Maxim Hygiene Products

What Maxim Hygiene Products does

Maxim Hygiene Products is a women-led, family-owned manufacturer of organic cotton feminine hygiene and personal care products, founded around 2006 and headquartered in Mineola, New York. The company's core product platform centers on 100% certified organic cotton tampons, pads, and pantiliners formulated without chlorine, dioxins, pesticides, fragrances, or synthetic materials, with proprietary extensions including the MaxION silver ion/tourmaline-infused pad line and the MaxiCup dischargeable menstrual cup. The portfolio extends into adjacent women's wellness categories through branded sub-lines: MaxRelief (CBD-infused pain relief lotion), KegelMAX (smart pelvic floor trainer device), MaxSkin (facial sheet masks and acne patches), Spotsuckers (acne patches), MaxiWear (period underwear), On-the-Go (travel-sized products), and a beauty care line of organic cotton balls, rounds, swabs, and wipes. The company monetizes through one-time unit purchases at $10-$30 price points and a subscription bundle program (MyPeriodPlan) at $15 per monthly delivery inclusive of shipping, accepting HSA/FSA payment.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce at maximhy.com with a U.S. retail distribution network spanning 1,053+ natural health food stores, pharmacies, co-ops, and specialty retailers across all 50 states, and international reach via an iherb.com channel partnership. Marketing is multi-channel and organic-led, leveraging Instagram, Facebook, YouTube, TikTok, LinkedIn, Pinterest, and Threads handles alongside blog content and email newsletters. The company is privately held, has no disclosed funding rounds, reports a headcount of 11-50 employees, and is led by co-founders Kenneth Alvandi (CEO) and Rebecca. Registered trademarks span nine brand identifiers covering both the core Maxim mark and each sub-line.

Name

Maxim Hygiene Products

Legal name

Maxim Hygiene Products, Inc.

Website

https://maximhy.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxim Hygiene Products is a women-led, family-owned manufacturer of 100% certified organic cotton feminine hygiene, body care, and beauty products, selling directly via maximhy.com, a $15/month subscription bundle, and 1,053+ U.S. retail locations.

Ownership category

akta.pro rank

Product category

Feminine Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291), Apparel Accessories and Other Apparel Manufacturing (3159), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

akta.pro secondary industry

Cotton & Personal Care Paper (Cotton Balls/Swabs, Paper Cotton Products) (CRADALAI)

Keywords

• Organic feminine hygiene
• Menstrual care products
• Organic cotton tampons
• Period care essentials
• Feminine wellness products

Headquarters

HQ city

Mineola

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of feminine hygiene products including tampons, pads, liners, wipes, beauty care products, and body care items through e-commerce and retail channels
2. Subscription/Bundle Program: Monthly auto-ship subscription service delivering menstrual care product bundles at $15.00 per delivery with free shipping included. Customers choose preset bundles and preferred delivery dates for recurring revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Maxim Hygiene Products manufactures and sells 100% certified organic cotton feminine hygiene products, including tampons, pads, liners, wipes, menstrual cups, and period underwear, free from chemicals, chlorine, dioxins, fragrances, and synthetic materials. The company also offers organic cotton-based body care (facial masks, acne patches, CBD pain relief lotion, smart pelvic floor trainer) and beauty care items (cotton balls, rounds, swabs, wipes). Products are sold direct-to-consumer via maximhy.com, through monthly subscription bundles, and across 1,053+ U.S. retail locations.

Product overview

Maxim Hygiene Products is a manufacturer of organic and natural cotton feminine hygiene and personal care products, operating for 20 years. The product portfolio centers on certified organic cotton menstrual care products (tampons, pads, liners) available in both disposable and reusable formats, including period underwear and menstrual cups. The company extends into body care (facial masks, acne patches, pelvic floor trainers, CBD pain relief) and beauty care (organic cotton balls, rounds, swabs, wipes) categories. Products are offered individually or through bundled subscription combos. The company sells directly via maximhy.com and through over 1,000 retail store locations nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• MaxION: Product line featuring silver ion tourmaline technology in pads and liners
• MaxiCup
• MaxRelief
• MaxSkin
• KegelMAX
• Spotsuckers
• MaxiWear
• On-the-Go

