform with SDK-based ad serving, mediation, and analytics. Relevant as a broad incumbent competitor in the same ad network category as Mobeleader, though at vastly greater scale.
Direct peers
- ironSource (Unity): ironSource (now part of Unity) provides SDK-based mobile ad monetization, app marketing, and user engagement tools to developers. Closely comparable to Mobeleader's SPS Framework, Push Notifications, and broader SDK stack that monetize and engage users inside mobile apps.
- LoopMe: LoopMe is a mobile ad-tech company providing SDK-driven video ad delivery and AI-powered targeting and measurement. Comparable to Mobeleader's AI-driven ad serving, real-time processing, and SDK distribution approach.
- Chartboost: Chartboost operates a mobile ad network and programmatic mediation platform serving app developers. Both companies deliver targeted in-app ads through proprietary SDKs and serve the same mobile developer customer base.
- Leadbolt: Leadbolt operates a mobile ad network with SDK-based monetization for app developers, including push notifications and re-engagement tools. Highly comparable to Mobeleader's push notification and ad-serving SDK stack for iOS and Android.
- InMobi: InMobi operates a global mobile ad network and SDK-based ad-serving platform for app developers. It is directly comparable to Mobeleader's Ad Network business, which similarly targets mobile app developers through proprietary SDKs for in-app ad monetization.
- Vungle: Vungle runs a mobile ad network focused on video and interactive ads distributed via SDKs integrated into mobile apps. Comparable to Mobeleader's AI-driven mobile ad targeting and developer-facing SDK distribution model.
- StartApp: StartApp operates a mobile ad network distributing SDK-based monetization tools to Android and iOS developers. Directly comparable to Mobeleader's Ad Network platform and proprietary SDK-based developer integrations.
- Tapjoy: Tapjoy provides SDK-based mobile ad monetization including rewarded ads, offerwalls, and direct deals with developers. Comparable to Mobeleader's SDK-driven monetization and engagement offerings to app developers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mobeleader social profiles
Digital presenceMobeleader financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobeleader leadership team
Management profileNumber of profiles
Profiles2 records
Mobeleader funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobeleader M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobeleader
What does Mobeleader do?
Mobeleader is a Madrid-based digitalization platform that operates as an authorized agent for Spain's Kit Digital government subsidy program, distributing EU Next Generation funds to Spanish SMEs, microenterprises, and self-employed professionals for digital transformation projects including websites, e-commerce, CRM, BI, process management, electronic invoicing, virtual office, and cybersecurity. In parallel, it operates a mobile advertising network built on proprietary iOS and Android SDKs (SPS, Push, NickCenter, Referrer, GPSTracking) that delivers AI-targeted, behavior-based ads in mobile apps globally.
Is Mobeleader a public or private company?
Mobeleader is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobeleader founded?
Mobeleader was founded in 2012. It employs 11 to 50 people.
Where is Mobeleader based?
Mobeleader is headquartered in Madrid, Spain, in the Europe region.
How does Mobeleader make money?
Two revenue lines are on record. Kit Digital Agent Services are the primary driver. The others are ad Network.
Who are Mobeleader's main competitors?
Broad incumbents on record are Digital Turbine and AppLovin. Direct peers are ironSource (Unity), LoopMe, Chartboost, Leadbolt, InMobi, Vungle, StartApp and Tapjoy.
Does Mobeleader have an API?
No public API is recorded for Mobeleader.
What industry is Mobeleader in?
Mobeleader's product category is Digital Transformation Services. Its primary akta.pro industry code is BPAMADAI, App Monetization & Subscription Management Platforms. Its SIC code is 7310.