Selden's Home Furnishings

Name

Selden's Home Furnishings

Legal name

Seldens Designer Home Furnishings

Website

https://seldens.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

51–100 employees

Short description

Selden's Home Furnishings is a privately held, 80-plus-year-old regional furniture retailer operating three showrooms across Washington State's Puget Sound region and an e-commerce site, serving individual homeowners and interior designers with mid-to-upper-tier furniture, mattresses, decor, and complimentary in-house design services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture and Home Furnishings Sales: Revenue generated from selling furniture, mattresses, home decor, and accessories through retail showrooms and e-commerce. Products include sofas, sectionals, dining tables, bedroom furniture, home office items, and rugs. Primarily one-time purchase transactions with optional financing through Wells Fargo.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Seldens Designer Home Furnishings is a multi-generational home furnishings retailer operating physical showrooms in Tacoma, Bellevue, and Olympia, Washington, alongside an e-commerce site. The company retails furniture across living room, dining room, bedroom, home office, and rugs/decor categories from national and premium brand partners, complemented by in-house product collections (Seldens Private Collection, La Costa, Eleana, Baily). It supports purchases with complimentary interior design consultation, white-glove delivery, a To the Trade program for design professionals, and third-party consumer financing through Wells Fargo.

Differentiator

Problem solved

Functional benefit

Brands

• Seldens Private Collection: Heirloom-grade bedroom furnishings built with solid walnut construction and clean lines, designed to last a lifetime.

Products and services

• Living Room Furniture Living room furniture assortment including sofas, sectionals, chairs, occasional tables, and accent pieces from partner brands such as Stickley, Lexington, Hooker, and Bassett, sold to homeowners through showroom and e-commerce channels.
• Dining Room Furniture Dining room collections including dining tables, chairs, buffets, sideboards, and bar/counter stools retailed to consumers across the Pacific Northwest showrooms and online store.
• Bedroom Furniture Bedroom furniture including beds, dressers, nightstands, chests, mirrors, and mattress offerings from brands such as Tempur-Pedic, Stearns & Foster, and Sealy, sold to individual consumers.
• Home Office Furniture Home office furniture including desks, office chairs, bookcases, and storage solutions, with partner assortment from BDI, targeted at residential consumers setting up dedicated workspaces.
• Rugs and Decor Area rugs and decorative accessories including rugs from Mafi Rugs and Mercana, window treatments from Hunter Douglas, and accent decor items retailed to homeowners.
• Seldens Private Collection In-house product line carrying the Seldens brand, including proprietary furniture pieces such as the Baily Bedroom Collection and Eleana Collection, retailed alongside third-party brands.
• La Costa Collection Seldens private-label collection featuring upholstered seating, sectionals, and motion furniture designed for indoor/outdoor and family living, retailed to consumers.
• Interior Design Consultation Complimentary in-store and virtual design consultation service staffed by trained interior designers who assist retail customers with room planning, product selection, and whole-home design.
• White Glove Delivery Premium delivery, setup, and packaging-removal service offered to furniture purchasers across the Pacific Northwest service area.
• To the Trade Program Trade pricing and dedicated support program for licensed interior designers, decorators, and industry professionals purchasing furniture and decor on client projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• StickleycoreOthersFeatured brand partner for living room and dining room collections. Selden's carries Stickley living room and dining room furniture. Currently running a 35% off retail Stickley American Craft Event sale.
• LexingtoncoreOthersFeatured brand partner featured in living room and dining room collections.
• StresslesscoreOthersFeatured brand partner specializing in recliners and seating. Highlighted as a featured partner in living room collections.
• Hooker FurniturecoreOthersFeatured brand partner for dining room and home office collections.
• Bassett FurnitureminorOthersBrand partner whose products are available at Selden's.
• Tempur PediccoreOthersFeatured brand partner for bedroom mattresses and sleep products.
• Stearns & FostercoreOthersFeatured brand partner for premium mattresses in bedroom collections.
• SealycoreOthersFeatured brand partner for mattresses in bedroom collections.
• BDIcoreOthersFeatured brand partner for home office furniture including desks and storage.
• Mafi RugsminorOthersFeatured brand partner for rugs and floor coverings in decor collection.
• MercanaminorOthersFeatured brand partner for home decor and wall art in decor collections.
• ShopifycoreTechnology or IntegrationE-commerce platform powering Selden's online store. Listed as the platform powering the online store.

Scale indicators2 records

Direct peers

• Ethan Allen Interiors: National full-service furniture retailer with in-house design services, custom/made-to-order programs, and multi-room home solutions. Closest comparable to Selden's design-led, premium furniture model.
• Room & Board: Modern American furniture retailer with multiple showrooms, in-house design services, and an e-commerce channel. Highly comparable service model and product breadth (living, dining, bedroom, office, outdoor).
• Bassett Furniture Industries: Vertical furniture retailer with company-owned stores and a dealer network offering customizable upholstery, dining, bedroom, and home office. Comparable product mix; also a Selden's vendor partner.
• Haverty's Furniture Companies: Regional multi-state furniture retailer with showrooms across the Southeast and Midwest, full-room assortments, and design services. Similar regional showroom-based model with similar product breadth.

Broad incumbents

• RH (Restoration Hardware): Premium home furnishings brand with galleries, interior design services, and a multi-category assortment spanning furniture, textiles, and decor. Operates at much larger scale than Selden's but competes for the same premium, design-led customer.
• West Elm: Williams-Sonoma-owned modern home furnishings retailer with strong design identity, broad assortment (furniture, rugs, decor, window), and trade program. Comparable assortment and design-led positioning.
• Pottery Barn: Williams-Sonoma home furnishings brand covering furniture, bedding, rugs, and decor with strong brand and design services. Comparable category breadth to Selden's home offerings.
• Crate & Barrel: Multi-category home furnishings retailer (Euromarket Designs) with showrooms and e-commerce, offering furniture, rugs, and decor with design services. Comparable one-stop home solution.
• Macy's Home Store: National department store with sizable home furnishings departments (furniture, bedding, rugs, decor) at scale. Overlaps with Selden's assortment and serves as a broader home channel competitor.

Regional players

• Nebraska Furniture Mart: Large-format, multi-state furniture and home furnishings retailer with showrooms primarily in the Midwest. Comparable assortment (furniture, mattresses, decor) but operates in different geographies from Selden's.

Market position

Customer concentration

• YouTubeyoutube.com/channel/UCdj-k7OK9_I1hwq9kBFVxKw
• Facebookfacebook.com/seldens
• Instagraminstagram.com/seldensdesign
• Pinterestpinterest.com/seldensdesign/boards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selden's Home Furnishings