LoopMe
LoopMe is a UK-headquartered AI-powered brand performance advertising platform that guarantees measurable outcomes such as brand lift and purchase consideration for global brand advertisers, while monetizing in-app inventory through its Chartboost platform for mobile app publishers.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What LoopMe does
LoopMe is a London-headquartered, AI-powered brand performance advertising company founded in 2011 by Stephen Upstone, with a second global headquarters in New York and additional offices in Sydney, Singapore, Krakow, and Dnipro. The company sells outcomes-based brand advertising — guaranteeing measurable results such as brand lift, purchase consideration, and sales lift — rather than charging purely for impressions or clicks. Its platform centers on PurchaseLoop (a real-time AI optimization engine for outcomes-based buying), the Intelligent Marketplace (a patented programmatic marketplace with bid optimization and throttler technology), and the AMP Audience & Measurement Platform (survey-based brand lift measurement combined with AI predictive modeling). Following its December 2024 acquisition of Chartboost from Zynga for approximately $250 million, LoopMe also operates a mobile in-app monetization and demand-routing business, including the April 2026-launched Chartboost Direct, which connects app publishers directly to brand demand via SSP integrations.
LoopMe serves two primary customer segments: (1) global brand advertisers — including McDonald's, Guinness, Motorola, Kia, Califia Farms, Vevo, and WHOOP — that purchase multi-year outcome-based contracts, and (2) mobile app publishers, served through Chartboost's in-app header bidding and monetization infrastructure. Distribution is enterprise field sales augmented by deep agency partnerships (OMD, Dentsu X, Horizon Media, Publicis) and technology integrations with Microsoft Curate, Google Cloud, AppLovin MAX, PubMatic, and Magnite. Revenue is generated primarily from brand outcome-based advertising fees and CPM-based in-app monetization.
LoopMe reports a 40% annual revenue CAGR from 2018 to 2025, a stated ambition to reach $1B in revenue, and over $2B in cumulative gross revenue as of January 2025. The company is privately held, with Mayfair Equity Partners as the primary growth investor (since January 2022) and BGF as an earlier institutional backer. LoopMe is ranked #1 overall media owner in the IPA Digital Media Owner Spring 2026 Survey (90.5% overall experience) and is IAB Gold Standard certified, ePrivacyseal awarded, and carbon neutral across Scope 1, 2, and 3 emissions.
LoopMe firmographics
Firmographics- Name
- LoopMe
- Legal name
- LoopMe Limited
- Website
- https://loopme.ai
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LoopMe is a UK-headquartered AI-powered brand performance advertising platform that guarantees measurable outcomes such as brand lift and purchase consideration for global brand advertisers, while monetizing in-app inventory through its Chartboost platform for mobile app publishers.
- Ownership category
- akta.pro rank
LoopMe industry classification
Industry- Product category
- Programmatic Brand Advertising Platform
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Customer Churn, CLV & Retention Intelligence (HDAAAHAC)
Keywords
Where LoopMe is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
LoopMe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Brand Performance Advertising: LoopMe operates a performance-based advertising model where brands pay for measurable outcomes (brand lift, purchase consideration, sales) rather than pure impressions. Revenue is generated from brand advertisers who use LoopMe's AI platform (PurchaseLoop) to run campaigns across mobile, CTV, and display, with fees tied to delivered outcomes. The company also generates revenue from publishers via Chartboost's in-app monetization (CPM-based fill rates) and programmatic marketplace fees.
- Publisher / App Monetization (Chartboost): Chartboost, acquired in December 2024, provides in-app header bidding and monetization infrastructure for mobile app publishers, generating revenue through CPMs and fill rates. The platform powers direct connections between brand demand and app inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Outcome-based guaranteed brand performance contracts — pricing tied to measurable KPIs (brand lift, purchase consideration) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
LoopMe product offering
Product offeringCore offering
LoopMe operates an AI-powered end-to-end brand performance advertising platform that connects global brand advertisers to measurable outcomes (brand lift, purchase consideration, sales) across mobile, CTV, and display. Its offerings include the Intelligent Marketplace for programmatic supply-demand, the PurchaseLoop outcomes-based buying platform, Chartboost in-app monetization, Chartboost Direct for publishers, the AMP audience and measurement platform, and the Premium Deals Library for always-on PMPs.
Differentiator
Problem solved
Functional benefit
Brands
- Chartboost: In-app monetization platform that drives higher CPMs and fill rates for mobile app publishers
- PurchaseLoop
- Premium Deals Library
- AMP (Audience & Measurement Platform)
- Intelligent Marketplace
Products and services
- PurchaseLoop Outcomes-based brand performance buying platform that uses real-time AI optimization to deliver guaranteed brand lift and purchase consideration outcomes for enterprise advertisers across mobile, CTV, and display; offers PurchaseLoop Audiences (custom segmentation) and PurchaseLoop Measurement (real-time brand lift analytics).