Products and services

• Maxim 100% Certified Organic Cotton Tampons 100% certified organic cotton tampons offered in cardboard applicator, plastic applicator, and non-applicator variants across Regular, Super, and Super Plus absorbencies for menstrual care.
• Organic Cotton Pads & Liners Ultra-thin pads and pantiliners made from certified organic cotton for menstrual care.
• Pure Cotton Pads & Liners Pads and pantiliners made from pure cotton for feminine hygiene.
• Natural Cotton Pads & Liners Natural cotton pads and liners for everyday comfort and protection.
• MaxION Pads & Liners Ultra-thin pads and liners infused with silver ions and tourmaline for enhanced menstrual protection.
• Reusable Organic Cotton Pads Washable and reusable organic cotton winged pads and pantiliners for sustainable menstrual care.
• Period Underwear Reusable period underwear available in bikini and boyshort styles with medium-heavy absorbency for menstrual protection.
• Adjustable Waistband Period Underwear Period underwear with adjustable waistband offering medium to heavy absorbency.
• MaxiCup Dischargeable Menstrual Cup Dischargeable menstrual cup with sterilizer for comfort, convenience, and hygiene, ideal for travel.
• MaxSkin Facial Sheet Mask Facial sheet masks for skin nourishment and beauty care.
• MaxSkin Spot Suckers Acne Patches Acne patches available in 9mm and 12mm sizes for targeted acne treatment.
• KegelMax Smart Pelvic Floor Muscle Trainer Smart pelvic floor muscle trainer device for vaginal health and Kegel exercises.
• MaxRelief CBD Infused Pain Relief Lotion CBD-infused moisturizing lotion for pain relief and skin rejuvenation.
• Organic Cotton Balls, Rounds & Swabs Certified organic cotton balls, rounds, swabs, oval makeup removers, baby swabs, and cotton pleats for cosmetic and beauty use.
• Organic Cotton Wipes (Baby, Facial, Intimate) Organic cotton wet wipes for baby care, facial cleansing, and intimate hygiene.
• Antibacterial/Bioserica Disinfectant Wipes Antibacterial disinfectant wipes for sanitization.
• Disposable Nursing Pads Natural cotton disposable nursing pads for breastfeeding mothers.
• Maternity/Incontinence Pads Leak-proof pads designed for maternity and incontinence needs.
• MyPeriodPlan Subscription Service Monthly auto-ship subscription service delivering preset menstrual care product bundles at $15.00 per delivery with free shipping and customer-selected delivery dates.
• Menstrual Care Combo Bundles Pre-set bundle options combining menstrual care products for one-time purchase or recurring delivery.

Quantifiable outcome

• Cotton is naturally hypoallergenic and more breathable, reducing risk of irritation and yeast infections compared to synthetic materials

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• iherb.comminorChannel Partner/ Reseller/ Distributoriherb.com serves as an online retail partner carrying the entire Maxim Hygiene Products line, specializing in low-cost international shipping rates for customers outside the United States

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cora: Cora is a direct-to-consumer organic feminine hygiene brand offering organic tampons, pads, liners, and menstrual cups. Closely comparable to Maxim on core category, organic positioning, and DTC-first go-to-market model.
• Lola: Lola is a venture-backed D2C feminine hygiene brand selling organic tampons, pads, liners, and vibrators via subscription. Competes directly with Maxim on organic cotton positioning, subscription model, and DTC customer acquisition.
• Rael: Rael offers organic cotton feminine hygiene pads, tampons, liners, and menstrual care skincare. Directly comparable to Maxim on organic cotton product range and DTC-plus-retail channel mix.
• The Honey Pot: The Honey Pot is a plant-based feminine care brand selling cleansers, wipes, pads, and tampons through DTC and major retail. Comparable to Maxim on natural feminine hygiene positioning and broader clean-care brand halo.
• Natracare: Natracare is a long-standing organic and natural feminine hygiene brand selling tampons, pads, liners, and wipes. Directly comparable to Maxim on 100% organic cotton positioning, certification-driven marketing, and global retail distribution.
• Organyc: Organyc produces 100% organic cotton feminine pads, liners, and tampons. Highly comparable to Maxim on material sourcing (certified organic cotton) and product range overlap.
• Thinx: Thinx is a period underwear and reusable menstrual care brand with strong DTC presence and growing retail distribution. Comparable to Maxim's MaxiWear period underwear line and reusable pads category.

Broad incumbents

• Seventh Generation: Seventh Generation is an established clean household and personal care brand offering feminine care alongside diapers, wipes, and cleaning products. Comparable to Maxim on clean/eco positioning, but operates at much broader scale across multiple categories.
• Tampax (Procter & Gamble): Tampax is the leading mainstream tampon brand from P&G, with national distribution and category-leading marketing budgets. Competes with Maxim in tampons and pads but at mass-market scale and synthetic materials.
• Kotex (Kimberly-Clark): Kotex is Kimberly-Clark's mainstream feminine hygiene brand offering pads, tampons, and liners. Overlaps with Maxim's core product categories but at vastly larger scale and broader retail placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maximhy
• YouTubeyoutube.com/user/MaximHygiene
• Facebookfacebook.com/maximhy
• LinkedInlinkedin.com/company/maxim-hygiene
• Instagraminstagram.com/maximhy
• TikTokvm.tiktok.com/ZMJQFfJgS
• Pinterestpinterest.com/maximhy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxim Hygiene Products