Blue Mash Golf Course

What Blue Mash Golf Course does

Blue Mash Golf Course is a public 18-hole golf facility located at 5821 Olney-Laytonsville Road in Laytonsville, Maryland, designed by architect Arthur Hills and operated by KemperSports Management. The course sits on land historically known as "Blue Marsh," referencing the blue clay of the original marshy, wooded terrain, and serves recreational golfers across all skill levels, with explicit design choices (no forced carries) targeting beginners and high-handicap players while retaining challenge for low-handicap players through back-tee length, strategic bunkering, and well-protected greens. Practice facilities include an all-grass driving range, a 9,000-square-foot putting green, and a separate short game area, supported by PGA and LPGA instructional staff (Kent Keith and Joy Bonhurst) and on-site club fitting with Titleist and TaylorMade.

The business operates a diversified revenue model across approximately ten streams: dynamic-priced green fees, golf instruction, pro shop merchandise and rental clubs, food and beverage, corporate and private events (banquet capacity up to 200 guests), and three membership tiers (Players Pass $150/yr, Annual Playing Membership $1,500/yr, Blue Mash Pass pre-paid rounds $1,100–$3,600). Specialty programming includes summer junior golf clinics ($399–$549), Glow Golf evening events ($109–$556), and the annual Folds of Honor charity tournament. Distribution is primarily direct-to-consumer via the company website (bluemash.com), a pro shop phone line, the MD Fore mobile app (Gallus Golf), and third-party tee time platforms (ezlinksgolf, GolfNow Business, Noteefy waitlist), with a dedicated events team handling corporate and group bookings.

The course serves the broader Washington D.C., Baltimore, Frederick, and Northern Virginia markets, leveraging convenient ICC corridor access, and has accumulated multiple regional accolades including Best Golf Course in Montgomery County, Top Six Rated Courses in the Washington Area (Golf Advisor), and #8 Public Course in Maryland (GolfPass). Recent strategic activity has focused on product expansion (Virtual Tee Time Waitlist in 2024, Glow Golf in 2024) and community engagement (Folds of Honor since 2023), with the facility continuing to operate under active management and a full events calendar through 2026.

Name

Blue Mash Golf Course

Legal name

Blue Mash Golf Course

Website

https://bluemash.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Mash Golf Course is a public 18-hole Arthur Hills-designed golf facility in Laytonsville, Maryland, operated by KemperSports, serving recreational golfers, corporate clients, and event organizers across the Washington D.C., Baltimore, and Northern Virginia region.

Ownership category

akta.pro rank

Product category

Public Golf Course Operations

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Sporting Goods Retailers (45911)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Public golf course
• Golf instruction services
• Junior golf camps
• Golf event hosting
• Golf membership programs

Headquarters

HQ city

Catonsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees: Revenue from golf rounds played, using dynamic pricing model where rates vary based on demand, time, day, weather and market conditions
2. Golf Instruction: Revenue from private and group lessons by PGA professionals including Kent Keith and Joy Bonhurst
3. Pro Shop and Merchandise: Online store selling apparel, merchandise, TaylorMade rental clubs, and golf equipment
4. Food and Beverage: Grill menu and bar service at the clubhouse, with 10% discount for Players Pass members
5. Golf Events and Outings: Corporate events, golf tournaments, golf outings, and special events hosting with banquet facilities accommodating up to 160-200 guests
6. Membership Programs: Annual Playing Membership ($1,500), Players Pass ($150/12 months), and Blue Mash Pass pre-paid round packages
7. Junior Golf Programs: Summer junior golf camps and clinics at $399-$549 per session, plus club rentals
8. Driving Range: All-grass driving range with bucket sizes from $7-$22 and range pass discount cards
9. Gift Cards: Gift cards available in denominations from $50 to $500
10. Glow Golf Events: Evening glow golf events including Glow Nine ($109-$436) and Glow Fore It ($139-$556) packages

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Blue Mash Golf Course operates a publicly accessible 18-hole Arthur Hills-designed golf course in Laytonsville, Maryland, offering tee-time access via dynamic pricing, golf instruction, junior camps, memberships, and corporate/special event hosting. Complementary revenue lines include a pro shop, driving range, club fittings, food and beverage service, gift cards, and a mobile loyalty app.

Product overview

Blue Mash Golf Course is a public golf facility offering a single 18-hole golf course with multiple integrated service offerings. The core product is golf course access with dynamic pricing, supplemented by an online store (gift cards, junior camps, events), instruction services (two PGA professionals), three membership tiers (Players Pass $150/year, Annual Membership $1,500/year, Blue Mash Pass prepaid rounds), and specialty programs (Junior Golf Camps, Glow Golf, Folds of Honor tournaments). Supporting services include driving range, club fitting (Titleist/TaylorMade), and the MD Fore App mobile loyalty platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Juniors Play Free program increases family accessibility
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Folds of HonorcoreStrategic or Co-development Partner · 1 January 2023Blue Mash partnered with Folds of Honor in 2023, raising nearly $2,500 for educational scholarships to families of fallen or disabled American military members. The partnership includes an annual charity tournament, with the 4th Annual Folds of Honor Charity Tournament planned for 2026. The initiative supports military families through golf-related fundraising events.
• KemperSportscoreOthersKemperSports is the management company that operates Blue Mash Golf Course. They provide operational management, marketing support, and the KemperClub loyalty program. Blue Mash is listed among KemperSports' public golf courses portfolio.
• TitleistminorGTM or Marketing PartnerTitleist partners with Blue Mash to provide club fitting services on-site. Blue Mash hosts Titleist club fitting events where customers can get fitted for Titleist equipment.
• TaylorMademinorGTM or Marketing PartnerTaylorMade provides club fitting services and rental clubs at Blue Mash Golf Course. TaylorMade fitting events are hosted on-site, and TaylorMade rental clubs are available for golfers.
• Waverly Woods Golf ClubminorGTM or Marketing PartnerCross-promotional partnership with Waverly Woods Golf Club through the Players Pass, which offers benefits at both Blue Mash and Waverly Woods locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BlueMashGolfCourse
• Instagraminstagram.com/bluemashgolf
• Xx.com/BlueMashGC
• LinkedInlinkedin.com/company/blue-mash-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Mash Golf Course