- Intelligent Marketplace AI-powered programmatic marketplace connecting publishers and brand advertisers with patented bid optimization, real-time auction technology, and throttler mechanisms, delivering better efficiency and a more sustainable programmatic marketplace for supply and demand partners.
- Chartboost In-app monetization platform providing higher CPMs and fill rates for mobile app publishers, with header bidding, direct demand integration, and AI-powered SDK integration. Acquired from Zynga in December 2024.
- Chartboost Direct Publisher-side platform that connects mobile app publishers directly to brand demand via SSP integrations (Magnite, PubMatic) and programmatic deal structures, enabling brand budgets to reach app audiences without publishers changing their existing adtech stack.
- AMP (Audience & Measurement Platform) End-to-end audience and measurement platform combining survey-based brand lift measurement, custom audiences, and consumer insights for brands, agencies, publishers, and platforms using survey technology combined with AI-powered predictive modeling.
- Premium Deals Library Public platform for programmatic traders to apply always-on Private Marketplace Deals (PMPs) using curated inventory, first-party data, and LoopMe's patented AI to power high-performing deals for agencies and demand partners.
- Brand Outcome Scores (BOS) AI-powered predictive media scoring tool that provides brand outcome scores before and during campaigns across mobile video, CTV, and display, helping advertisers forecast and lift brand awareness by over 50% on average.
- Creative Studio In-house creative services offered by LoopMe to support brand performance campaigns across its platforms, referenced in the company website footer.
- Political Advertising Outcome-based political advertising solution offered by LoopMe for political campaigns, referenced in the company website footer.
Quantifiable outcome
- Up to 5x higher campaign performance vs industry benchmarks for advertisers
- +8 more outcomes
Companies that use LoopMe
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
LoopMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature7 records
LoopMe partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered regional, strategic, core and minor.
- Evorra (Australia)regionalLoopMe integrated its Australian audience segments (23 million LoopMe profiles) into the Evorra data marketplace, enabling Evorra account holders to access LoopMe's targeting segments with activation on social media. This expands LoopMe's audience data distribution in the APAC region.
- WAY (Italy)regionalLoopMe partnered with WAY to introduce its Brandformance offering to the Italian market, marking LoopMe's expansion into Italy. WAY serves as LoopMe's channel partner distributing its brand performance solutions to Italian advertisers and agencies.
- Dentsu XstrategicLoopMe and Dentsu X launched a Guaranteed Brand Outcomes solution, driving measurable success for brand advertisers seeking to shift consumer behavior. Plant-based beverage challenger Califia Farms leveraged this first-to-market Outcomes solution to grow brand awareness and shift consumer preference. This is LoopMe's flagship brandformance co-development partnership.
- Advisory Board Expansions (Tariq Hassan, Penry Price, Marla Kaplowitz)strategicLoopMe expanded its strategic advisory board with industry specialists: Tariq Hassan (former McDonald's US marketing chief), Penry Price (ex-LinkedIn Marketing Solutions VP), and Marla Kaplowitz (former head of the 4As). The advisory board is chaired by a highly respected industry figure and guides LoopMe's innovation and leadership strategy.
- AcxiomstrategicLoopMe launched a Custom Audience partnership with Acxiom, combining LoopMe's patented survey-based Audience & Measurement Platform (AMP) with Acxiom's world-class data and identity solutions. This partnership allows agencies and brands to produce custom segments that reach high-intent audiences for export to and use on preferred DSPs.
- AppLovin MAXcoreLoopMe's Chartboost in-app bidding capability became available to publishers on AppLovin's MAX platform. This integration gives publishers flexibility to optimize monetization strategies and adopt header bidding, expanding Chartboost's reach across the mobile app monetization ecosystem.
- Google CloudcoreLoopMe expanded its collaboration with Google Cloud, leveraging tools including Google Kubernetes Engine and BigQuery. The expanded partnership supports LoopMe's commitment to sustainability by migrating data centers to Google Cloud renewable-powered sites, while also enabling more sophisticated optimization of LoopMe's advanced AI models through scalable infrastructure.
- Reveal MobilestrategicLoopMe expanded its partnership with Reveal Mobile, establishing Reveal as LoopMe's dedicated partner for global Out-of-Home (OOH) brand lift measurement. The partnership leverages Reveal Mobile's GPS-based exposure data to provide best-in-class brand lift studies tailored for the OOH ecosystem, providing a full-stack brand measurement solution across omnichannel media.
- Microsoft AdvertisingcoreLoopMe partnered with Microsoft Advertising to integrate its PurchaseLoop real-time brand optimization solution into Microsoft Curate. Through Microsoft Curate, LoopMe enhanced the addressability of its first-party custom data across tailored inventory packages worldwide, enabling advertisers to access real-time optimization alongside brand measurement and custom data for driving incrementality in brand awareness, purchase intent, and consideration.
