Modern Expo and Events

What Modern Expo and Events does

Modern Expo and Events is a privately held, family-owned full-service exposition and corporate event service provider headquartered in Salt Lake City, Utah. Founded in 1946 (originally as Modern Display Service) by William C. Vriens, Sr. and now led by Taylor Vriens (President) and Spencer Vriens (Vice President), the company operates across eight interconnected service areas: Expo + Tradeshows, Design + Production, Impactful Events, Exhibitor Services, Rentals, Custom Exhibits, Custom Decor, and a Boomer Commerce-powered Exhibitor Ordering self-serve portal. Service delivery rests on CAD layout design, 3D rendering visualization, custom fabrication (illuminated lightboxes, suspended elements, multi-layered kiosks, interactive displays, motorized digital display towers), integrated AV and lighting, and on-site logistics and labor, supported by a large in-house inventory of rental equipment and themed décor.

The company serves corporate enterprises, exhibitors, show organizers, retail/hospitality brands, non-profits, industry associations, and film/TV production clients, with a portfolio that includes Adobe, eBay, Mercedes-Benz, Sundance Film Festival, Winter Olympics SLC, Macy's, Delta, Chick-fil-A, Crumbl, Netflix, and Hallmark. Revenue is generated primarily through project-based professional services fees and equipment rentals, with pricing quote-based and not publicly disclosed. GTM is hybrid: dedicated enterprise account managers for custom projects, an online self-serve ordering portal for standard exhibitor services, a DIY rental channel for price-sensitive buyers, and a 2026 Preferred Supplier Agreement with SPAR providing global retail distribution.

Modern Expo reports serving 1,000+ companies over its 75+ year history and operates with a small team (11-50 employees). The firm is unencumbered by external investors or parent entities, and discloses no funding rounds, M&A activity, or revenue figures, which limits visibility into underlying financial momentum. Strategic posture in recent years has emphasized service-line expansion (custom exhibits with advanced design tooling, custom decor, film set design), channel digitization (the ordering portal), and international channel reach (SPAR), while remaining an independent, craft-led operator.

Name

Modern Expo and Events

Legal name

Modern Expo and Events

Website

https://modernexpo.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Expo and Events is a family-owned, Salt Lake City-based full-service expo and event provider founded in 1946, offering custom exhibit design, fabrication, logistics, rentals, and themed decor to corporate enterprises, exhibitors, retail brands, non-profits, and film/TV productions.

Ownership category

akta.pro rank

Product category

Exhibition and Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising (7310)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Industry Trade Shows & Expos (MPAGAGAA), Professional & Certification Expos Organizers (THAHABAD)

Keywords

• Expo and event services
• Trade show services
• Custom exhibit design
• Event equipment rentals
• Corporate event production

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Expo & Tradeshow Services: Full-service expo planning, logistics, and execution including booth design, show production, signage, and event management. Revenue generated through project-based service fees and equipment rentals.
2. Custom Exhibit Design & Fabrication: Custom-designed exhibits with CAD layouts and mockups. Services include custom wood elements, illuminated graphics, interactive displays, and bespoke fabrication. Revenue from design fees and fabrication/installation services.
3. Exhibitor Services: Comprehensive exhibitor support including logistics, freight handling, power/AV, furnishings, booth rentals, labor/staffing, graphics, signage, and floral/theme décor. Revenue from service fees and equipment rentals through dedicated ordering portal.
4. Event Equipment & Rental: Rental services for event equipment including tables, seating, drapery, backdrops, theme décor, event essentials, furniture, and themed decorations. Provides DIY rental option for customers willing to self-assemble.
5. Custom Decor & Themed Installations: Custom decor services including parade floats, Christmas installations for resorts/hotels, movie set props, commercial displays, and photo op props. Revenue from design, fabrication, installation, and rental services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Modern Expo and Events is a full-service B2B exposition and corporate event service provider offering integrated solutions across seven interconnected service areas: Expo + Tradeshows logistics and execution, Design + Production with CAD layout design and branding, Impactful Events, Exhibitor Services (material handling, drayage, booth rental, labor), Equipment Rentals, Custom Exhibit fabrication with 3D renderings, and Custom Decor (props, floats, installations). The company serves as a single point of contact managing design, fabrication, logistics, rentals, and on-site execution for trade shows, corporate events, and branded installations.

Product overview

Modern Expo & Events operates as a full-service expo and event service provider offering integrated solutions through seven interconnected service areas. The core offerings include Expo + Tradeshows (logistics and execution), Design + Production (custom design and branding), Impactful Events (corporate events), Exhibitor Services (support and setup), Rentals (equipment leasing), Custom Exhibits (booth design with CAD/3D rendering), and Custom Decor (props, floats, installations). The company also provides an online Exhibitor Ordering platform powered by Boomer Commerce for convenient self-service. All services can be bundled or used independently, with the company serving as a single point of contact for events ranging from small expos to large national trade shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Expo + Tradeshows

Named customers32 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SPARcoreChannel Partner/ Reseller/ Distributor · 30 March 2026SPAR has signed a Preferred Supplier Agreement with Modern Expo to provide global access to modern store equipment and integrated in-store systems for its worldwide retail network. The agreement standardizes key components like shelving, checkout zones, and digital navigation tools while maintaining flexibility for regional market needs. The partnership aims to improve operational consistency, enhance customer experience, and increase profitability for licensed SPAR partners across markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GES (Global Experience Specialists): GES is a major trade show and event services company providing exhibition services, custom exhibits, and event logistics for associations and exhibitors. Highly comparable to Modern Expo across expo planning, custom exhibits, and on-site services.
• Freeman: Freeman is the largest full-service trade show and event services provider in North America, offering expo logistics, exhibit design, fabrication, and AV. It is the most direct and largest-scale competitor to Modern Expo's integrated expo and event services model.
• Czarnowski Display Service: Czarnowski is a long-standing custom exhibit design and fabrication house serving enterprise trade show clients, comparable to Modern Expo's Custom Exhibits and Custom Decor service lines.
• Sparks: Sparks is an experiential and trade show exhibit agency providing design, fabrication, and on-site services for enterprise clients. Comparable to Modern Expo's full-service expo and impactful events offerings.
• CORT Trade Show Furnishings: CORT provides event furniture and furnishings rental for trade shows and corporate events. Directly comparable to Modern Expo's Rentals service line (tables, seating, drapery, furniture).
• 3D Exhibits: 3D Exhibits designs, fabricates, and manages custom trade show exhibits and event environments. Directly comparable in the custom exhibit and design + production segments.
• Skyline Exhibits: Skyline designs and fabricates custom exhibits and modular booth systems for trade shows globally. Comparable to Modern Expo's Custom Exhibits service line with overlap in CAD-based design and custom booth builds.
• Hill & Partners: Hill & Partners is a custom exhibit house serving enterprise B2B clients across multiple U.S. trade show venues. Comparable as a custom exhibit design and fabrication peer serving enterprise clients.
• Moss (formerly Moss Manufacturing): Moss specializes in large-format graphics, exhibit fabrication, and event environments for trade shows and brand activations. Comparable in custom exhibit fabrication and graphics-heavy booth production.

Broad incumbents

• George P. Johnson Experience Marketing: GPJ is a global experience marketing agency focused on large brand activations and corporate events. Broader incumbent in experiential marketing with overlapping capabilities to Modern Expo's impactful events and expo services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/modernexpo
• Facebookfacebook.com/ModernExpoEvents
• LinkedInlinkedin.com/company/modern-exposition-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Expo and Events