- Chartboost (formerly Zynga)coreLoopMe acquired Chartboost from Zynga in December 2024 for approximately $250 million. The acquisition brings LoopMe a mobile ad platform with direct relationships with app publishers, enhancing LoopMe's AI technology platform and expanding its presence in the mobile app ecosystem. Chartboost provides higher CPMs and fill rates for publishers and serves as the foundation for Chartboost Direct — LoopMe's new solution connecting brand demand to in-app inventory.
- Network Advertising Initiative (NAI)minorLoopMe joined the Network Advertising Initiative (NAI), the leading US self-regulatory association for third-party digital advertising. Membership demonstrates LoopMe's commitment to protecting consumer data collection, storage, and use.
- Ad Net ZerominorLoopMe joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonizing ad operations. Membership aligns with LoopMe's carbon neutrality achievement and sustainability commitments.
- Craft Media London, AnalogFolk, IMSminorLoopMe collaborated with Craft Media London, AnalogFolk, and IMS to develop The Anti-Ultra-Processed Planning Cookbook — an industry guide to planning launched in June 2026. The partnership positions LoopMe as a thought leader in brand planning and advertising strategy.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
LoopMe competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Independent DSP operating a programmatic buying platform for advertisers, with growing emphasis on outcome-based and CTV buying. Most directly comparable peer given overlapping demand-side programmatic technology and enterprise advertiser focus.
- Magnite: Largest independent SSP with deep CTV and mobile app inventory, and a named LoopMe partner. Comparable as a programmatic monetization platform serving the same publisher and brand demand ecosystem.
- PubMatic: Independent programmatic SSP and ad-tech platform with sell-side and buyer-facing tools. Comparable given the explicit partnership relationship and overlapping supply-side focus on CTV and omnichannel inventory.
- AppLovin: Mobile app monetization and marketing platform that hosts Chartboost in-app bidding via MAX. Comparable in mobile in-app programmatic, AI-driven bidding, and publisher-side monetization, and a strategic partner and indirect competitor for app inventory.
- DoubleVerify: Brand safety, ad verification, and outcome measurement provider, with growing brand-performance and attention offerings. Comparable given overlapping focus on campaign measurement and outcome assurance for global brand advertisers.
- Integral Ad Science (IAS): Independent digital ad measurement and verification company serving brands, agencies, and publishers. Comparable as a partner-tier outcome and brand-lift measurement provider with similar advertiser and agency buyer base.
Emerging players
- Zeta Global: Data-driven marketing platform combining first-party data, AI, and identity for enterprise marketers. Comparable in targeting, audience activation, and AI-driven campaign optimization for large brand advertisers.
- Moloco: AI-driven programmatic DSP and in-app monetization platform with strong mobile-app focus. Comparable as a private, AI-first programmatic competitor for mobile and CTV inventory and brand outcomes.
Broad incumbents
- Kantar Millward Brown: Global research-led brand measurement and analytics business with Link and AdReaction solutions. Comparable in brand-lift measurement methodology and global brand advertiser relationships, though operates in a much broader research portfolio.
Regional players
- Adform: Independent programmatic ad-tech platform (DSP/SSP/DMP) with strong European presence. Comparable given overlapping enterprise sales motion, programmatic buying capabilities, and European headquarters footprint, but does not yet match LoopMe's US scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LoopMe social profiles
Digital presenceLoopMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoopMe leadership team
Management profileNumber of profiles
Profiles13 records
LoopMe subsidiaries and ownership
Company hierarchySubsidiaries1 record
LoopMe funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoopMe M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoopMe
What does LoopMe do?
LoopMe operates an AI-powered end-to-end brand performance advertising platform that connects global brand advertisers to measurable outcomes (brand lift, purchase consideration, sales) across mobile, CTV, and display. Its offerings include the Intelligent Marketplace for programmatic supply-demand, the PurchaseLoop outcomes-based buying platform, Chartboost in-app monetization, Chartboost Direct for publishers, the AMP audience and measurement platform, and the Premium Deals Library for always-on PMPs.
Is LoopMe a public or private company?
LoopMe is a private company. It is classified as venture growth investor backed and is currently operating.
When was LoopMe founded?
LoopMe was founded in 2011. It employs 251 to 500 people.
Where is LoopMe based?
LoopMe is headquartered in London, United Kingdom, in the Europe region.
How does LoopMe make money?
Two revenue lines are on record. Brand Performance Advertising is the primary driver. The others are publisher / App Monetization (Chartboost).
Who are LoopMe's main competitors?
Direct peers on record are The Trade Desk, Magnite, PubMatic, AppLovin, DoubleVerify and Integral Ad Science (IAS). Emerging players are Zeta Global and Moloco. Kantar Millward Brown is listed as a broad incumbent. Adform is listed as a regional player.
Does LoopMe have an API?
No public API is recorded for LoopMe.
What industry is LoopMe in?
LoopMe's product category is Programmatic Brand Advertising Platform. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of HDAAAHAC, Customer Churn, CLV & Retention Intelligence. Its NAICS code is 541830 and its SIC code is 7310.